On January 11, 1998, the final exams ended and the winter break came.

Compared with many students, Wang Qinian is reluctant to give up on school. Because, there are many like-minded friends in the school.

Pointing at the country and scolding Fang Xuan, he can only be with his peers.

There is a generation gap between parents.

Of course, this generation gap may not be young, but more of a gap in interests and aspirations.

After coming back, Wang Qi Nian is now at home, and there are huge changes in his home and before he left.

Little Prince City has become one of the best retail stores in the surrounding neighborhoods, and in order to better exhibit, even the two adjacent stores next door have been rented, and the category of goods has expanded from small commodities to more profitable categories of electrical appliances and clothing, and in the next step, my father even wants to expand the category to computers and mobile phones.

This ambition is obviously very big, after all, the initial capital of Little Prince City is very low, besides, the expansion is too fast, can the ability to operate and manage keep up?

Wang Qinian was a little worried, his father's steps were too big, and he was pulling the egg.

"Don't worry, business is going very good right now. The rent for the new shop was quickly recouped. Dad was wearing a black suit and looked like a boss, "Guess how much money the family has now in addition to debts?" ”

"One hundred and fifty thousand?" Wang Qinian said a figure that he thought was more reasonable.

"Wrong, far more than that!" Dad smiled and said, "At the beginning, I invested more than 70,000 yuan, and more than 30,000 of them were borrowed from relatives and friends at home." Now, these debts have been paid off with interest. In addition, the 50,000 yuan that gave you a movie sponsorship was also deducted. But now the profit earned every month is conservatively estimated at 30,000 or 40,000 yuan. I am making money almost every day, so the accumulated savings have reached 2o thousand, which is not counting the value of the inventory! If you count it, it is conservatively estimated that there are at least 3o thousand in the house! ”

"So much?" Wang Qinian couldn't help but be a little surprised, it stands to reason that at the end of the 9o, China's GDP was only 74,000 yuan. The per capita income is even lower, and many people earn only a few hundred yuan a month.

But why is an ordinary small shop more profitable than more than ten years later?

Wang Qinian thought about it for a long time and felt that there should be three aspects - rising rents, rising labor salaries and the impact of e-commerce. China's e-commerce has since caught up with the United States to become the world's largest market for online shopping. Such an impact is absolutely fatal to the traditional retail industry.

At present, e-commerce has not yet appeared in China, but it is the golden period of the traditional retail industry.

"Now in my store, convenient services have been added, mobile phone recharge, and payment of water and electricity bills have been opened, which are not profitable. Hard work is hard work, but as long as you attract people, many people will inevitably buy something! Dad smiled, "In addition, we also engage in door-to-door delivery, near the community, you can deliver to your door with a phone call." To this end, 6 employees were hired, and they paid an extra 4ooo yuan per month for their salaries, but their income was doubled! In addition, many of the goods in stock in the store are sold before being paid upstream. Therefore, the store is equivalent to occupying the cash flow of 100,000 yuan of the wholesaler for a long time, and this cash flow, even if it is deposited in the bank to eat interest, can save some more benefits. ”

In this regard, Wang Qinian was surprised, it seems that he underestimated his father's "talent to make money". Originally, what he told his father, he digested and absorbed, and turned it into part of the profit model.

The service of home delivery when the phone is called, is very close to e-commerce. If you build a shopping website and cooperate with courier companies, you can shop in different places, this is the e-commerce model.

In this regard, Wang Qinian couldn't help but talk to his father about foreign e-commerce, the Amazon model and the eBay model, these two American e-commerce websites, which were established in 1995 and later became almost the most successful model in the world outside the Chinese market.

Later, although many of China's e-commerce industry have surpassed their American counterparts in terms of scale, the vast majority of online shopping e-commerce models have borrowed and drawn inspiration from these two websites.

After listening to Wang Qinian's talk about e-commerce, my father felt that he couldn't understand it at all, in fact, how could a middle-aged man who couldn't even operate a computer and never surfed the Internet understand what was going on with e-commerce all at once.

However, Wang Qinian talked about the analogy between e-commerce and telephone shopping, and his father easily understood. One is that the customer can call and the delivery can be made to the door. On the other hand, the customer places an order on the website and then has it delivered to the door.

The mode of telephone shopping, a small number of customers is fine. If thousands of customers call at the same time, the phone will be busy, and the business will not be able to deal with it, so this model does not have much potential and has a huge bottleneck. Also, even if the problem of busy phones is solved, how many operators do you have to hire to handle phone shopping?

The advantage of online shopping is that you can accept unlimited orders at the same time. Even if it is tens of thousands, hundreds of thousands, and millions of orders in an instant, it can be accepted and processed at the same time. In terms of human resources, it is also more economical than telephone shopping.

"Is it expensive to build a website?" Dad asked a little excitedly.

"It's not expensive technically, but if you really want to save money, it is estimated that tens of thousands of dollars can build a website. But it's better to find reliable people and hire them. After all, the Internet is high-tech, and there must be professional personnel to maintain and upgrade it with high technology! Wang Qinian said.

In the next period of time, my parents, who were not interested in the Internet, suddenly wanted to learn computers. Wang Qinian had no choice but to teach by hand.

Fortunately, the operation of INDOS itself is foolish, and you don't need to understand technical principles to master it.

In addition, Wang Qinian is now ...... Dad actually knows English, and it seems that he is a little better at learning than him. After learning how to use a browser, my father directly typed in the URLs of overseas Amazon and eBay, and was very interested in every page of the website.

In this regard, Wang Qinian felt incredible!

As a result, my father was embarrassed to say: "In the 7o years ago, the factory imported a bunch of machines and English manuals, and everyone was dumbfounded. After that, the leadership was ruthless, so that the skilled workers with a high level of education in the whole factory learned English, and I learned relatively well, and the instructions of hundreds of thousands of words were mainly translated by me! ”

"......" Wang Qinian felt very embarrassed, his father, who only had a technical secondary school education level, could still translate the English version of the technical manual.

Is this too much water in the later universities, or is the gold content of the previous secondary school high?

……

ps: On Monday, rush to the new book list and ask for some recommendation votes!

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