Chapter 487: The Tout of the People's Daily

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On November 28, "Chinese Character Dictation Conference" premiered as scheduled. Pen × fun × Pavilion www. biquge。 info

Hundreds of millions of people are sitting in front of their televisions, waiting to watch this hot and hot show lately.

Many people think that this competition may be boring, after all, it is just a simple Chinese character dictation, but after the competition started, they found that this show is still very interesting.

They can try to write Chinese characters in front of the TV with very familiar announcers, and at the same time be excited about the contestants' bulldos or regrets.

The players who can become the provincial teams undoubtedly have a very high level of Chinese characters, but driven by the fast pace of Evolution Media, they did not have time to study by surprise, and naturally some people made mistakes in some words that everyone thought were not difficult, which made many viewers feel superior, or feel sorry for the players.

The show is over, but the Internet is still boiling.

Many people find that they can't write some commonly used words.

At Wang Zixuan's suggestion, the font of the "Chinese Character Dictation Conference" did not appear in the font of the place name and plant name of the pit father, you asked the people in the capital to write a place name in Jin Province, not to mention the people of the capital, even the people of Jin Province may not be able to write it, some of the unknown places have not been heard of at all, except for the locals, I am afraid that few people can write it correctly.

It is no longer a test of the ability to write Chinese characters, but a test of geographical knowledge, or a rare geographical knowledge.

The "Chinese Character Dictation Conference" mainly tests the ability to write Chinese characters, which are generally commonly used words, and there are a few that involve rankings in other disciplines, but they are definitely common, not terms that no one knows except professionals.

Many celebrities who watched the show also sent scarf watches saying that they couldn't write anything.

Down-to-earth, create miracles.

After Wang Zixuan shouted this slogan, and then came up with programs such as "Let's Run", many celebrities put down their shelves and picked up the ground in advance.

The official bib of "Chinese Character Dictation Conference" also announced the ratings of the first episode, with an average rating of 36%. The market share is 89%.

Although I have long known that the ratings of "Chinese Character Dictation Conference" will not be low, after seeing this exaggerated rating, everyone's eyes were shocked again.

This is higher than the ratings of the premiere of the program that Wang Zixuan participated in.

Elementary school students are too domineering.

There were 27 primary school students in the four provincial teams of the first episode of the program, which can be said to be the vast majority.

In front of the TV, many elementary school students have made an appointment to watch this show together, because in this program, they can abuse adults to their heart's content. There are also some teachers who give students homework to watch the "Chinese Character Dictation Conference".

Tomorrow I will go to dictate, which elementary school student dares not to read.

After watching this show, many netizens said that more teachers may assign this homework, because this show is very similar to class.

The examiner after reading out the words of the assessment. The word will also be paraphrased.

It's undoubtedly a good show for students.

Even many netizens said that they learned something they didn't know, and the show was also very interesting to watch.

Of course, there are many people who hope that the representative team of their own province can PK other provinces.

Baidu search index, scarf topic index, "Chinese Character Dictation Conference" has been arrogantly monopolizing the first place for a while.

The next day, all the media reported on the "Kanji Dictation Conference", which set a rating record last night.

"People's Daily" also commented: "There are no big-name stars, just forty ordinary people, including 27 primary school students, who don't need to sing hoarsely." Just write quietly...... Why does the dictation of Chinese characters that is common in primary school classrooms cause such a strong response and resonance on the screen?

In the eyes of industry insiders, this show lacks the basic elements of high-rated variety shows: there are no dazzling stage effects, no celebrities to join, the contestants in the show are ordinary people, there is no topic to hype, and the broadcast time is the prime time of variety show carnival on Sunday.

Although in the early stage, through attractive rewards, it set off a Chinese character craze across the country. It also set a record for the TV program with the largest number of auditions, but no one would have thought that "Chinese Character Dictation Conference" could set a premiere rating record of 36%.

This also verified Mr. Wang Zixuan's prediction that the ratings of the show would not be low, and even exceeded his expectations.

The author was fortunate to interview Mr. Wang Zixuan, the developer of the form design of the program "Chinese Character Dictation Conference", through Evolution Media before the program started.

When it comes to the reasons for designing this show. He said: "Language is the carrier of culture and the bloodline foundation of a country and a nation.

But with the advent of the keyboard era and the wave of English for all, Chinese characters are becoming the strangers we are most familiar with.

In order to awaken the deep hidden in the hearts of the descendants of Yan and Huang. And in the era of keyboards, the forgotten Chinese character complex, he designed this show. ”

Although Mr. Wang Zixuan predicted that the ratings of the program would be high, it was not the result he hoped to see, because the higher the ratings of the program, the more viewers found that they had forgotten Chinese characters. If Chinese characters were as simple as Arabic numerals for everyone, no one would be interested in watching this show.

Last night's high ratings also confirmed Mr. Wang Zixuan's concerns.

The forgetting and alienation of Chinese characters shows the degradation of the basic cultural literacy of the people to a certain extent, and also shows the crisis of people's indifference and abandonment of traditional culture.

When people are obsessed with the speed and efficiency of computer typing, they lose the unique attributes and value given to us by horizontal and vertical square words.

Re-examining Chinese characters is a return to traditional Chinese culture.

We have a 5,000-year-old civilization and are one of the four ancient civilizations, so we should enhance our cultural consciousness and cultural self-confidence.

The respect and study of Chinese characters should become a beautiful fashion and the inheritance of habits.

Mr. Wang Zixuan believes that instead of forcing the whole people to learn English, which will not be used by 99 percent of the people in the future, it is better to set up Chinese studies and calligraphy courses in schools to improve the quality of Chinese teaching. Revitalize Chinese culture and inherit Chinese civilization. ”

Chen Zuming, president of Evolution Media, said: "This is not a show, and the state presented may be very simple and simple, but it allows the audience to participate in front of the TV at the same time, learn knowledge and appreciate the beauty of Chinese characters in the game. We should pay attention to our own language and writing, so that the beauty and charm of Chinese characters can be passed on through the ages and shaded by future generations. ”

The author also watched the "Chinese Character Dictation Conference" yesterday, the program did not have luxurious scenes and star lineups, but as soon as the program came out, it caused a strong response among the audience with its intellectually beautiful posture and positive cultural feelings, and set a record of national ratings.

Facts have proved that the conventional variety show idea can be broken.

We hope that other media can produce more educational educational programs that appeal to reason while producing entertainment programs that appeal to emotion, as Evolution Media does, so as to take on the important task of national quality education. (To be continued.) )

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