Chapter 609: The Gap Between Heaven and Earth

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Although there are many celebrities who have been in this industry for decades and have become very influential people, their costs are also the highest. Pen & Fun & Pavilion www.biquge.info but this industry, in terms of the general framework, especially in terms of personnel, on the macro level, is still eating youth rice, rather than eating strength rice, which can be seen from the proportion between strength stars and idol stars.

Famous stars who can really go to the top can only be regarded as very few in the circle of famous stars. Don't look at the celebrities who can make the audience speak, whether they are domestic or foreign, there seem to be a lot of them. But as long as you look at the base, everyone understands that the competitiveness of this industry is too strong, in layman's terms, the proportion of this industry is higher than the proportion of civil servants, and among the thousand actors, there may not be a single red.

Definitely not kidding, it's just professional, not amateur. If you count it as an amateur, it would be a crying death. Five thousand to one may not be calculated. Even many celebrities, who have just become a little popular, immediately went downhill, this is definitely not an exception, but the norm. Just like we often see celebrities who seemed to be very popular a month ago, but after a month, there is no attention immediately.

The current circle has not yet reached that level, but it is more frequent. If it comes to later generations, especially those actors born in the 90s, who become famous and can be popular for five years, it is basically difficult, two years, three years, or even a year and a half or something, it is not unusual. Think about the debut of Panlong, he was simply popular all over the country, but how long has he been popular? One year or two years? This is still a person who is popular all over the country, and those who are just popular somewhere, not to mention the treatment. Therefore, in later generations, there are often some variety shows, inviting famous stars to come out, and the first thing they have to do is not to let these famous stars greet the audience and thank the fans, but to first move out their most popular masterpieces, and then introduce them. It's not that those variety shows want to show how big a name this person is, but if they don't do it, others won't know who this is. You need to awaken everyone's memories first, and then you can follow the routine, which is still the treatment of being able to become a famous star before.

If there is no famous star who has become a famous masterpiece, he needs to let the audience know him, and he has to move the famous star out first, and then after turning around, he will introduce this famous star, and he will play a passerby in a famous movie. In the vernacular, these celebrities are not recognizable at all, and they will become passers-by in a few years, what other celebrities are not famous?

Of course, the current Hong Kong has not yet reached that extent, consulting the underdeveloped years, the shelf life of famous stars, is still relatively long, although it can rarely be longer than ten years, but five or six years is still no problem. Therefore, everyone's income on the celebrity is somewhat guaranteed, and after twenty or thirty years of change, Li Mingbao will not waste any effort to make such a celebrity system, because he knows that even if he makes a perfect system, it is not feasible. Because of the value of celebrities at that time, they already wanted to be cheap, and civilians could make stars, and they had to do it with film companies.

The truth that Li Mingbao said made other film company bosses think about it. The shelf life of celebrities is relatively short, which is a worldwide problem, even on the Hollywood side, such a problem has not been solved, let alone them. Therefore, it is also the wish of all film company bosses to be able to return on their costs faster. If there is no special promotion system and step-by-step development, maybe the investment of a famous star will be more than the cost, wouldn't it be a loss?

In doing so, Li Mingbao is trying to avoid the loss of interests of the bosses of the film company. Seeing that a celebrity has a good development and has great commercial potential, then the company can spend a certain price to quickly promote such a celebrity, and then rely on this celebrity to make money and enjoy the benefits in advance, instead of waiting for the celebrity to upgrade slowly, and then waste his potential commercial value in vain.

To put it bluntly, this is actually a star-making movement under a large framework, and the initiative is still in the hands of those film companies, rather than handing over all such power to Li Mingbao at once, although the cost will be higher than before, but in terms of profit, it is also incomparable before. In the case that the profit is greater than the cost, there is no reason to disagree with such a thing, and as for the worries of the Indonesian boss before, everyone is now bearish. After all, no matter how good the system is, it is not as moving as the actual interests, what can you do with others if they have capital? As long as it's still within the framework, it's better than the previous state of disorder, right?

"Li Sang said well, we have to abide by the rules, but we must also need flexible management. Fundamentally speaking, the celebrity system actually serves interests. If it is too impersonal, and even the interests are not wanted, then there is no need for this star system, and now such flexible and principled rules are suitable for the development of our entire industry. So I fully support Li Sang's actions, of course, there is one thing I still think is a little insufficient, I hope Li Sang, you can relax the restrictions. "Today's Japanese boss is more active, and now it's another Japanese film boss who is talking.

Hearing the words of this Japanese boss, Li Mingbao pretended to be attentive and said, "Mr. Nakamura, I don't know what you said that there is not enough space?" Need to open up the restrictions? ”

"Regarding the East Asian superstar, I am in favor of the promotion system. Since East Asian superstars want to be the external signboard of our film industry, the strict selection system must be implemented, which will be of great benefit to the formation of our brand core competitiveness. But about the number of people, I don't think it's necessary to be so strict, there are only ten places, and there can only be ten places at any time, the most cruel thing is that if these ten places are full, then someone who meets the conditions for promotion must squeeze out one of the previous ten places. This is really a big loss for the brand value of that star. It would be perfect if exceptions were allowed. The Japanese film boss named Nakamura spoke his words slowly.

Hearing Nakamura's words, Li Mingbao also replied helplessly: "Nakamura-kun, it's not that I'm strict, it's really because the rule I formulated is only ten places, and it was a conclusion that was reached after a very detailed calculation. Limiting this quota is actually not my intention, don't I know that the more East Asian superstars appear, the greater the influence of our film industry?

I know all of this, but the business environment in East Asia as a whole, at least the current business environment, can actually bear a maximum of 10 places, and the number of people is small, and the brand value cannot be fully utilized. But there are too many people, and the business environment in East Asia can't afford to support so many East Asian superstars. If the economic environment in East Asia becomes better in the future, then we will open up more places without you saying it, but if the economic environment in East Asia is similar to what it is now, every time one more East Asian superstar appears, the content of our star system will be lower. Twenty East Asian superstars appear, then this East Asian superstar is not worth much. ”

In fact, this is the same as the limited edition and the public version, just like some limited edition cars, their own value may only be about five million, and the actual performance is about four million. But since they are limited editions, then invisibly, their brand value will be higher. And some Volkswagen version of the car, even if it costs six million, the actual performance remains at the level of five million. When these two types of cars are driven, the vast majority of people will pay more attention to the kind of limited edition cars than the Volkswagen version, which is more expensive.

East Asian superstars are actually the same in this regard. Ten East Asian superstars, everyone knows that this is a limited edition, so his value is even if Li Mingbao and other insiders don't hype, and outsiders will help hype it after seeing the benefits. But if there are more East Asian superstars, twenty, thirty, others will think that there are too many famous stars at your level, some water, although in fact, these famous stars have actually reached this level, but they still won't be happy to spend money. Ten is just right, and if there are more, others will feel that it is not worth it, the world of the rich will always be the best in the limited edition, and everyone is looking forward to it the most, if it is the mass version, they will not care so much.

As soon as Li Mingbao's explanation came out, the boss of Nakamura also understood the doorway. In fact, he is really a pity for Li Mingbao to formulate this kind of rule. In particular, the film company in his hand is also not small, so he may encounter such trouble in the future. He has cultivated an East Asian superstar, and then the ten places are completely full, but at this time, there is another star who meets the conditions for promotion, and in terms of card scores, it is a little higher than his own star. It doesn't matter if it's higher in the rankings, but if it's ranked tenth, then it's unfortunate that the title of East Asian superstar has to give way.

simply give way or something, maybe the actors themselves will pay more attention. For the owners of film companies, the practical significance will not be too great. What I am afraid of is that people will give way, and the price of the brand he endorses will also be due to the decline in the ranking of actors, and his own company will have to pay to make up for the losses of other companies.

Now everyone understands that the gap between East Asian celebrities and East Asian superstars is definitely huge. After all, Li Mingbao has no restrictions on East Asian stars, as long as the film industry prospers, it doesn't matter if there are one or two hundred East Asian stars in the same period, but East Asian superstars have strict control. There will only be ten, it will be less, but it will definitely not be more.

In this way, the gap between East Asian celebrities and East Asian superstars is not just the gap between money and popularity, but also the gap between limited edition and mass edition. The poorer the poorer, the more influential the star system will also be brought into full play.

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