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After "Reborn Back to Ten Years Ago" was drawn in the mainland market, Hong Kong, Taiwan, Singapore and other markets also began to be released and released. Pen % fun % Pavilion www.biquge.info

Because of the momentum created by this film in the mainland, coupled with the novelty of the subject matter. So, the box office in Hong Kong reached 23 million Hong Kong dollars, Taiwan also reached 86 million New Taiwan dollars, and Singapore was more than 1 million Singapore dollars.

Of course, what is strange is that the box office on the first day of local release in Hong Kong was originally more than 400,000 yuan, and according to this first-day box office, it is expected that the total box office will not exceed 10 million Hong Kong dollars.

However, Wang Jing's complaint helped the movie a lot.

The specific situation is that Wang Jing prefers to be in the limelight, and in an interview with the media, she said: "Actually, "Rebirth" is not an advanced idea, I have already filmed similar themes, do you remember "Hardcover Brothers" in 97?!" ”

Having said this, many media have begun to hype the innovation of "Rebirth", which is not completely new. Back to the past, the theme of going back in time, at the end of the 90s, Wang Jing filmed a "Hardcover Difficult Brothers". And "Hardcover Difficult Brothers" is one of the few high-quality works of Wang Jing, who is rich in bad movies.

In addition, some people are more serious and find that Wang Jing's "Hardcover Brothers" is not original, there is a movie "New Difficult Brothers" in 93, directed by Chen Kexin, starring Tony Leung, Leung Jiahui and others, it is also a time travel theme, from a well, back to decades ago......

Wang Jing's "Hardcover Brothers" is not so much inspired by TVB TV series, but rather a deep imitation of the movie "New Brothers and Brothers".

Of course, after researching the evidence, many people found that the time travel theme of "Rebirth" is not alone. But in fact, there are quite a few novelties. It is a different film style from "New Brothers" and "Hardcover Brothers".

All in all, Wang Jing's big-mouthed comments on "Rebirth" helped the film a lot.

The media's "evidence" has aroused the interest of many fans. This film has been the box office champion in Hong Kong for two weeks.

Box office results in the Mainland and Hong Kong. Feedback to overseas regions naturally increased publicity gimmicks and topics, which helped the movie sell well at the box office.

Hong Kong, Taiwan and Singapore are basically Chinese-speaking markets, and the issuance speed is relatively fast.

Subsequently, Yu Dong, the CEO of the small partner company, naturally made a comprehensive attack on overseas cities, including Malaysia, Indonesia, Vietnam, Myanmar, Thailand, Bangladesh, South Korea, France, the United Kingdom, and Canada...... In line with the truth that no matter how small a mosquito is, it is also meat, Yu Dong does not let go of the possibility of issuing in every area with a population of more than 5 million.

No matter how poor a region is. As long as there is a film distributor, the film must be sold. Some markets are half-sold and half-give, selling the copyright of the place for hundreds of dollars, and even the cost of travel expenses is much more expensive than the sale of film rights.

But in fact, the purpose of this is not to make money from the film, but to seize the overseas market. Even if you don't make money now, you have to pave the way for popularity in the area. In the future, some markets will mature and will become the ticket warehouse of small partner companies.

This is the early years of Hollywood studios. In the way of film diplomacy, it has entered the market all over the world. At the beginning, it was half sold and half given, almost not a way to make money, and entered a lot of markets. When the local audience also became very popular with Hollywood movies, Hollywood began to reap the benefits.

The overseas distribution strategy of the partner company is also in line with the first release of the work to attract the audience. After that, I started to think about making money......

With the success of the "Rebirth" movie, the copyright value of the novel at the starting point of the small partner company. It was once again recognized by the film and television industry.

All of a sudden, the starting point of this year's film and television copyright sales exploded. At least more than 100 film and television rights have been sold. The partners include both domestic film and television companies, and at the same time. There are also some overseas film and television institutions that buy copyrights. It is conservatively estimated that the sales of copyright from the beginning of 2005 will receive 30 million yuan in revenue. This copyright income, even if it is shared with the author, will bring at least more than 15 million yuan of net profit to the starting point!

With the big sale of film and television copyrights, the losses caused by the starting point in operation and advertising investment have also been compensated, and basically, the website can maintain a small profit. At the same time, the traffic, readers, authors, and library size are still expanding.

A large number of adaptation authorizations for sold works, in fact, are also small partner companies to put a long line to catch big fish. Let countless film and television companies join in to enhance the influence of the copyright of the starting novel.

Once the time is ripe, the starting point will not completely stop selling copyrights. Instead, it gradually shifted to focusing on its own investment and development.

This is similar to Marvel Comics in the United States, at the beginning, Marvel sold the rights to popular "X-Men" and "Spider-Man" and other popular ones, and only received a small copyright licensing fee.

Later, after Marvel's superhero characters were put on the screen with great success, Marvel decided not to easily license them to other film companies, but invested in their own production, producing "Iron Man", "Hulk", "Thor", "Captain America", "The Avengers" and other popular movies.

Marvel in history authorized the copyrights of several popular films, and hurriedly stopped continuing to authorize. Because, although there are more than 8,000 Marvel comic book characters, there are actually only a few dozen characters that are really popular and suitable for adaptation. Even if the potential is tapped, only a few hundred are valuable.

It takes a long time to create a comic book character that is deeply rooted in people's hearts, and after selling, it is just a contract. It is precisely for this reason that Marvel's licensing is very cautious, and it will no longer sell the perpetual rights of "X-Men" and "Spider-Man" to other companies as easily as before.

Although the starting point does not have a copyright that can be compared with Marvel, the current advantage of the starting point is that the number of new novels added every year is more than 5,000, of which 500 works will be signed, and dozens of the copyrights signed every year have various copyright adaptation potentials.

It is precisely for this reason that copyright is created, almost continuously.

Moreover, the starting point is still in the growth period, and really good works, really more influential works, have not yet been born. It is for this reason that it is also a better strategy to sell the rights of some works, obtain cash flow, continue to support more authors' creations, and wait for better works to appear.

As for the companies that buy the film and television adaptation rights of the starting point novel now, it is expected that they will not lose money, because these novel ideas are ahead of the film and television industry, and they may make a lot of money because of this.

But the terms of the starting point are also harsh, for example, the adapted film and television should let the starting point be seen and ensure that it is not shoddy. In addition, in the adapted film and television works, the brand logo of the starting point must be clearly marked in the opening and ending credits, and the audience must be introduced that it is adapted from the starting point novel.

This strategy is also equivalent to advertising the brand at the starting point! (To be continued)

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