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Located on BJ East Chang'an Street, the Little Partner Cultural Plaza covers an area of 10 hectares! The cost of land acquisition is 700 million yuan, which is equivalent to the cost of 4.67 million yuan per mu of land and 7,000 yuan per square meter of land. Pen "Fun" Pavilion www.biquge.info

This price is certainly a low price after the '08 Olympics. But nowadays, it's sky-high. East Chang'an Avenue is not very prosperous, and the price is relatively expensive.

After all, the price of commercial housing on East Chang'an Avenue at this time is about 5,000 yuan per square meter. However, this is the current price, and by the time the completion is completed, the price in the market is expected to have risen significantly.

1 hectare equals 15 acres!

10 hectares is 150 acres, which looks like a very large area. But in reality, it's only one-tenth the size of Disneyland. A Disneyland park that is at least 100 hectares in size. The cost and resources required to develop Disneyland are far more than ten times that of a cultural plaza. According to conservative estimates, the cost of Disneyland will be 50 times that of a small partner cultural plaza!

The small partner company engages in the cultural square, which is also to accumulate experience in the small partner paradise that will be more generous in the future. Of course, from the perspective of business model, it is more profitable and easier to make money than Disneyland.

In particular, the Cultural Square can sell most of the real estate projects and keep only some of the best projects for itself. The speed of recovering the principal is much faster than that of Disneyland, which relies on tickets and rentals!

The model of the commercial and cultural square of the small partner is a reference to the model of Wanda later!

Wanda's commercial real estate model doesn't just make it a successful real estate developer. And. It has incubated the overlord of the domestic cinema industry, and in addition, it is too easy for Wanda to enter various chain industries such as hotels, supermarkets, and department stores.

After the layout is mature, Wanda needs to shop commercial plazas all over the country. You can extend the tentacles of the business empire to a larger field.

And why did Wang Qinian rob Hu of the Wanda Plaza project? It's not because I'm afraid of Wanda's later savage growth in the cinema market.

Wanda's cinema line was only established in 05.

But the speed of development is too fast, and it will not take a few years to tie up the heroes.

In addition, Wanda easily acquired the second largest cinema chain in the United States, and unknowingly, it was actually the world's largest cinema giant.

Wang Qinian knows. Sooner or later, Wanda will enter the cinema market! At present, it is estimated that Wanda's entry into the cinema market will be delayed by a few months at most.

After that, Wanda can start laying out the cinema line in other squares under construction. As long as Wanda wants to be a theater chain, at present, no one can really stop it!

After all, the cinema chain market has been opened to the market, as long as there is that strength. It is not difficult to apply for a cinema license.

Slowing down Wanda's entry into the cinema market. Even if it can only be slowed down by a year and a half. For small partner companies, it is very meaningful.

It's okay to let Wanda do movie theaters in other cities, but first-tier cities ...... Wang Qinian hopes to slow down Wanda's entry, as long as it enters later, the cost will be more expensive.

……

In February 2004, Jingtang Shengshi Real Estate Company began to recruit a design team. The small partner cultural square will be designed on the drawings.

Groundbreaking is expected to take place in the second half of this year, and the first phase of the project is expected to be completed around 2006.

For this project, the company has obtained a large number of commercial real estate, which is used to build a series of deployments such as cinema lines, libraries, concert halls, theaters, Internet cafes, bookstores, electronic entertainment products, toy stores, etc. Other than that. There is also office space for many teams in partner companies, which are also in urgent need of office buildings.

In addition, some stars, directors and excellent employees of the partner company who have become famous and made a lot of money are also capable and very eager to buy a house in BJ City.

After the development of the Little Partner Cultural Plaza, at least 300 properties will be reserved for the employees of the Little Partner Company. In this way, the proximity of the address to the place where they work is also more conducive to their work and development.

It can be said that there are about 600 sets of commercial houses in the design, and half of the employees of the small partner company have been digested, which greatly reduces the risk of market sales.

In addition, the route of the Little Prince E-commerce Group is different from that of Amazon and eBay. Offline physical stores, as well as online bodies and bones, will not form a burden, but increase the company's profitability and efficiency, and can better serve users.

As far as logistics is concerned, the model of Little Prince e-commerce bypasses third-party logistics channels as much as possible. If possible, deliver directly from your own store. If the resources of the self-operated store are insufficient, it is to cooperate with a strategic partner to choose the nearest store to deliver the goods.

For example, a customer orders a case of beer on the Little Prince e-commerce platform. If the partner company has its own store in the local area, and the store has goods, then it will send out the goods from the store closest to the customer's physical location and deliver the goods to the customer. If, the local Little Prince e-commerce does not have physical stores and warehouses. Then you will choose a local entity company that cooperates with the little prince, such as a cooperative supermarket, the little prince directly transfers the order to the supermarket, and the profit is made by the supermarket, and the employees of the supermarket are sent to the door.

Only when I met the little prince did not have a self-operated store in the local area, nor did he have a corresponding partner. At that time, the little prince e-commerce will choose to distribute goods to the other party by express delivery from a city that is relatively close.

All in all, the small partner company has completed the delivery nationwide and in the city. The transportation is relatively convenient, and even the goods can be delivered.

Of course, the little prince does not open a store blindly, but conducts scientific research and analysis, and this research is also analyzed through the data on his own website. Then the little prince will either develop more partners locally, or build his own local stores. Consumers in a certain area are particularly strong in their consumption of certain types of goods. Xiaowang subsidiary will also stock up in advance, in the area closest to the consumer market, once the consumer officially sends the order, the fastest speed into the distribution stage.

For Jingtang Shengshi Real Estate Company, after the development of this large-scale cultural square. There will be a large number of business opportunities for selling, renting, property services and so on.

After seizing this opportunity, Jingtang Shengshi only collects property fees, parking fees and other service fees every year. The annual income will exceed 30 million yuan. In addition, the sale, rental, and property services are all carried out online, and the advanced Internet real estate model is the unparalleled core competitiveness of Jingtang Shengshi.

"This will be one of the commercial centers of the city!" Wang Qinian said proudly on the wasteland that had not yet broken ground.

"It's possible!" Uncle Li also said confidently.

In terms of location, this is also a location within the third ring road of BJ urban area, which is gradually beginning to prosper. The surrounding area is being developed rapidly. After the completion of the small partner cultural square, it can attract relevant enterprises and talents to settle in with its unique planning and industrial agglomeration.

It's hard to say whether it will become the center of the city, but it will definitely prosper with the development of BJ City.

As the helm of the emerging real estate developer Jingtang Shengshi, although Uncle Li has not been in this business for a long time, he has quickly absorbed all kinds of experience and experience, which is more than many companies that have been doing real estate for ten or twenty years. Not much inferior.

In TJ City, Jingtang Shengshi has developed more than 10 projects. A total of 5,000 houses have been sold. Moreover, after the sale of the house, it is not a one-time sale. Instead, it provides long-term and continuous follow-up services, and builds a business ecosystem that is different from traditional real estate.

Jingtang Shengshi sells real estate at a low price and makes a profit through various after-sales comprehensive services. The more you sell your property, the less profit you make at first. But there is a lot of stamina.

So far, there have been tens of thousands of users on the website of Jingtang Shengshi. These users do not browse casually, but pay property fees, parking fees, rent, mortgages, utility bills, telephone bills, and so on through the website.

These services, although they are convenient services. But in fact, Jingtang Shengshi can also make a lot of profits from it. Money...... Over the hand, you can naturally get stuck with a little oil and water.

This made him gradually famous!

……

The development of the small partner square has consumed the small partner company, and the company will continue to invest 1.5 billion yuan. This money is not invested all at once, but gradually invested with the development of the project.

It seems that this project is relatively risky.

But in fact, in Wang Qinian's eyes, this is simply a project that lies down and counts money, as long as it is not unfinished, it will definitely make money!

Why, the whole project is expected to develop 500,000 square meters.

The commercial real estate is 200,000 square meters and the residential area is 300,000 square meters. After completion, it is conservatively estimated that each square meter is worth 7,000 yuan, and this asset will also be worth 3.5 billion yuan.

Not to mention...... In the future, BJ's house price is only 7,000 yuan per square meter, and it is conservatively estimated that the house price within the third ring road will be at least 60,000 yuan per square meter. More expensive projects, more than 100,000 yuan per square meter.

Of course, the small partner company is only a part of the sales, and it is expected to sell about 300,000 square meters, which can recover the development cost and achieve profitability. In addition, 200,000 square meters of more valuable commercial real estate is used for its own operation or for rent.

It can be said that this project will definitely become a big gold mine in the future!

With the large-scale investment in real estate, the natural society has begun to criticize the small partner company more, accusing the small partner company, the promising cultural industry and the Internet do not do, and what real estate is involved.

Of course, Wang Qinian came out to defend: "Entering the real estate is a misreading, after all, the development of any company needs office and business space." If you buy a property developed by someone else, it will be more expensive, and it may not be built according to our own design and style. If you develop it yourself, you can definitely save a lot of money, and how to plan and build it is up to us to make our own decisions! The small partner company is forced to enter the real estate in order to do other projects better! Besides, when I enter real estate, it is different from other people's entry. It can promote the development of culture, e-commerce, Internet and other industries. Moreover, it is more energy-saving and environmentally friendly, and has higher technology content. ”

After Wang Qinian's explanation, although there is still criticism in the media, even if the partner company transforms into real estate, is it not a heinous thing?

Moreover, Wang Qinian really did not regard real estate as the main business of the next round, but was forced to invest in real estate for the company's strategy, and if he did not invest in real estate, cinema lines, stores, office space and staff housing would be more expensive.

Spending a lot of money to invest in real estate is actually to save money! (A good event for pie in the sky, cool mobile phones are waiting for you!) Follow from ~ point / official account (WeChat add friends - add official account - enter dd), participate now! Everyone has a prize, now pay attention to the dd WeChat public account! (To be continued.) )

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