Chapter 288: Real Estate Profiteering

"Look at this article!"

Lee Chung-hee greeted everyone, and after greetings, Lee Se-hee flipped the Chosun Ilbo in his hand to the front page, and then handed it over. ()

The headline on the front page was impressively "Imperial Estate, another ambitious work of Dr. Lee".

The name is called Imperial Real Estate Company, a distinctive imperial symbol, and it has no meaning to hide, but the exhibition of Imperial Real Estate in the early stage is very low-key, the so-called quietly entering the village, and those who shoot do not want to shoot.

Therefore, this matter has not attracted too much attention, but a small number of people in the industry know about it.

Of course, being known at this time is not a big deal, if you want to say that there is a slight concern, that is, it may be someone who follows Kim Jin-jung's relationship and digs out Kim Tae-hee.

Where is the matter between him and Alice, and his relationship with Kim Tae-hee is not suitable to be exposed now.

After taking it, Lee Chung-hee just glanced at his eldest brother, didn't say anything, didn't ask anything, but looked at it himself first.

"Imperial Real Estate, this company was established more than a year ago, the registered capital is 100 billion won, according to the information we have received, this real estate construction company with the 'Empire' logo, he is also familiar with the 'Imperial Department', belongs to the group controlled by Dr. Lee.

More than two years ago, when Dr. Lee was still studying for a doctorate in economics at Harvard, he suddenly entered the entertainment industry, and then made outstanding contributions to the exhibition of the Korean entertainment industry. And these. In fact, it's all thanks to Imperial Entertainment.

Right now. Imperial Records, a subsidiary of Imperial Entertainment, has basically taken shape, with heavenly groups such as HOT, Mythology, and Lust S, and it is said that it will also withdraw from the group TVXQ.

Meanwhile, on the SO1O side, Lee Hyori has proven Dr. Lee's vision, more than a month ago. There are also accusations that Lee Hyo-ri's style of music has no shame and misleads teenagers, but now she has become a representative of the leading sexy ballads in the Korean music industry.

Of course, what is even more remarkable is that Boa, who has already achieved dazzling results in South Korea, has been sent to Los Angeles by Dr. Lee to train pop diva Madonna and create the latest English single.

Then there are the variety shows, HappyTogether by Zuò, which is a joint production between Imperial Entertainment and KBS, and MBNET. and SBS's "Night Heart", "Love Letter", etc., were all launched not long ago. As soon as it was launched, it not only had high ratings, but also received huge praise, which was hailed as a huge change in variety shows.

Movies, TV series, records, variety shows, Dr. Lee's Imperial Entertainment has truly owned half of the Korean entertainment industry, and his entertainment empire has basically taken shape.

At this time, when everyone was still thinking about what his next step should be, whether to rush to Hollywood, or something else, he had already laid out early, it turned out that his next step was the real estate kingdom, which was his real ambition ....... ”

Throughout the article, most of them are singing praises of virtue, and there are no bad remarks, but ambition is mentioned many times in the article, and the current achievements of Imperial Entertainment are analyzed one by one, saying what empire or the like, although at that time Lee Chung-hee's previous enthusiastic idea was named, but now, he definitely doesn't want to be too eye-catching.

Because he knows the truth of the tree, the more powerful it seems, but the current situation can be said to be the target of the public, no way, everyone wants benefits, you alone account for so much, those who don't get it are naturally envious, jealous and hateful, eager to knock you over, and then bite you.

Therefore, this article is not a good intention, but a declaration to the world, so that everyone can pay attention to Imperial Entertainment and Lee Chung-hee, so that he will have more resistance to what he wants to do in the future.

"It's good to ignore them," Li Zhengxi said indifferently after reading it, the current imperial entertainment can only make people envious, jealous and hateful, but not enough to make people respect, or daunting, and dare not have the slightest disrespect.

From envy, jealousy, hatred to respect, and fear, this is a process, and it is also the goal that Lee Chung-hee is pursuing, and this process will take several years, which is why he agreed with Philip Morgan IV for five years.

Jin Zhenzhong saw that he was so calm, knowing that he understood the true meaning of this article, but he was still calm, knowing that this kid was really getting more and more powerful, he praised it in his heart, and nodded, "Yes, it's a big deal to pay more money!" ”

In fact, the business strategy of Imperial Real Estate and other real estate companies is different, after the economic crisis, other real estate companies either go bankrupt, or are not unable to expand, and the powerful expansion is also squeezed to the Jiangnan District, and the Imperial Real Estate Company, at the beginning, Lee Chung-hee and Kim Jin-jung also considered the layout in the Jiangnan District, and prepared to get the new headquarters of Imperial Entertainment there.

However, when they were ready to open it after hoarding several pieces of land in Jiangnan District, the competition in this place was too great now, and all kinds of big conglomerates were staring at it, so they just gave it up, and then sold the land, and sold the last piece of land at the beginning of this year, making almost twice as much money.

This is also because of the economic recovery and the sharp rise in land prices in Jiangnan District, so the investment of Imperial Real Estate at that time was less than 200 million US dollars, plus loans, and now it is almost 500 million.

You must know that the money made by the entire Imperial Entertainment last year, among which the Imperial Film Company, although the box office was close to 500 billion won, excluding the theater sharing, publicity, etc., the money earned was about 200 million US dollars, and this is already mouthwatering.

But Imperial Real Estate has quietly made 230 million yuan, which is why real estate is crazy.

Since real estate is so profitable, with more than 480 million US dollars of imperial real estate, it is natural that it will not give up this feast, and continue to hoard land in Yongsan-gu, Seocho-gu, Mapo-gu, and even Gangnam-gu as long as there is a chance, and occasionally run in to take a bite.

But. Imperial estate is not forced either. This is also the reason why Kim Jin-jung is very calm. Recently, as the empire construction company is basically formed, the company's cost will be further reduced, and even the construction company can be used to make a profit.

These are all the experience and knowledge he has gained over the years in this industry, and with him, Lee Chung-hee can rest assured that he will be the shopkeeper.

After returning from the United States. Lee Chung-hee gave himself a vacation, a small vacation, because his parents were in South Korea, so the family went to Jeju Island for three days.

For three whole days, this is a luxury for an artist, and Lee Chung-hee's identity is even more complicated, so after three days, he has to be busy again.

After breakfast, rushed from home to the company. At this time, Imperial Entertainment has changed places, and there is no way. The company is getting bigger and bigger, there are more and more people, and with the face project, no one is exempt from vulgarity, so Empire Entertainment finally moved to its current new home in May.

It was not built by Imperial Real Estate, but bought directly, but this place is no longer the original Jongno District, nor is it in Gangnam-gu, which is very prosperous and artists are willing to stay, but in Mapo-gu, which is not far from Lee Chung-hee's home.

The two twelve-storey houses, connected by a tempered glass overpass, are relatively expensive because they are next to the Han River, but they are still very cheap compared to ten years later.

In the 1997 Asian financial crisis, South Korea's real estate market also suffered a devastating blow, and South Korea's housing prices fell by more than half.

By this year, South Korea's economy has basically recovered, so the price of real estate has begun to skyrocket, but this is just the beginning, now one square meter in Mapo District is about 6o million won, and in another three or four years, one square meter is close to 2 million won, and Gangnam-gu and other places will be more expensive.

Therefore, the overall purchase price of these two buildings, which have a combined area of more than 100,000 square meters, is less than 50 billion won, and in the future, it will cost at least 200 billion yuan, so buying a house now is also an investment.

The two buildings are surrounded by a tall wall with huge trees outside, a large lawn with small flower beds divided into pieces, and a fountain in front of the building.

Such a design is extravagant, but it is also something that Imperial Entertainment must do differently from other stingy entertainment companies.

Because I bought a new building and built a headquarters, such a big place, not only Imperial Entertainment, Imperial Film Company, Imperial Television Production Company, and Imperial Records have all moved in.

And there is also a direct agency under Imperial Entertainment, and now the variety show department is also starting to work on it, so this new headquarters of Imperial Entertainment is star-studded every day.

Because of this, there are all kinds of different fans staying here every day, but Lee Chung-hee drove directly into the underground parking lot, so he didn't have to show his face on it.

Out of the underground parking lot, from the company's high-rise exclusive elevator straight to the twelfth floor, the elevator door opened, just stepped out, a woman rushed over like the wind, the reason why it was determined to be a woman, because the wind with a faint fragrance of women.

"Yikes!" Song Zhixiao screamed softly, and the whole person threw himself into Li Zhengxi's arms, and when he saw who it was, he was immediately embarrassed to prop himself on Li Zhengxi's chest, and came out of his arms, and then his face turned crimson, and he bowed his head and bent over and said, "I'm sorry, I'm in too much of a hurry......." ”

From the first time they met, Song Jihyo and Lee Chung-hee didn't deal with each other, and then they kept frowning coldly, even if this guy was the boss, and even planned to quit the company.

Until that day, I accidentally fell into his arms and kissed him, and at that moment, after fleeing in the wilderness, my mood suddenly changed.

This guy is actually very powerful, of course, he is definitely not a good bird, he has so many scandals, but he is really not as annoying as before, at least when he sees it, his mind is subtle.

For example, in front of her, she was a little shy and worried, but she was not annoyed, it was the posture of a little woman, and she was even a little afraid to look at him, her face was red, she could feel it, and she wanted to run.

"Why are you still so reckless," Lee Chung-hee didn't know what she was thinking, and looked at her embarrassed appearance and casually quipped.

However, Song Zhixiao, who heard this, stopped doing it, pouted and glanced at him, but he didn't say it out loud, but muttered: "Who is reckless, obviously you suddenly ran out by yourself!" ”

Li Zhengxi laughed dumbly, this girl is still that temperament, pointed to the elevator behind her, and deliberately said: "This is for the company's senior management!" ”

Hearing his joking voice, Song Zhixiao finally relaxed, knowing that he was not the kind of guy who used power to oppress people, otherwise she would have been kicked out of the company a long time ago, so she pouted coquettishly, "Rare!" ”

As soon as he finished speaking, he exclaimed, "Ah, there's no time," and then rushed directly into the elevator, and finally waved to him, "I'll go first,"

Lee Chung-hee smiled dumbly, this elevator is not available to anyone, seeing that she is holding Park Dongzan's card, there must be something urgent, so he didn't stop her, but smiled: "Slow down, don't bump into people again, other people may not have such a good temper as me!" ”

Song Zhixiao gave him a big roll of his eyes at the moment the elevator closed, but after closing it, he patted his chest again and let out a sigh of relief, saying that his heart was beating so fast just now, and then he touched his face again, and his face was still very hot.

It was really embarrassing just now, she thought to herself, and inexplicably spat herself, but that guy was still the same as before, he was still peeking at his chest just now, it was really shameless.

Quickly fastened the loose button on the T-shirt, but her face turned inexplicably red, and then she suddenly stomped her foot in the elevator, as if she thought of something that made her shy and crazy.

Lee Chung-hee, who is on the top floor, doesn't know what kind of nerve Song Ji-hyo is in the elevator, the top floor on the left is very large, but there are only the offices of high-level executives such as Jang Dong-guk and Park Dong-chan, of course, there is also his one.

And, although he is often not here, his office is the largest, with more than 200 square meters of space, including a large office of 100 square meters, as well as a lounge, bathroom, gym and so on.

Inside, Han Mi-joo was doing things there, Jang Dong-guk and Park Dong-chan, Ko Chok-dong, and Yang was discussing things on the side.

There is a large floor-to-ceiling window in the office, which is one-way, and the inside can see the Han River outside, and the view of KBS on Yeouido Island opposite, but you can't see the inside of the office from the outside.

Lee Chung-hee stood by the window and glanced outside, and then said, "It's too short, I don't have the feeling of seeing all the mountains or dominating the world,"

After amusing the big guys, he turned his head and discussed with them the general plan for next year.

It's almost September, and many companies won't plan for the new year until the end of the year, but the bigger the company, the sooner they think about it, and this is especially true of Imperial Entertainment.

ps: Valentine's Day, it's the weekend again, if there is a dear, I won't bless it, anyway, you guys will be very sweet, I only have envy, jealousy and hatred. So, I only bless the single dog, in fact, I originally wanted to comfort you, there is no benefit to not being shortlisted in the city, but, in such a day, we who are lonely and desolate, let's work harder, even if we come out after entering, right, so, everyone, come on, I wish you a miraculous next moment and a happy future today! Love you guys! (To be continued!)

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!