"The mainland's economic tree bears the fruit of the richest man!"

"At the age of 33, the top diamond king in the Chinese business district was born!"

"Jiangnan Real Estate Hong Kong stocks successfully IPO, it is reported that the company's boss is worth tens of billions!"

"The scepter of the richest Chinese man is beginning to pass, and the next billionaire is about to be born?"

……

Although the Cayman Islands' registration information is kept secret and the controlling owner of Jiangnan Investment Co., Ltd., the majority shareholder of Jiangnan Real Estate, has not been disclosed to the public, media reporters have pointed the finger at Qin Fusheng, even though he has disclosed the identity of his largest individual shareholder. Pen & Fun & Pavilion www.biquge.info

In 2003, the exchange rate of the Hong Kong dollar against the renminbi was 1.065, and the net worth of Qin Fusheng's 7.93% equity in Jiangnan Real Estate alone reached about 4 billion yuan, which can be described as an overnight rich. What's more, there is an actual mysterious controlling shareholder of Jiangnan Investment Co., Ltd. that has not been disclosed, and how much the CEO of Jiangnan Real Estate is worth is really a mystery worth exploring.

Overnight, photos of Qin Fusheng banging gongs on the Hong Kong Stock Exchange with a beard, black-rimmed glasses and a suit went around the world, and this mysterious young man is a potential contender for the richest Chinese man in the future.

"Real estate, a billionaire's mass manufacturing machine. It is estimated that in the next few years, China's real estate market will give birth to many wealthy people, all of whom are profiteers of China's economic development. Under the guidance of Qin Fusheng's successful example, it is believed that more and more mainland real estate companies will line up to list on the Hong Kong Stock Exchange. Because in the mainland, the door to their listing has long been closed. ”

A foreign financial reporter wrote about this.

"When everyone is paying attention to the successful IPO of Jiangnan Real Estate, let's not forget that there is also a real estate company under Jiangnan Group, which has a completely different business model from Jiangnan Real Estate, and takes the road of commercial real estate - Jiangnan Commercial. Jiangnan Plaza, the flagship product of Jiangnan Commercial, has been unveiled in three major cities in mainland China, and it is said that its business model of building urban complexes has been successfully proven. According to the news released by Jiangnan Commercial, Jiangnan Plaza will be built in 5 cities across the country in 2003, and a total of 8 Jiangnan Plazas will be put into operation by the end of 2004. It is reported that many institutional investors who have invested in Jiangnan Real Estate have found Jiangnan Commercial, hoping to enter as strategic investors and patiently wait for the day when Jiangnan Commercial will be listed. Let's wait and see what the future holds. ”

Reuters reporters, who continue to follow the economic development of Chinese mainland, called on people to look at another real estate company with great potential, which is still owned by Jiangnan Group.

Chinese people have a natural fanaticism for power and wealth, and the news that Jiangnan Real Estate has created a new generation of rich people has spread explosively in the Chinese community. No matter how much the Jiangnan Group spends on advertising, it is not as effective as the news that the company's boss has become the richest man in the mainland.

In the face of the indiscriminate bombardment of the media, Qin Ran did not accept any media interviews except for leaving photos of the gong when he struck. Shooting the first bird, low-key is his always good style.

Pushing away all the entertainment, Qin Ran shaved off his beard, took off his glasses, took off his suit, put on casual clothes, and dressed up as a young office worker again. He doesn't like to be watched by a crowd when he goes out, and he doesn't like the feeling of being a celebrity. Jiangnan Group also began to shrink in a low-key manner, and the company's representatives disappeared from auctions around the world.

The success of Jiangnan Real Estate has really stimulated many mainland developers, especially Cantonese real estate developers, who have begun to learn from Jiangnan Real Estate's aggressive expansion and frantically grab land at high premiums at auctions around the world. When you reach a certain scale, you will be able to rush to Hong Kong to list and become a new billionaire.

The new prime minister is determined to put the tiger back in the cage again, and on July 1, the relevant departments were convened to introduce the real estate market regulation policy known as the "national six".

The main contents of the "Six Articles" are as follows:

1. Cancel the preferential policy for housing loans, raise the interest rate of personal housing loans, and increase the proportion of down payment for second homes.

2. Raise interest rates, increase deposit reserves, and shrink monetary policy.

3. Developers are required to have four certificates before they can issue loans, clean up land, and severely crack down on land hoarding.

4. The business tax will be levied on the transfer of second-hand housing, which will be in full within 2 years and 20% within 5 years.

5. Increase the construction and coverage of affordable housing and increase the supply of land in the market.

6. Targeted tightening of real estate trust loans, recovery of old loans for real estate enterprises, and temporary non-approval of new loans.

Regulation and control are finally coming, and the government and banks have worked together to block the upstream and downstream of the entire real estate industry chain. From land transfer, to bank loans, to personal housing loan consumption, targeted regulatory policies have been fatal, and the real estate market, which has just been hot, immediately fell into a cold winter state.

The bank came to the door to ask for the repayment of the loan, the new loan has not been approved, the newly completed commercial housing can not be sold, many developers who have just taken the land king began to regret it, because their capital chain has been stretched to the limit, and if they are not careful, they will break and go bankrupt.

In China, a country where power reigns supreme, the economy dies as soon as it is managed, and it goes crazy as soon as it is released, and it has gone through many historical cycles. Now in the cold winter situation, it depends on who has more food reserves, and if they survive the winter, they will stride forward with the bones of those starving colleagues to usher in a new spring of development.

Jiangnan Group in Qin Ran's early warning half a year in advance, has already been high to clear inventory, coupled with the listing of Jiangnan real estate, but also took advantage of the early market hot stage to take a large number of loans from the bank, so the company's cash flow is full, not afraid of the arrival of the current real estate winter.

Hudong is the largest city in China's economy, and within three months of the implementation of the regulation, the transaction volume of first-hand houses began to decline gradually from 3,145 units, achieving a cliff-like decline, and the transaction volume in the third month was only 362 units. Under the influence of credit measures, residents' consumer demand has been greatly suppressed, and they have begun to be bearish on housing prices. The more it falls, the more they don't buy, consumers continue to be bearish on the market, and the entire real estate market is wailing.

All bank loans were collected, the due ones could not be released, the new loans were not released, coupled with poor sales, the funds could not be withdrawn, and the first developer to go bankrupt was like overturning the multi-bone effect, one after another, and a large number of developers declared bankruptcy due to the rupture of the capital chain.

Qin Ran called on Jiangnan Real Estate to have the courage to fire the first shot of price reduction, because the old project is basically liquidated, so now the listed are all new projects. When other real estate developers were still waiting and suffering, Jiangnan Real Estate began to promote and secretly reduce prices, using market means to grab consumers and squeeze the living space of peers.

For example, in Hudong City, Jiangnan Real Estate's new real estate did not advertise price reductions, but there were activities of pre-paying 30,000 to 120,000 yuan, which suddenly lowered the total price and calculated it was far lower than the selling price of the surrounding real estate. Because it is a new project, Qin Ran is not worried that there are old owners in the same real estate who make trouble due to price reductions. Calculated down, the new real estate of Jiangnan Real Estate is 500 yuan lower than the surrounding area, and the peers follow up and worry about the old owners making trouble, and do not follow up and watch the guests run to Jiangnan Real Estate.

If you don't reduce the price, you will die, and if you don't cut the price, you will die, and under the storm of price reduction like Jiangnan Real Estate, many developers have followed up, otherwise they won't be able to stay up tomorrow morning. Jiangnan Real Estate will not lose money at least by selling a set, and other developers may lose money when they sell a set, because they are all speculators who have only come in to pan for gold in the past two years while the market is hot, and there is no cheap land reserve to deal with the price war.

Jiangnan real estate at the beginning, Wanjian, China Overseas, Baoli and other big developers have followed up the price reduction promotion, rather not make money than die behind others, many developers in this wave of price reduction wave swept the country in the heavy losses, the capital chain broken bosses are countless.

Take advantage of the fire to rob, but it is not Qin Ran who takes the initiative to ask for it, but many developers who are about to break the capital chain take the initiative to ask for it, the loan cannot be approved, the house cannot be sold, and the only effective solution is to sell the company or sell the valuable land in their hands. They do not know how long the country's macroeconomic control will be maintained, and the top priority now is to either go bankrupt and have nothing, or dispose of the company and land at a low price to pay off the debts and get out quickly.

During this period, the most important place for the entire Jiangnan Group was not to sell houses, but to acquire companies and land everywhere, and many high-quality lands were incorporated into the company's territory. In just three months, the acquired land alone is as high as more than 8 million square meters, which consumes a lot of capital.

1.2 billion, which may have been the price of a piece of land in a first-tier city before, may be 30% of the company's shares with a valuation of up to 15 billion yuan in the real estate winter.

Yuepai private real estate developers have expanded aggressively before, and now they are on the list of the most serious problems in the capital chain, Fuli, Guiyuan, Hechuang, Hengyuan, these rising stars are now like frosted eggplants.

Xu Yuanyin, the boss of Hengyuan Real Estate, found Qin Ran and hoped that Jiangnan Real Estate would give a hand and be willing to exchange 30% of the equity for a cash flow of 1.2 billion. Without this money, his company would not survive the end of the month, and there would be no funds in the accounts, and a collapse was imminent. Hengyuan Real Estate is the most radical enterprise to learn the expansion policy of Jiangnan Real Estate, others are ten bowls and nine covers, it is ten bowls and six covers, just stuck in the moment when there is no benefit in scale.

Qin Ran nodded and agreed to the request to invest in Hengyuan Real Estate, 1.2 billion in exchange for a 30% stake in a high-growth company is very cost-effective, China's real estate market is very large, in 2003 alone, there are 38,000 real estate enterprises registered in the country, Jiangnan Group alone can not eat such a huge cake. If Hengyuan Real Estate survives this winter, a 30% stake is a very cost-effective project even if it is a strategic investment.

With the injection of 1.2 billion yuan, especially on the Jiangnan Group, Xu Yuanyin, the boss of Hengyuan Real Estate, finally did not have to worry about the company's bankruptcy, and it was worth paying 30% of the equity to save the company.

Five months of strict regulation has brought a mess to the real estate industry, with many small and medium-sized enterprises going bankrupt one after another, and large enterprises huddling together to warm themselves or licking their bleeding wounds alone and waiting for recovery. Among the 38,000 real estate enterprises, more than 10,000 enterprises have disappeared unconsciously, and by 2004, the number of registrations announced by the industrial and commercial department was only about 27,000.

Housing prices have fallen somewhat, but the growth of the economy as a whole has fallen even more, and both loans and investments have dropped significantly. At the Third Plenary Session of the Central Committee of the Communist Party of China in October, the central government affirmed the results of the macroeconomic regulation and control of real estate, and began to loosen the macroeconomic control policy in order to determine that the real estate industry is still a pillar industry of the country in light of the actual situation.

In the past five months of macroeconomic control, the land auctions launched by local governments have repeatedly failed to bid, which makes local governments accustomed to land finance begin to miss the benefits brought by the real estate market.

As soon as the central government opened its door, banks began to release loans, and the first to benefit were large enterprises such as Jiangnan Group. The two head offices of Bank of China and Industrial and Commercial Bank of China signed a strategic cooperation agreement with Jiangnan Group to provide credit loans of up to RMB 6 billion to Jiangnan Group. At the same time, the two banks also applied to the central bank to include Jiangnan Group as a pilot enterprise for real estate financial reform. The advantage of this pilot is that it can obtain loans from other places and is no longer bound by geography. It is common to develop real estate in that place and apply for a loan from a bank in that place. In this way, the expansion of Jiangnan Group is more convenient. Second, Jiangnan Group has obtained a green channel, and a single loan of less than 300 million yuan does not need to be approved, and the loan can be approved in two or three days. This kind of financial support is unique in the real estate industry, and it is the first in the industry, and the bank is not afraid of you leaving the debt.

The regulation was relaxed, the market picked up, and Jiangnan Group first came back to its senses.

At this time, local governments that were short of money also began to sell their land, and the tight local finances became obviously a political problem after leaving the land finance, after all, civil servants need to pay their salaries, and some local governments are so embarrassed that they have already borrowed money from banks to pay their salaries.

Because of the regulation just past, the whole society was bearish, and when other developers were still hesitating and waiting, Jiangnan Group began to expand aggressively.

For two months, Jiangnan Group has been staking all over the country, and has entered 24 cities. From the 14 cities that have just been announced, there have been 10 more cities at once, and many of these new cities are provincial capitals, with second-tier cities as the standard. They are Yuzhou in the southwest municipality, Quancheng, the capital of Donglu Province, Huangdao, the vice provincial capital, Xiahai, the vice provincial capital of southern Fujian Province, Shacheng, the capital of Xiangnan Province, Shenjing City, the capital of Liaodong Province, Bincheng, the vice provincial capital, Guining City, the capital of Yunnan Province, Chancheng City and Dongguan City, which are economically developed in eastern Guangdong Province.

Because the land has been unsold before, the price of the land sold by the government after the market picks up is very low, and it is a low-price market. And other developers did not dare to make a move, and were still waiting, so Jiangnan Group successfully copied the bottom once, reserved a lot of low-cost land, and this time the bottom copy reached 5.4 million square meters.

As a result, Jiangnan Group took advantage of this opportunity of macroeconomic control to eat the corpses of many peers, and grew by three times the scale, truly becoming a national giant enterprise, and has opened a huge position with its peers in the industry.

Macroeconomic regulation and control has also brought about a new term -- "retaliatory rebound."

When the country began to loosen real estate regulation, the overall situation of real estate in the country prospered again, and housing prices around the country ushered in a new round of skyrocketing, rising by 30% in just half a year, and the trend of price increases is still rising. (To be continued.) )