readx;?“ At the end of April 2012, a piece of news that stimulated the capital market, China's capital spent $1.3 billion to grab equity in American online video sites. The company's stock price has fallen from a peak of more than $300 to more than $60 because www.biquge.info of its performance since 2011, which has continued to fail investors. The partner company is not only sold at a time when the stock price is low, but also buys the equity that can be bought cheaply on the open market when countless shareholders run away regardless of the cost. This news once stimulated the stock price to rebound and return to more than $100. A series of contacts and communications were carried out between the new and old shareholders, and the new shareholder of the small partner financial holding group, Wang Qinian, chairman of the small partner financial holding, said that the purchase of equity has all ended, and will not seek more equity in the next ten years, nor will it become the controlling shareholder. Based on the trust in the company's management, the partner will only nominate one director and will not send senior executives to settle in. For the transformation, Wang Qinian expressed great confidence that this is the best business model for the video industry in the future. At the same time, the partner company will also help to obtain high-quality and cheap copyrights, and will also introduce its works into the Chinese market. -- Yahoo Finance

At the end of April 2012, the small partner company ended the increase in equity in a flash, and then, the dust settled, and obtained the equity of this promising website.

Whether from a speculative point of view or from a strategic investment point of view, buying a 20% stake is a very cost-effective business.

In order to completely reassure the company's management, Wang Qinian officially announced in the form of an announcement that he would not continue to increase his shareholding and seek a controlling position in the next ten years.

In addition, the partner company will not send any senior executives, nor will it interfere in the operation.

Of course, in return, the company agreed, and the film and television copyrights of the partner company. will be able to be listed on the website.

The two sides have finalized the charging model, North America and other developed regional markets, and the online charging standard for the film of the partner company is $2 per film subscription. TV series and anime copyrights are priced at $1 per episode.

This model is very different from the popular monthly subscription model. In fact, the current mainstream charging model is still based on the monthly mechanism. With a monthly subscription of $10, you can watch it for a month, and you can choose from tens of thousands of film and television works on the entire platform. But actually. Users will only watch a few works in a month, with limited leisure time.

The monthly subscription mechanism is not essentially a subscription, but a variant of the previous model of renting DVDs. Of course, due to the current monthly subscription value, it is very cheap in the United States.

Moreover, we are actively developing a platform for broadcasting, and not only PCs can be used as a closing terminal for programs. In addition, there is a TV with Internet access. As well as smartphones, tablets, and even ...... Game consoles, which can be used as terminals for watching programs,

In fact, what is currently being done is to compete with TV stations for living room users. More and more American households are not watching traditional TV programs, but watching programs on the Internet.

After all, more and more users are starting to have accounts and become paid users of this platform. And at the same time, take the money earned from the user. Invest heavily in film and television content. In this way, more and more content is available. Other than that, it has no ads and makes money purely by charging for content. This forces it to have to engage users in terms of content, otherwise it certainly won't survive.

And the American television media, the same charged. The charging model is similar, or even more expensive. As a result, many users directly stopped paying TV stations and fell into the arms of the TV station in an all-round way. As long as you have an internet connection at home. And, with the client installed, then the TV station will get out of the way......

Of course, after the gradual growth of the user base, I feel that the growth of revenue cannot keep up with the growth rate of expenses.

As a result, despite the protests of users, the monthly fee has been raised many times. In fact, it is impossible to increase the price of the monthly fee indefinitely, at least certainly not more expensive than the charge of TV media.

In this case, it's important to gain an advantage in terms of content while trying to save money. This must be a false proposition, after all, under the traditional monthly subscription mechanism, the sharing system is not transparent, so it can only be a one-time purchase of copyrights by using a buyout. In this way, film and television institutions can be willing to license content to them.

In fact, this monthly subscription model is not conducive to maximizing the benefits of high-quality content, nor is it conducive to the accurate and reasonable use of funds, and more funds are used to pay copyright fees to popular content, rather than paying unjust money for content that some users do not watch at all.

The management is not stupid, and naturally knows that the model of paying for subscriptions by users can better solve this problem. First of all, they don't need to pay expensive costs for content, let users choose what content they are willing to pay for, and after getting paid by users, the platform will share the account with the copyright content provider.

For the platform, it is almost impossible to pay a large amount of copyright purchase fees in advance to obtain a large amount of content. This model, naturally, is excellent!

In this way, after the two parties signed the agreement, the partner company immediately authorized the copyright of "Romance of the Dragon and Snake" to >

Because "Romance of the Dragon and Snake" was prepared in advance, although it was dubbed in Chinese, English subtitles were made. Anyway, many users in China are forced to watch the English dubbed Chinese subtitle version of American dramas, the Japanese dubbed Chinese subtitle version of Japanese anime, and the Korean dubbed Chinese subtitle version of Korean dramas......

Everyone has survived like this, which shows that China's content is exported overseas, and there is no need to dub it separately, just give a subtitle. I believe that the content is interesting and the audience can accept watching subtitles.

As a matter of fact. A lot of Japanese anime is imported into the American market, in fact, many of them are also dubbed in Japanese with English subtitles. Except because the voice actors in Japan are more awesome*, so much. Can QG ears all over the world. In addition, it also shows a truth, to watch audiences all over the world, especially Internet audiences, it is enough to give a subtitle. There's really no need to give them a thankless dubbing in the local language.

Many anime in the Chinese market, Chinese dubbing is cold, Japanese dubbing plus Chinese subtitle version is popular, has become the norm.

Not long after the first season of "Romance of the Dragon and Snake" was logged in, the first three episodes were free, and the website gave important recommendation publicity to the homepage. Therefore, on the first day of logging on to the website, it received more than 300,000 hits.

Next, the praise from users continued.

"Very good, Chinese kung fu" - mischievous Jack

"It reminds me of Bruce Lee's movies. It makes people feel that the kung fu inside is real, and it is not like "Crouching Tiger, Hidden Dragon" and "Hero", although it looks beautiful, but everyone knows that it is fiction. - Veteran movie fan James

"We watched this shocking work together as a family, and although it may be a small-budget work, it is surprisingly good-looking." - Jon

"Oh, it's only the first season, hopefully a second season." -- Johnson

Many users have begun to like this work, and of course, some people are beeping. What is the braggart of Chinese kung fu, vulnerable or something. However, it soon ushered in a lot of rebuttals, actually. There are many Chinese culture lovers in the United States, especially Chinese kung fu lovers, and there are countless of them. There is almost no need for an official trolls, which can drown out the noise.

Of course, users are surprised that this work is not included in the monthly package. Instead, you need to pay for the content that you pay for in addition. However, it is common for cultural works in the United States to be charged, and the rate of authenticity is very high. In fact, in the seventies and eighties, piracy was rampant in the United States, and many pirated music, software, and books were everywhere. But at that time, the major giants in the United States began to tacitly join forces and swept away many pirated content producers.

In the age of the Internet, the United States has even resorted to phishing law enforcement. That is, users are first enticed to download pirated content for free, but soon the police break down the door. Because, this is the whole set up by the police and many large companies to kill the monkeys. Many unintentionally download a pirated piece of content and are quickly prosecuted and fined anywhere from a few thousand dollars to hundreds of thousands of dollars.

This strange way, which even users catch, has caused the United States to download and search for pirated content on the Internet, which is also a desperate way. Even if someone inadvertently discovers pirated content on a personal computer, you may be prosecuted. In this case, it is impossible to think that the rate of authenticity in the United States is not high.

When it comes to charging, about half of the users choose to pay. Others, not so interested, did not continue to watch. After all, there's a lot of content on the site that comes within the monthly plan, and there's no need to spend extra money on top of the monthly package fee.

But even so, the subscription rate is amazingly high!

Most users, half choose not to watch it, and the other half choose to continue to pay to watch it. After all, the price of $1 per episode is not very expensive in the United States.

You must know that the price of intellectual property rights in the United States is very expensive, whether it is the price of books, software, film and television DVDs, or records. A song sold on the Apple platform is generally priced at $1. And the cost of an episode of an online series is obviously more expensive than a song, so there is not much psychological pressure to pay $1 to watch an episode. What's more, most of the users have account balances, which makes their subscription rates higher.

The hits of "Dragon Snake" on the American Internet are far less than those in the local Chinese market. However, it has received more than 200,000 subscriptions. With sales of more than $200,000 per episode, at least $2 million in revenue in the first quarter, the partner company should be expected to receive a $1 million pre-tax share.

Since "Dragon Snake" has already recovered its costs in the domestic market, it means that every penny of the overseas market is an extra part of the profit.

Moreover, it is almost never offline to play on the platform for a fee. As long as there are users who buy, they can still get a steady stream of shares in the future. Therefore, this model should be a win-win model for both parties.

Of course, copyright cooperation is a two-way street, and the copyright of "Romance of the Dragon and Snake" of the partner company is sold on the platform.

Next, the exclusive copyright of the content "House of Cards" produced by the company in China was also authorized to the partner company. The partner company will also not pay the advance payment, but adopts the sharing model.

In terms of the copyright environment of China's Internet market, it may be that partner companies are more advantageous. This is because you can sell in the United States and other regions with strict copyright protection, and you can sell for a very high income.

However, the introduction of some copyrights, even if it is popular in China, but the income may not be as good as the platform. (To be continued.) )