Chapter 31: Activision
"I want a game, I know I need it, I'm going to do it now, let's make a game."
This is what James Cameron insisted on doing when he first started the prep work for Avatar. (Note 1)
With the exhibition of digital technology, the combination of video games and movies, which also belong to the creative entertainment industry, will become closer and closer, "Tomb Raider", "The Matrix", "The Lord of the Rings" and so on, either games are adapted into movies, or movies are adapted into games, blending with each other, games can use the huge social influence of movies to attract popularity, and movies can rely on games to earn a huge amount of post-production profits.
Hollywood's leading major groups are all salivating over video games in the future, Sony has the PS series of game consoles, Universal's parent company has Activision Blizzard, Time Warner and Disney have hundreds of millions of game funds, so in Shen Chong's view, video games are a must to fight.
"Are you sure there are no legal issues involved?" Before Shen Chong signed, he asked again.
"My friend, in this world, everything is risky." With a professional smile, Gary Hendler said, "All I can say is that with the current law in the United States, even if Atari sues, the odds of winning the case will be very low. (Note 2)
This guy is a barrister introduced by Ovitz, and the price is staggeringly expensive, he dares to say that after the acquisition of Activision Games Company, there should be no major problems, so Shen Chong no longer hesitated, and happily signed his name on the article that invested in Activision Game Production Company.
That's right, Shen Chong wants to invest in Activision Game Company.
Shen Chong knows the name Activision because it can still rank the name first after merging with the booming Blizzard, which is obviously not an ordinary game company.
As for the rest, Shen Chong didn't know anything, but with James Rover, it didn't sound difficult to play at all, and soon he figured out the details of Activision Game Production.
In 1972, Nolan Bushnell (no1an-Bushne11), a legend in the history of electronic computers, founded Atari with his wife beating him 5oo dollars, and then assembled the first game console in his youngest daughter's bedroom, two years later, Atari's sales exceeded 150o US dollars, in 1977, Warner paid 28ooo US dollars to acquire Atari, but in 1978, the Atari Vcs game console that cost 100 million US dollars to develop a large backlog and losses were amazing. Warner was originally optimistic about the home game console market and came to make money, but he didn't expect to post it upside down, so he was very unhappy and paid a termination fee of $150,000 to kick Bushnell out.
After Bushnell was ousted, Warner hired Raykassar, a former textile businessman, as the new president of Atari, and after the new president took office, he fired some old employees, terminated some research projects that he felt were unnecessary, and then felt that the company's culture was too "loose", and vigorously rectified and strengthened discipline, which led to the anger of the already disgruntled game engineer.
In the 7O era, the computer industry was still the era when hardware was king, and the game engineer was like the behind-the-scenes staff under the Hong Kong studio system, who could only receive a dead salary, no matter how popular the movie or game was, there was no benefit to it, and the behind-the-scenes staff of the movie could still leave a name on the screen, and the game engineer did not even have the qualifications to leave a name in the game.
This tradition comes from the blue giant IBm, which is a leader in the computer industry, so the engineers are not satisfied, but there is not much to say.
However, "people have to die more than people, and goods have to be thrown away", the master said "do not suffer from widowhood but suffer from unevenness", after Atari was annexed by Warner, these game engineers came into contact with Warner's film department, and then complained about it like the recent price of oil, which skyrocketed - the same creative work, the same money for the company, and the directors, screenwriters, and actors of the Mao family can share dividends from their works? For the Mao family can receive millions of dollars in bills and live a successful life, while we can only be obscure, receiving the wages of ordinary workers?
Tech nerds have always been known for their strong spirit of resistance and weak mobility, and these game developers initially only secretly added easter eggs to the game, such as making a hidden room, and players would see the name of the game creator when they broke in.
Such a weak resistance will naturally not be taken seriously, and the treatment of engineers has not been improved, so when the new president wants to be strict and crack down on "casualness", the four most resentful guys can no longer hold back - don't give me a good job treatment, and don't give me a good working environment? Is it tolerable or unbearable!
So the four of them defected from Atari and found a musician to partner with and founded Activision Games. (Note 3)
These five guys are all poor, Activision is now poor and white, but Shen Chong still plans to buy it, the money is easy to make, and the talent is rare, these four engineers are all very skilled cattle people, and before they resigned, they were responsible for more than half of Atari's game work.
This is also the reason why Shen Chong deliberately found a barrister to consult, he was afraid that Atari would use the non-competition agreement to prohibit these four engineers from running games on Atari Vcs, after all, in this era, video game companies are hard and soft, and Activision is the first third-party game company to eat crabs, which has a lot of legal risks.
Since the lawyer said that there was no big problem, Shen Chong naturally stopped scruples and signed the acquisition contract.
The five founders of Activision are more difficult than the two of Bricklin in Boston, and after some negotiations, Shen Chong held the idea of not only wanting the horses to run, but also giving the horses good grass, invested 5o US dollars, accounting for 69% of the shares, and the remaining shares were divided among several founders.
signed Activision, on the one hand, it is convenient for Shen Chong to plagiarize classic games to attract money, and on the other hand, Atari is a subsidiary of Warner, and it is a very cool thing to suck the blood of the enemy and strengthen itself.
After signing the paper, the rest of the things were taken care of by the law firm, and Shen Chong saw that the time was not too early, so he said goodbye and left, and went straight to ucLa - he asked his uncle's cousin to have dinner with him in the evening.
Life is in the world, and it is not a stand-alone game, blood relatives still have to contact each other often, after all, friendship will betray, love will split legs, and kinship can never be lost.
Shen Chong searched according to the map, found a Chinese restaurant that had been contacted in advance, chose a window seat, and then took a magazine from his backpack to beat the time, waiting for his cousin's arrival.
My uncle gave my cousin a common Chinese and Western name, Zhao Lili (LI1y), who is now studying geography at ucLa's College of Arts and Sciences.
After waiting for about half an hour, Shen Chong saw a dilapidated and old Chevrolet driving at the door of the restaurant, and two girls jumped out of it, both tall and tall, one black and the other golden.
I guess it's my cousin Lily who is black.
Shen Chong put away the magazine and sat upright.
Sure enough, after the black woman entered the restaurant, after looking around, she walked straight towards Shen Chong, and then asked in Chinese: "Cousin?" ”
Shen Chong responded, stood up by the way, and was about to speak, when the girl came up and hugged him very enthusiastically.
"Long time no see, Cousin Allen." The girl let go of Shen Chong, looked him up and down, shook her head and said, "It's still so thin, and it's weak." ”
Shen Chong smiled and remembered the record in his diary that when this cousin was ** years old, he went to live in Hong Kong for a period of time, during which he beat him to the point that his nose was blue and his face was swollen.
"This is my friend, Helena." The cousin introduced: "Helena, this is my cousin, Allen from Hong Kong. ”
"Hello." Shen Chong shook hands with Helena, she looked good, golden and blue-eyed, but her skeleton was on the large side, she looked very strong, and she didn't have the feminine feeling of femininity.
"I'm busy with a project in my room, and I almost forgot to eat with you." After Lily took her seat, she apologized: "I didn't have time to change my clothes, if Helena didn't have a car, I would still be running on the road, have you waited for a long time?" ”
"No, just for a while." Shen Chong waved his hand, beckoned to the waiter, and said, "Are you hungry?" Order food first, eat something to cushion your stomach. ”
"yes, I'm hungry, Helena and I haven't eaten much at noon."
Lily picked up the menu and muttered to Helena about ordering food.
Shen Chong was on the side, observing this cousin, Lily is a mixed-race child, integrating the advantages of Eastern and Western races, with three-dimensional facial features and clear contours, but the skeleton is even, the lines are soft, plus the tall figure, wheat-colored skin, very charming, a bit of a supermodel.
"Some time ago, Helena and I went to Yellowstone on our bikes." Seeing that Shen Chong noticed her skin, Lily generously lifted the length of her shawl, revealing her wheat-colored shoulders, raised her eyebrows, and said with a smile: "How is it, it's healthy, it's sexy, right?" ”
Shen Chong nodded, this complexion, combined with her sunny smile, is indeed extremely lethal, a model of Yuan Qi Niang......
Lily is very cheerful and talkative, although she has not seen Shen Chong for a long time, there is no communication barrier at all, and her words are like beads during the meal, and the laughter is constant, which attracts the attention of many diners in the restaurant. "That's right, Alan." Halfway through the meal, Lily suddenly asked, "What are you doing in Los Angeles, are you an exchange student?" ”
"It's not." Shen Chong ate a piece of fish, and then said, "I have long since dropped out of school, and now I am here for a business." ”
"Isn't it!" Lily was surprised and said, "You dropped out of school?" Does my dad know? ”
"I haven't sued him yet." Shen Chong shook his head.
"You're dead." Lily looked at him with a kind of immortal and poor eyes, and said gloatingly: "From childhood to adulthood, my father has taken you as my role model, and every time Haibian and I have a meal, he has taught me to learn from you and study hard. ”
As she spoke, Lily couldn't help but laugh, it seemed that she had been poisoned by her uncle a little miserably......
"I heard that you could have applied to Harvard, but you came to Los Angeles to avoid your father?"
"Of course, my father is bent on educating me to be an Oriental lady who stays at home." Lily held up her wine glass and said with a smile: "But my dream since I was a child was to be able to travel the world, so I came here, the sun, the beach, the stars, the food, it is much more fun than Boston." ”
Shen Chong shook his head, it seems that his uncle's education is a failure......
"By the way, why did you drop out?"
"It's not about making money." Shen Chong said perfunctorily: "I have found a way to make money, so naturally I don't need to study." ”
"Vulgar!" Lily despised him and said, "You are still the same, you used to study for your parents, and now you want to make money, and you have no life ideals and personal hobbies, it's really sad." ”
"I'm a layman." Shen Chong picked up a piece of beef and said, "Eating and drinking enough is my ideal in life." ”
Lily hated that iron could not become steel, and gave him an education of love and ideals, but seeing that Shen Chong looked like you said yours, I ate my laziness, and finally gave up.
"What business are you doing in Los Angeles?" Lily was silent for a few seconds, then asked, "Do you need my help?" ”
"No, it's already done." Shen Chong put down his chopsticks and said, "I'm going to Boston the day after tomorrow, do you have anything to take home?" ”
"Yes, yes." Lily hurriedly said, "I bought a lot of gifts for this trip, tidy them up at night, and then you help me bring them back." ”
"Then I'll come over tomorrow to get it?"
"No, you're in Los Angeles for the first time, and you don't know how to drive." Lily said very considerately: "You tell me the address, and I will send it tomorrow." ”
"Okay." Shen Chong reported his room number at the Roosevelt Hotel.
"Wow!" Lily exaggerated her surprise, "Cousin, you are very rich, you live in such a good hotel." ”
"Hong Kong is known as the Pearl of the Orient, and there are gold, silver and jewelry everywhere." Shen Chong smiled, "You don't have to remember it? ”
"No, Helena is sensitive to numbers, and she won't forget it once she hears it." Lily turned to Helena and said, "Huh? ”
Helena nodded.
"Awesome!" Shen Chong admired and complimented: "You who study geography, Crouching Tiger, Hidden Dragon." “
"Helena didn't study geography, she studied mathematics." Lily corrected Shen Chong's mistake and introduced, "She's helping me make a mathematical model of geography. ”
After eating and drinking, the three of them walked out of the restaurant, and at the door, Shen Chong looked at the tattered Chevrolet and asked, "Why, you were admitted to college, and your uncle didn't buy you a car?" ”
"Bought it." Lily said with a bitter face: "I was so scared that I didn't even dare to go home during the Spring Festival." ”
"Not really, right?" Shen Chong didn't believe it, "Uncle is not a tiger, can he still eat you." ”
"I can't eat it." Lily complained, "He's very verbose, and he's horrible when he blows his beard and stares." ”
That's too, after all, he was a gold medal fighter in the underworld back then, and he was murderous......
"Lily, if you could do me a favor." Shen Chong said bewildermently: "I'll help you buy a new car, how about it?" ”
"What's the hurry, you say?"
Shen Chong took out a magazine from his backpack, pointed to the cover, and said, "Help me find this person in your school." ”
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Note 1: From "Avatar Game: The First in Hollywood History to Open Simultaneously with a Movie"
Note 2: Gary Hendler introduced Sean Connery to Netbsp; Note 3: See "Atari Shock", Activision's five founders are Jim Levy, David Crain (davidnete), Larry Kaplan (Larrykap1an), Alan Miller (a1anmi11er), and Bob Whitehead (Bobhitehead)
Note 4:
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!