September 12, 1999 - reported from the school, and gave chicken blood to the new students, held several motivational speeches, after which Wang Qinian returned to the company.

It's been the first time he's been back in the company in months, and there's a couple of new guys who don't know him yet.

As several old employees greeted them respectfully, the new employees realized that he was the legendary big boss.

I haven't been to the company for a few months, and it's a little unfamiliar, for example, there are a few more banners and slogans on the walls.

- "Celebrate the single book of the "Rose Girl" series of comics, with a total sales of more than 5o thousand! ”

- "Welcome to the completion of "Journey to the West: The Great Sage"! ”

- "For sacrifice, dare to win!" ”

- "Creativity is the first product!" ”

This group of sycophants is full of "quotations from the seventh year of the king"!

After Wang Qinian looked at it a few times, he didn't say much, the company was a platform for him to serve his ideals. This platform can make him comfortable, and there are many people who can handle trivial chores for him.

As for how the company is managed on a daily basis and what corporate culture it is, Wang Qinian is not very concerned.

As long as the company doesn't deviate too far from his expected goal, it doesn't make the conversation feel uncomfortable.

Of course, this is all nonsense, Wang Qinian is the major shareholder of the company, who dares to make him uncomfortable?

Soon after returning to the company, it is natural to have a meeting and audit the accounts!

During the few months of filming, Wang Qinian basically stayed in the crew and rarely asked about the company's affairs.

Unconsciously, the company is in the publishing business is actually booming. The publishing department has also gone from one editor working alone to three people in charge of the business.

In fact, the funds invested in the publishing department are limited - the original investment of only 75,000 yuan, but the rate of return is extremely amazing, and it has earned a net profit of 18o yuan for the company!

During this time, the company's main business is task film and television, and there is only investment, and no return has been generated.

Almost all of the cash on the company's books is earned by the publishing department by selling books this year. For the time being, the only book sold by the company is the "Rose Maiden" series. This series has been published in its second volume. The first volume sold more than 350,000 copies. The second volume also has 150,000 sales so far.

Cumulative addition. That's the total sales of 5o million copies!

This kind of achievement is not comparable with some large publishing houses, but for many small book publishing companies, it is enough to make them envious and jealous!

Even more reassuring. The publication of The Rose Maiden. The project has very little money to work with. A small amount of input. As soon as the snowball rolls, it naturally gets bigger and bigger.

The risk is much lower than that of the movie!

Even. The rate of return is also past the movie!

With an investment of 75,000 yuan, it has earned a net profit of 18o yuan so far, and the value of "The Rose Girl" has not yet been fully opened.

"Otherwise, let's pay more attention to the publishing business in the future!" Li Xie suddenly proposed to build yì, because he had soft ears, and was instilled with a bunch of heresies of "comics are good, publishing bags make money" by the editor-in-chief Chen of the publishing department.

Wang Qinian said: "The transformation is focused on comics, and a few of us who make movies are not redundant in the company? ”

"Use your brain!" Hao Yi smiled and said, "Among the few of us, Brother Nian can mix well wherever he goes!" Du Jie and I both have art skills, and it's not impossible to draw comics! But you can only act! The company is mainly engaged in film and television, so that you have the right to speak, and if you transform other businesses, you will become a superfluous person! ”

"That's right!" When Li Xie heard this, he suddenly woke up.

In fact, if the company transforms into a comic business, Wang Qinian will definitely not be redundant.

"The Rose Girl" is also Wang Qinian's work, and if the company transforms into a comic book publishing industry, he can turn the company into a mom-and-pop shop, and no longer needs film and television employees.

But in this way, it is equivalent to picking up sesame seeds and losing watermelon!

At present, the genuine comic publishing market is estimated to be about 500 million yuan, and there will not be much progress in the next ten years.

The film industry can exceed 2oo billion by 2o12, and 3oo in 2o14.

This is only the income of the box office market, and then consider the upstream and downstream - cinemas, video products, TV copyrights, network copyrights, film and television bases, star brokerage, advertising business, ......

Even, the brand value of celebrities themselves can also be made into products, such as celebrity brand clothing, cosmetics, nutrition, mobile phones, computers, real estate, tourism, games, etc.

It can be said that the box office of the film and television industry is the foundation, but the profit is not only the film work itself!

……

The release date of "Journey to the West: The Great Sage" is November 1, and the goal is naturally for the 11th holiday.

The eleventh schedule is also one of the peak box office seasons every year.

Although, this schedule is not as good as the Lunar New Year file for the time being. But it is definitely one of the best in the box office market, not inferior to the summer file.

Originally, this popular schedule belonged to the box office market's "battleground"!

However, due to Zhang Yimou's two films, the second one!

New Picture Film Company dominates the box office market!

Other directors and other production companies have retreated.

However, China Film Group specially arranged for Wang Qinian to be released on the eleventh schedule, and Zhang Yimou was his opponent!

If he can step on Zhang Yimou's body at the box office, then Wang Qinian's worth will inevitably rise sharply.

A small partner company can also become a giant like a new picture company!

Of course, if "Journey to the West: The Great Sage" fails miserably, it will not only be a loss, but also may be ridiculed by others - beyond one's own strength!

So, despite the reluctance!

Wang Qinian also had to regard Zhang Yimou as an opponent in the box office market!

……

There is still a month to go until October.

In terms of publicity, Beijing Film Studio has an advertising budget of 3oo yuan.

Of course, this advertising budget also includes the promotion on the CCTV movie channel, as well as theater posters, etc.

In fact, the cash invested by Beijing Film Studio is by no means the 3oo yuan as claimed. However, if the network resources of China Film Group are considered to enter and converted into market prices, this advertising investment is only a lot more than 3oo yuan!

For example, the promotional film can be on CCTV's movie channel 6, which is a publicity opportunity that many film companies may not be able to buy even if they have money.

Of course, China Film Group only provides Wang Qinian with an opportunity to publicize.

But the advertising film still needs Wang Qinian and others to do it themselves.

In this regard, Wang Qinian is also confident, and with the assistance of the cheap master Zhang Shigu, he edited the first promotional video!

……

In 1999, it was very rare for domestic audiences to go to the cinema to watch a movie.

At this time, watching movies is a luxury due to the low per capita salary. It's not that regular consumption is just demand, but impulsive consumption.

And the audience is more keen to watch blockbusters and feel that blockbusters are more worth the money.

Otherwise, the audience would rather buy pirated DVDs or download pirated film and television resources on the Internet to watch.

Under this kind of thinking, Wang Qinian must make the audience feel that "Journey to the West: The Great Sage" is the kind of blockbuster that the audience is looking forward to, and it will be immersive in the cinema!

Connotation or something, let's not play!

Let's play a big scene and visual impact similar to Hollywood!

Why is Hollywood invincible in the Chinese market? Moreover, what kind of films are Hollywood's best sellers in the Chinese market -- they are basically blockbusters!

There are a lot of Hollywood movies that are not blockbuster enough, and there are many that hit the streets! Some of them are very wronged, they are a mess in Europe and the United States, and no one knows the goods in China!

……

What is a blockbuster, a blockbuster in the eyes of the audience is a blockbuster that can intuitively see the big scene.

If you can't see the big scene, then it is definitely not a blockbuster recognized by ordinary audiences!

Therefore, the promotional video is mainly an exaggerated and visually impactful scene!

It's not an exaggeration, how can the audience realize that this is a blockbuster?!

Monkey King incarnated as a giant, his chest stretched out to the clouds, and when he stepped on the ground, the earth was already shaking, and with a stomp of the golden hoop stick, a mountain peak collapsed!

Then, a line of subtitles appeared-

"10,000 years is too long, seize the day!"

Wang Qinian's work!

"Journey to the West: The Great Sage", so stay tuned!

If it is a future audience, it will inevitably feel familiar - Nima's, pay tribute to the promotional video of "Journey to the West: Demon Conquering Chapter"?!

That's right, it's a tribute!

Although, the settings and plots of the two Journey to the West films are not all the same!

But this "10,000 years is too long, seize the day!" is definitely a deep imitation of Stephen Chow's "Journey to the West: Demon Conquering Chapter"!

Because, the promotional film of "10,000 Years is Too Long, Seize the Day" is majestic, and people feel that this is a "big" film when they see it!

Nowadays, the domestic audience's pursuit of the quality of movies is mainly to stay at the level of watching blockbusters.

So, the bigger the scene, the better!

The bigger the film, the easier it is for the audience to feel that it is worth watching in the cinema! (To be continued!)

ps: The second update, thank you for the drunken sword dance and angel for your generous reward on Fallen No. 1!

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