Chapter 50: Hot (Ask for Recommendation)
Xue Xianggang messed up Fang Cai's cups and plates, picked them up clearly, and Xia Yu ran back: "Secretary Xue, the typesetting is almost complete, how many copies are printed?" ”
Xue Xiang groaned slightly and said, "Five hundred copies." ”
According to his thoughts, this issue will be on the market, priced at each octagonal (which is already a very high price at this time), and 500 copies will be printed, and if all of them are sold out, the money will be 400 yuan, and there will be 500 yuan of the remaining 100 yuan in the ministry, and it will be almost the same after the year.
"What, five hundred copies!" Xia Yu was taken aback.
Xue Xiangqi said: "Why, is there not enough paper, this is really a trouble, why don't you print less first, and then buy paper tomorrow to make up for it." ”
Xia Yu said: "It's not a problem with paper, but it's too much printed, and a hundred copies have to be sold and half sent away on weekdays, so that they can barely be exhausted." At the moment, even if the effect of our revision is very good, it is impossible to publish 500 volumes, and there are only more than 400 people in the entire department of philosophy. ”
Xue Xiang smiled, but no longer explained, only let Xia Yu copy, Xia Yu was helpless, as the saying goes, the official level will crush people to death, not to mention the secretary Xue who is several levels old, so he can only hang his head.
……………….
It is another year of winter coming, this year's deep winter in the ancient capital is particularly lively, from the day of the beginning of winter, to now, has flown more than a dozen snow, last night is a night of north wind tight, Yanyuan goose feathers fly, when the sky is bright, Yanyuan's purple and red, has turned into a pure white.
It was only seven o'clock, and the Propaganda Department of the Youth League Committee of the Department of Philosophy, except for Zhang Jinsong, who asked for leave, counted Xue Xiang, a total of thirty-one people, gathered in front of a quiet flower bed on No. 46 Road.
On the flower bed, Xue Xiang was wearing a felt hat, waving his hand and raising his eyebrows to assign tasks, and said that everyone received the "decree". Anti-table, stool, carrying books. Three of three dispersed in groups of three. In a few years, the intersection of the five main roads of the entire Beijing University, the entrances and exits of two canteens, and the corners of three teaching buildings. A strange selling point of books and periodicals appeared.
The reason why I say bizarre is not to refer to other places, but to the way of sales. Originally, there were various student groups at Beijing University, as well as publicity units for various classes, ages, departments, and schools, and there were not a few magazines and publicity periodicals that were sold on weekdays, but there had never been such a pattern.
But I saw a desk full of three stacks of books. There is also a vertical board on the side of the desk, which is covered with big red paper, and on the paper is written in thick and full italics, ten large characters "each book is eight cents, and each person is limited to two copies". The content of the notice is concise and clear, but it is ridiculous to read.
Why do you make people laugh? Originally. Passers-by looked at the purchase restriction on the billboard, and immediately thought it was a rare thing, but it was also uncommon, and they dared to say the "purchase limit". Only in the early years, when the supply and marketing cooperatives sold the goods in demand, they would hang out the sign of purchase restrictions. On closer inspection, it turned out to be the most notorious propaganda magazine of the philosophy department, the stuff of the streets. Half sold and half given away, no one wanted, and dared to limit purchases, such a stark contrast, how can it not be read and laughed?
Xia Yu just put the table at the corner of the fourth or sixth road, and after a while, the table was full of students watching the excitement, and this side was full, and the people who couldn't see the situation in front of them were also curious, plus our people's love of watching the excitement was almost innate, but no matter what men and women, after a while, people gathered more and more, and they couldn't get through.
Xia Yu, who was standing behind the desk, was confused when he saw this situation, he really didn't expect so many people to come, you must know that every time the "coolies" of the publishing house move to each class of the philosophy department to send it, often buy one get one free, and the class teacher forcibly gave the class a purchase index, just like that, three cents and five books, a hundred copies per month can not be finished.
But now, it's just Secretary Xue who has written ten words with a stroke of his pen, how can it be like a fish on the tide, there are so many, Xia Yu really can't understand how Secretary Xue's ten big words can have such great magic.
In fact, it is not that Xue Xiangbi has magic, but he has applied the simplest sales technique in later generations, that is, to take advantage of the public's curiosity and rarity. This kind of sales method can be seen almost everywhere in supermarkets in later generations, but now in this wild land of marketing, it has shown unparalleled power.
"Hey, is there any mistake, is it that your leaders are sleeping and sleeping, no one wants a book that no one wants dares to double the price increase, and is ashamed to say anything about the purchase limit, you are giving it away for nothing, I don't want you." At this time, the style of study is quite positive, and the students also have the heart of seeking truth and reason, and they are not very afraid of the school leaders, and they are natural and straightforward.
"That's it, I've seen this clover, it's so smelly, it's almost a must-read along with the history department and the mathematics department, and I'm embarrassed to show it." This one is even more outspoken, and the two yin and yang weird "du" sounds made the crowd laugh.
Xia Yu is not good at words, and his face is full of anger, but Xiao Li on his side is articulate, and said with a smile: "As the saying goes, it is not a business to catch up, classmates, we didn't ask you to buy it, you should surround yourself, or accumulate virtue in your mouth." ”
"Why, if you do it, you won't say it, if it's not good, it's not good, and the eyes of the broad masses of the people are bright." The student who said "poison" before now opened his poisonous tongue again.
Xiao Li's smile did not decrease: "This classmate also said that the eyes of the masses are bright, but the eyes of the masses must not have special functions, just look at the pages of the book to know the content inside, right?" After speaking, Xiao Li raised his voice again: "Students, you all know that there must be a reason for things to go wrong, since we dare to increase prices and limit purchases, we naturally have our reasons, we won't be cold, come out and tease you guys, is it good or bad, or take a look!" ”
Xiao Li's mouth is really sharp, pointing to the root cause, many people have already been provoked to be curious, as soon as he said it, he immediately squeezed forward, took a copy and flipped it up, this time, it exploded.
"Xu-Zhi-Mo! Goodbye Cambridge! ”
"Dai Wangshu, Rain Lane!"
"Gently I go, as softly I come, I gently beckon, as the clouds of the western heavens......"
“………….”
Suddenly, there were screams, shouts, one after another, and some people recited the poems in the book aloud. This recitation is like smashing a boulder in a jar, and it is immediately a situation where the jar is shattered and water is splashed. Because of the students at this time, because of the closed information, not everyone knows Xu Zhimo and Dai Wangshu, these celebrities, at first just listen to the author's name and the name of the poem, and do not feel how remarkable, when these few lines of poetry come out, suddenly the purple air comes from the east, the sun shines, and the young and restless hearts are shattered.
For a while, the small desk was completely sealed, and there were constantly people crowding forward, thanks to Xue Xiang's early preparation, he prepared an electric horn, Xia Yu held the electric horn and shouted, the commotion and crowding immediately faded away, and they began to line up. In the end, these people are all young students, in terms of Su zhì, the republic at this time is undoubtedly a top-notch group, naturally will not continue to make a noise, the previous uproar is just a sudden "baby", the mood is difficult to recover, coupled with the result of the cluster effect.
At this time, a group of people lined up, and no one thought how expensive eight cents was, and some even couldn't stop arguing with Xia Yu and Xiao Li, who were in charge of selling books in front, and wanted to buy a few more books, just to take them home as New Year's gifts and give them to classmates and friends. In this case, someone just said that he wanted to buy more, not waiting for Xia Yu and Xiao Li to bargain, and he didn't do it when he heard the sound in the back, for fear that the guy in front of him would die, and if he bought more, it would be his turn, and it would be gone!
The public was angry, and there was no way to buy more in front of them, so they had to retreat in defeat, and not long after, they stuffed the book into their bags, and then flashed into the end of the line, starting a new round of sweeping!
……………………………….
But it was said that Xue Xiang finished arranging tasks for everyone in the flower bed, and slipped into the cafeteria to eat breakfast, then returned to the office to sleep, and was sleeping in a daze, the door was knocked open, Xue Xiang raised his sleepy eyes to see, but saw that Li Li's originally neat middle was messy at this time, and there seemed to be scratches on his face, like a general who had lost a battle, he was shocked and said urgently: "Lao Li, what's the matter, is there something wrong?" ”
"Humm, hum....book... Book... Remember, out... Something is wrong, 500 magazines are about to ...... It's about to shine, hurry up and print, otherwise it's really... I can't stand it! Li Li pulled his throat, panting like a bellows, and it was easy to say a word. It's no wonder that people in their forties ran more than a mile in one go, climbed three floors, and didn't sit down on the spot, even if they were in good health.
"What!"
Xue Xiang was really shocked, he never expected that the sales prospect would be so hot, he originally expected that the five hundred books would be sold out, but the estimated time was two days, and he didn't expect that if he didn't hold it up in one morning, it would be gone.
At that moment, Xue Xiang didn't dare to delay, and beckoned Li Li to go to the scene to preside over the situation, and he personally led Xia Yu and other people from the publishing house who came back with Li Li and got into the printing room.
For three days in a row, the entire Beijing University seemed to be ignited by this book, and gradually the fire spread, and finally, not only Beijing University, but also Tsinghua Garden, Beijing University of Posts and Communications, National University, and even the young gangsters in Sijiu City were burned to the ground, and one book became popular all over the ancient capital in an instant. Especially young people, whether it is Shicha Beach or Beihai Park, you can hear "I beckoned gently" and "I hope to meet a girl with grievances like a lilac".
It's on fire, and the Propaganda Department of the Youth League Committee of the Department of Philosophy of Beijing University has sent it!
In just three days, no, two and a half days of work, a total of more than 3,600 copies were sold, and it was not until the last saved paper was exhausted that the machine was stopped. Of course, the reason for the suspension of sales is naturally not because of the paper problem, after all, buying paper is just a matter of a few steps, and the main reason is that it is too hot, and the scalpers are born in advance.