readx;??? readx; Although the crew of the movie "Four Famous Catches 3D" did not release much information for the sake of confidentiality, they also refused to allow media reporters to come for interviews. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

However, Wang Qinian knows the importance of proper publicity, so he will release some promotional materials during the filming of the film.

It is different from the traditional trailer, which cuts the shots and plot in the movie, and adds some text descriptions. The trailer of "The Four Famous Catches 3D" is mainly to promote the characters, build momentum for the characters, and promote the new film by the way.

In addition to the film and television official websites and station B of the small partner, this trailer has also been released on some websites owned by friends, such as, Youku, Tudou, Ku6, 56, Tencent Video, LeTV and other current mainstream video websites.

In fact, major friends currently have a large number of cooperative relations with small partner companies. For example, the product release of a small partner company requires a lot of exposure and efforts from online and offline media. These video sites are also the focus of the public relations of the small partner company.

For example, for some video websites that are currently relatively independent and advertising is the main source of income, partner companies are their largest advertisers.

Because, partner companies have to withdraw a large number of new games and other products every year, and the introduction of traffic on the Internet with big advertisements is naturally an immediate effect.

A large number of products of small currency companies need to be promoted by traffic, and although there are many internal traffic platforms, all products are required, and naturally the spoils are unevenly distributed.

Therefore, many content teams go directly to outside companies to spend money to buy traffic. Of course, internal purchase traffic also costs money, but in addition to the currency of bank transfer, internal points and the like can also be used as money. Normally, internal transactions are done by using points first, and then. will spend cash to buy resources such as traffic.

In terms of the traffic of video websites, B under the partner is not the largest. Although, in terms of the income of station B, it is definitely the crown video website industry.

But after all, station B currently mainly adopts a content charging mechanism. Free content is also available, but it's mostly trailers, commercials, or non-professional selfie videos.

Although friends still continue to lose money, in terms of visits, Youku and other first-line video websites have more than 20 million daily visitors. Other major video websites have more than 10 million daily visits.

Traffic to these video sites. It is no less than the domestic first-line satellite TV station. In addition to CCTV, Mango TV and other TV stations with the highest ratings, most of the TV stations in the country cover audiences, which may not be comparable to these first-line video websites.

The daily user visits of Station B of the small partner are stable at about 10 million, and the average daily coverage of users can only rank third in the industry. However, most of the B station users are members. This makes the traffic efficiency of station B very high, not only because of the expensive video website access bandwidth and traffic loss, but also has a certain degree of profit. The annual profit is not too high, and it is expected to have a surplus of tens of millions of yuan every year.

And, of course, with the growth of exclusive original content. The potential for the future is also endless.

The examples of video websites all over the world show that it takes a very difficult and long process to make a video website profitable by relying on indirect charges from advertising revenue, even if the website burns money for ten years, it may not be able to make money.

As for paid video sites, Flix, which is listed in the United States, has become a model and will be worshiped by countless content giants in the future.

But actually...... The B station of the small partner company has been ahead of the flix model for many years.

After all, FLIX started out as just buying rights. Paid for viewers on the website and did not dabble in self-created content.

Bilibili has long been based on self-created content, as well as with other content providers. According to the mining of big data, Bilibili studies the preferences of website users. Tailor content to users' preferences and market trends.

Of course, Bilibili does not purely cater to the market, only providing the most popular and popular kind of content. Niche content will also have room to survive. In fact, many small directors and teams that are difficult to survive on other platforms can only publish original content through the platform of station b. to survive.

Like that kind of small original team, there are no less than 500 contracts signed with station B. In fact, if each small original team goes one step further, it is enough to develop into a regular film and television content creation company. Just imagine, if the small partner has cultivated 500 film and television-related subsidiaries, and these companies can survive in the market, can break even, and make a profit as a whole, there is still a film and television content production company in the world that can compete with the small partner? !

……

The upload of the first trailer of "The Four Famous Catches 3D" quickly caused a reaction on the Internet.

"Is this still "The Four Famous Catches"? At first, it was acceptable, but later, the cold-blooded swords have become Transformers, and they have become strange things that look like guns and swords! ”

"It has something to do with the original book?"

"This ...... Is it a martial arts movie? ”

"It doesn't matter if it's martial arts or not, as long as it's good-looking!"

"It's great, if it were according to the traditional way of shooting martial arts films, it would not be as good as it is now. "The Four Famous Catches" is already a movie full of sincerity and very exciting! No matter what the plot is, just this picture, can the martial arts films released now be compared to it? ”

Although some nostalgic people feel that this is not the martial arts film they expected, it may not have much to do with the original book.

However, there are also more netizens who are starting to get excited, because, this trailer makes them feel refreshed!

"Compared with the traditional martial arts action design, this action design is very innovative. There are shadows of traditional martial arts films in the past, but it is by no means an imitation. This style was used by Wang Qinian in his "Journey to the West: The Great Sage" in the past. This is a netizen comment that appreciates the battle.

"It's so cool, such a cold-blooded part-time job is so handsome that it hasn't changed, the shape is handsome, the length is handsome, and the action is indescribably handsome!" This is some female fans who said, "If you don't watch Korean dramas, those Oba ones, cold-blooded brothers can't compare!" ”

"The cold-blooded actor is Li Jie, right? The veteran of the little partner company has not been popular, it's a pity! This is what some fans said.

"Li Jie's most popular may be "The Great Sage", which is a costume drama. He is suitable for this kind of ancient costume, and he is naturally a beautiful man in ancient times. Modern drama is very ordinary, he is not very suitable for modern drama! ”

Of course, there are also some fans who have found something unusual in the film's promotional trailer.

"The 3D effect, awesome, the 3D effect of this trailer can be experienced for free in the IMAX screening hall of my little partner."

At present, there are very few 3D film sources in the IMAX screening room, so half of them are showing 2D versions of movies. Although it works better than a normal projection room, the absence of a 3D source is obviously a waste of these advanced projection equipment.

Therefore, in order to popularize and promote the market of 3D movies, the partner company simply began to use some IMAX screening halls that have been built as experience venues.

During the period when there are no 3D movie screenings, there are 20,000 places every day, which are limited to small partner member users to apply on the Internet, and the number of free applications for a single user is limited to 3 times.

However, if you order the movie tickets of "The Four Famous Catches" in advance, you can apply for unlimited visits to the scene to watch the trailer of the trial version.

Obviously, the version of the trailer uploaded on the Internet is just a 2D version that needs to be made for publicity, although the production is very sophisticated and gorgeous, but compared with some Hollywood blockbusters, it does not have many advantages, it can only be said to be above the level, and it can be regarded as a top blockbuster.

However, what makes this movie special is the 3D version, the real 3D! If you go to the IMAX screening hall to see the scene, you can experience the audio-visual effects of 3D blockbusters produced by the most advanced 3D equipment and technology.

All of a sudden, the 5 IMAX screening halls of the Little Partner Cinema Line, which were originally chicken ribs, began to be full of users who applied for the experience every day.

Every day, these theaters no longer sell 2D movie tickets. It is specially used to experience the 3D effect for small partner members.

More than 50,000 viewers are watched every day, and the 3D trailer is only a few minutes away. In addition, some production tidbits are also released in the daily movies. In this way, the audience of these experiences has more to talk about, and they can even know the filming progress and inside story of the film faster than the media.

Therefore, gradually, many reporters from entertainment media are also constantly applying for experience. Every day, experience articles about the trailer of "The Four Famous Catches 3D" began to flood the media.

When the partner company did not spend much media public relations money, "The Four Famous Catches" dominated the domestic headlines with just a trailer.

Even, there are many viewers overseas who pay attention to the information of Wang Qinian's chip "Four Famous Catches 3D". In fact, as the most successful commercial blockbuster director in Asia, Wang Qinian's films are very marketable in Asia itself.

In addition, in the world, Wang Qinian has also become the most well-known Chinese director under years of marketing. Even Zhang Yimou, in some artistic fields, may be more respected than Wang Qinian.

But foreign ordinary audiences, more specifically young audiences, and Chinese directors who are more interested in are still - Wang Qinian!

People who have not heard of Wang Qinian's name probably don't watch movies much and never care about the news. Otherwise, in this era of advanced information, few people will not know Wang Qinian! He is the most profitable businessman in the directorial world, and he is the director who is the best at making movies among businessmen!

The amazing aura of wealth and the director's talent, as well as the addition of various legendary factors, have long made Wang Qinian one of the idols in the minds of young audiences around the world! (To be continued.) )