At the beginning of February 2007, the company held a press conference in BJ to officially announce the new film plan to fans and anime fans around the world - the live-action version of "ATE/STAYNIGHT"!

Although the crew has not yet been determined, it does not affect the small partner company to build momentum in advance. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Big-budget movies often start to build momentum about a year or two before they are released, or even longer.

"Mr. Wang, as the owner of an entertainment group with a conservative estimate of 100 billion valuation, movies only occupy a small part of the territory of the small partner group, and you haven't directed a movie in person for several years, why did you think of making "ate"?!" At the press conference, some media reporters who were familiar with Wang Qinian's personal experience began to ask.

Wang Qinian smiled indifferently: "Because, I like the entertainment industry, novels, animation, film and television, games, and other entertainment." For example, in anime, I don't like the most popular "One Piece" and "Naruto" too much, but I prefer niche anime such as "ate/staynight" and "Tsukihime". Well, this niche is actually for ordinary audiences. For veteran anime fans, "ate/" is certainly not a niche, but a well-known and thunderous hit! As an anime lover who is not too senior, but not an anime lover who watches migrant comics, I am a fan of "ate" myself, and I am also willing to put it on the big screen and make it into a live-action movie! ”

"For the shooting cost of "ate/staynight", did the partner company have a budget?"

"There is no upper limit in terms of budget, only a lower limit, and it will not be less than 200 million budget, if, during the filming. In order to pursue better results, the shooting cost of exceeding the budget of 200 million, 300 million or even 400 million. It's also possible! ”

Suddenly, everyone gasped. Minimum budget of 200 million. Even, it is possible that the shooting cost of three or four hundred million yuan, only the small partner company dares to release this kind of wild talk. In other words, most of the domestic film and television companies, maybe the assets of the entire company are combined, and they can't make films with such a large amount of capital!

After the press conference, the ATE craze began to ferment.

And after the movie has not yet started, the partner company has begun to use "ate" to make money. A stand-alone game in the "ATE" series, a ranger network owned by a small partner. Exclusive release of genuine Chinese version. The price of each online download version of genuine software is 5 yuan, but within a week, the sales of genuine activation codes exceeded 1 million copies, which is several times more than the cumulative circulation of "ate/staynight" game discs in Japan over the years!

Next, the genuine anime copyright of "ate/staynight" is also exclusively released by station b under the little partner. The biggest difference between station B and other video websites in China may be that there is no on-site advertising, and it purely relies on content fees to obtain operating income. After several years of accumulation, on the one hand, Station B relies on the company's legal department to continuously sue Youku, Tudou, LeTV and other friends for infringement and piracy, so that these "climate" friends. In order to go public, I had to swallow my anger and delete the exclusive copyright resources of the partner company. It is precisely because of this that Bilibili has accumulated more than 100 million registered users. There are more than 10 million daily active users. Although, the speed of user accumulation has gradually begun to slow down, but at present, Station B is also the only website in the world's mainstream video websites that can make a profit. Most of the other video sites rely on advertising revenue, and even if it is another ten years, most video sites may not be profitable. However, the monthly revenue of the video website of the partner company has exceeded 50 million yuan, deducting copyright fees and server, network and other costs. A slight surplus every month. This kind of regrettable achievement is not easy in the world.

The first 10 episodes of "ATE/Staynight" are free on station B. 11~24 episodes are charged. Although the single subscription fee for each episode is only 0.5 yuan, the total number of subscriptions exceeds 10 million times. It also allowed this anime to receive more than 6 million yuan in Internet subscription fees in a short period of time. This kind of income is no less than selling the copyright to CCTV. You must know that the copyright fees paid by CCTV to some popular animations are generally more than 100,000 yuan per episode. If "ate/staynight" successfully sells the copyright to CCTV, it will only get a copyright fee of about 2.5 million yuan. The sales on the Internet platform of the small partner company are conservatively estimated to be likely to earn tens of millions of yuan in revenue during the year. In the next many years, it will not be difficult to obtain a steady stream of copyright sales revenue, and it is expected to obtain an income of two or three million yuan.

It is precisely because of the game version and the anime version that the popularity is very good, so Wang Qinian is also full of confidence in the live-action movie version!

The storyline of "ate/staynight" itself is already deeply rooted in the hearts of the people in the second dimension, and the movie version is also to win over the audience of the second dimension and contribute box office and free momentum to this three-dimensional movie.

Therefore, Wang Qinian's view on the script is that the movie version of the script should respect the original work. Of course, for the sake of the filming, some innocuous changes are okay, but the most basic selling point of the original book must be retained.

Some directors think they are clever and change the plot without authorization, which is actually a thankless act. It is generally easy to offend fans of the original work. It's just that the adaptation is better to attract new fans, but I'm afraid that the adaptation is not good, which not only does not attract new fans, but also offends the original party.

To put it simply, some works that have become popular, after the adaptation, the original fans are not very demanding, they have long known the plot and setting of the story, and the only thing they are looking forward to is just hoping to see a live-action adaptation that conforms to the essence of the original work in their eyes. Or, you need to see the sincerity of the adaptation team. At least...... The team of adaptations, like them, is also a fan of a certain work, and a lover of a certain kind of fun. Everyone is a like-minded person, and only such works can hope to be recognized by these niche fans.

And don't look at the two-dimensional audience is a niche fan, but they are often very hardcore. These die-hard fans are not only consumers, but also word-of-mouth promoters. They are very keen to promote their favorite works to their acquaintances, and attract more peers who have the same aesthetic tastes and a common language as themselves.

And a classic work, and a classic work with a large number of die-hard fans, the biggest means of publicity is to activate the belief of these fans to actively promote and spread. Once they start to act, there will be more and more silent fans to join in, and the public, who have never attracted countless curious onlookers, will begin to enter the theater and become consumers because of their curiosity because of "unknown awareness".

Therefore, Wang Qinian's launch of "ATE/STAYNIGHT" is not to require the fame and ability of the actors, but to require the actors to be fascinated by the series of anime of "ATE", as well as the various works in the world of the moon, and become fans of the ashes, at least, the crew members who seem to be fans of the ashes will be hired first. To be continued