Chapter 51: The New Agrarian Revolution

Faced with the blockbuster question thrown by Wang Yaxuan, Qin Ran rarely responded with silence. Pen | fun | pavilion www. biquge。 info

He knew that Diga practiced polygamy, but he really didn't know how many wives he could marry, and he wasn't a man who couldn't walk when he saw a beautiful woman, but Qin Ran really didn't know how to answer this question.

There is a soft place in everyone's heart, once you touch it, it will hurt your heart, so here is usually protected by layers of strict armor, and even I will put on a mask and pretend to forget, and never easily touch it.

Qin Ran had also fantasized about the beautiful scene of Empress E, but the cruel reality told him that it was just an imaginary bubble. When faced with the choice of exposing his true and false identities, Qin Ran personally chose to give up Ye Linghan, invisibly and deeply hurt this simple girl who had always been in love with him, in order to force her to leave the country.

But what if he didn't?

Ye Linghan is a member of the red family with a background to the sky, she was born with a unique fate, can the Li family tolerate her being entangled with a person with an unknown background? Whether it is Li Zhiguo or Li Ruixian, it is impossible for their political pursuit to allow Ye Linghan to combine with a wealthy foreign businessman, which is a handle that seriously affects their career progress. What's more, Qin Ran will never give up Wang Yaxuan, and at that time, if you want to persuade the Li family to accept their baby daughter and other women to serve a husband together, where do you put the face of the red aristocracy of the Li family.

Everything has already been doomed, and there is absolutely no possibility of continuing to have an ambiguous relationship with Ye Linghan, and in the end, it is still Ye Linghan who will be hurt more.

Therefore, Qin Ran resolutely drew his knife to cut through the mess, and broke the love thread between himself and Ye Linghan with one sword, but he left an eternal pain in his heart, he buried the name Ye Linghan in the deepest part of his heart, and couldn't bear to touch it again.

Qin Ran's pain and silence, Wang Yaxuan quickly noticed, she was very clever not to go deeper into this issue. After staying for a while, after the atmosphere eased down, she took the initiative to beckon Qin Ran to go back to her room to rest and sleep. Both of them deliberately forgot about the question they had just asked, as if there had never been such an argument.

At night, in bed, Qin Ran consciously leaned towards the edge of the bed when he slept, striving not to make the mistakes of the afternoon again. It's just that from time to time, clips of being with Ye Linghan flashed in my brain, and I finally fell asleep in a daze.

In the dream, he met Ye Linghan again, she was sitting on the edge of a cliff on a mountain peak, motionless and looking into the distance. Summoning up courage, he walked towards her in his dream......

"-Ling Han, I'm sorry-"

Qin Ran's dreamy murmur woke up the girl on the side, she slowly opened her eyes and stared at the ceiling, not knowing what she was thinking.

When he woke up the next day, Qin Ran was obviously lacking in spirit, and Wang Yaxuan on the side was a little energetic. It's just that Wang Yaxuan woke up early and ran over to wash, after all, the woman who just woke up is the ugliest moment of the day, and she doesn't want Qin Ran to see her sloppy appearance now.

In front of the person you like, you must be beautiful at all times, there are no ugly women, only lazy women, and no matter how beautiful a woman is, she also needs to take care of her face diligently.

After staying on Golden Turtle Island for five days, boating, fishing, diving, shell picking and other projects, Qin Ran and Wang Yaxuan had a lot of fun together, and finally boarded the flight back to China with full happiness.

Looking at the white clouds outside the window, Qin Ran planned to buy a private jet to facilitate his travel after the successful IPO of Jiangnan Real Estate next year.

When he returned to China, Qin Ran immediately ushered in something that urgently needed his decision.

One is that the Jinmen Municipal Government asked Jiangnan Group to take over the mess left by Baoli Real Estate, and Qin Ran nodded and agreed to negotiate, but the terms of cooperation must be favorable.

Second, in deciding the strategy of entering southern Fujian Province, whether to choose Fuzhou, the provincial capital, or Xiahai, a tourist city, the two places have a similar degree of economic development and give similar preferential conditions. Qin Ran still decided to enter the provincial capital city first, which is the economic and political center of the province and has a great radiation force on the surrounding areas. Although the housing prices in Xiahai City are higher, Fuzhou City is still more favored by Qin Ran, and Jiangnan Real Estate has extended its tentacles into this coastal province.

On the 11th National Day, what worries Qin Ran the most is the opening of the third Jiangnan Plaza in Hudong City. Jiangnan Plaza has now become a business card of Jiangnan Group, many people do not care about the house, but they also know that Jiangnan Group is doing real estate industry. With the experience of the first and second Jiangnan Plazas, the third Jiangnan Plaza, located at the subway hub of Hudong Line 1 and 2, is larger and accommodates more merchants, many of which are well-known brands at home and abroad.

Qin Ran's positioning of Jiangnan Plaza has always been very clear, that is, a one-stop place for consumption and entertainment for low-end people, so some luxury goods took the initiative to come to the door when attracting investment, but Qin Ran still ruthlessly rejected them. At present, luxury goods can only survive in first-tier cities, and the layout of each city is limited, Jiangnan Plaza is for the national region to attract investment, it needs to follow Jiangnan Plaza all the way to expand all the way to open a brand. High-end luxury goods obviously can't do this, so Qin Ran decided to give the opportunity to brands with more room for growth.

Hudong City is an old economic town in China, and there are some national brands that have survived in the fierce market competition, and they have specially prepared targeted preferential policies for Jiangnan Plaza, hoping to revive and grow together with them. This time, Jiangnan Plaza in Hudong City deliberately set aside enough places for these brands to come in.

Compared with Jiangzhou and Ningbo City, the third Jiangnan Plaza located in Hudong highlights the spirit of first-tier cities, with the total number of people alone exceeding the upper limit of 300,000 people, and the number of merchants settled in has reached 719, and all kinds of dazzling goods abound.

On the opening day, the citizens of Hudong crowded Jiangnan Square, compared with the ordinary department stores all over the city, Jiangnan Square not only can easily shop, but also reserved a lot of dining and leisure places, tired of shopping at any time can go to dessert shops, bookstores and other places to sit down, enough for people to spend a whole day in the square.

The urban planning of Hudong City implements a sub-center strategy, that is, to build a regional economic center within each district, so as to divert the crowd and avoid the big city disease of the entire metropolis where shopping and consumption are concentrated in one area. Under the new strategy launched by the municipal government, many district governments have replanned their own economic centers in their regions, and Jiangnan Plaza has received many invitations from district governments to build new centers, which is a good opportunity to lay out all the hot spots.

The rapid development of real estate is the coverage process of China's urbanization from another perspective. Once the popular central area is formed, it will basically not change in the future, and whoever enters first will be able to enjoy the dividends of land appreciation. Therefore, Qin Ran attaches great importance to the layout opportunity of Jiangnan Square, and will never miss it once it appears. Located in the Wujiaochang plot in Puyang District, Jiangnan Plaza has been confirmed to settle down, and Jiangnan Commercial has subscribed for nearly 400,000 square meters of land. Discussions are underway with other districts to attract investment, and strive to cover the entire main urban area of Hudong City.

On the evening of 11 November, the "News Network" announced that an unusually heavy land policy was officially implemented, and the central government officially required that from January 1, 2003, all commercial land transfers in the country should implement the bidding, auction and listing system. All land for commercial projects will be sold through open bidding, and the developer must implement the development within two years, otherwise the land will be repossessed without compensation. Over the years, the "fight relationship, fight the background" of the agreement to acquire land will be completely subverted, and the future land acquisition will rely on the strength of the hard erection, and "fight for money bags and capital" will become the mainstream.

For the state, in the future, land transfer will be standardized and transparent, so that the value of land will increase and avoid the loss of state-owned assets. As far as local governments are concerned, in the future, they can monopolize the transfer of state-owned land and operate the land market, so as to obtain huge land fiscal revenues and compensate for the lack of local finances brought about by the tax-sharing system. For developers, in the future, they can break through the regional blockade and expand across the country with their capital strength to complete the national layout. For ordinary people, in the future, they can choose a more desirable house in the highly competitive market, but they will also face rising housing prices and become "house slaves" with Chinese characteristics with decades of loans.

Although the central government has already issued a new land policy, there has been no boots to land, and now Qin Ran's long-awaited new land policy has finally been ushered in during the National Day holiday.

With the sword of bidding, auction and listing, the highest price in the land transfer market will be the mainstream. Jiangnan Group can take this opportunity to continue to stake land across the country, and can also take advantage of this good opportunity to acquire some small developers in the region and expand its land reserve. Within the foreseeable scope, 2003 will be the era of the rise of developers from all over the world, and the future hegemony of China's real estate market will be produced among these heroes, and Jiangnan Real Estate is undoubtedly the most probable one.

CCTV Finance Channel quickly followed up on the central government's bidding, auction and listing system, and they invited several economic experts, including Qin Ran's mentor Professor Wu Yongwen, to discuss the impact of this system on the real estate industry in the future. "New Agrarian Revolution", this is the striking title given by CCTV reporters, and long-term visionaries have seen that this will have a huge impact on China's real estate market.

Professor Wu Yongwen praised and supported the bidding, auction and listing system, because it is conducive to local governments to run cities, increase fiscal revenue, and avoid the loss of state-owned assets. However, he still pointed out that in 2002, more than 6,000 real estate development enterprises emerged in China, and the number of estimates for the implementation of the bidding, auction and listing system next year is likely to increase further, which shows that the real estate industry is overheating.

Qin Ran knew that Professor Wu Yongwen had reference opinions on the central government's decision-making, and he proposed to be vigilant against signs of overheating, which means that this will definitely be on the desk of the decision-makers.

What does this mean?

Next year, with the bidding, auction and listing, it is an inevitable choice for the frequent emergence of land kings in various places, because Jiangnan Group is likely to be one of the participants. Land kings are frequent, the industry is overheated, and the real estate market regulation is likely to come in advance.

Qin Ran must be prepared and planned.

Jiangnan Real Estate, which originally planned to be listed on the Hong Kong Stock Exchange in August 2003, Qin Ran planned to advance to March, even if it reduced the valuation and bloodshed to go public.

If they know that winter is coming, intelligent animals will stock up on food for the winter.

The successful listing of Jiangnan Real Estate is equivalent to preparing a large amount of food for the arrival of winter in advance, and when winter comes, it can take the opportunity to expand on a large scale.

Sun Jingui, who was in charge of the listing business, listened to Qin Ran's analysis and felt that there was some truth, but the original IPO was scheduled to be reduced from HK$28 to 24 yuan per share, and the planned funds were reduced from 20 billion to 18 billion, which was a loss of large assets for no reason. Qin Ran, the major shareholder, didn't care, so he could only urgently coordinate with the underwriting team composed of Goldman Sachs, UBS, and Bank of China International to be listed on the Hong Kong Stock Exchange after the Lunar New Year.

The boss of the company does not need to control the specific operation process, the most important thing is to grasp the strategic direction. Now that Qin Ran has come to the prediction that the country will carry out macroeconomic regulation and control of the real estate market next year, then the subsequent actions of the entire Jiangnan Group will be made according to the strategic direction of the regulation.

Strategic contraction, speed up the liquidation of inventory, the pursuit of high decentralization, cash back to prepare for the winter, after the advent of regulation, take advantage of the contraction of other enterprises, and then aggressively seize the market to expand the bottom.

This is a strategic deployment made by Qin Ran.

If his judgment is wrong and the strategic direction goes wrong, then Jiangnan Group will fall into stagnation, so that it will be surpassed by other competitors and miss the opportunity to expand the market.

Therefore, many people watch the company boss wander around all day long, not knowing how heavy the burden is on his body, and thinking about the direction of the enterprise all the time.

In less than a year, Jiangnan Group has experienced a cycle of contraction-expansion-contraction, which is the rhythm of Qin Ran's clutch to control the company's development.

In the first 10 months of 2002, Jiangnan Group expanded everywhere, and it was indeed full of food, and it was normal to stop and digest food slowly.

"101 limit", this is a new term invented by the majority of media for the agreement to sell land with less than three months left, and before the deadline of January 1 next year, it can finally go crazy for the sale of land at a low price. In this context, the national land market is in a state of frenzy, and many enterprises and individuals have hurried to use their backgrounds and connections to finally make a profit, and even many government agencies and state-owned enterprises have also participated, taking advantage of the last loophole in the agreement to seek certain land interests for their own side.

The formal implementation of bidding, auction and listing, the land has undergone fierce competition in the market, whether it is Jiangzhou or Hudong, which clearly shows that land prices will rise.

Therefore, under the premise of taking the "101 limit" as the dividing line, the cost of the former and the latter will be very different depending on the path of land acquisition, and they will all be converted into commercial housing to enter the market and be sold at market price. The former will obtain huge excess profits through the agreement and become an institutional land dividend. It can be expected that the "101 limit" brought about by this round of the new agrarian revolution will inevitably bring many rich people who have become rich overnight, and what they regret the most is that there is only one such opportunity.

These are the costs of reform, the pains of reform, and the tuition fees of reform.

Time flies, the "101 limit" to the last moment, the national land transfer bidding, auction and listing rigid market in the central government under the strong promotion of the formal formation, in the anticipation of countless people and enterprises ushered in a new wave of land revolution, officially opened the door to the golden decade of real estate. (To be continued.) )