"ibe1ieve" has been recorded, the post-production of "My Sassy Girlfriend" has also been completed, and next, the film has officially entered the promotional schedule. ―{2}{3}{}{x}

The first step of publicity was the first release of the novel "My Sassy Girlfriend" in Asia, which was not only a promotion movie, but also a promotion of Lee Chung-hee himself, which was undoubtedly conducive to the distribution of the next single disc.

Of course, the novel cloth is just an appetizer, because of the popularity of online novels, before the start of filming, Imperial Entertainment began to communicate with businessmen from Asian countries, and this time, the release of the movie will be synchronized throughout Asia.

This is the second time in the history of Asian films, and it is also the second time in Korean films, so the propaganda offensive is naturally huge, after all, the current Imperial Entertainment is not bad for money!

At the end of May, "Silla Moonlit Night", as the second step film of Imperial Pictures after the movie "Friends", is also known as the sister chapter of "Friends", because the story is also about the relationship between gangs and friends, of course, in addition to these two points, the plot is still completely different.

And this film also did not disappoint Imperial Entertainment, when it was painted, the box office reached 5o20,000 viewers, 5oo million viewers, before Imperial Entertainment came up with the big killer of "Friends", there were only two films in the history of Korean cinema that reached this number.

Now, for the public, this is actually a poor box office, because this is produced by Imperial Entertainment and the work of the peerless genius Dr. Lee.

Then, there is another unsatisfactory work, "My Wife is a Big Guy", which will be released in mid-June. It is known as a hybrid of "Friends" and "My Sassy Girlfriend". Because it tells the story of a gang. But it also tells the story of a savage woman.

And its box office reached 6.33 million moviegoers, according to the words of "Chosun Ilbo", this is a good box office, because it just combines the elements of two movies with tens of millions of moviegoers, which is a good mixture.

Even "Chosun Ilbo" has set the box office of "My Sassy Girlfriend" as a movie with tens of millions of viewers early, which undoubtedly makes Zhang Dongguo and Gao Zuodong and others full of confidence, not to mention that there have been three bumper films this year, which has made the eyes of colleagues in the Korean film industry red several times. Naturally, they are willing to spend money on publicity.

You know, this is the boss's love story, and it can be regarded as a cheer for the boss.

As for Lee Chung-hee, he can't say that the box office of this movie is actually not so high, you save some money and so on, so he can only participate in various promotional activities honestly according to the company's arrangement.

However, it is not the same to give up money. Soon, under a stormy propaganda offensive. Savagery is all the rage in Asia.

On July 20th, there are only ten days left before the official release of "My Sassy Girlfriend", and today is also the first day that the movie officially starts pre-sale.

At three o'clock in the afternoon, in the studio hall of KBS, the program "Stars Face to Face" is being recorded, which is a new weekend variety show, but it is also a talk show.

Lee Chung-hee, Ha Ji-won, Kwak Jae-yong, and Cha Tae-hyun are the four guests today.

There were still about ten minutes to go before the start of recording, and Lee Chung-hee hurried here from Ewha Womans University, just now, he went to attend a signing party there.

Originally, it was only arranged for an hour, but it was so crazy inside, he was not allowed to leave for two hours, and he even ate lunch while working, but his attitude made the girls who came really happy.

got out of the car, he was still nibbling on fried chicken, after all, he just dealt with it casually, his appetite is big, he can eat it, besides, he doesn't know if he can have time to eat at night, his schedule is very full.

On the other side, Ha Ji Won just got out of the nanny car, and Cha Tae-hyun also arrived at the same time, and they went to participate in another promotional event together as the hero and heroine.

"You're just eating!" Ha Ji Won looked at him in surprise, she knew that he was hungry, and if he was hungry, his stomach hurt and he was tired, which was a fatal weakness of his, once he didn't let him eat, he would be finished.

Thinking about it, he smiled, looked at him and nodded, and said, "You don't have a stomachache today!" ”

"When I just signed the sale, a beautiful woman felt sorry for me and fed me some!" Lee Chung-hee was amused, twisted her angrily, and turned his head to greet Cha Tae-hyun, "I heard that you are going to Hong Kong in two days!" ”

"yes, I'm going to China!" Cha Taixian nodded with a smile, seeing that he handed over the fried chicken bag, he was not polite, he grabbed a chicken leg with a smile and gnawed it, and said casually: "What about you, you look busier than us!" ”

If it weren't for the damn system, he would have been lying at home and laughing with the beauty by now, Lee Chung-hee shrugged helplessly, "That's not true, but I should go to China with you!" ”

He went as a screenwriter and investor, and there was a small signing party in Beijing, Shanghai and Guangzhou, but it would be separated from Ha Ji Won, in a word, these were all for the sake of that damn single disc.

"You don't think you've been to China before!" Ha Ji Won looked at him suspiciously at this time and asked, "Have you ever been back to your hometown?" ”

"No," Lee Chung-hee smiled and shook his head, "Before my grandfather passed away, he said that he would go back and have a look, but then because his health deteriorated, he didn't have it!" ”

Shrugging, "Honestly, I'm looking forward to checking it out, I've heard that there are a lot of delicious foods there, more than in Korea!" ”

"You know how to eat!" Ha Ji Won glared at him angrily, but Cha Tae-hyun smiled, "I just said, if you go over there, can you be a guide for me or something, have a good time!" ”

Saying that, Guo Zairong also arrived, this guy was not in a hurry, and then, everyone went inside together.

When I arrived in the hall, I met Wen Jiying, the director of Xijie Entertainment, and when he saw Li Zhengxi, he walked over with a smile and greeted him warmly, "Dr. Li, it's not easy to see you once!" ”

He really wanted to see Lee Chung-hee. The reason is simple. Now it's all said outside. If you want to talk about cooperation with Imperial Entertainment, it is best to find the big boss behind the scenes, because although he is a doctor of economics, he is very bold and does not care about small gains and losses.

Unlike Jang Dong-guk, the representative of Imperial Entertainment, Ko Chok-dong, the representative of the film company, and Park Dong-chan, the representative of the TV drama production company, those three are all masters who don't see rabbits and don't scatter eagles, and business is business. Strangled and never let go.

Love doesn't come or not, there's no way, who made the business of Imperial Entertainment a mess now.

Especially after the fire of the last three movies, people in the Korean film industry have died of red eyes, if they didn't know that this person is not easy to mess with, those who have gang forces behind them have already come to the door with knives.

Think about it, "Friends" received 11.60 million viewers, "My Wife is a Big Guy" received 6.33 million, "Silla Moonlit Night" received 5.20 million, and just three movies received more than 20 million viewers. Converted to Korean won, that's 1780 billion, and then about half of the box office. That is, the appearance of **10 billion.

Isn't that number crazy enough, if it's not enough, let's take a look at the movies produced by major labels such as Xijie in the first half of this year, including "Courtship", "Love Bungee Jumping", "Gift", "Bailan", "Unknown Recipient", etc., a total of seven movies have been released, but the highest box office is "Love Bungee Jump", what is his box office, 947,000 viewers.

That's right, less than one million, and then, the others are six or seven hundred thousand, or even four or five hundred thousand, and then, the seven films combined, are not as many as 5o20,000 in "Silla Moonlit Night", and there are only 4.89 million viewers.

Seven films, how bleak this number is, that is to say, it is not how good the film market has become, but the movies of the imperial entertainment of other people, so now, those who think that "Friends" is a blind cat hitting a dead mouse are no longer there.

Even the people have said that the movies produced by Dr. Li are quality assurance, and everyone can go to see them if they have money and leisure, what does this mean, what it represents is the box office.

Therefore, even the big label Xijie Entertainment, etc., when the pants are gone, they have to bow their heads to Imperial Entertainment now, of course, at the moment, Wen Jiying is not for this year's movie, but for next year.

This year, in the two movies "Big Guy Fighting Monk" and "Killer Company", they grabbed the former, but one is obviously not enough, it's just that Imperial Entertainment's movie script this year has come to an end.

What does it mean so far, it's not that it's gone, it's that they should shoot it themselves this year, and the plan to cooperate with others has ended, but, according to Imperial Entertainment insiders, next year's script, this genius in front of him has already made a lot of money.

Then, Imperial Pictures is also making detailed arrangements for next year's film plan.

It's only halfway through the year, and they start talking about next year, which doesn't let people live, the problem is, once they make arrangements, Xijie and the others come to the door again, and the opportunity is gone.

Therefore, whether it is Xijie or Lotte or Xiubao and other big labels, they are all looking for opportunities to contact Gao Zuodong, the recent big celebrity of Imperial Film Company, as for Lee Chung-hee, not to mention that there is no time, ordinary people are not familiar with it, and it is useless for you to get together.

As for Wen Jiying, he has seen Lee Chung-hee several times, and the relationship is okay, but the problem is that at this critical time, he can't care about any face, of course, now that he is in front of Lee Chung-hee, he has no face to say.

Therefore, he grabbed Lee Chung-hee with a shy face, and said with a smile: "Korean movies have been glorified under your hands, and the market is getting better and better, but you also said that the prosperity of the film market requires everyone's joint efforts and construction. ”

"Director Wen's words are blaming me and Imperial Entertainment!" Lee Chung-hee first said that he had to record the show before he said to him with a smile.

Wen Jiying smiled bitterly, he didn't dare to stop Lee Chung-hee from recording the show, so he had to follow obediently, and shouted helplessly, "How dare I, Dr. Li, I mean, you can't let us Xijie lose money, right, our company really wants to work hard to do a good job in the movie and contribute to the revitalization of Korean films!" ”

"That's a good thing," Lee Chung-hee said nonchalantly, "then work harder,"

Looking at Wen Jiying's bitter face, Ha Jiyuan and they were all secretly happy, and the fool could hear that Wen Jiying wanted to bargain, but you didn't understand. Lee Chung-hee also deliberately ignored it.

I don't blame him. He's the boss. Although it is refreshing, after all, the company is managed by Zhang Dongguo and others, and he makes random decisions outside, which will make it difficult for Zhang Dongguo and them.

It's like last time, although they are brothers, Li Wenxi won't care about the good conditions he gave Madonna, but it's basically a matter that has been determined, and you suddenly intervene. If the conditions are lowered, it will not only lose profits, but also waste the hard work of a group of people who have worked hard in vain, and it will disappoint everyone.

The company must have the company's operating rules, and you can't just do things according to likes and dislikes.

So, there was no way, Wen Jiying could only grit his back molars and say directly: "What, I heard that Dr. Li has written a lot of good scripts recently, I want to ask you, does Xijie have a chance to cooperate with you?" ”

"Absolutely!" He said it all directly. Lee Chung-hee will no longer hide it, and now is the time for HOT and S*M companies to be anxious. Although next year's script is roughly out, the plan has just begun, and it has not been decided, so it doesn't matter if you say this now.

"However, you have to talk to Gao on behalf of them," Lee Chung-hee didn't want to entangle with this guy too much, and after smiling politely, he said to him, "The company's affairs are handled by them, I don't care." ”

Then he pointed to the situation that was about to start and walked in.

Wen Jiying naturally couldn't force it, but Lee Chung-hee said yes, which is also a better premise for cooperation than other companies.

"What's next year?" It was being debugged over there, and Ha Ji Won was bored in the background and asked him casually.

"A lot, such as the real sister of "Friends", the war-themed "Brothers," Lee Chung-hee shrugged with a smile, "Brothers" is actually "Tai Chi Flag Flying", this film was originally about the relationship between the two brothers, and this main line is also from beginning to end.

The so-called "Taiji Flag Flying" is just for the national character of South Korea, and Jiang Digui also admitted privately that he has borrowed the technique of "Friends", just like "Friends" puts the love of friends in the context of social changes and gang struggles, and he integrates brotherhood into the theme of war.

"Ah, is there a role for me?" I heard that it was a sister article, and as soon as I heard the name, I knew that it must not be wrong, so Ha Ji Won asked subconsciously.

"No," Lee Chung-hee shook his head with a smile, "It's not that you're not suitable, but this movie is a man's role, and women's roles are basically not important!" ”

Ha Ji Won pouted, "Is there any arrangement for me in next year's movie?" Seeing that Li Zhengxi was stunned, he snorted coquettishly: "You guy is too irresponsible, you don't care if you sign me, you still have to take my commission!" ”

Why is this tone the same as Son Ye-jin, Lee Chung-hee rolled his eyes with a wry smile, "It's okay for you to touch your conscience and say this again, I took that commission, but I helped you prepare the most professional agent, as well as a nanny car, assistants, stylists, and bodyguards, I feel that I am at a loss."

Besides, it doesn't matter what it means, if you want to act, I will write a script for you, and this treatment is no longer available in the world! ”

"Phew, don't come with me like this," Ha Zhiyuan of course knew that he had made a lot of money, and he was just coquettish just now, so he naturally refused to admit defeat at this time, "You still wrote it for me, it's not because you can't help it, but I didn't want to act, and said that I can't do it, it's not suitable!" ”

Yes, here it is again, Lee Chung-hee thought to himself that you are too vindictive, isn't it that "My Sassy Girlfriend" didn't directly let you play, but didn't you also act?

Fortunately, the show finally started recording, so he just smiled and didn't answer again.

"Welcome our four guests, Kwak Kyung-taek, Cha Tae-hyun, Ha Ji-won, and ......," host Ko Seung-young finally elongated his voice and said amid the screams of the audience below, "Our genius, Dr. Lee Chung-hee!" ”

To say that Lee Chung-hee only starred in a TV series "Blue Life and Death Love" in South Korea, and he is still a supporting role, but his current popularity and popularity are not worse than Zhang Dongjian's level of big names.

Because everyone has read too many of his works, novels, TV series, movies, and major media always appear in his news, and then the discussion of various plots, small talk topics will also accidentally talk about, such as, "This is Dr. Li's work, by the way, his work is good," and so on.

Therefore, subtly, everyone has an impression and deep memory of him, no matter how good it is.

And then, though, it's about My Sassy Girlfriend. But Gao Shengying's first question is not to ask the hero and heroine. Instead, I asked Lee Chung-hee, the screenwriter. "Recently, everyone has been talking about the most and looking forward to it the most, and of course, "My Sassy Girlfriend", and among them, one of the most concentrated topics, or the most popular topic, is about beating.

Some people say that Hee is playing well, and some people say that it is not, then, Dr. Lee. What about your answer? ”

"Well, I'll say it again," Lee Chung-hee shrugged with a smile, "Actually, I've always emphasized that everyone has misplaced their attention, and the story of the sassy girlfriend is not about a savage woman, but about a beautiful love!" ”

"I know that we Korean men generally have machismo, and I can't see this, and I've even heard of it. As soon as someone heard that a woman was beating someone, they said with a look of disdain that this was a bad novel. Bad movie.

However, I think such a man should really go to the cinema or buy a ...... of my novel. ”

When Gao Shengying smiled and said that he was advertising, he was happy and continued: "Really, although the movie has not been released yet, if you have read the novel, you will understand that Mingxi beat people because of her character, but she is not blindly rude."

If you've ever been in love, then you should have met it, when a girl is coquettish with you, she will occasionally hit you lightly or something, Mingxi is actually like this, of course, maybe it will be a little heavier, it is still because of her character, not that she is a rude and unreasonable woman.

She, like other women, is affectionate and gentle.

Actually, think about it the other way around, those prejudiced guys or machismos, like Mingxi, are savage men, and your wife and girlfriend are the honest petunias, they quietly and carefully guard you, and they have paid too much for you, but you take it for granted.

So, I want to say here that you should also learn from Mingxi, and at this time, take this opportunity to go to the cinema with your wife and girlfriend to watch this movie, or find a chance to give her a little surprise and express your love.

That would be the real success of my film, and it would be the most rewarding thing for me! ”

The applause was thunderous, and there were many people applauding loudly, and this situation was even more obvious when it was broadcast on the weekend, and countless families, or men and women, had a different atmosphere.

For old husbands and wives, the wives will naturally be a little dissatisfied, and those men and women who are in love, men will naturally be more active, of course, the most unexpected thing is that because of this passage.

After the topic spread, the box office pre-sale results of "My Sassy Girlfriend" exceeded expectations, and the situation after the release was also very popular, according to the popular saying, going to the movie is not only to watch a movie, but also to please his wife and girlfriend and witness each other's love.

If you don't go, you're macho and don't value women, and it's no good for a guy like you to follow you, of course, some stubborn guys won't give in, but this stimulates his wife and girlfriend even more to have a look.

At the same time, Lee Chung-hee's status in the hearts of Korean women has instantly improved a lot.

Of course, these are all later words, and at the moment, the recording of the show continues after thunderous applause.

"Let me ask you another question, which everyone has been discussing," Ko Seung-young looked at Lee Chung-hee, "Why didn't you act yourself, but used Cha Tae-hyun, is it because you want to play "Spider-Man"? ”

"No, the film contract for "Spider-Man" is still ahead," Lee Chung-hee shook his head, "From the beginning, I had a consensus with the director that I was not suitable for this role?" ”

"Why?" Gao Shengying immediately asked. Lee Chung-hee smiled, he couldn't say that he was too handsome, shrugged, "Because movies are art, he can't be completely constructed according to reality, he has to have a dramatic effect,"

After a little vague sentence with the professional knowledge of the movie, he continued: "And Cha Taehyun is undoubtedly the best candidate, whether it is appearance and temperament, or acting skills!" ”

"He's not like you!" Gao Shengying made a joke, and in the midst of everyone's laughter, Lee Chung-hee spread his hands helplessly, "I'm talking about movie roles,"

Gao Shengying didn't dwell on it anymore, but looked at Cha Taehyun, "Okay, Cha Taehyun, let's ask you, what do you think of your appearance, will you make that character light, will it surprise savage fans?" (To be continued!)

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