In March 1979, Bao'an County was changed to Shenzhen City, under the dual leadership of Guangdong Province and Huiyang District.

On July 8, 1979, the Law of the People's Republic of China on Sino-Foreign Equity Joint Ventures came into effect.

Because the mainland has been forced to close itself off from the rest of the country for a long time, and the information dissemination is not smooth enough, the overseas response to this has been lukewarm.

Besides, the law was promulgated, but how to enforce it, no one had a score, and in 1979, when the thinking was rigid and everything had to be reported, even if someone wanted to eat the first bite of crab, it was not so easy to eat it.

Shen Chong originally planned to personally operate the investment in the mainland, but on the way back to Hong Kong from Beijing, when he passed through Guangzhou, he learned about Rover's adventure, and immediately called to arrange for Li Kaiyuan to come to Guangzhou to communicate with Liao Gong and operate the joint venture company.

Li Kaiyuan stayed in Guangzhou for more than half a month, during which he also went to Beijing, tossing and turning for a long time, before finally getting the "OO1" approval for Sino-foreign joint ventures issued by the Foreign Investment Management Commission. (Note 1)

At the behest of Shen Chong, Li Kaiyuan announced an investment of 1ooo Hong Kong dollars to establish a joint venture with a stationery factory with only a few workers under the Shenzhen Municipal Education Bureau to establish China's first Sino-foreign joint venture - Sino-Hong Kong joint venture Shenzhen Kaiyuan Toy Factory.

Shen Chong brought Lily to Shenzhen to participate in the groundbreaking ceremony of the toy factory, which is much more significant than the historical significance of "Crazy Robbery" breaking the box office record of Hong Kong movies, and should not be missed.

Li Kaiyuan was the first to come to the mainland to eat crabs, which is of typical significance, and the number of 1ooo million is also touching enough, so at the groundbreaking ceremony, not only the main leaders of the Shenzhen Municipal Party Committee and Municipal Government came, but also several big figures at the sub-provincial level, two of whom were from Beijing.

However, Shen Chong is purely here for sightseeing and soy sauce, and these big names have nothing to do with his film empire plan for the time being, so he didn't show his face, and after taking a few commemorative photos, he took Lily straight to Guangzhou.

I went to Guangzhou to get the printing and production of the simplified Chinese version of "Film Age".

It is certainly convenient and quick to build a local printing plant in Hong Kong, but if only weekly magazines are printed, the utilization rate is too low, and there is no opportunity for printing on behalf of the company -- in Shen Chong's memory, for a long time to come, the vast majority of Hong Kong media will not have the ability to enter the mainland for sales.

Therefore, it is the best choice to go to the mainland to find a factory to act as an agent for printing, and the printing factory selected by Shen Chong is a subsidiary printing factory under the Pearl River Film Studio.

Zhujiang Film Studio is the largest film studio in Lingnan, but looking at the whole country, it is a small generation, far less popular than Beijing, Shanghai, Bayi and other big factories, before 1979, the annual output of films has never exceeded 5.

Whether it is the scale or the facilities and equipment, the Pearl River Film Studio is not attractive, and the only thing that can attract Shen Chong is its shell - state-run.

With this shell, it will be much more convenient to do things in the mainland.

Agency printing is just an introduction, and Shen Chong's main purpose in finding Zhujiang Film Studio is to set up a joint venture magazine.

Since "Film Age", which is entirely made in Hong Kong, can be sold in the mainland, it should be no problem to take advantage of the blank period when the "Joint Venture Law" has just been promulgated and there is no precedent to set up a joint venture with a state-owned film studio to run a magazine, right?

After this blank period has passed, it will be extremely difficult to enter the mainland to run publications.

"Film Age" is mainly based on Hong Kong film information, except for the works of leftist film companies, the mainland cannot see other Hong Kong films, since it cannot be seen, the value of information is greatly reduced.

And if too much mainland film information is published in "Film Times", it will affect sales in Hong Kong, and Luo Weiming is right, Hong Kong people have little interest in mainland movies.

Therefore, the best way is to set up a joint venture magazine, which will focus on mainland information, supplemented by overseas information, especially Hollywood information, to introduce the latest and most advanced film theories, technical skills, equipment and facilities, so as to broaden the horizons of closed mainland filmmakers and lay an information foundation for the future reform of the film industry.

After taking the train to Guangzhou, it was Rover who came to greet him.

When Rover returned to the mainland, he could only collect information secretly at first, but after meeting Liao Gong, he got a letter of introduction from the Hong Kong and Macao Working Committee, and then the interview and data collection work became smooth.

Nanhai Shisanlang has a prominent family background, and is a famous Cantonese opera arranger, a cultural person in Guangdong, there is no one who does not know him, with Shen Chong's financial support, and Rover is very sociable, so it didn't take long for him to get acquainted with a large number of intellectuals and government officials.

This is also one of the reasons why Shen Chong personally came to Guangzhou to discuss cooperation with Zhujiang Film Studio - the last time in Guangzhou, when he and Rover worked together on "Film Times" in the mainland, he revealed that he wanted to resign and set up his own business.

Rover grew up in Guangzhou, opened his eyes in Hong Kong, was familiar with media operations, and after coming back, he got to know a lot of people, skills, connections, and an ambition to do big things, and wanted to stand on his own, which is not surprising.

If it were three or five years later, Shen Chong's film empire was stable, he would appreciate Rover's idea, and even fund to help him, but not now, Rover is the most important and powerful subordinate at present, he is gone, and the loss is immeasurable.

Shen Chong values Rover, not only because of the connections he masters, but also because of his ability.

Many of the editors of the magazine, including Shen Chong, knew a few film critics, who had a strong literati temperament, focused on art, and were not good at management.

Luo Weiming and Chen Baisheng have no problem with their business ability, but they have a narrow vision, only focusing on magazines or Hong Kong movies themselves, and lack awareness of the cultural environment, especially the culture of the mainland.

Rover is very interested in the cultural environment, and his vision and way of thinking are very much in line with Shen Chong's future plan for the magazine, and as long as he can have a good relationship with bigwigs like Run Run Shaw and Liao Chengzhi, he knows that he is born to be a media material.

Shen Chong will be getting busier and busier, and the magazine needs such a talent to take the helm.

Last time in Guangzhou, Shen Chong had a deep talk with him, gave him a high salary, gave him a reward, and promised to fund him for independence in the future, which calmed down.

The way of the emperor is to give both grace and power, and it is not enough to have grace alone, Shen Chong came to Guangzhou this time, and it was Shi Wei.

Shi Wei is very simple, throw money!

Rover has connections, but no money, Shen Chong in front of him, in the director's office of the Pearl River Film Studio, promised that as long as he can get the approval of the joint venture, he will not only invest 1oo million magazines, but also donate another 5 million Hong Kong dollars to help the factory update its facilities and equipment.

China's first joint venture magazine, 5oo Hong Kong dollars, is both famous and beneficial, and several leaders of the Pearl River Film Studio were red in the eyes at that time.

Isn't it just a joint venture to set up a magazine?

There are 1ooo joint venture toy factories, how difficult can it be to get a 1oo00000 joint venture magazine approval?

After Shen Chong left, several leaders of the Pearl River Film Studio, with such thoughts, began to run for approval.

……

In 1979, the famous White Swan Hotel had just started construction, there was no high-end hotel in Guangzhou, and the place where Shen Chong settled was a special residence provided by the Guangdong Provincial Tourism Bureau, a Western villa built in the forties.

The villa is antique and very historical, but the internal living facilities are relatively old, there is no air conditioning, only ceiling fans, and the furniture is also some years old.

Of course, there are also good things, such as tea, which is the authentic and best Tieguanyin.

"Rover, if this joint venture magazine can be run, I want you to be the editor-in-chief." After making two cups of tea, finding two rattan chairs, and sitting in the shade of the balcony, Shen Chong and Rover sat face-to-face and chatted, saying: "You have ideas, I support them, but not now, you do me a favor, wait for the magazine to become a climate before leaving, I owe you a favor." ”

"Mr. Shen, don't say that, it's my honor to be the editor-in-chief." After a few months of training, Rover quickly transformed, no longer the youth of the interview with Run Run Shaw, he squinted his eyes, looked at the shade of the trees in the distance, and said: "I did have the idea of going out and running this magazine before, but now I don't have that idea." ”

"Oh?" Shen Chong shook the big pu fan and asked, "Why?" ”

"The last time we chatted, Mr. Shen said something that impressed me deeply." Rover retracted his gaze and said, "The more I think about it, the more it makes sense." ”

"Which word?"

"In China, if you want to be a media, you must first have power, and second, you must have money, otherwise you will not be able to do it for a long time."

"The mainland has low wages, low venue fees, cheap prices, and a large population, but there are not many books, newspapers and magazines to read, and there is a post office, which can be unified across the country, and there is no problem of zài travel channels." Shen Chong listed all kinds of benefits in the mainland, and then asked: "This is a good business opportunity, as long as you can get the approval and go to Hong Kong, you will find a lot of investment, money is not a problem, why can't you do it for a long time?" ”

"Because the money is not mine, it is an investor." Rover smiled wryly and said; "Mr. Shen makes a lot of money, but he spends even more money, "Film Times" has been operating at a loss, grabbing the market with low price and high quality, and it has only been half a year to crush two film magazines, if I stand on my own and run a movie magazine to fight with Mr. Shen, it is estimated that in a few months, those investors will block my door."

When Shen Chong heard this, he laughed and said; "It's not as exaggerated as you say, Hong Kong's market is small, and there is no room for two tigers in one mountain, so I naturally want to squeeze out other magazines, and there are at least a million readers in the mainland, and the market is very big, and I can't eat it alone."

"Having said that, I don't know the bottom of my heart to compete with Mr. Shen." Rover picked up the white porcelain cup, took a sip of tea, and said: "Even if it is not compared to money, but only compared to vision and management ability, Mr. Shen is much better than me." ”

"I don't have any management ability, I can only play lip service." Shen Chong was humble on his lips and proud in his heart, Rover had no idea of self-reliance, no matter how good it was, he put down the pu fan, stood up and said: "I still have to go to Taipei, and I will go back to Hong Kong tomorrow, and I will be in charge of the joint venture magazine." ”

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Note 1: The Foreign Investment Administration Commission of the People's Republic of China was established on July 3, 1979 and replaced by the Ministry of Foreign Economic Relations and Trade in 1982.

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