1365. Chapter 1365
Seventy-two thousand dollars!
This is the box office number of a single theater handed over by "Death Row Walk" this week, and it can almost be said that the entire North American market has been shaken.
"Twelve Monkeys" has far less attention than its competitors, relying on the strong crowd of AMC, and the gimmick of Hugo and Brad head-to-head, to break out such an incredible result of the $60,000 single box office, which can be said to be a great victory at any time.
But even so, "Death Row Walk" still detonated a more powerful energy, under the unfavorable conditions of AMC vs. landmarks, business vs. literature and art, and mainstream vs. independent, relying on the amazing fan popularity of the screening weekend, directly handed over a single box office of 72,000 US dollars, which caused an uproar in North America.
Everyone knows that "Death Row Walk" has only 12 screens in landmark theaters, and "12 Monkeys" has more than twice as many screens as its opponents. This means that the starting lines of the two are completely different, but it is in this situation that "Death Row Prisoner Walk" exploded an amazing single-hall box office with a devastating attitude.
$72,000, which means that starting at 7 a.m. on Friday, for the next 72 hours, almost 12 screens will rotate without any stops, and the attendance rate will be almost equal to about 100 percent. In other words, during the screening of "Death Row Walk", every show was full, and the surging crowd made the film completely hard to find, such a grand occasion, even the current single-theater box office record holder "Schindler's List" could not reach it.
It can be said that the "Death Row Walk" made full use of the equipment it had under many unfavorable conditions, and finally handed over a perfect single-hall box office of 72,000 US dollars, giving full play to its advantages to the limit, which also completely detonated this evenly matched showdown!
The $72,000 single-theater box office of "Death Row Walk" easily made history, ranking third in film history after "Schindler's List" and "Edward Scissorhands"; And the "Twelve Monkeys", who were originally thought to occupy this position, unfortunately relegated to fourth place.
Hugo once again started his journey with a powerful sprint, "Death Row Walk", a work with a heavy topic and gloomy atmosphere, but thanks to Hugo's wonderful performance, it has become a hot topic, which also continues the consistent strength of Hugo's works since "Smell the Fragrance and Know the Woman", including "Before Sunrise", which is slightly inferior to the box office, Hugo's works are well-known for their completion and quality.
While breaking a series of records at the box office of "Death Row Walk", it also made people deeply feel the strong appeal of Hugo, which is a cash cow that almost everyone covets. Of course, not to mention the peak of the topic caused by the "Walk on Death Row", it can be said that even in the history of entertainment development and cultural development, Hugo has left his own indelible footprints.
72,000 US dollars to 60,000 US dollars, in the face of the menacing "Twelve Monkeys", "Death Row Walk" responded with an absolutely strong attitude, and opened a gap of 12,000 US dollars in such a trivial number at the box office of a single museum. And the real benefit is the audience who can enjoy such a wonderful work and such a fierce duel! β
The victory of the "Death Row Walk" was undoubtedly great, but this time the situation was somewhat special.
Although it is said that the single-hall box office of "Death Row Walk" defeated "Twelve Monkeys", and the gap between the two is not small, but no one will say that "Twelve Monkeys" is a failure, there is no doubt that there are no losers this time, and both works have announced their shining debuts with unparalleled momentum, whether it is word-of-mouth or box office, both can be said to be comparable, a battle on thin ice.
From a topical point of view, "Death Row Walk" once again created a miracle, such a congenitally deficient movie actually set off such waves, especially Roger Ebert gave Hugo the highest praise with a sentence of "epic acting", which also made the movie burst out with incredible energy. According to common sense, the box office of "Death Row Prisoner Walk" can be said to be a victory if it exceeds 30,000, but now the movie has handed over twice the answer sheet, and it is completely full of energy.
Coupled with the huge momentum of the screening and the discussion of the death penalty triggered by the movie, not to mention the obvious victory in terms of the number of box office figures of a single museum, "Death Row Walk" undoubtedly has an overall advantage in the topic.
But in terms of surprise, the "Twelve Monkeys" easily had the upper hand. Brad's stunning performance and unexpectedly excellent quality in comparison to another victory of the victorious general Hugo are huge surprises, and the wonderful and in-depth Cheng dΓΉ of the work far exceed expectations, even if it cannot be compared with the "Seven Deadly Sins", it is undoubtedly an excellent work.
The box office of 60,000 yuan is a huge success no matter how you discuss it, and for the cult-style commercial film that goes off the rails, the critics' reputation and audience feedback of "Twelve Monkeys" can be said to be a big victory.
This kind of pattern makes the media all excited, this is the real showdown, compared to the previous "Pulp Fiction" and "Night Interview with Vampires", "Seven Deadly Sins" head-to-head competition like the showdown, such a close strength, indiscriminate showdown is undoubtedly much more exciting, and the unpredictable result is also exciting.
What's more, Hugo's supporters and Brad's supporters, the responders of "Death Row Walk" and the lovers of "Twelve Monkeys", all of whom flocked to the cinema to show their support for the work with practical actions, also made the North American film market in December present a rare lively scene.
This can be said to be a win-win situation for all parties! The theaters are smiling, the film companies are happy, and the media is lively...... Even the people involved have benefited a lot from the topical nature of the work.
In the third week of December, North America ushered in a rare noisy scene for a long time, with the top three "Jumanji", "Toy Story" and "The Line of Fire" overwhelming, the twelfth "Death Row Walk" and the thirteenth-ranked "Twelve Monkeys" full of topics and lively, and the entire North American market also recovered by 20 percentage points, which indicates that the approaching Christmas holiday has ushered in another boom in the film market.
The head-to-head confrontation between "Death Row Walk" and "Twelve Monkeys" has created countless buzz and delighted major news outlets, with the news of this incredible showdown alone covering from Monday to Thursday, with the media covering it from all angles.
Among them, the pro-Brad media easily gained the upper hand - the uncrowned kings had waited for this day for too long, and Brad finally presented a work that could compete with Hugo, and not only Brad, but even the uncrowned kings had to stand and cheer. They are not only waiting for the opportunity to suppress Hugo, but also looking forward to the emergence of more people to challenge Hugo's current hegemony, so that they can get more room to breathe. For the desire for the "Twelve Monkeys", the uncrowned kings are definitely not inferior to Brad.
The most exaggerated "USA Today" even cheered, "This is undoubtedly the most successful work of Brad's career!" That report has also become a laughing stock for industry insiders: not to mention the "Seven Deadly Sins" that are still swept on the list, even last year's "Night Vampire" was better than "Twelve Monkeys", even if you want to cheer, at least it is too late to shout after the box office of this work exceeds 100 million. What's more, "Twelve Monkeys" Wheelard is just a supporting character.
Behind this cheer, isn't it the repressed bitterness of the media?
Although the matchup in the third week of December made countless people boil, the following week, the situation was completely different.
As stated before the film's release, "Twelve Monkeys" was aiming at the box office from the beginning, while "Death Row Walk" has maintained a calm view of the box office until now, which is determined by the attributes of the two films.
So, Universal Pictures saw the excellent single-theater box office of "Twelve Monkeys" and immediately expanded it the following week - the original plan was only to expand in 1,300 theaters, but encouraged by the excellent performance of the opening weekend, Ron Meyer immediately ran around, and insisted on raising the expansion theater chain to 1,550 theaters the following week, which shows their anticipation for this work.
Comparatively speaking, "Death Row Walk" seems to be unhurried, and the scale of screenings has expanded from three theaters to ten, of which seven are in Los Angeles and three are in New York. This has once again sparked dissatisfaction and complaints: the 10 cinemas have no way to meet the viewing needs of the audience, which has further heated up the tickets for the "Death Row Walk", and even in the second week, there are still fans waiting in tents at the entrance of the landmark cinema on Friday, which is a truly spectacular scene.
It is worth mentioning that the landmark cinema chain has earned a lot of exposure in the release of this "Death Row Walk", and their reputation as an art theater has also been greatly improved.
Due to the completely different release scales of the two films, there is no significance in horizontal comparison of the box office of a single museum, and it is impossible to compare the total box office on a horizontal line. But even so, people can't help but pay attention to the box office tables of these two works, and then measure the box office tables of these two works from an unfair perspective, and the result is a very interesting situation, "Death Row Walk" and "Twelve Monkeys" actually appear to be comparable to each other again, which also makes the confrontation between Hugo and Brad really start to be exciting.