Chapter 31 Prelude to Investment Promotion
The land of the old government compound in Jiangzhou was taken, but now the government building in the new city has not yet been built, so it will be postponed for at least half a year before the land can be officially handed over to the Jiangnan Group.
Taking advantage of this time, Qin Ran wanted to implement the design drawings of Jiangnan Square. In terms of design, of course, he is only a layman, so Qin Ran only needs to tell the general components of the project, such as 2 office buildings, 1 business apartment and super shopping center, etc., and leave the rest to the professional architectural designer team to implement the idea into drawings.
Qin Ran's biggest supporter of Jiangnan Plaza is Guo Huiming, who was born in commercial real estate, so he came to Jiangnan Group to make achievements in commercial real estate. Although he is still the manager of the Ningbo City branch, Qin Ran also gave him the title of the person in charge of the Jiangnan Plaza project in order to ensure his enthusiasm. In this half year, he needs to run both Jiangzhou and Ningbo, and while keeping an eye on the progress of Jiangnan Square, he also needs to build up the real estate of Ningbo's demolition plot.
"Busy, but fulfilling."
Guo Huiming happily accepted Qin Ran's arrangement and said so. His wife has resigned from her job in Yangcheng and moved her family to Jiangzhou, so that Guo Huiming has no worries.
It is initially expected that the construction of Jiangnan Square will start on New Year's Day in 2000, with a construction period of 18 months, and then 3 months left for businesses to decorate, and open the door on the National Day in 2001.
Unlike the previous preparation for the development of the Xiziwan project, Xiziwan only needs to build the house and then sell it to basically end the whole process, but Jiangnan Plaza is much more complicated. Because Gangnam Plaza is a super urban complex, it consists of a series of single projects such as office buildings, hotels, apartments, shopping malls, and cinemas.
After the hardware construction of Jiangnan Plaza. It also has to face a series of follow-up problems such as sales, investment promotion, and operation. Supporting apartments are the main focus of capital recovery in the first time, which is equivalent to the sales of ordinary residential commercial housing. It can be regarded as a one-shot deal. In order to maintain the overall planning of the entire square, Qin Ran plans to retain some of the shops with good appreciation potential for rent and not sale, and the rest of the shops will be sold to the outside world to return most of the funds. Shopping malls need to attract investment, especially to have anchor stores that bring in the flow of people, which will be the foundation for the survival of Gangnam Plaza. Because you're positioned in the heart of the city. Then there must be selling points and signboards that can attract and retain people. In the case of office buildings, Qin Ran also considered selling some floors and continuing to recoup funds. The rest continue to hold on their own and wait for appreciation. In addition, hotels, cinemas, and KTV still need to invest energy to start starting, these three are lucrative fields in the future, Qin Ran does not plan to cooperate with outsiders, and decides to do it himself.
Just look at these. It is possible to know how much resources are needed to operate and develop a large urban complex. Therefore, Qin Ran did not have much water for the 1.5 billion promised by Huang Weiguo, Secretary of the Municipal Party Committee.
Whether Jiangnan Square can become popular or not, investment promotion is the key, so Zhang Cheng, who has not been on the stage for a long time, was called to the office by Qin Ran again. Zhang Cheng came to the mainland this time, it was really the right time, and the opportunities came one after another. Just after the investment promotion of the single community real estate, he will face the operation of a large-scale urban complex that he has never experienced before, a bit like a junior high school student jumping to the university to take the exam.
"The key to the success or failure of urban complexes lies in popularity, and popularity needs to be driven by anchor stores. The main store is ready. It can drive the sales of our other stores. So, start today. Your department should devote all its energy to attracting investment in the main stores of our square. First, large supermarkets, if the national chain is well-known and has the strength to expand; the second is a department store, which should also be well-known in China and experienced in operation; The third is a chain of flagship stores, such as gold store jewelry, food retail, children's clothing, home furnishing, book city and so on. For these large customers, you can say that we have two major advantages: one is to provide a customized model, sign a contract with the customer at the beginning of the planning, and reserve how much area the other party needs in the planning, and can also design and build according to the needs of the customer, so as to serve the needs of customers purposefully, and avoid blind investment and re-cutting after investment. Second, we are willing to share interests, in the future Jiangnan Plaza will be opened all over the country's large and medium-sized cities, so and customers can establish long-term cooperative relations, where we build where they can open in time. ”
Regarding the general direction, Qin Ran talked eloquently, and he believed that with the experience of facing forward, as long as it was implemented properly, Jiangnan Square would definitely be an instant hit.
"You have to remember that we are not a one-shot deal, we are looking for strategic partners to share the fruits of China's economic development. It is hoped that in this cooperation, we can reach a solid foundation for continued cooperation with customers in the future, and replicate the successful model of Jiangzhou Jiangnan Plaza to other cities in China. It's best to look for customers who can fit our company's vision and are really willing to be able to store wherever our Gangnam Plaza is built. For them, our company is willing to make sincere concessions to reduce their investment risks. ”
Qin Ran also hopes to find more partners who are willing to grow together, after all, Jiangnan Group alone can't afford too much.
"Before I came, I did some homework and made a list of the top 5 companies in related industries. At that time, our department will negotiate with the shortlisted companies one by one according to your requirements, and negotiate with them as much as possible. ”
Zhang Cheng said after recording everything Qin Ran said in his notebook.
"There is another requirement that I almost forgot to mention, that is, it must be able to open at the time of the opening of Jiangnan Plaza, that is, the main store of customers in 2001 National Day."
Although there are still 2 years to go, the pace must be consistent, otherwise it will drag down the plan of the entire Jiangnan Square, so Qin Ran deliberately emphasized this point.
The main store investment side is temporarily put down, and Qin Ran also has to face the construction of three self-operated projects: hotels, cinemas, and KTVs. When it comes to entertainment industries such as hotels, Song Pengcheng is the most familiar within the group. So Qin Ran went to Song Pengcheng's office to taste tea, and then told him about his intentions.
"Mr. Song, our group also wants to build its own five-star hotel, so you know, this heavy responsibility naturally falls on you. There are also cinemas and KTV, two supporting entertainment projects, and I also plan to operate them by myself, after all, they are both lucrative industries in the future. So from now on, you have to unload most of the burden on the property management company's side and hand it over to Guan Xin, who can basically be in charge of it alone after nearly two years under your personal fingers. And you will be responsible for the hotel, cinema, KTV three new entertainment service projects, all of which must be built from scratch. ”
"Originally, I thought I was going to the mainland to enjoy happiness, but I didn't expect you to toss my old bones to death! Mr. Guan, he has a very strong leadership ability for the overall control of affairs, and I have basically straightened out the staff training and service details of the property management company, forming an institutionalized and standardized standard process, so I am very relieved to hand it over to him. Needless to say, I've been working all my life to create a hotel with a personal touch based on experience, and I'm very happy. Cinemas and KTV are also okay, a little bit smooth, they are all service industries, I do my best. ”
A little joke, although Song Pengcheng had an extra burden on his shoulders, he was also very happy because building a hotel with a personal style was his always pursuit, and he didn't expect Qin Ran's promise to be fulfilled so quickly.
Jiangnan Square was suddenly put on the agenda, which put Liu Xufeng, who was in charge of human resources, under great pressure, because the talent gap was too big, and Guo Huiming, Song Pengcheng, Zhang Cheng, etc. desperately urged him to give people. There was no way, so after consulting Qin, he had to temporarily delegate the power of recruiting people to these bigwigs, and let them recruit suitable talents on their own first.
Guo Huiming moves the fastest, because he has been in Zhongyang Group and knows many talents in the industry. Therefore, he began to really set up his own commercial real estate team, dug up 3 of his former old subordinates to Jiangzhou, and also found 5 backbones from his peers, plus 3 novices who are currently in Ningbo City, a total of 11 people and himself formed 12 King Kong. Song Pengcheng was recommended by a friend to recruit a senior manager of a cinema from Hong Kong, and he will be responsible for the preparation of specific cinemas. He also found a young man with outstanding ability from a certain KTV in Jiangzhou, and he created and operated the theme of the entire KTV. After more than a year of training, Zhang Cheng met some new people who admired him and recruited them into his team.
Of course, the talents they recruited were finally checked by Liu Xufeng and Qin Ran, no matter what, who is the real boss of the company is a question that must be clarified. Because of the plan to recruit executives privately, it is easy to form a small circle, just like Guo Huiming, all he is looking for is old knowledge, so Qin Ran must be restrained in a certain way. Although the company is developing rapidly, standardization must be implemented accordingly, because whether the company has cohesion and execution, is related to the realization of the national strategy in the future.
Sun Jingui was not idle during this time, and he relied on his connections in the investment community to help the newly established "Open Sesame" company get a total of 10 million US dollars in the first round of venture capital from Goldman Sachs, SoftBank and other foreign capital. Of course, this also includes Qin Ran's $2 million, and his stake in the company has also dropped from 35% to 25%, after all, to free up the share quota for new investors. Ma Yun and his team also dropped from 65% to 40%, and in less than 3 months, the valuation of the entire company jumped from 30 million to 280 million. Qin Ran's investment in it has also secretly increased a lot, and it can be seen that Ma Yun's team is powerful. (To be continued......)