Kia Group Headquarters, President's Office, Busan, South Korea

"Warmly welcome to Kia Group, contemptible Lee Kim Hwan, Chairman of the Board of Directors of Kia Motors Co., Ltd., which is commonly known as the president, Mr. Yes and Saturn Motors are the brightest stars in the North American market and Wall Street this year, we should visit Incheon is the ......" The president of Kia Corporation, who has a wide mouth and small eyes, is extremely enthusiastic, and comes up to hold Jiang Yelin's hand and shakes it, although Kia Motors is only the third largest automaker in South Korea, it is the oldest and earliest automaker in Korea, In the 40s, bicycles were assembled, then motorcycles and three-wheelers, and then four-wheelers......

In the Korean market, most of the vans and vans are manufactured by Kia Motors, Kia Motors in the sixties and seventies made the first domestic motorcycle in South Korea, the first car with a gasoline engine, and the first light truck with a diesel engine, Kia in the 70s - began to license the production of Italian Fiat and French Peugeot cars as its main products, and was the first Korean company to export cars to the Middle East, in the last year Kia Motors produced and sold 450,000 vehicles, of which 55% All of them are exports, and of course, low-cost cars with high cost performance are KIA's signature products.

"It's a pleasure to meet you, we are not from Incheon, but from the headquarters of Seoul Hyundai Group, fortunately, the place in South Korea is not too big, otherwise it would be a joke like a roadshow, the contemptible Ye Django, the chairman of Saturn Motors, is ready to join Kia Motors to acquire Daewoo Motors, a subsidiary of Daewoo Group, I wonder if Kia Group is interested in cooperating?" After Jiang Yelin, who was dusty, shook hands and sat down, he got straight to the point, Koreans looked similar in his eyes, but Li Jinhuan was a little unexpected to be so enthusiastic, I didn't know that I thought it was a new car salesman at 4S who was ready to fool himself into buying a car!

"From Seoul? Mr.Ye have you met President Zheng? That one...... President Zheng has a lot of opportunities, Zheng seniors also came out to run for the president and congressional elections last year, a great big company, but we Kia Motors also have their own pride, we are the first automobile manufacturing company in South Korea, produced the first bicycle in South Korea, the first motorcycle and the first four-wheeled car, by the way, before the four-wheeled car was the first three-wheeled car, I believe that our cooperation will achieve each other's goals, when it comes to the joint acquisition of Daewoo Motors, I don't know what the specific plan is, as the chairman of Kia, My colleagues and I were 100% interested! ”

Li Jinhuan's appearance and eloquence are a little similar to the protagonist of the Japanese longevity movie "Injiro Series", while nodding his head, patting his chest and saying beautiful words is not annoying at all, after the guest and host sit down, the female secretary of the president of Kia directly goes to coffee, of course, Colombian coffee is also a very good quality, Jessica only needs a glass of boiled water, as if the laxative effect of jasmine-flower tea makes the blonde beauty a little unbearable to drink too much a day, as for black tea and green tea, all of them are ignored, As a boss's close-fitting little padded jacket, you have to be aware enough, isn't it?

"If I remember correctly, Kia Motors produced and sold 450,000 cars last year, of which 55% were exported overseas, the average ex-factory price of a single car was 8,000 US dollars, and last year's gross profit margin of Kia Motors was 10%, and the net profit was 80 million US dollars, am I not mistaken? President Lee ...... "Jiang Yelin casually reported a series of numbers, Kia Motors, as the third largest automaker in South Korea, was originally not in Jiang Yelin's sight at all, but CEO Jill Lexton was a person with a heart, and before leaving from the United States, he prepared the 92-year data reports of the world's major automobile manufacturers and the production and sales in the first two months of the first quarter of this year.

"This, basically true, after actual accounting, the average ex-factory price of our bicycle is 8235 US dollars, and the gross profit margin is 10.56%, last year's sales revenue was 3.6 billion US dollars, 3.7 billion US dollars, and the net profit was 83.5 million US dollars, but the memory of His Excellency the chairman is already quite good, if you want to jointly acquire Daewoo Motors, I am afraid that the wealthy Japanese or Hyundai Motors are the preferred partners of Saturn Motors, right?" Kia Motors Co., Ltd.'s family is only 48 years old this year, as the eldest son of the Li family, after his father jumped off the building two years ago because of a political and business bribery scandal, he became the helmsman in a hurry, but more than 20 years of hard work in the car industry started from the grassroots salesman, and the ability of the eldest son of the Li family is definitely not too bad.

"Daewoo Group's Incheon plant with an annual output of 170,000 cars, Hanoi truck plant with an annual output of 50,000 vehicles, these two parts of the assets Saturn cars in North America can not be long-term for the time being, can be handed over to Kia Motors full operation, we focus on the integration of North America Daewoo's Alabama plant, both sides each invested 50% of the bid, is expected to be about 10-1.2 billion US dollars can win three plants, Kia Motors is interested in cooperation? Considering that the ex-factory price of Daewoo Motors' single car is 15,000 US dollars, this just makes up for the lack of Kia Motors in the mid-level car segment...... The Korean market is not the focus of Saturn Motors at the moment, and the North American market has always been a target for Kia Motors, and I heard that you are planning to establish Kia Motors North America this year to officially enter the North American market......"

Jiang Yelin's words are obviously very tempting, but Kia Motors is only ranked third in South Korea, although the annual sales are as high as 450,000 units, the sales revenue is only 3.7 billion US dollars, and last year's profit was only more than 80 million……

"Mr.Ye, we are very optimistic about the prospects of cooperation with Saturn Motors, but what is the specific cooperation method? With 20% of Kia Motors' shares now owned by Ford, Fiat and Peugeot, does Saturn intend to take a stake in the Kia Group? Or is it? Do you want to turn Kia Motors into a shareholder of Saturn Motors? Capital increase or issuance of convertible bonds? If the financing cost is too high, I am afraid that it will be a big blow to the automobile industry in the quagmire......"

Li Jinhuan's words obviously mean that the 48-year-old head of Kia Motors has a keen mind and is by no means as simple and simple as it seems, compared to Daewoo Motors and Hyundai Motors, which claim to build 100% Korean cars, Kia Motors is the most inclusive and open, which can be seen from the original cooperation with Ford, Fiat and Peugeot and the way of authorized production, while other European and American automakers have withdrawn from the trend of joint ventures and cooperation with Hyundai Motor and Daewoo Motors, Kia Motors has 20% The shares are held by Ford, Fiat and Peugeot.

"Jessica, what do you think of President Lee's construction? In order to achieve a win-win situation, what kind of cooperation is the best choice for each to take what they need? Jiang Yelin handed over the problem to the beautiful assistant next to him, he didn't want the woman next to him to be a vase with big breasts and no brains, Jessica's business school diploma shouldn't be water-filled, right? Although there was not much discussion on the way to the specific ways of cooperation with the co-bidders, it is always right that you can't make a losing deal, but it is necessary to see if the assistant recommended by Helen Lacey is suitable to stay by her side.

Jiang Yelin threw the question to the blonde female assistant next to him, which made Li Jinhuan a little confused about his intentions, Nima is related to hundreds of millions of dollars of investment and the future development direction of the company, the face-to-face conversation between the two chairmen, when is it the turn of a vase-like female assistant to speak? However, Jiang Yelin is a guest from afar, and he can't afford to offend, Li Jinhuan's eyes fell on the beautiful assistant sitting on the sofa next to Jiang Yelin, but he wanted to see what she could say for the boss, and everyone refused to do the business of losing money, and Saturn Motors gave Kia Motors a big gift in his old age? It's unlikely!

"Ask me?" Jessica really didn't expect to have her own part of talking here, but looking at Jiang Yelin's encouraging gaze and Li Jinhuan's surprised gaze, the blonde beauty cleared her throat, straightened her waist and quickly weighed it, gritted her teeth and said boldly, "Now Saturn Motors is a hot listed company on Wall Street, and the financing cost is low and the difficulty is small, the best way to cooperate is to let Saturn Motors become the controlling shareholder of Kia Motors, and at the same time inject the Incheon and Hanoi factories that acquired Daewoo Motors into Kia Motors as assets. Of course, the North American plant in Alabama was directly merged into Saturn Motors......"

Don't say it, the blonde beauty is really not a big-chested and brainless master, and the cooperation plan that she said is a bit of a Wall Street agent, Li Jinhuan groaned and didn't speak, his eyes turned to Jiang Yelin, of course, the chairman of Saturn Motors had to tie up the field for the assistant next to him, Jiang Yelin's eloquence was the master of straw and gold bars, and at this time, Jessica's plan really made him look up to this girl, and he couldn't help but be a little complacent.

"This plan is good, what does President Li think? What is the approximate net worth of Kia Motors? Based on your annual production capacity of 45 vehicles, is your net worth roughly 500 million or 600 million US dollars? General Motors has a total net worth of 18.8 billion US dollars and annual sales of 150 billion US dollars, and the annual output value of a small car manufacturing company of Kia Motors is only 3.6 billion, and the net assets of 800 million US dollars are too much, and the small car factory that produces 450,000 bicycles at a price of more than 8,000 US dollars is not the same as the Saturn car that produces 150,000 bicycles at a price of 28,000 US dollars.

"This, this is a bit too hasty, Mr.Ye, Kia Motors does not plan to sell the company and the idea of the car business, not to mention, you are here this time to talk about the cooperation between the two sides to acquire the assets of Daewoo Motors, right, how expensive assistant said that my heart is cold, is the acquisition of Kia Motors the real idea of Saturn Motors?" Li Jinhuan was really a little bottomless in his heart, and his face fell.