In April 2013, "Journey to the West" finally sold at the box office of 1.58 billion yuan. The result of pen ~ fun ~ pavilion www.biquge.info has set a new record at the box office of Chinese films, breaking the record of the Chinese box office champion monopolized by "Avatar" for 3 years.

To this end, the small partner company held a celebration party in the capital, at which Wang Qinian said: "The big sale of "Journey to the West" was unimaginable ten years ago. Because ten years ago, our films were only distributed in dozens of cities in China, because the box office data could have tens of millions of domestic film box office champions, and hundreds of millions of box offices, most of which were imported blockbusters. But nowadays, in our film box office market, 100 million box office is nothing, and the domestic film box office market alone can produce 1.5 billion box office movies, equivalent to 250 million US dollars at the box office. This is mainly due to the tenfold increase in the number of cinema screens, and the cinema market has covered more than 800 cities. China's film market still has the potential for further development, although there are already 20,000 movie screens in China, and the channel has expanded to more than 800 cities. But we have more than 3,000 cities in the country, and cinemas only cover 30% of the cities, and 70% of the urban market is in the blank stage. In the future, the company will invest a lot of money and energy to develop the domestic cinema market, and strive to have a cinema in every county-level administrative region in the country. I hope that in a few years, the highest box office data in the domestic film box office market will be more than 2 billion yuan and more than 3 billion yuan! ”

The scene resounded with fierce applause.

Media people are just watching the fun.

However, people in the film industry are very excited, and the market has grown, which naturally means that their treatment and future have improved.

In the past, everyone looked up to Hollywood. However, if China's box office market continues to grow, it is possible that the box office will surpass Hollywood in the future!

When the time comes. Why look up to international superstars, China's superstars are international superstars!

The big seller of "Journey to the West". This has a huge relationship with the strong distribution strength of the partner company, after all, no matter how many fans Stephen Chow has, it is unlikely that he will go to the cinema to go to other places to cheer for his idol.

The expansion of the small partner cinema line has not stopped over the years, and after the layout of the first- and second-tier cities is completed, it is currently mainly expanding to counties across the country. Don't underestimate the theaters in some counties, although the consumption power of first-tier cities is stronger, a city with a population of 10 million often has dozens or even hundreds of movie theaters competing for market share. Each cinema may not get a lot of cake. In addition, housing prices and rents in first-tier cities are expensive, so even if the benefits of a movie theater in a first-tier city are better than those in a small county, they are limited.

In some counties with a population of one million and hundreds of thousands of urban populations, the cinema market is blank. A new movie theater can capture a city's box office. Although most of the county movie theaters have average business, there are also some movie theaters whose attendance rate is not inferior to that of movie theaters in first-tier cities.

Coupled with the expansion of distribution channels, it has also brought greater industry discourse power to the small partner group. Like what. Many high-quality film projects give priority to cooperation with small partners, and also take into account the advantages of distribution channels of small partners.

The cinema line has a wide range of channels. During the release of a movie like "Journey to the West", which has a large number of fans to buy it, it is natural to be able to take advantage of a lot of advantages. Stephen Chow's fan appeal, because of the cooperation of channels, fully released a huge box office!

……

"The movie "Journey to the West" broke the highest box office record for domestic films with 1.58 billion!"

"The king of Chinese films, Stephen Chow won the mainland box office champion again!"

"1 billion box office professional investment institutions, small partner film and television investment funds won two 1 billion box office blockbusters in a row, more than 20 listed companies, because of the purchase of small partner film and television investment funds and benefited!"

Youngor said that he has invested 50 million yuan in the film and television fund of his partners. Returns are expected to more than double this year. The company that is the best at stock speculation in A-shares said that it is also good at making foundations. ”

Huayi Brothers said. The small partner investment fund will have a very huge impact on its performance, and is expected to generate tens of millions to 100 million yuan of income per year. Its performance contribution will exceed the profit of Huayi Brothers' main business by more than 30%. ”

Light Media said. Holding 30 million shares of the first phase of the investment fund, the shares have been closed and the subscription has been stopped. At present, the first phase of the fund has reserved a large number of high-quality film and television projects, and the rate of return will exceed the investment level of the film and television industry. ”

A bunch of companies have advertised their benefits, which has made many stock investors complain - Nima's, these companies simply sell all their assets and invest in the small partner film and television fund, anyway, your operating ability may not be able to exceed the small partner film and television investment fund.

Of course, many investors are very interested in small partner film and television investment funds, but because the threshold is very high, there must be at least a net value of more than 10 million yuan, and the subscription must not be less than one million yuan.

Even though many investors have called for this fund to lower the threshold and turn it into a public fund, Wang Qinian also knows that it is not feasible. If it is transformed into a public fund, or the later Internet financial model, it is completely a game of law and policy. As a relatively stable enterprise, the partner company will not take this risk.

Therefore, the existence of the small partner film and television investment fund, for a long time in the future, will only form a private equity fund with a high threshold, attract some capital that is originally capable of investing in film and television, and hand over the funds to the small partner fund to invest in film and television, which plays a role in turning enemies into friends.

After the results of "Journey to the West" were released, the biggest beneficiary was undoubtedly Stephen Chow's major companies, Xinghui Overseas and Bigao Group, these two companies are Stephen Chow's main platforms, previously, although Stephen Chow got an advance payment of 100 million, but did not make much profit, so that the stock price of the listed company Bigao Group was almost unchanged. But with the final box office release of "Demon Suppression". The partner company informed Stephen Chow's team that there will be more than 200 million yuan of follow-up account sharing gradually arrived.

In addition, the partner company will reward Stephen Chow with 50 million shares of the partner film and television fund. This additional reward is to win over Stephen Chow, so that he will continue to cooperate with his partner film and television investment fund for his future high-quality projects.

Next, the declining stock of Bigao Group also began to raise its eyebrows, and the stock price soared from less than HK$0.2 a share to more than HK$1. According to its total share capital of 3.422 billion shares, the market value has even risen to more than 3 billion Hong Kong dollars.

A listed company of more than 3 billion Hong Kong dollars is nothing in the A-share market. However, most of Hong Kong's film and television companies are not competitive, not only because of the recession of Hong Kong's entertainment industry, which has caused the long-term sluggish performance of entertainment companies, but more importantly, it is difficult for Hong Kong's listed companies to learn well, and it is easy to learn badly. In particular, some companies that can't support the wall in terms of performance and don't have much profit, the company likes to play tricks and make money by plundering investors.

A company with poor performance like the Gao Group is easy to be regarded as a thousand shares. Even if it is not a thousand shares, it is also a company with a relatively poor level of management.

Of course, Bigao Group's previous performance is purely a floating cloud, Stephen Chow's assets and resources are injected, and Cai is its future performance. Stephen Chow's movies make a lot of money, and it is difficult to make money than Gao Group. And Stephen Chow's movie is losing money, and Bigao Group will definitely make it worse.

"The account sharing of the movie "Journey to the West" is more based on the Bigao Group, which will receive more than 200 million yuan in accounting, and after deducting various costs, it is expected that the net profit should exceed 180 million Hong Kong dollars."

In addition to the film account, Bigao Group invested 300 million yuan to subscribe for 10% of the mobile game "Demon Suppression" held by Stephen Chow. At present, the mobile game "Demon Suppression" has generated a turnover of 380 million yuan, and 10% of the account sharing is 38 million yuan before tax. The partner, Xiaodi Group, is the largest entertainment giant in China, occupying the first place in the game, film and television, music, publishing, cinema and other markets. This year, the game is expected to achieve no less than the box office turnover of the movie! According to conservative estimates, this game should have been a hot seller for more than 2 years. After 2 years, the activity will decrease, but the profit cycle should be 5 years. ”

Bigao Group invested 100 million yuan to subscribe to the first phase of the Little Partner Film and Television Investment Fund awarded by the Little Partner Group and Stephen Chow. The first phase of the Little Partner Film and Television Investment Fund has successively invested in "Thai Embarrassment", "Journey to the West" and other big-selling movies with a box office of more than 1 billion yuan in China. Previously, it has invested in dozens of high-quality film and television projects, which will gradually be transformed into performance, and the fund's investment threshold is high, and it has entered a closed operation period and stopped subscribing. ”

All of a sudden, many investors in Hong Kong stocks, even if they had never seen the company of Bigao Group before, still invested in Bigao Group as if they had been beaten up.

Of course, in the capital of the layout than Gao Group, there are a few prophets. Buy a lot at a price of HK$0.2. For example, Jiahe Entertainment Group Co., Ltd. previously invested 30 million yuan and bought Bigao Group before "Journey to the West".

After "Journey to the West" stimulated the share price of Bigao Group, Golden Harvest Entertainment Group obtained a floating profit of 150 million Hong Kong dollars.

However, Golden Harvest Entertainment did not consider cashing out and reducing its holdings immediately, on the contrary, it launched more intentions to cooperate with Bigao Group.

Bigao Group's previous performance is indeed very scummy, and it has never been awesome in history. The only bright spot is that Stephen Chow invested in Bigao Group and injected Stephen Chow's brand and works.

Historically, Stephen Chow has not reversed the predicament of Bigao Group, mainly because Huayi Group refused to pay the follow-up account sharing and underpaid Stephen Chow's share of more than 100 million yuan. This caused the Bigao Group to not benefit from the impact of the big sales of "Journey to the West". Affected by this, the performance of Bigao Group has been sluggish for several years, which is the main reason why Stephen Chow turned his face with Huayi.

The partner company is kinder than Huayi, and the follow-up account sharing will be implemented one after another. In fact, it is just a box office share of more than 200 million yuan paid to Stephen Chow's company. Even if you add the future mobile game account, it will only increase by a few hundred million at most.

However, if we can ensure the continuous growth of Bigao Group's performance, the market value will naturally increase sharply. In this way, Golden Harvest, a small partner, can also obtain huge benefits by investing in a relatively high proportion of equity. (To be continued.) )