The biggest difference between Jiangnan Group and other real estate companies in terms of product sales is that the marketing team is self-owned, unlike most developers who use a third-party agency system. www.biquge.info It is often said that good sales should be like a wolf, always keep hungry, and the model of low base salary and high commission is a common mechanism in the industry.

The soldiers of the iron battalion are talking about the current situation of sales. Here, regardless of qualifications, education, or origin, if the task is not completed during the probationary period, there is no second word about leaving immediately. Therefore, under this cruel elimination mechanism, there are indeed many outstanding top marketing talents.

When people focus on the dazzling stars at the top of the pyramid, they will always deliberately ignore the white bones under their feet, and it is the countless sacrifices that create the dazzling brilliance of the successful.

Is sales important in a real estate company? Important, companies with poor sales will go bankrupt, and bosses love to stare at sales every day. Isn't it important? Yes, it doesn't matter, the salesperson is called the "real estate seller", all kinds of people are mixed in it, and it is difficult for the salesperson to be promoted to the company's management.

In Jiangnan Group, Qin Ran did the opposite, the sales department is one of the company's formal departments, and the treatment of employees is the same as that of other departments, and he regards these people as "his own people". The sales staff are all regular employees who have been strictly selected and recruited by the company, and many of them are graduates of prestigious schools.

Why can Qin Ran abandon the traditional sales high commission method, because he has enough confidence in his products. Yes, Jiangnan Group's products rely on outstanding quality and word-of-mouth service, and will not play a decisive role because of a single sales skill and salesperson's mouth. Marketing is king, but in the end, it's all about good products. Especially in the golden decade of real estate, the people rushed for real estate as if they were dying, and the role of sales staff in this did not exceed the credit of other design, construction, property and other departments.

But Qin Ran did not underestimate the role of sales, and excellent planning will make the real estate sales rate faster. Jiangnan Real Estate's first project in Hudong City, Huangpu Bay Community, is a classic example, relying on mass marketing to become a hot spot of national attention, and it is a big sale at the opening.

Some people in the industry question that Jiangnan Group's sales are eating a big pot of rice, and the sales sell more and sell less houses are the same, so there is no well-known marketing planner in the real estate industry here.

Qin Ran felt a little wronged about the word big pot rice, the sales department of Jiangnan Group fought according to the team, but there was still a hierarchical difference in the income of the sales staff within the team. The company stipulates that sales personnel can be divided into 1-6 levels according to their levels, with level 1 being the lowest and level 6 being the highest. Employees who have reached the level 6 assessment of sales personnel will have the opportunity to transfer to the sequence of the company's management positions. Zhao Lun, who had assisted Wei Dong to lead the Huangpu Bay Community in Hudong, has now become the idol of the sales staff of Jiangnan Group, he started from the first level of salesman, and changed from the sixth level of sales staff to the management post. If this trend continues, sooner or later, Zhao Lun will also take charge of the handsome seal of one side and become one of the princes of the Jiangnan Group that has blossomed everywhere.

Returning to the big pot of rice, the income of Jiangnan Group's sales staff is composed of basic salary and bonuses. The basic salary is generally 3 times that of the industry, for example, the real estate consultant in Jiangzhou City is 600 yuan, and it becomes 1800 yuan when it comes to Jiangnan Group. The bonus assessment includes the sales volume of first-hand houses, market research and evaluation, customer satisfaction survey, mutual evaluation within the team, and the evaluation of daily work performance by superiors, etc., and enjoy different levels of bonuses according to the corresponding level. The higher the level, the more sales tasks are required and the more pressure you are subjected to. Iron rice bowl is the most taboo place in the market economy, if the sales staff does not complete the sales task in the month, the company will give time adjustment. If you fail to meet the assessment standards for several consecutive months, you will also be eliminated.

Why customers come to Jiangnan Group's real estate always feel that the comprehensive quality of the sales professional consultants is very high, which is obviously more than a large part of the industry, relying on the company's unique sales management model. It is said that Zhao Lun was able to talk with customers all the way from buying groceries on the street to the global allocation of rich people's assets, and also took the time to learn red wine, cigars, luxury bags and other knowledge.

Under the condition that Jiangnan Group's business has been making rapid progress in various places, there have also been bright spots in Ningbo City, which will also become a business card of Jiangnan Group in the future.

In the old city reconstruction project where the second Jiangnan Square is located, except for the initial demolition of three nail households by the government, there was not a single criminal case of public security or petitioning or disturbance caused by the demolition and reconstruction. Before inviting Jiangnan Group to enter, Xu Jimin, secretary of the Ningbo Municipal Party Committee, already had the psychological expectation of welcoming the demolition households to the city government to block the door. Unexpectedly, the project went so smoothly, and Jiangnan Group appropriately resolved the potential risk signs of various contradictions.

At present, the place where the demolition households gather is of course not the government gate, but the demolition and relocation community built by Jiangnan Real Estate, and they see that this place is changing rapidly every day from a vacant land to a leading community in Ningbo City.

Talking about this, there is another episode, that is, the issue of commercial housing and relocation housing standards. If it is according to the standard of relocation housing in Ningbo City, Jiangnan Group can increase the profit from the construction of nearly 20%, Guo Huiming asked Qin Ran at that time to make a decision by him, Qin Ran finally chose the standard of commercial housing to build a relocation housing community, basically did not make money but at least did not lose money.

Among the projects for the renovation of the old city of Ningbo City, the relocated houses are the first to be capped and renovated and greened, which is a special arrangement for Qin Ran, because the demolition households are the most anxious, and they should be able to see the results as soon as possible to dispel their worries. The second completed project is still related to the demolition of households, which is known as the "third line" pedestrian street. In order to solve the livelihood problem of the relocated households, Jiangnan Group compensated them for some of the shops in the pedestrian street, so that they can operate themselves or rent them out in the future, and solve the worries of the relocated households by driving the land appreciation through urban upgrading.

In the process of demolition and relocation of this land, Jiangnan Group also summed up three experiences, which are also the three issues that the residents are most concerned about. First, the house will be demolished in a remote suburb and the compensation will not be in the remote suburbs. Jiangnan Group's approach is to move back in situ as much as possible, so that the citizens do not feel uprooted from their hometowns, which can greatly resolve the contradiction of demolition and relocation. Second, after the demolition, whether the government's promises have been implemented. The most feared thing by the demolition households is that the house will be demolished, and as a result, the relocation house will not be built for a long time, and the family will have to run away. Moreover, the subsidies and conditions negotiated at the beginning were afraid that the government would regret not implementing them after a long time. Jiangnan Group's experience is to put the relocation housing in the first place, start the construction of the project that the demolition households are most concerned about, invite representatives to supervise on site, and use high-standard design and construction to change the perception that the relocation housing is of poor quality and rotten environment. Let the demolition households see your sincerity, and they will cooperate with your work. Third, and a headache for many places, how to arrange the future livelihood of the relocated households. Originally, people could do a small business in front of the old house to support their families, or farmers farmed to support themselves, but now that the demolition is coming, how can they, the people at the bottom of society, survive? Jiangnan Group's approach is that when it is demolished, in addition to residential compensation, it can also get compensation for shops, and also has the right to subscribe to shops first. With a shop, you can start a small business by yourself, and you can also sublet it out, and you can also rent out multiple properties allocated by demolition. Of course, with the land appreciation income brought by the Jiangnan Group's operating plots, it is like building a Jiangnan Square to form a new city center, and the nearby shops will definitely benefit, so the interests of the demolition households are guaranteed to the greatest extent, so they can also enjoy the dividends brought by urban upgrading.

To do this, it is inseparable from the core competitiveness of Jiangnan Group, which is the extraordinary ability of Jiangnan Plaza in operating the city. A Jiangnan square is equivalent to rebuilding a regional center of the city, and the surrounding land can enjoy the dividend of appreciation. Relying on high dividends can offset the negative impact of demolition, which is also something that other developers cannot learn. Another factor is that Qin Ran is not greedy, he knows that there is a gift to gain, Jiangnan Group appropriately transfers some benefits, which can make the local society more harmonious, and the local government also saves a lot of troubles.

Xiong Xindong took Zhao Lun to Jianghan City with great interest, only to find that the investment environment here is simply different from the Yangtze River Delta. A group of 8 people came with 1 million cash and drove 4 cars, only to find that the Jiangtan New Area was a wasteland, and there was no place to find a bank, let alone a place to eat.

Originally, I thought that the government building was about to be completed, and some simple supporting facilities would be formed nearby, such as small restaurants, small supermarkets, etc., but when I arrived, I found that there was nothing. Even the government building is a half-built project, and the contractor has already stopped work for a month, and it has not been renovated since the capping, because the relevant facilities have not kept up. There was nothing water, electricity, gas, sewerage pipes, etc., promised by the government, only a large area of wasteland belonging to the Gangnam Group. The piers of the bridge across the Han River connecting the Gangtan New Area have only been completed, and it is expected that it will take at least another year for it to open to traffic.

There are water, electricity and gas pipelines, but they are being prepared, and the government is already planning them, but the construction has not started. Unexpectedly, as soon as Jiangnan Group decided to settle in and sign the contract, it immediately sent people over.

Xiong Xindong and his colleagues drove to find a house in the nearest village as a place to stay, and eight employees crowded together to stay. The small village is 11 kilometers from the project site, which he checked by looking at the odometer as he drove.

On the way, a group of people jokingly said that they had come to the central part of the country to help the poor, but they didn't expect the conditions to be so difficult.

What to do, go back and wait for the Jianghan Municipal Government to get the package and come back, it will take at least half a year. Staying here, facing the nearest population is 11 kilometers away, the future difficulties can be imagined.

If there are conditions, you must go up, and if you don't have conditions, you must also go up!

Before the group set off, they placed the company's expectations, and if they were so gray, they would not be able to get over their faces.

Dry!

Xiong Xindong finally made up his mind not to do anything and not to go back.

Now everyone has become a shareholder of the company through internal shareholding, and their own income is closely related to the company's performance, and there is a spirit of ownership.

In just half a month, they completed the company registration, project docking, and temporarily recruited 12 employees in the local area, as well as found the foundation pit construction unit.

When the construction unit built the fence, Xiong Xindong asked him to build a two-story temporary board house on the construction site as a branch office, and a group of 8 people also lived here as a base.

There is no water and no electricity, now the water is carried to the Han River, and the electricity is generated by high-power diesel generators. Especially now that the industry is spreading rumors about who will come in and who will die, he actually retreated and asked for the settlement not to be done.

Will the dignified Jiangnan Group send you money?

Xiong Xindong was half angry after hearing this, and the other party proposed that it was okay not to settle, but the signed contract should be increased by 50%.

Don't bully outsiders like this!

At the beginning, it was a recruited employee who strongly recommended that he find this boss to do it, but he didn't expect him to make such a moth before the main drama came out.

Let him settle the bill and leave, and by the way, the temporarily recruited employee will also follow, and he can't eat pork without Butcher Zhang.

If you weren't in a hurry, such a mistake would not have been made, which also warned Xiong Xindong that he would still have to find a trustworthy partner to work in the future.

After Qin Ran knew about this matter, he also happened to launch a long-brewing partner system.

Jiangnan Group will establish a partnership system, and include some construction companies that have cooperated with each other to understand each other into the scope of strategic partners.

In this way, Jiangnan Group does not have to bother to find new construction companies in every place, and the enterprises it has cooperated with are more experienced and handy. The partner enterprises do not have to bother bidding to find orders, Jiangnan Group guarantees a stable supply of orders, and the settlement can be done in a national game of chess, reducing the risk of default.

For example, the company that helped build the first Jiangnan Plaza in Jiangzhou is now going to Ningbo City to help build the second Jiangnan Plaza, and there are projects in Hudong City waiting for it.

In this way, the assembly line scale operation is formed, the cost is reduced, the construction team is trained to form skilled workers, and both parties get benefits.

Under the guidance of such thoughts, it was the China Construction Ninth Bureau that acted as a firefighter, and they sent people to Jiangtan New Town to fight together with Jiangnan Group.

When Xiong Xindong sent the invitation letter for the groundbreaking ceremony to the desktop of the relevant leaders of Jianghan City, they couldn't believe that Jiangnan Group had completed the preliminary preparations so quickly and started construction immediately.

With suspicion, the city leaders also sent someone to the site to take a look, and found that although the construction engineering department was simple, the building model of the real estate had been done, and a large number of workers were indeed working on the foundation pit on the construction site.

Electricity was brought in from 11 kilometers away through the coordination of the city government, and with electricity, high-power pumping machines were continuously pumped from the Han River, after all, nearly 500 workers have settled on the construction site, and their food, drink and lazar are all here. The construction site was also pressed out of a lane by large trucks, and the basic conditions for construction were initially met.

At the groundbreaking ceremony on the same day, Ai Xiangde, Secretary of the Jianghan Municipal Party Committee, praised Jiangnan Group for keeping its credibility and commitment, and making an example for the people of Jianghan with "Jiangnan speed". Other developers have been pushing back and forth, making the Jianghan Municipal Government lose face, and now Jiangnan Group has solved a big problem for them.

Taking advantage of the presence of Ai Xiangde, secretary of the municipal party committee, Xiong Xindong once again confessed that the biggest difficulty faced by Jiangnan Group now is the lack of municipal supporting measures. In the future, once the construction site is deployed, a larger capacity power supply will be required, and there will be no municipal road construction, and the construction of gas and sewage pipelines will be seriously delayed.

If these problems are not solved, Jiangnan Group will not be able to speed up the construction process in the future.

Ai Xiangde originally wanted Jiangtan New Area to shine in his office, so he worked on the spot, mobilized the heads of various departments, and gave a deadline to complete the supporting construction of the Jiangnan Group plot, otherwise he would be dismissed.

The attention of the leadership, coupled with the work and the black yarn hat linkage, the officials burst out with unlimited potential. With such a sword, the municipal construction of Jiangtan New Area has finally embarked on a fast track.

Everything is difficult at the beginning, and Jiangnan Group's footsteps into the central part have finally gained a firm foothold. (To be continued.) )