readx;?tt live is an online live broadcast website of the small partner department, this type of website, technically not very complicated. Pen %Fun %Pavilion www.biquge.info.? `

After all, more than a decade ago, the internet already had the ability to video online. For a long time, this type of website was not popular, mainly because it burned money almost like video sites, and the profit prospects were far inferior to various types of business models such as games, e-commerce, portals, and search.

It wasn't until the various money-making models on the Internet that they had been carved up almost that the fields that were not valued in the past began to be gradually valued.

For example, live broadcast websites have gradually become popular in recent years, although online live broadcast has been burning money, but there are more businesses burning money in the Internet field. Including e-commerce, search, and portals, they all burned money in the early days, but in the end, as the market matured, the profit model gradually became clear and formed.

The live broadcast website actually has a profit model, but it is still in the investment period for the time being, and the money burned is far more than the income. However, in this new blue ocean market, if anyone is afraid of burning money and does not occupy this market, then sooner or later there will be local tyrants who are not afraid of burning money and will occupy this market.

As an Internet entertainment company, live programs are actually complementary to other businesses. For example, the promotion of games, film and television, music and so on can be achieved with the help of live broadcasts.

Imagine a family, a popular anchor, constantly influencing fans in the way of a show, making them start to be interested in a game, an anime, or a TV series, which must be a subtle advertisement. A popular streamer wears a certain type of clothing and uses a certain brand of mobile phone, which may also affect the consumption habits of some fans.

Other content platforms of small partners, which have gradually begun to become high-quality, are relatively lacking advertising platforms. So, invest in live streaming sites, in addition to betting on this emerging market. What's more audience is that the use of live advertising has contributed to the promotion of many of the company's products.

TT Live, as the largest online live broadcast website in China. In 2o12 alone, there was a net loss of 650 million yuan. In the first 8 months of 2o13, it lost 1o billion yuan.

This kind of burning money has given the platform more than 100 million registered users, and at the same time, the highest online users have exceeded one million, and the daily active users have reached 5oo million. The monthly coverage of users exceeds 3oo0,000.

The model of TT live broadcast is also an imitation of the more mature live broadcast website operation form in later generations. is a stable and excellent anchor, just talking about ideals and interests is definitely not enough. The competition of the major live broadcast platforms is mainly who can create space for the live broadcast, who can bring income to the anchor, and the anchor will go to the live broadcast website.

TT live broadcast's share of the anchor is 2:8. The amount recharged by the user is exchanged for paid props and given to the anchor. Streamers receive 8o% of their earnings.

Since, at the beginning, recharge users have not yet occupied the mainstream, TT Live also has a variety of task systems, allowing users to receive some props for free. Free props are given to the streamer, and you can also get a share.

This is also a TT live broadcast website, with the help of users, burning money to stabilize the anchor's military morale. Let the anchor feel that there can be income, so that the popular anchor. It is possible to enjoy exposure and fame, as well as real benefits.

Relying on this mature business philosophy, coupled with the strong financial support of the small partner company. TT Live wants not to be the first in the industry. It's also hard.

As for other up-and-coming live broadcasts, such as Panda TV, which was established by the national husband Wang Sicong, and Douyu TV. In this time and space, although there is a certain market share. But combined, the market share is less than a fraction of that of TT Live.

TT Live currently occupies the market share. is up to 7o% or more. The absolute leader in the industry, the data of users, revenue, and traffic are all complete peers.

The reason is not that the TT live broadcast team is more capable, but because TT live broadcast is the most willing to burn money......

……

The next day, at eight o'clock in the evening.

TT live broadcast network, Chen Yier's live broadcast time, of course, usually she mainly broadcasts games, and sometimes, during the live broadcast, she bragged and sang songs. However, this live broadcast is the anime character Mikoto Misaka.?.?

Mikoto Misaka's Tokiwadai school uniform in "Demon Forbidden" is not too complicated, and at the same time, it has a high degree of discrimination.

Therefore, as soon as this dress appeared, my sister's fans became energetic: "Sister has become an electromagnetic cannon!" ”

"Praise, it's also my sister!"

"Which one is this singing today?"

A bunch of barrage swiped the screen, Chen Yi said proudly: "I was taken care of by my sisters, and one of my sisters sent Mikoto Misaka's props and costumes, and I gave sponsorship when I wore them, and my sister wore them." Hey, hey, hey, I haven't watched "Forbidden Magic" yet, patronizing lol, I don't know about the electromagnetic cannon at all, is the electromagnetic cannon very famous? ”

All of a sudden, the audience below was happy, and a series of swipes swiped the screen: "How can Sister Pao be famous." ”

"Sister Pao Sister is one."

"It's all my sister."

At the same time, a series of TT live feeding props! It's only been a few minutes since it was launched, and there have already been 1o million "rations" stealing. Even if the rations of TT live broadcast, the exchange of RMB is a 1oo:1 relationship. This is equivalent to thousands of dollars in a few minutes.

As Chen Yier changed into clothes, the news quickly spread to the larger live broadcast room of TT Live, attracting more viewers, and within more than ten minutes, the audience watching Chen Yier's live broadcast room online has exceeded the 2O million mark......

"You mean that my sister's popularity is amazing, right?" Li Lingxiang couldn't help but be proud.

"Well, there's some potential." Wang Qinian said approvingly.

After Wang Qinian looked at the background data, he couldn't help but have a certain understanding of the popularity of Chen Yier, the anchor.

Live streaming is relatively weak compared to live streaming on TV channels. After all, the team strength, financial strength and equipment of any TV station are far greater than that of online live broadcasting.

At the same time, TV viewers have a limited choice of TV programs to watch, so the competition for live TV ratings is not too cutthroat.

However, online live streaming is different, there can be thousands of live broadcasts in a live broadcast website, and countless live broadcasts sell cute in front of the microphone and camera to attract fans. The competition between channels is extremely cruel. The anchors who can attract a large number of viewers stand out from the thousands of anchors.

There are some strange anchors, in order to be on top, and even, live broadcast something particularly dirty, which of course is not allowed by national policy, and will pit the entire industry. There are also some anchors who realize that the light of live broadcasting indoors cannot attract a few viewers, so they start broadcasting outdoors. Outdoor food, scenery, culture, and curiosity. Even, some live broadcast car accidents, Zhen Nima's car accident.

Chen Yi'er's degree of curiosity, and the degree of selling meat or something, are not enough. Mainly relies on jokers, and there is still a little talent, so, so, it also attracts some irons.

"Okay, I'm going to feed my sister!" Li Lingxiang took the top xpad and began to swipe the screen to feed.

Wang Qinian only saw her fingers poking and poking on the screen, and a series of domineering feeding began......

A series of five-digit "rations" of 99999, 88888, 66666, and 55555. It is equivalent to a feeding between 5oo yuan and yuanyuan.

This kind of tyrant-level feeding, most of the ordinary anchors kneel down and beg for support.

Many fans are also complaining: "Local tyrants, surprised local tyrants!" ”

"It's not good, most of my sister will be raised by local tyrants."

"Swear to defend my son, my son is mine."

"There are local tyrants haunting."

"Tuhao, are you missing a pendant on your leg?"

However, Chen Yi'er was frightened, and soon said a little shyly: "Who is this, who is who, who is who, local tyrant, you have received magical powers." A small amount of food is welcome, but no matter how much food is fed, my sister will not sell her body, no, it is wrong, it is a show that she does not sell her body. Why should you bother, there are a lot of silly white sweet ...... in the live broadcast industry that are different from my sister"

"How stupid you are to spend money like this. When you get older, you will definitely blush when you recall your second year of junior high school. When you were young, people asked you to chase that star. You say, chasing an anchor on the Internet, how much does it fall? The anchor is the anchor, others ask, who does the anchor look like. You said, she looks like Jia Ling, and she hasn't been laughed to death by her friends. ”

Because Li Lingxiang's account is newly registered, the name is "Ben Shao is not a loser, uncomfortable", seeing Chen Yi'er was scared silly, after talking nonsense, he said bluntly: "Niu, don't be shy, I'll be shy and I will treat you as if you still want it." ”

"Who still wants it......" Sister is still a little shy.

"Say no verbally, the body is very honest." Li Lingxiang is addicted to molesting her sister.

In an instant, the machine gun strafed generally, and the rations that filled the screen, 5o million yuan, were quickly smashed. At the same time, it also shook the anchor world.

"There are local tyrants over there, and I'm afraid I will smash no less than 5o yuan in a few minutes."

"5o thousand, not five yuan."

"Kneel!"

"What do local tyrants think, 5o million can pollute second-tier starlets."

With the local tyrant becoming famous, Chen Yier is a live broadcast room, and he also flew to attract a large number of viewers to come to the microscopic. Because, TT live broadcast has rules, a large amount of feeding, over 1ooo yuan. Some props will be burst out, and ordinary users can also grab them.

These props can not only be given to the anchor when interacting with the anchor, but also can be recharged by the user to recharge the game point card.

Moreover, if a single reward is more than 1ooo yuan, there will also be screen ads in all live broadcast rooms. Other anchors can also enter the live broadcast room infested by local tyrants by clicking on the advertisement, and snatch the treasure chest that is about to explode the props.

It is precisely for this reason that the haunting of local tyrants in TT live broadcast will always attract a large number of onlookers. (To be continued.) )