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In Hong Kong in July '80, many parents suddenly realized that their children had become fond of watching movies, and they were all the same movie. Not only do their children like to watch it, but even many parents are dragged to the cinema by their own children to watch movies. It's not just an isolated case, it's become a new fad.

As "Happy Ghost", which was screened in forty stores at the same time, it has a great topic in itself. In the past, in Hong Kong, even Chen Long's "Brother and Brother", which broke the Hong Kong box office record at the beginning of the year, did not have the experience of being staged in so many movie theaters at the same time.

If the box office of Happy Ghost is not good, this gimmick of forty movie theaters being released at the same time will not last for two days at all, because the box office is not good, which means that the movie will be released in a short time. But this movie has been screened for a week, and there is no appearance of painting, and the audience who is waiting in a long line to buy movie tickets is the biggest reliance of theater owners.

In fact, on the first day of the screening of "Happy Ghost", the situation was not very good, although on this day, a reporter from the Oriental Daily newspaper who dug up the inside story said in the newspaper that the movie co-screened by 40 cinemas in Hong Kong appeared, but it did not make headlines, but appeared in the entertainment sector.

Even in the entertainment sector, the attention received is not very high. After all, before this reporter broke the news, although the movie Happy Ghost was actually shown in forty theaters, because Li Mingbao did not advertise too much, others just thought that this newspaper was showing satellites.

Even in the film industry, not many people care about such news. It's not that they're not sensitive enough, it's because the news is unreliable. An unknown director, a group of unknown actors, and a nameless producer, although there are not as many movies made in Hong Kong as in the future, it is not a few, and it is really difficult to attract attention for such a three-no product. In addition, the box office of the movie "Senior Brother Out" was only counted not long ago, which really makes those people in the Hong Kong film industry still reminisce, and products like "Happy Ghost" will naturally not attract their attention.

Li Mingbao is not unaware of the importance of movie advertising, he has the memory of later generations, and he knows very well how much influence advertising has on the box office of movies. Even at some point, if you don't advertise, people won't know what the movie is. In such a situation, no matter how good the movie is, it will fail at the box office.

But knowing that Li Mingbao's idea of advertising was stillborn at the beginning. In those days, the means of communication and media were not yet sufficient. The only way for people to receive advertisements is through platforms such as television and newspapers, and as for bus advertisements and roadside posters, Li Mingbao wants to use them, but the advertisements on the bus are expensive, and the other is that the bus company does not agree.

The road was blocked at the beginning, and as for the advertisements on the streets and alleys, maybe he hadn't finished posting them, and Ah SIR had to come to the door. And advertised on TV, but the sixth aunt refused, because the advertising fee is not easy to calculate, and there is no such form of publicity in these years, plus the Shaw Brothers is deeply involved in this movie, but it is not a product of his own son, and it is not easy to explain up and down when it is advertised, so TV advertising is not good.

In the end, Li Mingbao only had to hit the idea on the newspaper, there was no problem with the small newspaper, Li Mingbao could publicize it as much as he wanted, as long as the money was enough. And big newspapers, such as Ming Pao, Oriental Daily, Sing Tao Daily, etc., are very reserved. Although Ming Pao and Li Mingbao have a cooperative relationship, the readers facing Ming Pao are the Hong Kong elite, and the newspaper needs a threshold to advertise for movies, and Ming Pao can't do such a thing now.

As for Sing Tao Daily, it said that it was okay, but the asking price was very high, and it didn't give any good layout, so there was only one way to give up here. In the end, Li Mingbao finally found a way out in the Oriental Daily.

As a newspaper for the general public, Oriental Daily's discipline is not so important, plus their boss is also having problems now, and having a paid advertisement is also a good income for their newspaper. Although it can't be arranged on the page, it can be arranged on the entertainment page, and the asking price is not high. In the end, an agreement was reached with Li Mingbao.

In this way, when Li Mingbao tried his best, "Happy Ghost" began to be screened, and on the first night of the official screening, the midnight response of "Happy Ghost" was not bad, but after the box office on the first day, a total of less than 400,000 box office was placed in front of Li Mingbao's eyes.

For such a page box office figures, Li Mingbao is quite dissatisfied. Don't look at the 400,000 box office, it looks quite good in the film industry at this time, but the problem is that the box office of less than 400,000 is completed with the joint efforts of 40 movie theaters, and the average contribution of each theater is less than 10,000 Hong Kong dollars, how can such a box office satisfy Li Mingbao?

Fortunately, when the box office was counted, the sixth aunt was also present, and seeing Li Mingbao like this, the sixth aunt said comfortingly: "Actually, this box office is already very good, after all, this movie is a three-no product for everyone, and it is already very marketable to have so many box offices." You can rest assured, our Shaw Brothers Cinemas will fully cooperate with this movie in the future, and when the box office reaches one million, I will also arrange advertisements on the wireless station, and this movie will definitely be popular. ”

Aunt Liu's words didn't lie nonsense, she was really satisfied with the box office. Although Li Mingbao has a lot of memories of later generations, and his brother is also an insider. But for the current market of the box office, it is not very clear.

In later generations, there will often be news in the film industry that the daily box office will exceed 10 million, but that kind of daily box office is completed by the entire Big 6 Cinema. Even in Hong Kong, in the next ten years, there are not many movies that will exceed one million at the box office per day.

Even "Brother and Brother", which broke the box office record in Hong Kong, did not reach one million at the daily box office. Li Mingbao's "Happy Ghost" has a daily box office of 400,000, and it is already possible to hold a celebration party. After all, "Senior Brother and Brother" has stars joining, although there are not as many happy ghosts as there are in the release, but the star effect is not comparable to Li Mingbao.

Aunt Liu's judgment is consistent with the judgment of other movie theater owners who are also releasing "Happy Ghost". They are all the best judges of the Hong Kong film market this year, and everyone is happy to see such a daily box office. Even those bosses who were forced by Li Mingbao to release movies were happy at this time, because they saw a future that would be hot at the box office. In addition, there are no other blockbusters to grab the market recently, and these bosses have secretly decided to increase the number of screenings of "Happy Ghost".

Sure enough, the box office of "Happy Ghost" rose to more than 600,000 on the second day, reached the height of one million box office in two days, and reached more than 800,000 on the third day. By the fifth day, the box office had stabilized at around one million, and there was no downward trend. The happy ghosts, who originally had only 30% attendance, now basically have an average attendance rate of about 90% for each show.

At this time, the media in Hong Kong turned over the headline in the entertainment section of the Oriental Daily a week ago and saw the first report of the happy ghost. Of course, not all newspapers are so sluggish, on the third day after the Oriental Daily reported on the Happy Ghost, Sing Tao Daily first reported on the Happy Ghost movie, saying that the movie was the dark horse at the box office in the past two months.

And as the first to report on the happy ghost, the Oriental Daily did not lag behind, because of the good cooperative relationship with Li Mingbao before, the Oriental Daily got the real insider headline of the happy ghost, and the next day it reported the movie of the happy ghost, which broke through the miracle of one million box office in two days.

If a famous filmmaker, plus a star, breaks through the box office of one million in two days, although it is a good result, it is not enough to say that it is a miracle. But for a three-no product like "Happy Ghost", it can definitely be regarded as a miracle if it breaks through the box office of one million in just two days.

While the press began to report on "Happy Ghost", wireless was not far behind. Originally, this movie had a lot to do with them, and it wasn't reported before because the movie didn't make a result, but now Wireless wants to report it and come up with some fierce information, which is not a difficult thing.

As TV and the press began to report on the movie "Happy Ghost", Happy Ghost became completely popular, the previous popularity only relied on everyone's word of mouth, but now it is not only supported by word of mouth, but also supported by public opinion. As the new record holder of the weekly box office, "Happy Ghost" not only broke the previous weekly box office record of 3.81 million for "Senior Brother Out", but also far from it, the box office of "Happy Ghost" reached a terrifying box office of six million in seven days, according to this box office rhythm, the box office of "Happy Ghost" exceeded 10 million Hong Kong dollars, and there is basically no doubt.

made a breakthrough in the box office record, Golden Harvest's "Senior Brother Out of the Horse" was in danger of being exploded in chrysanthemums in less than three months, and it was also the action of the old rival Shaw Brothers, which made Zou Daheng, who was still complacent before, breathe a sigh of relief in his heart recently.

And Boss Lei, who had a collapse with Li Mingbao before, was also having a hard time at this time. I don't know who it was, and he shook the matter of his previous negotiations with Li Mingbao to the newspaper, saying that he was so greedy and insatiable that he actually missed such a fierce film, so that Princess Jin, who had not yet opened, not only did not get any praise, but became the object of ridicule in the film industry.