Chapter 5 The beginning of everything is difficult

"This is the certificate of incorporation, this is the business registration certificate of the tax office, and there is also a stamp, a signature seal, a small round seal, ......"

"Thank you for your hard work, Sister Xin."

Shen Chong took the bag and looked at it carefully one by one.

That day, he took the drawings to find Li Tang, and the skillful craftsman was really extraordinary, and he made a wooden Rubik's Cube that night, Li Kaiyuan had little patience, and he threw it away after playing for a while, and Tianbao was having a lot of fun.

The next day, Li Kaiyuan came home from work, and now the children of the neighbors around him were all around Tianbao, just to play the Rubik's Cube for a while.

This surprised her greatly, and the sensitivity of her profession made her feel that what Shen Chong said was true, and the Rubik's Cube was really promising. Shen Chong struck while the iron was hot again, came to the door with some rhetoric, said that Aunt Liu was moved, and agreed to let her resign, just like that, Li Kaiyuan was dragged into the water and partnered with Shen Chong to do the business of the Rubik's Cube.

Everything is difficult at the beginning, especially entrepreneurship, Li Kaiyuan is busy contacting the factory, Shen Chong is busy registering patents, they are all busy, Li Kaiyuan then pulled his former colleague and best friend Huang Xin over, responsible for housekeeping, and became the company's first employee.

"The-matrix-Teneto1ogy-co-Ltd." Li Kaiyuan read the name of the company's registration certificate word by word, and said dissatisfiedly: "This name is too ugly, isn't it, Xinxin?" ”

"Chinese is fine." Huang Xin glanced at Shen Chong and echoed with a strange expression: "English is a bit weird." (Note 1)

"Who makes English vocabulary too few...... You can't blame me for the ambiguity. Shen Chong looked innocent and defended: "The Rubik's Cube is boxy, and it is very appropriate to call it a matrix." ”

"The Matrix", the famous "The-matrix"...... It's a pity that in this era, no one can understand Shen Chong's feelings. "Well, the company was successfully registered, and the first step of historic significance was taken." After packing up the text, Shen Chong clapped his hands, cleared his throat, and said loudly: "Let's have a meeting to determine the future direction of the company." ”

"What's not easy to learn, learn from my dad and the leaders in their factory, ...... like dogs" Li Kaiyuan, who was lying on the sand, disdained, sneered, and mocked: "It's not good to have a meeting in someone else's house, isn't it?" ”

She was still very unhappy with Shen Chong's move to sell the house.

The house was completed a few days ago, and the buyer was more reasonable, and did not ask Shen Chong to move out immediately, he could continue to live for a few days, and he could move out before the Spring Festival.

"Strict sΓΉ point, let's have a meeting!"

Shen Chong's pretended majestic demeanor made Li Kaiyuan laugh, and Huang Xin couldn't help laughing.

There's no way, I'm still too young, I don't have prestige, and I can't control the field.

After they stopped, Shen Chong continued: "Okay, okay, be serious, get serious." Sister Xin, let's talk about it first, how are you looking for an office location? ”

"I've looked at all the nearby office buildings, and either the space is not enough, or the asking price is too high, so it's not very suitable." Huang Xin brushed her head, hesitated for a moment, and said, "Over there in Wanfu Building, there is a good office, but it's a little unlucky. (Note 2)

"What's unlucky?"

"It seems that last year, the owner of the company that rented that office committed suicide in it, and there was a lot of blood on the ground, and everyone around said it was unlucky."

"That's it, I've heard about it, too." Li Kaiyuan sat up straight, holding a cushion, the fire of gossip burning, "I also heard that before him, the owner of the company that rented that office was terminally ill, and the company also went bankrupt. ”

"yes, I heard that there are imps doing it."

Women are indeed natural gossip animals, Shen Chong knocked on the coffee table, asked Yan sΓΉ again, and asked, "What is the office environment like?" ”

"The environment is very good, south, full of lighting, more than 2ooo feet, I have inquired, because I have not been able to rent out, the owner is very anxious, the rent is lower than the surrounding three percent, and you can rent on a monthly basis."

Hong Kong uses the British unit of measurement, 1o feet is about equal to 1 square meter, 2ooo more than 2 square feet, that is, more than 2oo square meters, this area is ideal, there is a certain degree of scalability, it is better to rent on a monthly basis, and now the funds are very tight, and it can be occupied as little as possible.

"Sounds good, we'll check it out tomorrow, and if it's suitable, we'll rent it!" Shen Chong made the final decision, and the two girls did not raise any objections, after all, they were both young people, and they didn't care much about ghosts and gods.

"Sister Yuan Yuan, it's your turn, tell me about the situation of the factory."

"Haiqiang's side, the price of each Rubik's cube is 7 yuan 9, and Zhengda's side is 8 yuan 3 ......" Li Kaiyuan took out a notebook from his bag and threw it to Shen Chong, "The materials and workmanship of these factories are similar, you can see for yourself, I am tired and don't want to speak." ”

Li Kaiyuan is worthy of being a work expert, leaving early and returning late, running all over Hong Kong's large and small toy factories in a few days, collecting a lot of industry information, as a semi-otaku, Shen Chong admires this very much.

Picking up the notebook, I was about to take a closer look when I heard the phone ringing in the bedroom.

"Hey, hello, is it Mr. Shen Chong Shen?"

"I am." Shen Chong held the telephone microphone between his neck, and while talking, he looked at the number recorded by Li Kaiyuan, "Who are you?" ”

"I'm Shu Qi, the editor-in-chief of Film Fortnightly."

"Oh, it's Editor-in-Chief Shu, look up for a long time."

Shen Chong was a little surprised, counting it, Shu Qi is the first well-known Hong Kong filmmaker he has come into contact with so far, and it is not all polite words to say that Jiuyang is not all polite.

After 3o, if you write the word "Shu Qi", it is estimated that you will be accused of saying that you have written a typo, it is Shu Qi instead of Shu Qi.

In fact, the name of the sexy female star who is only two or three years old now is still because of this Shu Qi.

Shu Qi's real name is Lin Lihui, and when she entered the entertainment industry, she gave herself the stage name of "Book Chess", and her agent changed her homonym to Shu Qi, and later when Wang Jing brought her to the Hong Kong Exhibition, Wen Jun changed "Qi" to "Qi" to show the difference from his friend Shu Qi.

Shu Qi is after Zhang Che, the representative figure of the Hong Kong film industry, "review and excellence, editor, editor and director", wrote film reviews for newspapers and magazines in high school, and was admitted to the English Department of the University of Hong Kong, wrote some TV scripts in college, and joined Jiayi TV after graduation.

Most of the films made by Shu Qi as a director are not well-known and average at the box office, but they have artistic value, such as "Hudumen", which is a Hong Kong film boutique, which allowed Xiao Fangfang to create brilliance after "Woman Forty" and won four film awards for Best Actress.

However, his main achievements are not in the filming itself, but in other links in the film industry chain, such as the "Film Fortnightly" he founded, which has a heavy influence on Hong Kong films, and later, he is the director of the Hong Kong Academy for Performing Arts, the only school in Hong Kong that cultivates professional performing talents.

"Mr. Shen is polite." Shu Qi politely said a few words, and then asked, "Did Mr. Shen receive the magazine?" ”

"What magazine?" Shen Chong was stunned for a moment, and immediately reacted, and hurriedly asked: "Is the inaugural issue of "Film Fortnightly" working?" ”

"Yes, it's okay today." Shu Qi paused for a moment, probably a little depressed, the author and editor of each article in the inaugural issue specially notified in advance, but I didn't expect the author with the heaviest weight to forget the date, "We mailed the sample issue in advance, didn't Mr. Shen receive it?" ”

"I'm sorry, I'm sorry." Shen Chong apologized repeatedly, "I've been too busy lately, I forgot to look at the mailbox, it should have been delivered, I'll go down and get it later." ”

On the one hand, Shen Chong traveled from the era of e-mail and courier delivery, and he had long forgotten that there was still such a thing as a mailbox in the world.

After a few more polite words, Shu Qi said the main topic, on Saturday afternoon this weekend, there was a symposium at the Hong Kong Film Culture Center, and she wanted to invite Shen Chong to participate.

Cai Jiguang, Luo Ka, Xian Qiran, Yan Hao, Fang Yuping...... Hearing Shu Qi report the names of these people, Shen Chong immediately agreed, promising to participate on time - they are all cadres of the new wave of Hong Kong films, and such a grand event, how can you miss it.

Hanging up the phone, Shen Chong turned around and discussed with Li Kaiyuan again, and preliminarily finalized two toy manufacturing companies as Rubik's Cube production plants.

Look at the time is not early, Kwun Tong has not yet opened the subway at this time, Huang Xin wants to take the bus home, Li Kaiyuan yawned again, looking tired, Shen Chong announced that the meeting was broken up and he could get off work.

Sending Huang Xin to the bus stop, Shen Chong did not rush back, but walked aimlessly along the street under the sunset, deliberating about future plans in his mind.

Now that the company has it, the production plant also has it, and then rent an office, the basic shelf is set up, with the ability of the Rubik's Cube to absorb gold, there is no need to worry about losing money, now we have to consider how to start the popularity of the Rubik's Cube as quickly as possible, promote the market, so as to raise enough money in the shortest possible time, after all, Shen Chong does not have much time, and the six-month task time limit is buckled on his head like a tight spell.

Advertising is definitely to be done, but it must be done at a low cost and high exposure...... The capital is still too small, he and Li Kaiyuan partnered, each contributed 4o yuan, each accounting for 5o percent of the company's shares, now the Rubik's Cube has not been produced, the upfront cost has been used tens of thousands, and then deduct the budget for renting an office, as well as the deposit reserved for the toy factory, the funds that can be used for advertising are too little.

It's okay here in Hong Kong, grit your teeth and advertise directly in the newspaper, the cost is barely affordable, but how much Rubik's Cube can be consumed in Hong Kong?

Shen Chong's ultimate goal is North America, which is the main place for the Rubik's Cube to attract gold, and the production of the Rubik's Cube in Hong Kong costs only about one dollar.

How to open the North American market?

Shen Chong has been thinking about this problem since he drew the design of the Rubik's Cube, but so far, he has no clue.

When the sun was setting and the lights were on, Shen Chong didn't think of any good way, but he was hungry, so he found a tea restaurant, ate some food indiscriminately, filled his stomach, and walked home.

Passing by a bookstore on the way, Shen Chong's heart moved and he walked in.

Shen Chong didn't want to go wrong and be embarrassed, he planned to find a few film monographs to recharge, but after browsing around, he was very disappointed that there was no book about Hong Kong films.

Maybe it's because I've been under a lot of pressure and mentally unstable lately, Shen Chong stood in front of a row of martial arts novels with bells and whistles on the covers, and inexplicably had a sense of irritability and frenzy - challenging Hollywood, this task is too difficult, it's better to send me to the end of the Ming Dynasty to kill the Tartars!

Behind Hollywood, there are the University of Southern California, UCLA, New York University, and Columbia University...... The film schools of these schools are world-renowned and talented.

What's in Hong Kong?

There is not a single professional film school in Hong Kong, only the "TVB Artist Training Course...... Once a year, I pick handsome guys and beautiful girls.

Hollywood has authoritative film newspapers and magazines with different positions and characteristics, such as "Hollywood Reporter", "Variety", "Screening", and "Film Review", and publishes hundreds of movie-related books every year.

What's in Hong Kong?

Hong Kong has "Southern Films", "Golden Harvest Films" - advertising albums under the film company, and "Ming Pao Weekly" - focusing on gossip for 100 years...... Hong Kong doesn't even have a professional film review magazine, and books about movies are so rare that it's hard to find one.

"Cinema Fortnightly"? (Note 2)

It's too tender, the inaugural issue is just in the works, and now it's just a small magazine in the form of doujinshi, the product of a group of enthusiastic and thoughtful movie lovers entertaining themselves, far from professional.

If Hollywood is an aircraft carrier, Hong Kong is still a small sampan, if Hollywood is a full-fledged bald eagle, Hong Kong is currently a little chick with no hair, and it is a chick without the protection of a hen......

After a pause, Shen Chong shook his head, smiled to himself, turned around and walked out of the bookstore.

It is meaningless to complain about the society, things are man-made, and there will always be a way out, because of the imaginary difficulties, and the tail is afraid, not the style of crossing the party.

Back to the residence, in the mailbox downstairs, there was a copy of "Film Biweekly", picked it up and touched it, it was not thick, the paper was a little rough, it was the cheapest newsprint, not double-offset paper, it was estimated that it was to save costs, by the glimmer of the staircase, Shen Chong recognized the person on the cover photo as Zheng Yuling.

Zheng Yuling has acted in many movies in later generations, but now, she is just the host of TVB, does she have a dime to do with movies?

Shen Chong slandered in his heart, imitating Andy Lau's habitual movements in "Infernal Affairs", patting the outside of his thigh with a magazine, and pacing slowly up to the fourth floor.

At the door of the house, Shen Chong unexpectedly saw Wen Renjie holding a bag, sitting at the top of the stairs swallowing clouds and spitting fog, with a depressed expression.

"What's wrong, Brother Jie?" Shen Chong asked with a smile while taking out the key, "Was kicked out by my sister-in-law?" ”

Wen Renjie smiled awkwardly, threw away the cigarette butt, stepped on the fire, and then followed Shen Chong into the house.

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Note 1: Matrix means uterus.

Note 2: This is only a borrowed name, not actually referring to Wan Fook Building in Kwun Tong, so it should not be taken seriously.

Note 3: Film Fortnightly, January 11, 1979.

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