Hao Yijian cooperated in shooting works, in fact, he hit it off with Wang Qinian's thoughts.

But Wang Qinian knew that at the beginning, everyone had neither money nor much experience, so they couldn't take too big a step. It is necessary to gradually enhance everyone's experience and fame in the order of first difficult and then easy.

You must know that Senior Jia Zhangke and others in the class of 93, in the first semester of admission, only received a 1ooo yuan commercial, and the cost and budget of this kind of advertising film are estimated to be only a few hundred yuan.

But this kind of advertising film with a budget of several hundred yuan is also sponsored by merchants with funds and equipment, giving Jia Zhangke the opportunity to exercise their difficulty.

However, the threshold for the filming of advertising films in recent years has become higher and higher. In the early years, if you find someone to hold the product and read the name and brand of the product, the advertisement is OK. If it's catchy, it's excellent. As for creativity, at present, domestic advertising films are only broadcast on TV for a few seconds, and it is impossible to give more space to the producers of advertisements.

The threshold for advertising shooting has been raised now, not because of the high technical and creative requirements, but mainly for the shooting of advertising films, and the beginning of attention to celebrities and celebrity endorsements, and the replacement of some celebrities to shoot such low-level advertisements.

Moreover, as the competition in the advertising industry is becoming more and more commercialized, all major advertising companies have professional advertising directors and photographers, and there are really few advertising companies that want to find students in film schools to shoot. Even if you look for students to shoot, I don't think you will be looking for students who have just entered the freshman year.

Wang Qinian thought about it for a while, and suddenly thought of a low-cost, innovative work: "I said, everyone, I have a good idea!" ”

"What's the idea?" Hao Yi looked curious.

"Science and education films! Historical genre science and education films! Our first collaborative work could look like this...... Using the animation method, the 5,000-year-long historical map of China is changed and the continuous animation is made. Wang Qinian said, "In terms of concept, it is relatively high, and it can be close to patriotic education." In addition, it seems uncreative, but in fact, there is really no one in China now! In the form of animation, it shows how our country and nation have developed into such a form, looking at the ancient period of our country, from a very small piece of territory, gradually expanding. And then in the last years of the dynasties, when the mountains and rivers were broken, they were reorganized ......"

"What's so nice about a historical map? How many people find history class in middle school interesting? Hao Yi couldn't help but look disappointed.

"Not necessarily!" Wang Qinian said, "It's not enough to just preach, if Bgm is the background music, the audience, at least many Chinese audiences, are willing to watch it over and over again, do you believe it or not?" ”

"Impossible, the historical map itself is boring, a thick atlas, how many can patiently see from beginning to end? Isn't it boring to make an animation? Hao Yi subconsciously felt unreliable.

Wang Qinian secretly thought in his heart that in 2o14, on the two video barrage websites of station A and station B, some netizens made a 7o minute and 4o minute version of "Detailed Version of the Historical Map of China" respectively, which sounds like a very boring video content, but surprisingly, it has attracted a lot of viewers to watch it over and over again.

In particular, the 4o minute version of the "Detailed Edition of the Historical Map of China", because the Bgm version is better than the 7o minute version, has received more attention and praise.

Many netizens have praised the unification and expansion of China's previous territories in the historical map. And seeing the low tide period on the map, the Chinese civilization was dying, and the dark ages were almost extinguished, many people's eyes were blind.

Videos like "Detailed Version of China's Historical Map" can also attract netizens to watch it many times. After Wang Qinian's reflections, there are mainly several major factors: First, the Chinese people's sense of identity with the nation-state and the great unification. As a result, the audience saw several low ebb periods of Chinese civilization, such as Wuhu Chaohua and the end of the Tang Dynasty, and many netizens expressed that they were too sad and cried. Second, the Bgm selected in the video is very good, bringing out the epic atmosphere, without these Bgm foil, there is no way to sensationalize the map video itself.

This is "On the Importance of Bgm" - a good Bgm can be used as a film of average quality, which makes people willing to watch it over and over again. The scummy Bgm can make an originally good quality film become a bad movie.

And the 4o minute version of the video of "Detailed Version of the Historical Map of China", what are the Bgm - "Datang Wushuang - Breaking the Formation", "Datang Wushuang - Winning the World", "Warring States - ZIpangu Accompaniment", "Thunderbolt - Asking the Tragedy of Heaven", "The Moon of Peace - Brigade", "Jilong - Da Sui Fengyun", "Night Wind and Rain Ending Song", "True Fengshen - Nine Dragons Praise", "TostepsFromhe11" series, "Fengyun - Wind and Grass" and so on......

It is precisely because of the use of a series of high-level BGMs that a very ordinary popular science video of a historical map has been sublimated into an exciting epic video.

Of course, many BGMs have not yet been created, and now only making videos of "Historical Map of China" can only be replaced by other BGMs.

"The video of this work "Historical Map of China" sounds boring, and it is impossible for an audience to want to watch it. But if you really want to do it well, and Bgm chooses it well, and the atmosphere is cleverly set off, it will definitely have a huge appeal. What's more, this kind of video saves money! Wang Qinian will calculate the economic accounts for everyone again, "We now need money and no money, and we have no equipment, and it is the most economical and cost-effective choice to do such a work that almost does not cost money!" ”

After the economic accounts were calculated, everyone was silent, everyone was a poor student with no name, unlike some star classmates who were not bad at money or bad team.

Listening to Wang Qinian's analysis, Du Jie from the Department of Photography smiled: "In addition to Bgm, the main thing is to collect historical map materials, make them into animations, and edit. It just so happens that I want to exercise too, count me in! ”

"Count me in!" Hao Yi also said when he saw this.

Seeing that the two of them had joined the gang, Li Xie touched his nose in embarrassment and said: "I am in the acting department, in this film, there must be actors, do I not have to join the gang?" ”

"You? Of course, it's time to join in! Wang Qinian said, "Everyone in the same dormitory has joined the gang, can't you be the only one?" ”

"That's right, our first work is just testing the waters, and the later works still need real actors, Li Jie, as a member of our dormitory, should follow the pace of our dormitory!" Du Jie said.

"So what should I do?" Li Xie asked.

Hao Yi said: "You can run errands and help us go to the library to collect historical map materials." ”

Next, everyone smiled and divided the position of "crew", and Wang Qinian won the title of director. Hao Yi is the assistant director and art director, Du Jie is the photographer and editor, and Li Xie also has the title of producer.

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