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Li Donglai was not the only one on the plane, Liu Dehua also flew to the capital with him this time. It's the first time I've entered the phantom as my own person. Before the company went public, it was natural to suddenly add a second shareholder. Li Donglai fortunately summoned all the main employees of several companies to the capital and gathered together to get to know each other.

The boss said a word, and his subordinates broke their legs.

Even if it's Christmas, this time has to give up, Sean, Godie, Galen and others are here. South Korean company An Shuzhen, Li Zhenfan and others also arrived.

The first time the top executives of the three companies got together, it has to be said that it is a big deal for the Phantom. As the host, the Chinese company is busy with Zhu Liangcheng and others. Although Liu Dehua wants to enter, he is not familiar with it after all, and he is the first to do everything.

In the conference room in the capital, Sean of the American distribution side also arrived. After this high-level gathering, Liu Dehua can be regarded as officially inaugurated.

“Merry-Christmas！”

Although it is the company's annual party, it does not prevent Christmas. Li Donglai's first words at the meeting were to greet everyone with a Merry Christmas. In the evening of the same day, a luxury hotel was chartered and a lively Christmas party was held for everyone to receive the wind and wash the dust. From other people's perspectives, although they can't spend time with their families at Christmas, they spend a different kind of holiday in China.

An Shuzhen was originally a little worried about Li Donglai suddenly finding an Asian general manager, but that night, Liu Dehua took the initiative to find her to chat. He has been in the entertainment industry for decades to get to where he is today, and how to communicate is naturally measured. What's more, Andy has been popular throughout Southeast Asia as early as the 80s, and he is naturally the king of South Korea. An Shuzhen also used to worship for a while. After this chat, she also dispelled her worries, and the cooperative relationship became harmonious.

The scene of the Phantom high-level gathering has also attracted a lot of media attention. Everyone knows that the annual party is just a formality, and Li Donglai is making such a show with great fanfare, which is nothing more than pushing Liu Dehua to the front, and it can be regarded as his official joining the Phantom Company.

Any handover will never be easy. Immediately afterwards, there is a lot of work to be done. Li Donglai was too busy to find free time, and he didn't even have time to call at night.

It's not that the earth can't turn without someone, Li Donglai is not in the United States, Christmas is still over, and the entertainment industry is still thriving. The movies that should be released are still released, and the records that should be released are still on sale.

On the weekend of December 16-18, the penultimate weekend of December, three blockbusters were released at the same time.

The long-awaited 2011 last "Mars hits the Earth" annual PK drama did not happen as scheduled, Guy Ritchie directed, Robert Downey Jr., Jude Law starred in "Sherlock Holmes 2: The Shadow Game" easily defeated "Erwin and the Chipmunk 3", although both of them had a box office of more than 20 million in the first week, but compared to the previous work, it was too calm, but it was only in 425 theaters "Mission: Impossible 4" shined, ranking third with a shocking record of 13 million US dollars.

This disc 4 watch xiàn is a miracle of the year!

425 public theaters unexpectedly exchanged a high box office of 13 million US dollars, and the single theater score exceeded 30,000!

Among them, 300 IMAX theaters contributed a total of $11 million to the box office, with an average single-theater performance soaring to $36,667, beating "Fast and Furious 5" with $32,787, second only to "Inception 3D".

In fact, throughout the Mission: Impossible series, due to the change of directors, the style and characteristics of the Mission: Impossible series are also gradually changing.

The first episode of the series 15 years ago sets the tone for a cold but stylish spy war, with a close-up of Cruise's handsome face throughout; In the second episode of the series, John Woo incorporates his own violent aesthetics, but pushes the film to the Bond style of the Brosnan era: high-tech, **, and passion have lost their original rigor nature.

The third part of the series is influenced by the "spy shadow" series, under the control of the ** god, the film gradually returns to the original cold and realistic style, although the emotional entanglement between the protagonist and his wife is a little abrupt, but it can be regarded as a faithful reference to the spy series. But the box office of the movie is not as good as the other.

This is the fourth part, and Cruise is already old. Unexpectedly, Mission Impossible came back to life, radiating a passion for returning to the primitive, seeking a dynamic balance of martial arts, explosions, and gunfights.

With the support of high word-of-mouth, it is believed that the gradual expansion will create a new box office success.

December 23rd ~ 25th is the Christmas weekend, and Li Donglai is still spending time in Hengdian. I haven't been back to Hengdian for a long time, and I still know which hotel can find a tea girl in the alley where there is a delicious one.

In fact, Orientals don't pay much attention to Christmas, but young men and women chase Christmas, and it doesn't affect work. "Journey to the West-Demon Suppression" quietly started in Hengdian after this festive day. And Christmas has a much greater impact on the North American film industry, and the box office has plummeted. As expected, once the large-scale release of "Mission Impossible 4: Ghost Protocol" immediately burst out with huge energy, dominating the Christmas schedule with a second-week income of $26.53 million. The total box office in North America has accumulated 70 million US dollars, and it is not a problem to break 100 million next week.

In addition to "Mission Impossible 4", which is still dominant after the expansion, the two box office predators of "Sherlock Holmes 2" and "Erwin and Chipmunk 3" are not as good as their predecessors, resulting in the overall weakness of the Christmas file.

Ignoring Hollywood, the Phantom's annual party will naturally not be too easy.

It's rare for everyone to get together, what are you going to do, just chatting, drinking tea, and watching the scenery and travel?

With Li Donglai's workaholic temperament, he can't wait to let them go to work all day long, and "Super Out of Control" naturally became the first project of cross-border cooperation between each other, and it was promoted out.

"The most common propaganda method used in pseudo-documentaries is viral propaganda. The "Ghost Shadow" of that year was a model of fake and real. "The Woman in Black", "Tales of the Night 4", and "Man-Wolf Wars" are all difficult opponents. Oh, of course, our tentative goal now is to recover costs, and we don't need to compare them with them. ”

Sean took the initiative to analyze the current situation, and after a pause, he added: "But if we want to show it on a large scale in the United States, we have to make a little bit of progress before." ”

Li Donglai nodded and said: "We must do a good job in propaganda work." The pseudo-documentaries of "Ghost Shadows" have been very effective, and we can do the same. Virus propaganda is virus publicity, and if it is really infected, it can at least bring tens of millions of more box office. ”

Everyone laughed again, and Li Donglai also smiled, opened the publicity plan formulated by the distribution department, and said: "So viral marketing is a must, this is a magic weapon to win." ”

It is clearly written in the plan that a month before the release of the movie, the distribution department will increase publicity efforts and detonate the "bomb".

On the Internet, let more and more media participate in the discussion of this film, and grasp the eyes of social fans; At the same time, in reality, absurd bombardment virus marketing will also be carried out, and promotional posters of "Super Runaway" will be spread everywhere in places where young people gather.

But what to do with viral videos?

Li Donglai also has a plan to find an appropriate time to let a few humanoid flying objects fly into the sky.

Take a walk around the city's high-rise buildings. In this day and age, who can not live without a smartphone? Take a photo with you, upload it at any time, as long as it spreads, it is a success.

Of course, it would be even better if you could find a few TV stations to report on social news.

As the director, Heraldic looked at this publicity plan curiously, "Can this be done?" Will there be a TV station willing to help with the fraud? ”

Liu Dehua said: "The mainland may not work, so go to Hong Kong." Hong Kong has opened websites such as YouTube and Facebook, which can also be spread to Europe and the United States. ”

Li Donglai agreed: "I think so too. ”

The cost of this plan is probably more than 5 million, and the estimated final cost is only 18 million. But if you add Hollywood publicity, the cost will soar immediately, and it may directly exceed 30 million.

There are also screening fees for copies, etc., which are not included at all.

But it's not just about money, "Super Out of Control" is related to the confidence of his follow-up works. It also carries the expectations and efforts of several young people, and there are countless pairs of eyes staring at them behind them.

But in this way, Li Donglai still felt that something was wrong. I always feel that these plans are not enough, this is different from "Ghost Record" pretending to be a ghost, these are just routinely promoting a movie, just shouting to everyone "This movie is good, believe me, go to the cinema!" ”

This kind of publicity can only let everyone know, whether there is "Super Out of Control" or a Chinese movie, how to arouse the interest of others? If the guy wasn't interested, he wouldn't look at the poster even if it was put on the wall of his house. And bombing is bombing, it must not make young people feel disgusted, rebellious psychology can distort a person's thinking, obviously a good movie, he will also say that it is a bad movie.

Li Donglai expressed his doubts, and Liu Dehua said helplessly: "The key is that several protagonists are not popular in the West. The biggest star of "Super Runaway" is you. ”

In fact, it doesn't matter if newcomers are in movies, some blockbusters with full confidence also like to find high-quality newcomers to act. The key is not to show timidity, and if you can't hold that I am a domestic film, it can't be released in the English-speaking market. Everywhere I went, I was looked at by a magical gaze.

idols are actually very easy to build, wasn't it the same situation for Li Donglai back then, only one "Twilight" brought him to fire.

Is there any way to make the leading actors familiar to everyone, don't like it, at least have a familiar face, and their popularity has risen rapidly.

"Then increase your exposure."

Godie replied to Li Donglai: "This is my experience as an agent, you always appear in front of the public with a good image, and if you have a good work, you will become an idol." If you want to pay attention, you have to create some topics, but ......" she shrugged her shoulders and said, "There is no topic suitable for our starring role now, I can see the accumulation of a lot of things." Some magazines and TV talk shows, we have to book in advance, otherwise we will be very late. ”

Li Donglai said: "Not only "Super Runaway", "The Hunger Games" will also take the route of TV, it has the factors of TV popularity......

After repeated consultations, the two works released in the spring set the tone of publicity. (To be continued)