On July 1, "Xiangjiang Daily" was officially released.

This is Han Jin's first paid newspaper, and it is also his second in the field of media, which is of great significance and far-reaching influence.

Previously, the public had learned from the "Le Bao" that they could get a coupon if they bought a copy of "Xiangjiang Daily". Take this coupon to go to the major theaters of Yongsheng, and you can get a movie ticket for free.

Hong Kong people are the most shrewd, how could they miss this opportunity to take advantage, so as soon as the newspaper was listed, it immediately caused a rush. In particular, scalpers are even more round.

A newspaper costs only one yuan, but it can be exchanged for twenty yuan a movie ticket. This movie ticket can also watch the latest action blockbuster starring action superstars Hong Jingbao and Yuan Biao, of course, there is no shortage of people to buy it, and there is no need to worry about smashing it in their hands.

Even if each movie ticket is only sold for 15 yuan, he can make 14 yuan, but the cost is only 1 yuan, and the return rate is 1,400 percent.

One step slower and missed this opportunity in vain.

For a while, this matter also became a hot topic of discussion on the streets.

……

"Raymond, have you heard, Yongsheng has lifted a stone to shoot himself in the foot this time. It originally wanted to attract the audience to enter the venue, but it didn't expect to be taken advantage of by scalpers, this is really a goose all day long, but today it was pecked by the geese, retribution! He Guanchang received the news and reported to Zou Wenhuai happily.

"Oh?! It's really a capsized boat in the gutter. Hasn't Han Jin always been very reliable in doing things, but he didn't expect to be stuck this time. Zou Wenhuai couldn't help but laugh when he heard it, "It seems that he is really going to be unlucky this time, our chance has come!" ”

"yes." He Guanchang nodded and smiled, "He has always had good luck before, and he is blessed with all the sky." It seems that God will not help him this time. ”

"Well, let's not relax, continue to go to the street to pay respects, and strive to win him this time, and then we will transfer it from then on." Zou Wenhuai said with a smile.

"I see, Raymond." He Guanchang also smiled. "This time we must beat him."

……

"There is little strength, our newspaper is not cheap to the public, but it has all been robbed by scalpers." Mo Shaoye said to Han Jin with a bitter face, "It's all because I didn't think it through, and there was such a big mistake, Jin Shao, you can punish me." ”

"No need to cry, the appearance of scalpers was originally expected by me." Han Jin waved his hand confidently and said, "Do you know what hunger marketing is? ”

Mo Shaoye shook his head, "I don't know." ”

Han Jin smiled. "Hunger marketing is to first mobilize consumers' strong desire to buy, then limit the supply to create the illusion that supply exceeds demand, and then take advantage of the situation to raise the price and make profits."

Mo Shaoxie listened, showing an expression that seemed to understand but did not understand.

"Well, I'll give you an example." Han Jin saw this. He smiled and said, "A certain restaurant said it was going to reward guests. The first 10 guests can eat for free every day. Wow, what a bargain, right? ”

"Then there must be someone who skips meals and goes to line up early, right?! And people have a blind obedience mentality, seeing people queuing up at the door waiting for dinner. I must have thought that the food in this store was delicious, so I would naturally follow the queue, right? Han Jin asked again, and Mo Shaoye nodded.

"A large group of hungry people are waiting at the door to open the door, but when it is your turn, you are the eleventh and cannot eat for free. But by this time you're so hungry that your chest is pressed against your back. Are you going to eat at this restaurant? Han Jin asked.

Mo Shaoye nodded, "Jin Shao, I understand." What you mean is that we're doing hunger marketing right now, using these scalpers to get the attention of the citizens by using these scalpers to get the attention of the public. And then we'll take advantage of the situation and ship it, right? ”

"Yes, that's it. Just by buying newspapers and redeeming movie tickets one by one, when will it be sold? How can it be so sensational as selling out all at once? Han Jin said with a smile.

Mo Shaoye nodded, it is true that now "Xiangjiang Daily" has sold 200,000 copies as soon as it is listed, this achievement is really very eye-catching, and it has also become a hot topic of discussion on the streets of the city.

As a result, the popularity of "Hong Kong Daily" has also risen, and it has become a very well-known newspaper in Hong Kong. The effect of this advertisement is really very significant, and it is estimated that spending hundreds of thousands of dollars on publicity may not be so effective.

"Jin Shao, you are really smart, you can think of such an idea, it's amazing." Mo Shaoxie praised from the bottom of his heart.

Han Jin smiled, he learned this trick from those mobile phone merchants in his previous life.

In the previous life, those mobile phone companies could play "hunger marketing" to the fullest. After attracting customers with low prices and arousing their purchase hopes, they will never be open to supply.

Therefore, many customers who can't wait will buy goods from scalpers at a high price, and scalpers and mobile phone companies are often in collusion with each other. Mobile phone manufacturers supply scalpers to ensure that their supply is sufficient; Scalpers give mobile phone dealers a foundation to stabilize their mobile phone prices.

Another advantage is that scalpers buy in large quantities, which can easily give people a positive hint effect, making people think that the goods must be very good, so they will be so sought-after, and therefore join the ranks of coaxing.

Now Han Jin uses the same trick, with the help of the power of scalpers, to stir up the popularity of "Nirvana Train" and "Xiangjiang Daily" at once, and successfully left the impression of "supply exceeds demand" in the hearts of the people, which will naturally ignite their movie-watching hope.

……

Sure enough, there was a lot of pomp at the entrance of Yongsheng's theater, and the queue spread out for hundreds of meters. Not only did passers-by feel very curious, but even the media reported it one after another, which greatly increased the popularity of "Rich Train".

Yongsheng's 19 theaters were full for a whole day, setting a box office record ever.

Attendance at New Arts City and independent cinemas also soared, achieving very good box office results.

……

At half past eleven o'clock in the evening, the last movie was released, and the major movie theaters immediately began to count the box office of the first day.

Han Jin sat on the set, quietly waiting for news.

Xu Ke and the others knew what was going on, and no one dared to disturb him.

When it was twelve o'clock, I saw Long Liu running over excitedly, "Sir, the box office statistics are out, the box office of "Rich Train" on the first day is 3,428,640 Hong Kong dollars!" He shouted.

"Wow!" Hearing him shout like this, the set immediately resounded with earth-shattering cheers.

Such a high box office has set a box office record for a single day in Hong Kong.

"Okay, hurry up and send out the press release." Han Jin hurriedly commanded.

There was a box office of more than 3 million on the first day, and it really didn't worry about him in vain.

"Congratulations to Jin Shao!" "Congratulations to Jin Shao!"

The people on the set congratulated Han Jin together.

The box office on the first day was more than 3 million, which is really terrifying.

You must know that the average film, the box office on the first day exceeds one million, which is already very good.

"Thank you, don't leave tonight, I'm in for a treat!" Han Jin said with a smile.

"Yay! Long live Jin Shao! ”

The crowd cheered loudly.

……

"Jin Shao, Jiahe also sent a press release to the newspaper, saying that it has 2.3 million Hong Kong dollars."

While he was eating the celebration banquet, Long Liu stepped forward again and said.

"Golden Harvest can really brag! HK$2,300,000?! Does it have that many seats? When Xu Ke heard this, he couldn't help but sneer.

There are only 20 theaters for the release of "Dragon Brother and Tiger Brother", and even if ten shows are full a day, it can accommodate 60,000 or 70,000 people at most. A movie ticket costs 20 yuan, and the maximum box office in a day is only 1 million Hong Kong dollars, which cannot reach the height of 2.3 million at all.

"Now Golden Harvest can only rely on bragging to support the façade." Han Jin smiled and said, "Forget it, don't worry about it, everyone eats vegetables, eats vegetables." ”

……

"Raymond, Yongsheng's box office results are out, and the box office on the first day is 3.4 million Hong Kong dollars." He Guanchang reported to Zou Wenhuai.

"So high?! Do you think he's going to fill it with water? Zou Wenhuai was startled and asked in surprise.

"In my opinion, it shouldn't be, you have also seen the popularity of the release of "Rich Train" today, and the queue is hundreds of meters, and even alarmed the police to maintain order." He Guanchang said, "According to the scale of the release and the attendance rate, this box office is very reasonable, and there should be no water injection." ”

"Damn, he's better than that." Zou Wenhuai slapped the table and said angrily.

The box office of "Dragon Brother and Tiger Brother" reported to the media on the first day was HK$2.3 million, but in fact it was only HK$1.5 million.

Although compared with the previous data, this result is already very good, but compared with Yongsheng, it is still a big difference.

"Raymond, don't be too sad. Yongsheng's first-day box office can be so high, completely relying on free tickets to promote the valley. In fact, today he not only did not make money, but also lost at least 600,000 Hong Kong dollars. He Guanchang persuaded, "On the contrary, we have earned 1.5 million Hong Kong dollars, which is much better than them dying to save face and suffer crimes." ”

"Yes, you're right, I'm confused." Zou Wenhuai listened to his explanation, and suddenly came to his senses and said, "We still have to take a long-term view, it's just the first day, and there are still several weeks to go before the release, I don't believe that our "Dragon and Tiger Brothers" can't compete with his "Rich Train." ”

"That's right, tomorrow I will continue to take people to the streets to pay their respects, and strive to pull everyone in Hong Kong to the cinema." He Guanchang said with a smile.

"Well, by the way, what about Aaron, why didn't you see him?" Zou Wenhuai asked again.

"Oh, he's going to Lola again. Fanna was courteous. He Guanchang said helplessly.

"This bastard ......," Zou Wenhuai said speechlessly. (To be continued......)