Chapter 417 XPHONE Press Conference One
On February 18, 2008, shortly after the New Year, the official name of Xphone was held on this day. Pen % fun % Pavilion www.biquge.info
Previously, the partner company had not obtained a mobile phone license and could not directly sell mobile phones. Therefore, during this period of time, the small partner company spent 100 million yuan to acquire a manufacturer that was insolvent and had hundreds of employees and mobile phone licenses. It is equivalent to spending 100 million yuan to purchase a mobile phone license and obtain market access qualifications.
After obtaining the license, the product also needs to pass the relevant quality inspection and operator testing before obtaining the network access license.
After all the formalities were completed, it was already January 08. After the formalities were completely completed, the small partner company couldn't wait to release the mobile phone and quickly go public.
Because, time is running out!
At this stage, there is no domestic sales of touch-screen mobile phones, and a small number of Apple mobile phones are queued up to buy overseas, and the scalpers who buy back at a high price and transfer them at a high price are brought back in small batches. The mobile phones brought back by these scalpers add up to only thousands, and the purchase price of each overseas is not more than 500 US dollars, but when you get it in China, you can increase the price to 20,000 yuan, which is also priceless! Of course, this is related to the lack of production capacity of Apple's mobile phones, and even the US market has not been satisfied, and most of the world's markets have not been listed. When the production capacity comes up, even if Apple's mobile phone is not in the domestic market, scalpers and parallel mobile phones will flow into China in large quantities.
By this time next year, it will not only be Apple's mobile phones that will enter the Chinese market through Hong Kong's channels. What's even more terrifying is that Android is here!
With the advent of Android, domestic manufacturers such as ZTE, Huawei, Coolpad, Lenovo, etc., as well as overseas Samsung, LG and the like, will launch Android mobile phones.
Compared to Apple, the Android army is the biggest threat!
It is necessary to be in a good position before the arrival of the Android army. Otherwise, there will be no place in the mobile phone market in the future! You know, even when Microsoft launched a new touchscreen mobile phone, it has been suppressed by Android and lost its temper!
On February 18, 2008, the mobile phone business department of the small partner company was established. The president of this branch is Wang Qinian's fiancée Li Lingxiang.
On the first day, the small partner company invited a large number of media reporters to attend the press conference. The press conference was kept secret before that, so much so that many media outlets even filmed entertainment reporters attending the press conference.
But in any case, this press conference has attracted a lot of attention. The impact is very large.
In order to expand its influence, the small partner company bought the homepage of many video websites on the Internet, as well as the homepage of the portal website, and published live broadcast topics.
A lot of media are ready to write entertainment jokes, and the result is the press conference!
Li Lingxiang stood on the rostrum and announced domineeringly: "The main purpose of today's press conference is to expose to everyone a shameful company - Apple!" Their mobile phones seriously infringe on more than 500 patents of our company! Even. We suspect that there were spies from Apple who bought the information on our company's technology and caused their mobile phones to come out a year earlier than they did. Although, we sued Apple a long time ago, in the United States, in Europe with them, but it seems that because Apple has a domestic advantage. In procrastinating time, I hope that by procrastinating, we will lose patience. But I'm here to say that this thing. Auntie, I accepted it, I can fight a lawsuit with Apple and other friends for ten or twenty years! ”
The media was obviously not psychologically prepared and was dumbfounded!
Next, Xiaoxiang was at the scene, took out a lot of information, and said: "As early as 02 years ago." I'm the one in the family, in order to show off to me, to make a mobile phone that is unique in the world and ahead of its time. In fact, later, the small partner company did gather a lot of elites in communications, software and hardware to develop a cross-era product! That is, now, the touch screen mobile phone that has taken the world by storm! We have also registered thousands of related patents, but the product itself has not been finalized. Later, this matter was robbed by Apple, and the iPhone was made in advance! So, we were forced to start releasing both when the product matured! In fact, if it weren't for Apple's robbery and making products in advance, we might have been more patient in polishing the products! ”
After the domineering declaration, Xiaoxiang answered the questions of the reporters on the spot, and then began to continue to introduce the new product of the small partner company-xphone!
Compared with the iPhone launched by Apple last year, the mobile phones of the small partner company have striking similarities in appearance and experience.
However, this is not plagiarism from the small partner company, and it can be seen from the records of the small partner company that the small partner company carried out mobile phone research and development earlier than Apple.
"From the perspective of patents, most of the patents we registered before 03 years, and Apple's mobile phone project was only launched after 04 years!" Xiaoxiang said, "And in terms of the user experience of mobile phones, we have completely exploded the plagiarists!" Xphone's user experience is five years ahead of Apple! And from the hardware point of view, our hardware is better than theirs, at least the camera is more high-definition, the screen size, Apple is stingy with 3.5 inches, what kind of net on such a small screen? It is inconvenient to type, touch the browser, and operate the app. Our smallest screen sizes start from 4.5 inches! The memory of the phone, we don't have any 4GB and 8GB versions, we start with a minimum of 8GB. At present, the first generation of mobile phones is already 8GB memory, which is much better than the hardware of most mobile phones on the market. The base version, chips, and batteries, there is no need to brag about it, but we are actually the best in the industry, surpassing our friends! ”
Apple's mobile phone is priced at about $499 ~ $599 in the United States, and the price of parallel Apple mobile phones sold on the domestic black market is even as high as 20,000 yuan! And our Xphone mobile phone, the 4.5-inch version is 1999 yuan. The most expensive is 5.5 inches, but it is only 2999 yuan. Of course, the price of the customized version that we work with mobile phone carriers may vary. ”
"The most critical advancement of smartphones is not the touch screen, but the emergence of new technology such as touch screen, which brings about an improvement in the experience effect. Photography, videography, recording function, our mobile phone is unique, hundreds of directors and photographers, sound engineers test, it is no exaggeration to say, our Xphone can be used to shoot movies and TV series, although, can not be compared with the most professional equipment, but if you are a related enthusiast, and know how to shoot, edit, record and other technologies, then, a mobile phone can also shoot movies, take pictures naturally no problem......"
At the scene, Xiaoxiang asked a director Ning Hao to hold a mobile phone to shoot a video at the scene, and then edit it on the spot with music.
As a result, fans and reporters at the scene were surprised to find that a video that looked very sophisticated and professional was actually just a 1999 yuan mobile phone! The results can't be compared to the most budgetary equipment, but compared to the cameras of the 80s, they are not necessarily inferior.
Next, professional singers were invited to use the mobile phone recording function to record, play and sing songs on the spot.
As a comprehensive entertainment company, the advantages of the small partner company in this regard are naturally apparent. Some of the companies are artists, and they can recruit a company of stars at any time. As for the artists who have not yet become popular, the number of those signed by the small partner company can program a brigade. Thousands of signed artists and hundreds of celebrities who have signed long-term contracts, this kind of giant at the top of the food chain in the entertainment industry, will naturally make full use of its own resources when holding a mobile phone product launch conference. (To be continued.) )