Chapter 255 The arrangement of the previous year and the current situation of the new store in Dingxiangyuan

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On the same day, Jiang Yichen called Zhang Fenglan in the office and asked her to start the workshop of No. 9 Courtyard of Silk Lane and the recruitment and training of new employees. Prepare for the launch of two new mille-feuille products on the market.

Zhang Fenglan promised to make arrangements immediately. It's just that the Spring Festival is now a year ago, and it is estimated that only part of the work can be completed.

"Then you can do as much as you want, just plan for it."

After Jiang Yichen finished speaking, he put down the chair and pillowed his hands.

Zhang Fenglan said that it is now here, and it is about to pass, and the solar calendar year will soon be the Spring Festival. According to the folk tradition of our country, whether it is in foreign economic or fighting, they will begin to return to their hometowns one after another.

At this time, many things in people's hearts may not be easy to do.

There is really no need to rush the two stalls of Koufuduo mille-feuille cake and small handicraft store, so let's do it where to calculate the rest, and wait until the end of the New Year.

I also have an old man who has not returned to Puheng County for nearly a year, and I have to prepare to buy some New Year's goods.

At present, both I and Qingqing have passed the exam and are studying at the venue. If you can get your driver's license in January next year, you can consider buying one, so that you can drive directly with Qingqing, and it is also very convenient to bring things with Qingqing.

That's it. Thinking of Jiang Yichen, he picked up his mobile phone to call the driving school, stepped up his efforts, and tried to complete the school hours as soon as possible and take the road test.

Approaching, Ding Yuqing handed over the completed bonus form to Jiang, who signed it, and asked her to send the bonus to everyone's salary card in the afternoon.

Jiang Yichen, who was eating lunch together, told Qingqing and Su Xiao what happened when he walked in the community garden in the morning, and the heroic deeds of the little goose Weiwei made him depict it vividly, so that the two girls listened to it with relish.

Qingqing praised Weiwei for being both smart and close to her training, and if she didn't grow up, she must be a very capable housekeeper. Happy also awarded the goose the glorious title of "Tiger Courage".

In the past few days, as the new store of Ding Xiangyuan continued, the traffic also began to gradually rise. The occupancy rate in the noon and evening peak hours has gradually increased from five on the opening day to about six out of five. Turnover also increased accordingly.

In the past, the business area of the old store was crowded and there were long queues. Some customers have reduced the number of visits due to frustration.

Today, the new store has a bright environment and a completely different reception capacity. These people are naturally very knowledgeable, so Hu Peng began to frequent them.

However, so far, most of the people in the new store of Ding Xiangyuan are old people from the past and relatives and friends who have been affected by their mouths. This customer base is constantly expanding.

However, there are very few local people in Xishuijing Street who come to their homes due to their overall spending power.

The street used to have a commercial atmosphere, and most of the merchants were barely able to get by. This time, the new store of Dingxiangyuan brought a batch of new ones, and several nearby ones were unexpectedly stained with a lot of light.

For example, if you come to Dingxiangyuan for dinner, you can buy a copy of "Lingjiang Evening News" or other magazines there.

There are also cigarettes and alcohol, and it is also very convenient to buy packs of cigarettes or something. It is forbidden in Dingxiang Garden, and it can only be smoked after it comes out.

Others, such as florists, shoe repair stalls, and bicycle repair shops, have also increased their turnover to a greater or lesser extent.

Therefore, the small bosses who do these businesses are satisfied with the arrival of Dingxiangyuan.

As for the Tongtong on Xishuijing Street, they are basically engaged in low-end dining, and the customers they face are all residents of this street and are not on the same business level as Dingxiangyuan, so there is no competition.

The new store's peak hour occupancy rate has reached 60% and a half, and the price has also recovered, excluding all items, and the net profit has reached 25,000 or 6,000 per day, which obviously has the potential to be further improved.

In the sales of food, the proportion of the nostalgic boutique series Malatang is still about four or five per day, and the turnover is about 2,000, which is in a tepid state. Its main consumers are also the economically affluent minority of the customer base.

At the beginning, the two kinds of à la carte menus were made different, on the one hand, to make it difficult for the staff, and on the other hand, from the perspective of consumer psychology, it was also a psychological reward for such customers.

Most of the people waiting in line at the counter to pay the fee were holding white hands, but one or two of them were holding eye-catching pink dots, looking calm or pretending to be calm. The difference is simple and natural, which attracts the envy of the surroundings, and makes the people concerned feel a sense of superiority in their hearts, and they feel that the money is not well spent.

Similarly, in the early years, playing with apple hands in the subway car was the same. Of course, after it became popular, this effect gradually disappeared.

But envy is attributed to most ordinary consumers of Lixig, the original Malatang is already very much, whether it is for personal use or for treats, there is no need to pursue more expensive and better. On the contrary, I am worried that if I eat good food, it will affect my family's daily living expenses.

Jiang Yichen also has a certain degree of clarity about this, whether active or passive, it seems that the positioning of Dingxiangyuan's mid-end consumption grade has been recognized and fixed by the market. Leeway for specialty vegetables is very limited here.

Just like in the food stalls, there are excellent double-headed abalone and heavenly nine wings, and you can ask a senior chef to elaborate and not sell at a good price. It is precisely because of the market positioning that high-spending people basically do not patronize food stalls.

Back to the special, according to the current situation, it can only be used as a high-level supplement in the Dingxiang Garden, and it will definitely not become the mainstream.

In the future, it is still necessary to let them enter the high-end catering, after all, it is the stage where they can really play and conquer the high-end market.

However, the current output of special vegetables is not enough to cope with the temporary situation, and if there is too much demand, it will not be available. In addition, the minimum temperature at night can reach zero 1 degrees Celsius, and although crops can continue to survive in space, the co-cropping of ice mixed water and agricultural film has slowed down significantly.