Chapter 25: Gains and Losses

During the ranking, the weak voice on the cloud said: Tickets are flying, and the update is natural...... Thank you!!

The post-recording work of the drama "Xiang" was finally completed on July 15, and the dubbing of all the characters was completed.

Next, he began to officially enter the publicity stage of the "Xiang" drama, and Huayi also did his homework on the promotion of the drama this time.

Not only nationwide, but also in Shanghai, Tianjin, Beijing, Guangzhou and other major cities can be seen on the urban streets, a series of large and small billboards of the "Xiang" drama! Even on the bus lanes that are constantly shuttling back and forth in the city, it can be seen from time to time that buses sprayed with stills from the drama "Xiang" have passed by.

"He and she live in the same apartment building in the same city. Every time she goes out, she is used to going to the left, and he goes to the right. Never meet. ”

"They walked the same streets, fed the same stray cats, held the same children, ran home in the same rain, listened to the same radio, and were the same loneliness."

But one day they actually met, in front of the fountain in the park, like lovers who had been separated for many years. They are convinced that it is the passion that bursts out in an instant that makes them meet. ”

With three monologues and three perfectly matched scene stills, an urban romance drama has quietly entered people's attention.

The drama "Xiang" was originally scheduled to be released on December 25, 1999, that is, Christmas Day, on Shanghai Dragon TV, Taiwan's Sanli TV and Hong Kong's TVB TVB Jade Channel, and the two sides of the Taiwan Strait and the three places will premiere at 9:30 in the evening.

In other words, it's only July. The show has enough time for Huayi to do a good job of publicity!

Of course, Huayi's propaganda strategy now starts from people's lives, so that ordinary people will see it unconsciously and get used to the existence of the drama "Xiang". So as to achieve a certain level of popularity......

In this way, it is necessary to require the "Xiang" drama to use the traditional hard propaganda method in terms of publicity, and use large capital investment to obtain the support of ordinary TV audiences.

Having said that, many people are saying why not use the network column?

The answer is that the current Internet is still a relatively new thing in Chinese mainland. For this piece of business marketing plan, the mind of Chinese mainland businessmen has not yet been able to do it, and it is as mature as businessmen in other developed countries in the world.

Therefore, in 1999, most of the marketing strategies in Chinese mainland followed the traditional road. Only a few forward-looking companies will try to be the first to eat crabs.

In any case, it is only a matter of time before the drama "Xiang" lands in the eyes of TV viewers across the Taiwan Strait and three places. As for how many achievements the show will have, Qi Lei, as a screenwriter, still has some bottom in his heart.

But now he doesn't have much to think about staying in this area, because at this moment he has already begun to prepare for the filming of his next TV series.

And the title of this TV series is called - Bright Sword.

Yes. Qi Lei is now giving priority to putting this domestic war blockbuster on the screen, and he has his own decision made after a series of careful considerations!

As far as the current hit TV series in the two sides of the strait and three places are concerned, the costume drama "Huanzhu Gege" starring Zhao Wei, Fan Bingbing, and Lin Xinru, three little girls who have just debuted, has been hot!

Whether it is love, costumes, plot, etc., the drama "Yet" has formed a classic trend, which is unmatched by other dramas nowadays.

Even though Qi Lei has positioned the "Xiang" drama in the position of an urban romantic drama, he still knows that even so, the "Xiang" drama wants to compete with the "Yet" drama in the ratings, and the level is still a little worse.

Although both TV series are written by the authors of Treasure Island novels and comics, the time before and after the birth time determines whose popular trend is faster and is accepted by the general public.

This is the reason why the "Xiang" drama cannot shake the "Return" drama and the leading position of the TV series.

Therefore, on this basis, after filming the drama "Xiang", Qi Lei calmed down and let go of his three-day vacation, and retreated to the ice beauty's nest after meditating for a while.

Every day is not only to write a script, but also to write a script! ……

And this kind of day lasted for a full week before it ended, and then Qi Lei personally sent the script to the company for preliminary review.

…………………………

The editorial department of Huayi Company is responsible for the creation and editing of the company's film and television works, and it is also one of the most important departments of Huayi Company! ,

At this time, the manager's room of the editorial department was sitting in the leaders of several companies!

President Zhao Chengang, domestic first-line director and actor Feng Xiaogang, editor-in-chief Lei Zhiqiang, and marketing planning department and vice president of the company Zhao Chenhao are gathered around the sofa, each carefully looking at the script in their hands.

After 20 minutes, after each of them took their eyes off the script, they began to exchange opinions.

After more than 10 minutes passed, these leaders finally came up with a preliminary result.

Zhao Chen just opened his mouth and asked Qi Lei, who was sitting in front of a few people, "Qi Lei, we all want to hear your opinion on this script?" And your opinion on the TV series, this piece of the current shape shì also say your opinion! ”

"Yes!" Qi Lei nodded and responded: "As you can see from the managers and seniors, since the launch of the drama "Yet" in 1998, it has created a history, a trend - returning pearl fever. The launch of "Yet-II" this year also continued the excellent plot of the show, so that Hunan Satellite TV earned enough fame and fortune. I've thought about it...... At present, there is no TV series that can shake the leading position of the "Yet" drama, this is because the "Return" drama has just caught the most perfect moment in terms of time, place, and people, and pushed it out at the most suitable time for the most suitable people to watch, so it has the best results! ”

Speaking of this, Qi Lei paused and took a sip of tea before continuing: "So, if we want to compete with the drama "Yet" in the TV series. Then we also have to be like Hunan Satellite TV, we have to find the most suitable repertoire, the most suitable person, and the most suitable time to launch new dramas, so as to compete with the "Yet" drama, that's what I want to say! ”

After listening to Qi Lei's words, everyone nodded and acquiesced.

Indeed, since the launch of the drama "Also" in 1998. Just in time to catch up with the trend of the reform of the domestic television industry, there is a staggering number of people in the mainland with a rating of 64%.

This is undoubtedly the general improvement of people's living standards in China, and those old-fashioned drama TV series in the ordinary 80s-early 90s can no longer meet the needs of daily people for TV entertainment!

And the drama "Yet" is undoubtedly an innovative attempt in this regard, an epoch-making TV entertainment classic.

It is the first costume drama in China to have a famous novel adapted into a TV series, and it is the first TV series in China to make the plot of a Qiong-style romance novel appear on the screen in the form of real people and real events.

Similarly, it is also a large-scale costume drama that cost 5 million RMB (the specific number is unknown, guessed after looking up a lot of information on the cloud), and was filmed across multiple provinces and multiple locations.

This is a rare large-scale production in terms of the cost of TV dramas at that time!

And when it came to "Return-II", the investor of the "Return" drama took out 8 million RMB at one time to do the cost of the first phase. This has to be said that Hunan Huaxia Film and Television Company, the investors of the drama "Yet", and Taiwan Yiren Communication Company, are once again absolutely confident.

Of course, in the end, "Yet-II." did not disappoint investors! The terrifying national average daily ratings of 65% have made the "Yet" drama trilogy continue to be hot, and at the same time, it has also made Gege fever so in the whole country, in the three places across the Taiwan Strait, and even in the whole of Asia, and it is like a violent reaction like boiling oil and water!

So in view of the above factors, Qi Lei had the result after a few days of careful consideration. And he also said this: "That's why here is the birth of my new script - "Bright Sword". ”

After Zhao Chen just put the script on the coffee table, he leaned back against the soft sofa and pondered for a while and asked, "What do you mean...... Do you want to shoot this TV series during the 50th National Day of our country? ”

"No!" Looking at the doubts on the faces of the leaders, Qi Lei explained: "It's already July, and if you want to make it on the National Day, it's not impossible, but it's not necessary!" Because that would ruin the script, although I don't know what you guys think of the script, managers...... What I want to say is that we must put "Bright Sword" on the agenda and shoot him well this year, and it will be the best to release it on New Year's Day or New Year's Day next year! ”

After listening to Qi Lei's words, the leaders of Huayi began to talk to each other again.

Finally, after waiting for another 15 minutes, they finished discussing. It was still Zhao Chengang, the boss of Huayi's Shanghai headquarters, who said: "En! …… First of all, our company's leadership greatly appreciates your professionalism, which we see. But you have to know that now your new play "Left to Right" and your first music album are just coming to the market. For now, the shape is not clear, so it is difficult for us to have the confidence to agree with you to star in this TV series! ”,

Speaking of this, Zhao Chen just changed the topic and said, "Of course, we discussed it just now. The big guys think that the script of your new TV series is very good, and it is very suitable for investing in filming the show. Also in terms of the male and female protagonists, we also exchanged opinions, and I think there is no big problem with the two of you! …… However, the only problem now is that you are not famous enough to take on the role of this show. So Qi Lei, please understand this. After all, if you want the company to invest in making a film, the interests will always be the priority of our leadership! ”

Hearing this, Qi Lei's mood couldn't help but be a little sad.

This is the difference between artists and investors, artists can only be limited to others looking for you to film, unless you are a super big name to have your choice. However, investors can choose their favorite artists to play roles in their own plays.

From this point of view, in fact, Qi Lei has thought about it a long time ago when he signed the contract. But wanting to encounter this scene with reality still made him feel depressed and depressed.

"I get that!" said so, but in his heart Qi Lei was still thinking: Alas...... It still doesn't work!

At this time, Zhao Chengang comforted and said, "Hehe...... Don't be too discouraged, although "Bright Sword" cannot be filmed for the time being, our company's leadership initially agreed to invest in filming. After that, I will submit a proposal to the head office for consideration...... In addition, although the drama "Liang" can't start filming so quickly, the conditions you asked for in the play, we agreed with several of our discussions! …… In other words, we will help you contact the army and strive for you to experience the opportunity of military life in the army! ”

"Really?" Qi Lei didn't expect that he couldn't shoot the film, but he could get a consolation prize. I couldn't help but clap my palms happily and praised: "Handsome...... Thank you Dong Zhao, thank you! Thank you, leaders, thank you very much! Thank you, Mr. Feng, thank you! ……”

"Huh...... Young man, I said you can do it, you will do it! Feng Xiaogang looked at the junior in front of him with a smile and said.

PS: The cloud has been working very the update, although today there is only one update. But the second watch cloud will immediately start the code, and it's uncertain whether it can come out tonight. But if I can't, I'll pass it on early tomorrow morning.

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