087 Platform Lock-in Policy
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Hearing Qian Xiaohua's question, Wang Zhengyu was still confused, but he thought that it seemed that Qian Xiaohua first mentioned Microsoft's announcement on the phone just now, and said with a moment of happiness: "You shouldn't say that this is also because of Microsoft, right?" ”
"That's right! It's Microsoft! Qian Xiaohua's affirmative voice came from the phone.
Well, hearing this answer, Wang Zhengyu was stunned again. He couldn't figure out how Microsoft interfered with China's software industry. He even felt that the money worker seemed to have a deeper grudge against Microsoft than he did. There's a tendency to pour all the on Microsoft.
"Oh? I want to hear about it! Wang Zhengyu asked patiently, at this time he was really interested in Qian Xiaohua's words.
"Quite simply, the reason lies in Microsoft's sales strategy in China! We call this type of sales platform lock-in! Qian Xiaohua replied.
"Platform locked?" This is the first time Wang Zhengyu has heard this kind of statement, and he only feels very fresh.
"That's right, platform lock-in! Do you think that Microsoft can't make much money in China because of the rampant piracy? Qian Xiaohua's rhetorical question really said that Wang Zhengyu's heart went up, in fact, he always thought that Microsoft didn't make much money in Huaxia, pirated indos installation disk for 5 yuan a piece, and it also came with more free software, where did Microsoft ask for money?
"To tell you the truth, I really thought so before!" Wang Zhengyu said very honestly.
"That's all an illusion! In fact, the platform is locked, and there is also a saying called piracy survival! We've all lived through the era of piracy spree, when the Internet was just getting started, and we could enjoy Microsoft software for a few dollars that Europeans and Americans would have to spend hundreds of dollars to enjoy, and all Chinese IT consumers were accustomed to it and secretly rejoiced. As a result, Microsoft's system and software have entered thousands of households, and with the popularization of automated office, more and more companies are also using computers, and the Indos system has become a must-have product for all IT consumers in this case! ”
Wang Zhengyu nodded involuntarily, that's right, this is indeed the case in his concept. Even now, the pirated discs in Jiangcheng Computer City are still 5 yuan a piece, and you can buy them at any time.
"But after O2, things are different. We joined the WTO, which is a good thing for China's continued development, but it is also the beginning of Microsoft's money in China. Because since then, our government has to start to pay attention to the protection of intellectual property rights, so the day of Microsoft's harvest has also come, taking this opportunity Microsoft won a large number of orders including the government, state-owned enterprises, and large private enterprises, and the Chinese market in one fell swoop from the previous unprofitable market, to a very profitable market! In addition, at this stage, many of our large IT companies, such as Lenovo, Founder and other large brand computer manufacturers, have paid a lot of money to buy genuine systems like Microsoft, with a total amount of 1.6 billion US dollars! This money is naturally paid by hundreds of millions of consumers across the country in the end! ”
Hearing this, Wang Zhengyu only felt a surge in knowledge, and couldn't help but interject: "Then what? ”
"And then it's the third phase! Microsoft's overall layout in China has been completed, and it immediately began to wave a big stick to crack down on piracy. Taking small and medium-sized enterprises as an example, when Microsoft confirmed that the other party was using piracy, it immediately sent a lawyer's letter and contacted the joint law enforcement of industry and commerce, so these enterprises could only pay for Microsoft's system. There is no way to fight Microsoft, because when all the user's work is built with Microsoft-based operating platform, not only the cost of migration is very high, but also involves a problem of operating habits, when you are used to Microsoft, whether it is Apple's iOS, or UNIX, there are great operational obstacles! ”
Qian Xiaohua paused here in one breath, and seemed to pick up the cup and take a sip of water before continuing: "On the other hand, Microsoft also has a way for individual users, they contact manufacturers, and in O6, they promoted the government to strictly prohibit computer manufacturers from launching bare metal without a system, and when individual consumers buy brand computers, they can only pay for the operating system." There was also a very sensational news during that time, and you should have heard that the webmasters of the two major XP pirated software of Rain Forest Wind and Tomato Garden were detained for review, in fact, because of Microsoft's report! ”
At this time, Wang Zhengyu was completely speechless, and he only felt that he had learned another lesson.
After listening to Qian Xiaohua's analysis, he really felt that Microsoft's layout was too mastery. First relied on piracy to occupy the market, which happened to be in line with the "free" thinking of the early Internet era, and the low price of Tongguò quickly occupied the Chinese market, and then Tongguò World Trade Center made a big fuss, promoted the process of legalization, and finally frantically cracked down on piracy.
It's no wonder that Microsoft can become a world-class company, not only because it has mastered the technology, but also because it has the means! It's just that he still hasn't been able to figure out what Microsoft's legitimate layout has to do with the decline of the Chinese software industry. If you don't understand, I'm afraid it's the best habit that Wang Zhengyu has developed under his father's fist since he was a child, so he immediately said the doubts in his heart.
"Qian Gong, having said so much, how did Microsoft make the Huaxia software industry have users and no industry?"
"Quite simply, in the era of piracy, the Chinese software industry cannot be developed at all. With countless pirated software to choose from, who would spend that unjust amount of money to buy genuine software? Microsoft doesn't care, it has the support of the genuine market in Europe and the United States, but Huaxia does not have the soil for survival when making software. This also directly led to the collapse of the Chinese software industry in the field of personal general software. Most of the original software companies switched careers to games and Internet services, or they simply disappeared from the public's sight. And now, although the country has begun to pay attention to copyright, but the golden time of the Huaxia Software Industry Exhibition has passed, do you think this is sad? ”
After hearing this, Wang Zhengyu was silent.
After Qian Xiaohua's exposition, he suddenly understood the helplessness and sadness faced by those predecessors in the software industry when they started their businesses. The products that were finally opened could not be exchanged for benefits, let alone expanded, and all the ambitions were only exchanged for bamboo baskets in the end, and they could only leave the industry gloomily.
"Do you know why I called you specifically today to say this?" Just when Wang Zhengyu felt a lot of emotion, Qian Xiaohua spoke again on the phone.
"I'm afraid it's because of Tianshu Technology's software, right?" Wang Zhengyu replied, Qian Xiaohua said so much, if he still can't figure out the situation, then his IQ is really worrying.
"That's right, it's your software! Whether it is the dragon shield system, or the intelligent computer housekeeper at today's conference, I have seen the hope of the re-emergence of the general software industry in China, which is the hope that I have not been able to see in this industry for more than 20 years. ”
Qian Xiaohua's two sentences were happy, and his tone was really joyful. It's just that hearing Wang Zhengyu's ears is not a good taste.
He has never had any ambitions such as carrying the national software industry, but by mistake he got a thing called Tianshu, and then Tianshu inexplicably designed a software for him, and then he plunged into this circle.
If you want to say that Wang Zhengyu has any ideal at this time, that is, to earn enough money to move the Mo family and embrace the beauty. Make enough money for the people of the world, help a group of Chinese people like Yaoyao and Grandma Yaoyao who need help, and by the way, merge and acquire high-tech companies such as Microsoft, INTE1, Apple, and Google, so that Tianshu Technology has become the world's largest company......
He didn't expect that he was just starting out, and he was pinned on so much hope, and he really felt ashamed.
It's just that at this time, Wang Zhengyu doesn't want to say much about his thoughts, he respects a technical person like Qian Xiaohua very much, and is even more grateful for the help Qian Xiaohua gave him, so he naturally doesn't want to spoil his interest at this time, so he can only respond: "Don't worry, we will definitely work harder." It's Qiangong, you should go to bed early after drinking, and pay attention to your body! ”
"Well, I'm a little tired! I remember that you promised me that I would see the birth of our autonomous 3D system in my lifetime, and I am waiting for your good news! After speaking, Qian Xiaohua hung up the phone.
Listening to the busy sound on the phone, Wang Zhengyu was quite emotional. What Qian Xiaohua said, while opening his eyes, he also had infinite sighs.
In fact, to put it bluntly, the skills are still inferior to others.
If it weren't for the fact that there was no Huaxia domestic system to rely on, Microsoft's products would not have been able to enter the Huaxia market so smoothly, but then again, without capital exhibition, Huaxia's independent system would never be able to open, which became a strange circle and bypassed all Huaxia software people.
Capital profit-seeking, this is the rule of the game. No one has done anything about the loss-making business, and he has no choice.
Thinking about these unsatisfactory things in his head, Wang Zhengyu opened the car door, and the cold air outside the car lifted his spirits and broadened his thinking.
"Or is it time to officially roll out Chinese programming?" This year suddenly popped out of my mind.
Originally, in Wang Zhengyu's plan, the temporary promotion of the company's Chinese programming software was limited to the programming software itself, without any intelligent modules.
However, if his Chinese programming software does not launch some intelligent modules, it is actually not very competitive in the industry. After all, most programmers are accustomed to syntax structures such as vb, c, c++, j**c, etc., and it will definitely be difficult to adapt to re-learning this Chinese programming software.
Therefore, the main target audience is those who are interested in this direction, but are not familiar with various English described interfaces, as well as the existing mainstream computer languages.
Because if the intelligent module integrated in this programming tool is launched now, the impact will be too great, and it will cause a sensation or something, and the more important problem is that he is still counting on the exclusive intelligent software market to make a profit.
However, today's phone call with Qian Xiaohua made him hesitate.
Is now the best time to do it?
ps: Recommend a good book for this friend,
[Bo okid=3244O74, Bo okname="Three Realms City"], facing the city of the Three Realms, unimaginable currency and goods, as the city director hand-picked by the Jade Emperor, Wang Fan said that there was a lot of pressure!
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