"Qin, you have to remember that the so-called business war does not mean how many billions of dollars will appear. But as long as your goods can create value and be linked to currency, it is a business war. It's just a matter of size. ”

"Business warfare is not so mysterious, it is a process of competing for the market, if company A has $1,000 and company B has $500. Their commodity conflict, and then began to compete for the market, which is also a business war. Such wars have to happen countless times every day in this shopping mall where there is no smoke of gunpowder but the bloodiness is more victorious. The real kind of business war involving billions of dollars, even like the Sony cross-ocean sniper Ericsson led by Katsumi Kuyuan and Kotaro Kobayashi led by the teacher, involves billions or tens of billions of funds, but it is probably not easy to see once a year. ”

"As long as it is a commodity, it needs to be sent out, and it is called a commodity when it is circulated. It is these channel providers that drive the circulation of goods. This market, they are one of the most important components, no matter how big the influence, no matter how good the product, the channel providers do not buy it, it is still no fun. This is also the most significant difference between first and third parties. Peter Pan took a sip of coffee: "The first party pinched the channel dealer, and if the third party dares to resist, he immediately instructed the channel dealer to prohibit the purchase of your goods." Simple, right? But it's very practical, and this one can strangle all third parties. Not to mention that third-party software must rely on first-party hardware. You are lambs to the slaughter, powerless to resist. ”

"I'm very much in favor of you getting on the first side. In this industry, if you want to become bigger, it is absolutely impossible to rely on a third party. That's why you go to Europe and the United States to find Coca-Cola. Because they hold the number one giant channel in the world. It's like a cobweb. ”

Qin Yuanfeng listened very carefully, but when he got here, he still couldn't help frowning: "You digressed." ”

"Oh, yes." Peter Pan patted his head: "The core competitiveness is what makes you different from other commodities. If it is divided into ABC three levels, the lowest price is the lowest C grade. The low price and good quality can be upgraded to C+, but the real A-level, the channel provider will not care about your price, as long as it is not ridiculously high. What they look at is, do I have such a thing in my hand? ”

"If not, and your stuff isn't unpopular, congratulations, it's basically been decided that they'll open the door for you. In the Coca-Cola industry, you have to remember that you only talk about the differences between you and Nintendo and Sega, and never mention anything else. You don't have a slight advantage over the rest. You can't afford a price war. ”

"And the core competitiveness is related to the real secret of business warfare." He smiled brightly: "Qin, this is the real mystery of the business war, you don't plan to pay some tuition?" ”

Qin Yuanfeng raised his eyebrows and looked at him: "I almost didn't have Xiao Qin just now, don't you think your request is too much?" ”

Peter Pan shrugged his shoulders and said, "The first tip, in the mall, if you want to defeat your opponent, you must not attack his weak points. And attack what he is most proud of! ”

"Because, its weakness, is because it has chosen to give up. I've said many times that a company must have its own positioning, just like Nintendo, Sega's hottest and most exciting, this is their own positioning. Once the positioning is ambiguous, then the company will definitely be unpopular. ”

"Only by attacking his strengths and knocking it down from where he is most proud will you really tear down its image and establish your brand. It's like you beat Super Mario, Sony immediately chose to do it, because Nintendo got the most shock in his strongest place! He breathed a sigh of relief: "This is called an offensive formation, which is generally used for a line of sub-monopolies, they want to replace the monopolist, and the difference in strength is not too big, such as Sega and Nintendo, why Sega has been attacking Nintendo's console, is to crush it from Nintendo's strongest place." ”

"It's hard to say, you might say, isn't the strongest place the most tightly defended? But this is not the case, there are too many classifications of the game, and this battle line drags on for a long time. By choosing what it does best, Sega is digging a hole in this long line of defense. ”

Qin Yuanfeng nodded, this kind of simple statement made him suddenly understand a lot of things that had happened.

Why does Sony make software even if it is not good at software, and every software it makes itself as long as it has a little bit of seemingly good sales and immediately brags about it, he didn't understand it before, but now think about it. But it corroborates with Peter Pan's words.

Peter Pan continued: "Next, it's a defensive battle. This formation is only for monopolists, and in the case of the video entertainment industry, only for Nintendo. ”

"To use Nintendo as an example, when it comes to Nintendo's status, he has made enemies on all sides, and any large company can become the next first party. For example, Sony this time, so he has to defend. Sometimes, you will see that it is difficult for giant companies to enter, in fact, it is not that they do not enter, maybe they have already had a direction, but there are too many constraints in all directions. They simply can't afford to act rashly. Always keep a large sum of money for that 'probable' enemy. ”

"And the ultimate move of the defensive formation is self-attack." Peter Pan sneered and pointed to the newspaper: "GB, do you really think that Nintendo has been researching handhelds for more money?" Indeed, there is such a thought. But this kind of thinking is only 30% of the real purpose! ”

"What is self-attack? It is to constantly establish new and novel products for your brand, so that users will always keep you fresh. And the most convenient thing is to overturn the previous product with the next product. First, it will be quickly accepted by old users. Second, the expanded product will attract new users. And GB is a self-attack by Nintendo. ”

Qin Yuanfeng nodded and poured him a cup of coffee: "The reason is the release of MD, right?" The graphics and gameplay of the sixteen-bit machine are much stronger than the eight-bit machine, so FC has already felt a great crisis, and in the first half of this year, Yasuo Tabu went to the United States, and when they came back, the sales of MD more than doubled. Nintendo's self-attack has become imperative, otherwise users will forget about their backward FC. ”

"That's right." Peter Pan snapped his fingers: "That's it, there are two formations, one is called flank warfare, and the other is called guerrilla warfare, both of which are for the company that is at the first level again, and the company that is more subordinate than the first level again. ”

He smiled: "In this money ecosystem, dinosaurs can be very nourished, cell creatures can also live a chic life, and there are not a few people who finally evolve into dinosaurs." As long as you always keep these four formations in mind and use them crosswise, you will not have a bad time. Because they are the basics, or causes, of the composition of business wars. ”

Qin Yuanfeng thought about it, and when he looked at the newspaper again, his expression was different.

He thought about it for a long time and said, "Is this Nintendo and Sega demonstrating their core competitiveness?" Calling for channel providers? ”

"Yes." Peter Pan licked his lips and showed a cruel smile: "Yamauchi Pu is definitely not a passive person!" He's already on the move! Use GB's self-attack to demonstrate its strong core competitiveness! The world's first true handheld! That's where it stands! This thing...... It is something that all electronic channel providers have never held in their hands! I can already imagine how many people will go to Nintendo and get the right to sell it! ”

"Then he can say to these people, Nintendo stuff and Sony stuff, you choose one or the other." Qin Yuanfeng's train of thought was completely straightened out, and he sneered: "I can't see the shadow of Sony's host. GB is about to be released, plus the presence of third parties...... Who to choose, it's almost clear at a glance! ”

Peter Pan continued: "At this time, Sony's channel providers will not take care of Sony. After all, they don't really belong to Sony, so in addition to that kind of pure electronic business, there will be a large number of channel providers who are attracted to Nintendo. And when Sony went on sale, the first thing it faced was how to get back the channel provider that the other party had been holding for half a year or a year from Nintendo. And the one who chooses Sony, I guess...... Nintendo's next step is to sue Sony for plagiarizing ideas, whether it wins or not, it is enough to discourage channel dealers first, and drag Sony's console to death before it is reviewed. ”

He looked at the newspaper with praise and unabashedly praised: "This old man is very powerful...... Looking like it's not aimed at anyone, it's actually already starting to knife Sony...... 'Iron Emperor?' I really think he's kind of worthy of the name." In this era, there are really not many companies that dare to take the initiative to challenge Sony's world dominance. ”

"It's not the same market, after all." Qin Yuanfeng nodded: "The war has already begun?" ”

"It's a fuse." Peter Pan rubbed his eyebrows, thought about it for a moment and said, "But the real war is definitely not far away...... It's a chain reaction that can't be solved. Once Nintendo informs Nintendo, don't want Sony's...... Hehehe, look at it...... Sony will immediately have the major malls drive out all the Nintendo stuff. Don't doubt the power of 'Sony' technology. The first amount of money is probably a multi-million dollar profit and loss calculation, and the next ...... This terrible snowball will get bigger and bigger...... You do the first year of junior high school, and I do the fifteenth ...... Later, when sensitive parts are involved, or both sides are evenly matched, the final price war begins...... This business war has come to its craziest time......"

"At that time...... I'm afraid it's hundreds of millions of dollars rolling around on paper...... Unless one of the parties withdraws first...... The price war involves too much money......" He glanced at the newspaper: "But none of the three are fuel-efficient lamps......"

"They can't wait...... Peter Pan closed his eyes and let out a deep breath, his tone full of solemnity: "Yamauchi Pu, Yamakayama Hayao both know that their opponent is very terrifying...... They can't wait...... Similarly, Sony's ten-person table can't wait...... The channel merchant war was silently pulled out by Nintendo...... The next thing to do is to see how quickly Sony reacts, but I'm sure it won't be slow...... This Japanese ...... It's going to be a mess......"

"Three months if it's slow, one month if it's fast." He opened his eyes and held Qin Yuanfeng's hand: "Qin, we don't have half a year or a year to prepare for the economic crisis. If you don't negotiate a channel provider within three months, you will be greeted by a troubled world full of wars. ”

"At that time, no channel provider dared to take over the things of other hosts, and they were all branded. Do you think you can have more influence than Sony? Bigger than Nintendo and Sega? Qin, defeating Super Mario once is by no means the same as defeating Nintendo. And it's just Japan-wide. ”

He raised three fingers: "Three months...... Within three months, we will have to return to Japan, regardless of the outcome in Europe and the United States! Otherwise, Oda Nobunaga here, Tokugawa Ieyasu, and Takeda Shingen have already established the Three Kingdoms, and the other weak daimyo are the victims of the three families! ”

"And once we lose Japan, the market that is the benchmark for electronic entertainment all over the world...... Qin, you won't get the first-party ticket this time! ”R1058