"Sister Bingbing, I made a lot of money this time!"

Back at Ice World Entertainment Company, Chu Shi had a smile on his face that couldn't be dissipated, but when he looked at Fan Bingling, there was also a trace of embarrassment.

This time, Chu Shike really made a big bargain!

Originally, the script obtained from Tang Dynasty Entertainment will be used as the third major variety show of Ice World Entertainment Company to be produced, but now, it has been started by Chu Shi with the film copyright of "Voice of China", so that in the future variety show production process, even if the show is very popular, the biggest beneficiary in the end will be Chu Shi.

Just like "The Voice of China", Ice World Entertainment Company took on the responsibility of creation and publicity, but it could only get 20% of the benefits, and the biggest beneficiary was still Chu Shi!

The same is true of today's new variety shows, naturally when facing Fan Bingling, Chu Shi is a little embarrassed.

"Between us, do we still need to talk about this?"

Fan Bingling understood Chu Shi's thoughts, patted Chu Shi on the back and said softly, "Before this, didn't we already talk about it?" Anyway, in my opinion, whether it is "Where Are You Going, Dad" or "The Voice of China", or a new variety show that is about to be produced Zuò, it is not as important as you, as long as you are there, Ice World Entertainment Company will definitely become a well-deserved leader in the variety show industry, so I am more inclined to build your personal brand than to build a company brand! ”

In fact, long before this, Fan Bingling had a detailed consultation with Chu Shi on the issue of the new variety show.

At that time, Fan Bingling proposed a brand-new concept that surprised Chu Shi - brand building!

The brand mentioned here is not Ice World Entertainment Company, but Chu Shi and Fan Bingling!

More than 90% of the world's largest companies. They are making every effort to build the company's brand, eager to make the company's brand more recognized by more people. This is the only way to do it, whenever the company launches a new product. to be recognized by people faster.

It's like Apple, Samsung and other brands, as long as they hang this brand, people will recognize the product, which is a successful example of the company's brand building.

But it is even more difficult to build a successful company brand, and unlike people-friendly products, it is really difficult for entertainment companies to build a brand!

Even if there are dozens of excellent works that have been released, people usually don't have much of an impression of the company that made the work. Not even a company, even if a film director wants to be known by more people, it is not a simple matter, and only a few directors who stand at the pinnacle of China can enjoy such beautiful scenery.

Even a behemoth like Tang Dynasty Entertainment is only known to people because the company is large enough, and few people will choose to support a work because it is produced by Tang Dynasty Entertainment.

People only choose to watch a certain work because of a celebrity or a director or screenwriter.

It is precisely from this idea that it is in mind. Fan Bingling thought hard for a long time before deciding to do her best to create the two brands of 'Chushi Variety Show' and 'Fan Bingling TV Series'.

In the future, the works withdrawn by Ice World Entertainment will do their best to mark these two labels when they are promoted.

After all, Chu Shi and Fan Bingling are star artists, and it is easier to gain people's recognition than 'making zuò people'. When the recognition is high, people will choose to support the show.

Chu Shi served as the screenwriter for the variety show and Fan Bingling served as the producer for the TV series filmed by Zuò, even if there was no joining of the two. It will also gain people's support because of its status as a 'maker of zuò people'. In this way, it has completely built a personal brand.

The drama production department is in the early stages of the exhibition. Fan Bingling doesn't have to be too eager, but the variety show production department is already on the right track, and Fan Bingling has also begun to build Chushi's personal variety show brand.

But the third variety show work of Ice World Entertainment Company is not Chu Shi's personal creation, and if he wants to completely brand Chu Shi, he can only let Chu Shi occupy more shares and make Chu Shi the 'major shareholder' of this work, so that people will brand this work with Chu Shi's figure.

Not only that, although Chu Shi has already decided that this variety show script is very good, he also said frankly that if he wants to officially start filming, he must be modified by Chu Shi himself, even if it is only a small change, it may turn a 'high-quality script' into a 'top script', and the important process is self-evident, so it is obviously very necessary to let Chu Shi monopolize this script.

Fan Bingling didn't want to have even the slightest estrangement from Chu Shi because of money, even though it might be a considerable amount of wealth.

After all, Fan Bingling is not bad for money!

It is precisely for this reason that the new script fell into the hands of Chu Shi, even if Ice World Entertainment Company started to produce zuò, it could only occupy 20% of the share of variety shows, and the real major shareholder was still Chu Shi himself.

"But then again, this script is really so good, and the variety shows created can reach the level of "Where Are You Going, Dad" and "The Voice of China"?"

"To be honest, I can't be 1oo% sure until I see the script, I just think it's a very good script, at least qualified for me to do my best to revise it!"

Chu Shi honestly told Fan Bingling what he thought in his heart.

And that's exactly what happened.

As early as learning the general content of this script from Fan Bingling's mouth, Chu Shi was shocked.

There are countless excellent works in Chu Shi's mind, but they are suitable for this era, they will not give people a feeling of being too old, and there are really not many works that can be very popular.

And among them, Chu Shi has not watched most of the works carefully, at best, he has watched one or two seasons of them, or even one or two episodes, and it is extremely difficult to restore them.

There are only a few works like "Where Are You Going, Dad" and "The Voice of China", Chu Shi can create a complete script and shoot it, but there is one less such work, which is why Chu Shi insisted on collecting the script for the third original work.

And Zhou Shuhai's carefully crafted script is 9o% similar to the variety show festival that Chu Shi has only watched three or two episodes in his mind!

This work does not have too much innovation, variety show revolutionary significance, and it is precisely because of this that Chu Shi has not seen too much, but Chu Shi clearly remembers that in the 21st century, this work has been widely welcomed, and when it comes to 'longevity', it is better than "Voice of China" and "Where Are You Going, Dad"!

Historically, the achievements of this work are extremely brilliant, and while being awakened by several countries to introduce and adapt, it has also achieved considerable results around the world, no matter which country the show arrives in for filming, it will surely cause a sensation, and countless fans of the show have lined up in a long line just to see it, to be precise, this is an 'international' variety show!

Although "Where Are You Going, Dad" is a hit and has been adapted into a movie, it is still popular in the Chinese category.

Although the copyright of "Voice of China" has been bought by many countries, it will only be "Voice of the Netherlands" and "Voice of America" that will become popular abroad in the end, not "Voice of China".

Only this brand-new show, in the eyes of Cai Chushi, will become the 'iconic' variety show of Ice World Entertainment Company, and it is even very likely that the name of Ice World Entertainment Company will flow into the world!

"After seeing the script, I am even more sure that this will be a very, very good work, and it may take a short time to improve the script, but as long as the filming officially starts, I believe that his achievements are no less than "Where Are You Going, Dad" and "The Voice of China"!"

Chu Shi's face was pale, in order to make Fan Bingling pay more attention to the new variety show and be more confident, he also revealed some of his own opinions, "I have a fifty percent chance of making this work a 'world-class' variety show, the world dare not say, but at least it can gain explosive popularity in more than five countries!" ”

"Really?"

Fan Bingling's eyes lit up, and her heart suddenly fluttered.

If it is really as Chu Shi said, then the status of Ice World Entertainment Company will skyrocket.

Three main variety shows, one made into a movie and very popular, one adapted by many countries, and another influential work in many countries around the world, at least in terms of character, Ice World Entertainment Company has been at the forefront of many variety show companies, which has played an important role in establishing the position of 'variety show leader'.

"But ......"

But immediately after, Fan Bingling frowned, "If it is as you said, this will be a 'world-class' variety show, and the selection of regular guests must be cautious!" ”

The star dad of "Where Are You Going, Dad" will make adjustments every season, and only the village chief Sun Rui will always have zài, which is the only fixed host.

Needless to say, the contestants of "The Voice of China" may change the star mentors every season.

But the new variety show is different, from the first season onwards, a fixed guest team will be formed, if you want to maintain the stability of the program's ratings, you must try not to change the guest lineup, and keep it all the time, so you must be very careful when choosing.

After the show is booming, maybe changing someone will make the ratings plummet, and Chu Shi doesn't want to suffer such a blow unless it is necessary.

At the same time, since Chu Shi predicted that this work would be a great success, then these show guests will also be popular, how to choose guests to maximize the benefits, and it is very suitable for the show itself, which is also a problem that Chu Shi needs to consider!

"In terms of guest selection, you must be extra cautious! The star dad of "Where Are You Going, Dad" and the mentor of "Voice of China" chose the wrong one, at best, it would ruin a season of the show, but the wrong choice of the guests of the new variety show will make us lose a lot, so the new variety show can't be in a hurry in the process of making zuò, every process and step must be cautious and cautious! ”

Chu Shi and Fan Bingling looked at each other, their eyes revealing a strong sense of solemnity, and at the same time, a thought popped up in Chu Shi's mind.

Or, the new variety show......

Led by yourself? (To be continued!)

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