Chapter 12: New Sources of Revenue

January 3o, 1979, Boston, USA.

Located on the Atlantic coast of the northeastern United States, next to New York, Boston is the capital of Massachusetts and one of the oldest and most culturally valuable cities in the United States.

Early in the morning, Shen Chong woke up, raised his hand and looked at the time, just after half past six, the good living habits that he had maintained since the crossing made his biological clock very stable, and he woke up at about this time every day.

Turning over and getting out of bed and opening the curtains, Shen Chong saw his uncle Zhao Anping standing on the snow in the yard doing tai chi.

After watching it for a while, I didn't see anything famous, I just felt that Zhao Anping's movements were steady, stretched and coherent, like flowing clouds and water, continuous, although the rhythm was as slow as those old men and women in the park, but it was very rhythmic, and there was an indescribable beauty.

"Maybe he's got the real thing."

Shen Chong looked at Zhao An's smooth and smooth posture and remembered the record in his father's diary.

Zhao Anping's experience is quite legendary, in the early years, he followed his grandfather to practice martial arts for a few years, after his grandfather died, no one disciplined, at that time Hong Kong social order was chaotic, he mixed the streets, in the underworld for a few years as a thug, big things do not commit, small things constantly, often get bruises, Shen Chong's parents have a headache for this, but there is no way, let the beating and scolding, but afterwards I do my own thing, very rebellious.

One day, Zhao Anping went to collect the bills, came home late, and saw a group of people molesting a girl on the way, although he often fought and brawled, but never bullied women, and it was not pleasing to the eye, so he rushed over and beat away those gangsters with three punches and two feet, which changed his life.

It was an American girl who was rescued, she fell in love with him at first sight, the foreign girl was enthusiastic and unrestrained, and she pursued him passionately, the woman chased the man, and it didn't take long for Zhao Anping to fall, and then followed the girl to the United States, and lived in Boston for more than 2o years.

Now he has opened a Chinese restaurant in Boston's Chinatown, and his life is quite prosperous.

After a set of Tai Chi boxing, Shen Chong saw a rising mist coming out of Zhao Anping's head, showing that the amount of exercise just now was not small.

After washing up, Shen Chong opened the door and went downstairs, Zhao Anping's house was a typical American-style villa, with two floors, wooden structure, and a lot of space.

"Ah Chong, get up so early." Zhao Anping stood at the dining table reading the newspaper, saw Shen Chong, put down the newspaper and said, "Why don't you sleep for a while?" ”

"I can't sleep, I'm used to getting up at this time."

"Go to bed early and wake up early, this habit is good, you have to keep it." Zhao Anping Chunchun advised, without the slightest hint of the demeanor of the gold medal fighter in the rivers and lakes decades ago, "You read the newspaper, I'll go make breakfast." ”

Shen Chong took the newspaper and saw that it was the Boston Globe, a world-class newspaper, with a huge photo of Deng Gong in front of the White House on the front page.

On January 28, 1979, the Lunar New Year, Deng Gong left Beijing in the morning and arrived in Washington, D.C. in the afternoon, US time.

This is the most concerned news in the world in recent times, and Shen Chong is no exception, and he understands the significance of Deng Gong's visit to the United States better than ordinary people.

Shen Chong is currently in such an embarrassing state, if he is a senior official on the Chinese side, he can get enough political resources for a lifetime, and if he is a rich man in the United States, he can get a huge amount of economic benefits from it, but unfortunately he is nothing......

I can only play soy sauce and see the excitement.

While reading the newspaper, he chatted with Zhao Anping, and after a while, his aunt Jane also got up.

Zhao Anping and his wife have a daughter, the same year as Shen Chong, Boston famous schools gathered, but she went to the West Coast ucLa to go to school, the American holiday is generally a week before Christmas, the school starts in late January, there is something in her school, delayed the trip, and the Spring Festival can not come back.

My aunt's family went to New York for sightseeing yesterday, Shen Chong excused himself and didn't go, the two little cousins of my aunt's family were eleven or twelve years old when cats and dogs were tired of dogs, it was too noisy, and my uncle's political outlook conflicted with him......

"Today, the Chinatown Chinese Chamber of Commerce is going to hold a New Year's dinner in the store, and I can't leave." At breakfast, Zhao Anping asked Shen Chong, "Why don't I send a guy to take you out for a walk?" ”

"Yes, Alan." "Boston is one of the oldest cities in the U.S., and there are a lot of great places to see. ”

Under the influence of British colonization, Hong Kong people generally have an English name, and Allen is the English name inherited by Shen Chong.

"No need." Shen Chong stirred the coffee and said, "I made an appointment with two friends who are studying at Harvard to meet, and I can go by myself in a while." ”

"It's fine." Zhao Anping was very happy, and enthusiastically said: "Ah Chong, after you graduate from Hong Kong University, apply to study for a master's degree at Harvard, and I will pay for the tuition." ”

"Uncle, I'm only a sophomore, it's still early."

"Prepare early, Harvard is not easy to apply."

Shen Chong was speechless, reading Mao's book, on the day of the opening of the 2O HKU, he resolutely went through the withdrawal procedures, under the guise of studying at the University of Hong Kong, it was convenient to do things, the graduation certificate didn't matter, it was always less in the snow, more icing on the cake, and in the future, the Hong Kong General Assembly sent an honorary degree.

After breakfast, Zhao Anping was going to a restaurant to sit down, Jane also had a job, Shen Chong put on his coat, went out with them, and then parted ways near the subway station.

Boston belongs to the big 6 climate, but because of its proximity to the Atlantic, the climate is also affected by the ocean, the winter is cold and windy, especially in the snow, this body that grew up in Hong Kong, the ability to resist cold is very weak, from getting off the train to the subway station, just a few hundred meters away, Shen Chong was frozen and shivered, and his nose was dripping.

The Boston subway is one of the oldest subway systems in the world, with only three carriages, and the equipment is relatively old, unhurried, more like a long tourist bus, which is completely different from the subway system built in the mainland in later generations.

Harvard University is famous all over the world, but Shen Chong didn't go to pursue the truth, he went to find new cash cows. (Note 1)

The Rubik's Cube is only suitable for digging the first pot of gold, not as a long-term solution, yesterday I received a call from Li Kaiyuan, saying that there are imitation pirated Rubik's Cube on the market, the price is cheaper than half, and the company's sales are much less.

Shen Chong had already expected this, the cost of the Rubik's Cube is low, the manufacturing is simple, the imitation threshold is low, and it will not be long before piracy will be rampant, which is why Shen Chong set the price of the Rubik's Cube so high - the gods can't solve the problem of piracy, so they can only take advantage of the gap period, grab a handful and leave, and then look for new sources of money.

When Shen Chong graduated from high school, when the IT industry was surging, he decisively applied for a major in computer technology with the great ideal of devoting himself to high-tech for the benefit of mankind, and as a result, in the four years of college, he devoted his good time to online games, benefiting the vast number of virtual humans, and his grades were a mess, he used gossip to show ......

This kind of gossip knowledge is worthless in the Internet era, because there are Google and Du Niang's deposits, as long as you have a heart, anyone can find it, but after crossing, these gossip are of great value.

It was thanks to the information provided by these gossip knowledge that Shen Chong locked on to the target before coming to the United States. Visica1c is the legendary software that changed the history of the computer industry, comparable to the Atari Vcs in the history of home consoles.

It is the world's first electronic spreadsheet software, is the first "killer application software" in the history of PC, before it, software is only a vassal of hardware, after it, people will buy hardware because of software, software began to develop independently, and soon became the "X factor" of hardware sales, this phenomenon is called "the tail of software shook the dog of hardware", which permanently changed the rules of the game in the computer industry.

The legend of Visica1c is associated with Apple, when Apple's early fist product Apple II was launched, sales were not ideal, and soon Visica1c was launched, which was very popular, because it could only run on Apple II...... As a result, the sales of Apple II rushed from hundreds of units a month to tens of thousands of units a month, and finally became the first machine in computer history to sell more than one million.

Visica1c costs $1oo and has sold 7o million copies in just a few years, which is still a number of dollars achieved in the company's chaotic and decision-making environment......

In this era, the Rubik's Cube is easy to imitate, the software is not so easy to imitate, not only the technology is needed, but also the cost, an Apple II is more than 1ooo dollars, and the display has to be bought separately. Moreover, as the main sales destination, the protection of intellectual property rights in the United States is relatively strict, and as long as Shen Chong catches this chicken that lays golden eggs, he will not have to worry about financial problems for at least the next year or two.

That's why Shen Chong came to Harvard University -- Visinet-Brinet) is studying for an MBA at Harvard University.

Brickerin was more bizarre, he started to study mathematics at mIT, then switched to computer science, and after graduating, he worked at DEC, and after a few years of work, he became pessimistic about the future, he felt that programming was becoming easier and easier, and there was no need to save a dedicated programmer in the future, and he would be unemployed at that time...... For the sake of his livelihood, Brickerlin left DEC and went to Harvard Business School to study business administration.

From the point of view of future generations, Brickerin's idea is quite weird, but in terms of the current computer industry, this idea is nothing, at this time, the computer industry, just like real estate, hardware is a rough house, software is decoration, customers buy a house for the sake of buying a house, not for decoration to buy a house, after buying a house, have the ability to decorate themselves, and have no ability to find someone to decorate, so Brickerin will be pessimistic, software programming is getting simpler and simpler, then after the customer buys the hardware, they all program their own software, He didn't have any work left.

This guy is a genius, and then thinks that everyone in the world is a genius...... Not to mention programming, the easiest way to paint the wall, not everyone knows.

When I was studying for a master's degree in business administration, my tutor often assigned some extracurricular assignments, which were monotonous and repetitive things to fill in documents, accounts and statistical forms, which was not fun at all, and was prone to errors. It was not easy to find someone at Harvard University in the era without Facebook and Titer, but fortunately, Shen Chong remembered the name of a company - persona1-softare.

The boss of this company is Bricklin's brother, it was he who sponsored Bricklin's Apple II to open Visica1c, and later reciprocated, after the software was completed, Bricklin gave the right to sell to a personal software company, and they were all happy, and both sides made a lot of money.

Finding the phone number of his personal software company from the Yellow Pages telephone book in Boston, Shen Chong pretended to be a former colleague of Bricklin, asked for contact information, and then called Bricklin to make an appointment to meet at a café near Harvard University.

Maybe IT men are relatively simple, Shen Chong inquired a little on the phone, Brickerlin just told him a qiē and disc, he currently only uses BasIc to write a simple table calculation program, which is slow and error-prone, and he is working with his friends to reprogram it in assembly language.

Knowing this information, Shen Chong had the bottom in his heart, and at this time, the sales rights of Visica1c should not have been sold, which was really a great opportunity.

1979 is the first year of software in the history of PC, and many prototypes of software commonly used in the future have emerged in this year, such as word processing software ordstar, such as Apple's version of DOS, such as oranetbsp; In short, this year, the computer industry is full of gold, but Shen Chong came to Boston, so naturally choose Visica1c, if he goes to Seattle, he will naturally find Microsoft-13 employees of Microsoft, buy some shares, will it be difficult?

After arriving at the agreed café and waiting for a while, Brickerlin and his friend, Bob-Frankston, who attended mIT, arrived.

Shen Chong put forward that he was very interested in their software and wanted to invest in it, at this time Brickerlin and his friends were very embarrassed, they couldn't even afford an Apple II, and they had to go to the small computer in the school computer room at night to use the simulator above.

In order not to be too obvious, Shen Chong followed the two to mIT, watched them demonstrate the abbreviated version of the software in the computer room, pretended to think about it for a few minutes, and then took out two contracts.

Shen Chong had a premeditated plan and was determined to win Visica1c, so before coming to the United States, he found a well-known commercial law firm and drafted these two contracts.

One is that Shen Chong invested $10,000 to acquire the ownership of the software opened by the two, and the two must continue to work for Shen Chong until the software is completed.

Another Shen Chong also invested 10,000 US dollars to set up a joint-stock company with Bricklin and Frankston, Shen Chong accounted for 8% of the shares, and appointed an agent to be responsible for the company's operation and management, and they were responsible for software development.

$10,000 is a very generous price for a software that has not yet taken shape, and the two discussed it for a while, and quickly made a decision to choose a second contract, without even haggling.

Shen Chong actually hopes that they choose the second contract, 79 years of the PC industry has just started, there is no unified hardware standard, each company's computer, hardware parameters are different, software needs to be constantly transplanted, both of them are very good programmers, talent is rare, with shares, there is no problem in opening different versions of Visica1c in the future.

After the two signed the contract, Shen Chong immediately took them to a nearby computer chain store and bought two fully configured Apple IIs, which were his personal gifts, which made the two Brickerin feel good - the best way to win the favor of IT men is to give them the latest technology products.

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Note 1: Harvard's motto is "Truth."

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!