Chapter 687: Bombing Times Square [Asking for Everything]

When Wang Hao and Su Jing lined up to enter the 3D illusion art museum, they were immediately surprised by the whimsical designs inside, and all kinds of surprising illusions deceived their eyes, and they couldn't help but begin to admire these unique designers.

Along the way, the sound of Su Jing's shooting did not stop, and she couldn't wait to pack this art museum and take it away.

"Let's find a designer to design the villas on the ranch like this, it's so interesting! What the eye sees is not necessarily true, how do you say they do it? ”

Su Jing chattered like a child, she sat in the drink shop and flipped through her photos with interest.

Wang Hao shrugged his shoulders, "If I knew, I would become a designer." When the auction is over here, how about I ask Anna to help get in touch? ”

He finally knew why Su Jing felt thirsty, and kept saying so many words one after another, and Wang Hao himself wanted to drink water.

At this time, the TV hanging on the wall of the beverage shop was broadcasting a news, which attracted the attention of Wang Hao and Su Jing.

Today, in Times Square, New York, USA, Australian honey advertising hit strongly, and the advertisements placed by the auction of the right to use the hive of the Golden Ranch Auction attracted many passers-by to stop and watch, taste the natural honey, and enjoy the concept of healthy life was spread.

Perhaps Americans are no strangers to Golden Ranch, as it is the only collective in more than a hundred years to take Science magazine to court.

It is reported that the number of advertisements hit a new high. With the concerted efforts of the Internet and entities, the number of advertisements on major outdoor billboards and large commercial buildings around the world is amazing. ”

Su Jing didn't expect that Golden Ranch would have a day to advertise in Times Square, and she was very surprised. I couldn't say anything at all.

Wang Hao smiled beside him: "This advertising space can be used if you are willing to spend money, not only for Americans to see, but also for the rest of the people to see, the effect is really good." Our commercials are available in a variety of dubbing formats and are available all over the world, and even documentaries are uploaded on YouTube and YouTube. ”

Even when he heard this, Su Jing still felt that it was very high-end. His ranch is just selling beef, wool and honey, how can He De show up in Times Square, this is too high!

Times Square is also known as Times Square. It is a triangle in Midtown Manhattan, New York; This is the iconic area of New York, where important businesses such as the NASDAQ exchange are gathered, and it is also the most crowded square business district in the world, known as the "crossroads of the world".

Go to the big screen in New York's Times Square to advertise. The original intention was to present their image and products to American consumers. Because advertising here can get a huge amount of outdoor advertising exposure.

In the eighties and nineties of the last century, Japanese and South Korean companies once formed a group to occupy the big screen of the New York era, sounding the clarion call for Sony, Panasonic, Samsung and other brands to enter the American market.

In recent years, China's major businesses have also taken a fancy to the sign, initially as a local promotional video in various cities, in an attempt to attract more Americans to travel. Then the giant network led by Shi Yuzhu advertised all kinds of things, and even WeChat grabbed red envelopes for the New Year, and they had to come here to show off.

These enterprises are completely using the name of Times Square to return to the mainland for publicity, and the typical export to domestic sales.

The Golden Ranch is different. Its beef was already famous in the United States, and now the Hive is about to start auctioning. I definitely hope that more Americans will pay attention.

Golden Ranch advertising is the most prominent location in Times Square, and most of these advertising spaces are purchased from distributors such as NASDAQ, Xinhua News Agency, BlueFocus and PR Newswire.

In fact, these contractors have the flexibility to sell their large-screen advertising space on a monthly, weekly, or daily basis. The common scenario is 15 seconds at a time, and it is played dozens of times a day.

Golden Ranch is backed by three large companies, so naturally it will not be too stingy, after all, the publicity fee is paid by them, so an advertisement will be played every half an hour to bombard Times Square!

The commercial, created by Lucas's documentary team, looks very real and beautiful, with the golden honey flowing without any impurities, and the good environment in the vicinity is the most important condition for the formation of organic honey.

Such pure honey will naturally arouse people's curiosity, after all, people in European and American countries like to eat honey as a food companion, and they rarely use white sugar.

Unlike other commercials, this film is completely shot on location over the course of a few days, without any fake bee scenes, no fake flowers or special effects.

The delicate roses in full bloom in the Golden Pasture are even more shocking than the special effects, and the close-ups of various honey harvesting.

Many people who shoot this kind of honey commercial will ask for realistic scenes, and even go so far as to plagiarize various BBC documentary scenes, but Lucas has been in the BBC before, and he insisted on making an ad with the feel of a documentary.

The 15-second ad rushed by, and the most surprising thing was the final promise, which was even more difficult when it was shot in full live-action, and even the light was natural light.

Different times of the day have different lighting conditions, and if you miss this time, you have to climb for another day. It is precisely in such a difficult environment that there is such a good quality picture, which makes many people fascinated by it, and even took out their mobile phones and began to shoot.

This advertisement is just a small aspect, the documentary lasts 1 hour and 30 minutes, suitable for people who have nothing to do at home, there are many long-shot shots and time-lapse shooting, and the quality is not inferior to professional documentaries.

At this time, Lucas and the editor are busy editing a 10-minute condensed version of the video, which will be played at the beginning of the auction, showing the honey of the Golden Ranch in all aspects, so that the consumers who participate in the auction can better understand the meaning of this honey.

If you want to talk about big spending, this is the real big spending!

Bombarded with such dense advertisements, netizens became excited, they were not satisfied with the high-definition photos on the Internet, and now they can see the real environment of honey from the video, and at the same time, they can also see the leopard in the tube, and see the rest of the scenery of the golden pasture from the aerial footage.

On that day, the 15-second ad video received more than 800,000 views on YouTube, and the 90-minute documentary was viewed more than 500,000 times.

This number is not the limit at all, and it seems to be too far from the number of views of the singers' MVs, but after all, this is just an advertisement, and it doesn't have much influence, it all depends on netizens to click and comment on it.

On top of that, it's still working hours, and the evening is the peak time! (To be continued.) )