Chapter 381: The Great Witch
Spring Hill, Tennessee, USA, Saturn Motors Headquarters, Chairman's Office
"I'm going to be the CEO? Does Mr. Huddle remain in the position of President? That's fine, I don't dare to say that I will be able to achieve the performance goals of the board of directors, but if I take charge of the operation of Saturn Motors, it will definitely be much stronger than Deng Hudel, if the financing problems can be solved smoothly, I can at least expand the production capacity of Saturn Motors to an annual output of 300,000 cars, and complete the production and sales of no less than 200,000 vehicles that year, as for the sales revenue, it will definitely not be possible, the sales revenue can be increased by 35%, and the net profit can be increased by 50% by working hard......"
Jill Lexton's baby face was full of irrepressible tension and excitement, and her breathing was a little unsteady when she said this, she didn't have too much hope, in fact, Hinder's guy is definitely a character who is more than successful and enterprising, Saturn Motors is of course no problem if it mixes the production and sales of 150,000 vehicles a year, to complete the goal of the board of directors, to achieve the goal of the current Wall Street celestial pride, it is definitely not possible to rely on Hudel as a navigator!
"Jill, please talk about your plan first, your commitment is still more than half of what I ask for the CEO, if your plan and plan are feasible, I will consider it carefully......" Jiang Yelin motioned to the red-haired witch to spread out his package and talk about it, just now he heard a sentence in his ears unless a large-scale merger and acquisition is launched, which made Jiang Yelin look at the 36-year-old red-haired witch in front of him a lot, at least the impression score has risen sharply, as for financing, there is no problem at all for the pride of Wall Street.
"It's very simple, chairman, Saturn Motors began to build in 82, officially built a factory in 85, and the first car did not roll off the assembly line until 90, on the one hand, because Tennessee and Chunshan City do not belong to the traditional automobile industry states, almost from scratch, it is equivalent to building the plant on a blank sheet of paper, equipment procurement and installation has been completed, and it has taken a lot of time to train qualified local automobile industry workers, plus Saturn's new car model demonstration and research and development have also taken a lot of detours, so it will take so long, Now through three years of running-in and production, the existing production line and workers are already in a relatively perfect state of operation! ”
"If you want to achieve capacity expansion, the easiest is of course to acquire the existing car factory, but unfortunately, Chunshan City only has Saturn Automobile this car factory, if you expand the plant to add equipment, the cycle is obviously longer, the advantage is that the cost can be controlled a little lower, but the training of industrial workers is a problem, Tennessee is a southern agricultural state, cotton planting and dairy farming is the main industry, the industrial base is weak, per capita annual income is less than 25,000 US dollars, although the foundation of Chunshan City is a little better, But if you want to retrain and train thousands of workers all at once, there are not enough resources to choose from locally! ”
Jill Lexton talked eloquently, more relaxed than the restraint and tension just now, in fact, she believes that the production capacity of Saturn cars can not be achieved overnight, on the one hand, you can dig deep into the potential of the existing manufacturing plants and production lines, optimize the combination to further improve labor productivity, on the other hand, start to purchase land to expand the plant and purchase equipment, while training and recruiting new workers, this is of course not enough, because time waits for no one, then, mergers and acquisitions of existing car manufacturing plants is the only choice, She believes that others will not fail to see this, but Saturn Motors is an automobile manufacturing company born in Tennessee and Spring Mountain, and the Tennessee Gang in the senior management team obviously holds the idea that fat water does not flow to outsiders' fields, and if they go to other places to acquire companies, the effect of improving employment, tax revenue, and stimulating local economic development in Tennessee and Spring Hill City will be much worse......
"Go on, I'm very interested in your idea, of course, this doesn't mean that the board's performance goals can be discounted, but you keep talking......" Jiang Yelin got up and poured a cup of coffee for the baby-faced red-haired female demon who was not a beauty, which made Jill Lexton's confidence greatly increased, and his face flushed a little excited, Bole is hard to find, this talented Wall Street youth in front of him may be his own Bole?
"I think there are three ways to increase production capacity, the first is to tap the potential of the existing production line, and I dare not say anything else, if we implement refined management like Toyota and Honda, I think we can at least increase production capacity by 5-10%. That is, the existing Saturn automobile factory in Chunshan City is absolutely possible to increase the annual output from 150,000 to 165,000 vehicles, secondly, the first time to start the design and expansion of the new plant, I tend to increase the number of automatic assembly machines in the new plant, although the initial investment is large, but in the long run is powerful, the wage cost of American auto workers is really a problem, the more workers in the factory, in fact, the heavier the burden in the future...... Of course, this has to be discussed with the UAW, otherwise it will be more than worth the loss if it leads to labor conflicts and strikes......"
"The third way is mergers and acquisitions, right? If there are no suitable acquisition targets in Tennessee and Springhills, then Saturn Motors will have to buy automakers in other states, do you think the Tennessee gang will be difficult to accept and make trouble from it? Jiang Yelin followed the red-haired witch's words and mentioned the merger and acquisition.
"The problem is not that the local forces in Tennessee are making trouble, I believe that the chairman has the means to control the board of directors and the senior management of Saturn Motor Company, the problem is that it is very difficult to find a suitable merger and acquisition target, the North American automobile manufacturing industry is a fully competitive market-oriented market, in the past three years, except for the days of the Japanese, the other three major automakers have not had a good time, to say mergers and acquisitions, it must be to throw away losses and have no future manufacturing plants to cash out and recoup funds, so, how does Saturn Motors choose the merger and acquisition target?"
Jill Lexton stopped when he said this, blinking his eyes and looking at his chairman, but when he just found out that the handsome Chinese guy in front of him was serious, he actually exuded a lot of masculine charm, of course, the red-haired witch is self-aware, if Helen Lacey's appearance can impress the chairman in front of her, her 36-year-old mother with two children is a little bit not enough, not to mention that after giving birth to a child, this figure has not fully recovered, and the baby-faced appearance is certainly ingenious when she is young, When you become a mother at the age of 36, it's a weakness, isn't it?
"What kind of M&A target to choose?" Although I didn't go to business school, I really took the time to prepare for the entrance exams for business school in the fall, so normally, the first target for mergers and acquisitions would be Saturn Motors' competitors, right? Toyota, Honda? Nissan or Mazda? Hyundai or Daewoo? If you want to say that North American automobile manufacturing companies have suffered huge losses in the past three years, Japanese manufacturers and Korean manufacturers have had a good life, let's just want to buy people may not be willing to buy, right? Jiang Yelin said thoughtfully.
"Chairman, with all due respect, although Saturn Motors was built from the beginning of its establishment to launch compact and low-displacement cost-effective local models in North America to compete with Japanese family cars, but as you said, our competitors are living better than us, and it is a joke to merge and acquire other people's companies in this case! If people don't come to merge and acquisition, we'll be thankful! Jill Lexton said as he covered his mouth and laughed.
"Huh? Isn't this ridiculous? Don't you merge your own de competitors, but go to General Motors to dig into the corner?! Jiang Yelin was a little reminiscing, the red-haired witch in front of him obviously turned her attention to the inside of General Motors from the beginning, speaking of course, it was a game of chess for General Motors, as long as the headquarters could be handled, so many dying sub-brands and manufacturing plants of General Motors could be closed and sold to Saturn Motors This merger and acquisition and capacity improvement deal is completed, of course, you have to be careful not to let Owen Bieber or Smith ask for a high price, in fact, The benefits of Saturn Motors' IPO listing have been taken away by the major shareholder General Motors this time, but Saturn Motors itself has not received too many benefits, if the biggest gain is probably the amateur chairman who parachuted in!
"If from the point of view of cost performance, chairman, I think Saturn Motors is the most suitable choice to acquire other sluggish sub-brands and manufacturing plants of General Motors, our major shareholder is General Motors, which is destined for us to acquire Ford Motor or Chrysler's brand or manufacturing plant is impossible, Ford and Chrysler can't afford to lose this share, they would rather rot in the pot than sell the manufacturing plant to their biggest competitor, that is equivalent to providing the enemy with shells to attack themselves!" Jill Lexton's words are serious.
"The problem is not so simple, I dare to say that the various divisions of General Motors are not fuel-efficient lamps, I am afraid that the resistance of our acquisition of manufacturing plants from within General Motors is much greater than that of acquiring others in the market, and it will inevitably cause huge criticism within General Motors, maybe even if we achieve our goals in the future, people coldly say that Saturn Motors does not rely on their own skills, but the transfer of interests within General Motors to improve performance and profits!" Jiang Yelin frowned slightly, and always felt that the choice of the direction of mergers and acquisitions was really a bit embarrassing!
"Jill, do you have a definite M&A target? Whether it is within General Motors or in the market, what I am worried about is that General Motors has a heavy historical burden, if it acquires GM's manufacturing plants and production lines, then the salary level of workers will be very high, and the burden of historical pensions and benefits will be very heavy, in that case, Saturn Motors' original advantage of traveling lightly without historical baggage will disappear, and 17% of the gross profit may not rise but fall, have you considered this question?! ”
As soon as Jiang Yelin said this, Jill Lexton's eyes lit up, obviously, the chairman is not a layman who only knows how to watch the excitement, the red-haired witch bit her lip, and hesitated in her heart whether to play her trump card......