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In addition to the Asian Cup held in China, the popularity of the program "Super Girl" was popular in 2004. Of course, there are still many things that are not done well in the first session, but the popularity of this program is very illustrative of a phenomenon, the entertainment industry in Chinese mainland has been in the ascendant, and in 2005 this program was so popular that the State Administration of Radio, Film and Television had to pour a basin of water fiercely.

As a highly developed capitalist society, Hong Kong is naturally connected with the advanced capitalist world in this respect, and the impetuous dream of becoming rich and famous among young people is not lower than that of children on the mainland, but the mainland has a larger population, and the amplification effect is more obvious. But after all, there are too few people in Hong Kong, if the singers who come to participate in the competition are singing what the Four Heavenly Kings and the like, it's not interesting to think about it, with the entry of mainland executives, their connections in the mainland have been fully explored, all young people who have special singing and have not yet become famous will first pull the pickpockets to participate in the recording of this show, not to mention anything else, the remuneration and accommodation in Hong Kong ATV are guaranteed, those young people can't refuse this fantasy of fame at all, and they went to Shenzhen opposite Hong Kong with their luggage, I got the pass and threw myself into the training that made me famous.

Shen Zhenghui did not pick up candidates from the Super Girl contestants, his goal was more to have the idea of being special. Everyone can't feel it at all if the pop music sings well, and then the popularity of super girls and various talent shows emerge in endlessly, and in the end, a group of powerful artists have not been cultivated, so the idea of the talent show will change slightly, and what stands out is not only the sense of participation. The most important thing is to make people feel that the participants are really powerful and worthy of admiration.

So many professionals or talents with special voices also joined the draft, under the pressure of Shen Zhenghui, the program team worked very hard to make zuò and run in, and when it was almost Christmas, the first half of the first issue of "The Voice of China" finally came out.

ATV made the publicity early. Liu Tianwang, Zhang Guorong, and Wang Fei played the leading roles in the variety show is not unprecedented, but this kind of publicity is enough to attract people's curiosity, coupled with the various peculiar interactions on the promotional video, and the actors' distinctive singing voices, which is impressive, especially explained that it is a talent show, and the final winner can hold a concert at Hung Hom Stadium with the support of ATV, and everyone's interest is suddenly raised. Although many people complain that they can hold a concert by participating in a talent show, it is a question whether anyone will watch it at that time. But there is no doubt about it. Merchants and ordinary viewers in Hong Kong firmly locked the first game of ATV's newly launched variety channel "The Voice of China", and for a while, "The Voice of China" had a great impact on TVB's celebration drama "The Strange Doctor of the World".

At first, TVB was not worried about this, and it was hyped up a lot at first, but later it was not worthy of its name, and there were many programs that were spurned by the audience. In TVB's view, Wireless feels that it can't compete with TVB in TV dramas, and is ready to use this kind of star draft to save the scene.

However, the first season of "The Voice of China" began to shock TVB, because it was under the banner of the draft. is a star as a judge, and the level of contestants selected is also quite high. Hong Kong viewers who watched such a show for the first time were shocked. They thought it was a talent show similar to British Idol or American Idol, and the contestants only needed to sing well. Many young people are ready to find a sense of superiority in this show and see how they will be able to participate in this show at that time. ATV has advertised that it will provide rich rewards to the contestants who are finally selected by the mentor to win, not only have the opportunity to get the guidance of the mentor, but also be able to hold concerts with the mentor, get ATV's artist contract, and so on. All of a sudden. The already impetuous Hong Kong society was stirred up by this propaganda.

But the controversy that TVB waited for did not arise because of the broadcast of the program, mainly because the contestants at the beginning suddenly calmed the scene.

To be honest, in fact, the candidates for these mentors are not very good at all, Wang Fei is slow to react half a beat, and many times he can't speak. needs Liu Tianwang and Zhang Guorong next to her to help her praise the students, and she will giggle many times. Liu Tianwang talks too much, always talks a little about qualifications, talks endlessly, and many times he doesn't talk about singing. Zhang Guorong is okay, but he is a little too focused on singing, and he is a good person himself, basically only speaking good things and not criticizing, this style naturally caused the audience to gather on ATV's website or other community websites to complain. Then the director on the scene had to adjust the subsequent program situation according to the opinions of the audience that were monitored.

However, amazing students are enough, this group of contestants who came to participate in the recording of the show basically have unique skills, that is, the worst local students in Hong Kong at least play the guitar well, and they can be regarded as impressive by playing and singing, and the professionals from the mainland are even more amazing, the treble is so high that there is no top, and the bass is low to the end, and the music teacher re-arranges and dubs, and then sings it with a personalized voice, which makes people feel refreshed. Some students demonstrated and sang an original Italian opera on the spot, which shocked the audience and the audience in front of the TV couldn't sit still, this style doesn't match at all, you are obviously an ordinary star singer's talent show, and suddenly the painting style becomes an opera tenor, which is really unexpected.

Because of this unexpected arrangement, the ratings of ATV's talent show have been rising, completely overwhelming the doctor TV series that TVB spent a lot of money on live shooting in Africa, and the ratings that should have risen at the end of the year have been smashed.

In particular, this show is 2 hours long, with 4 commercials inserted in a half-hour segment, and at the end of the show they also insert a commercial, and then cut back to say goodbye to the host. The audience in Hong Kong felt that this was simply frustrating, and as a result, the entire program was stretched to two and a half hours, occupying the most golden TV time from 8 to 10:30.

Even so, the audience has not lost their enthusiasm for the show, and there is an overwhelming discussion about the show on the Internet and in reality, and everyone is divided into different camps to express their feelings to the contestants who appear in the show. Some people like this contestant because he sings affectionately, some people like that contestant because she is cute, and so on. Because it is the first episode of the show, and Shen Zhenghui does not know what the tastes of Hong Kong audiences are. So on the one hand, he let go of the people below to do it, and on the other hand, the three mentors basically acted in their true colors, and they treated the show as if it was some kind of game. But this show became so popular that it was discussed every day, and it gradually formed a trend.

So the show was rescheduled to Saturday and Sunday nights, ready to draw the audience to the TV set completely. And the high ratings, outstanding results are naturally favored by advertisers, but before that. ATV has already packaged and sold the first two episodes of advertisements to several Japanese companies in Hong Kong, and by the way, it has also inserted advertisements for a Japanese animation and movie. The film is a spring investment production and is being released in Hong Kong, while the animation is the work of Liu Xin, which was introduced by ATV. Then, taking advantage of the popularity of the program and the high price that has been marked before, the investment promotion department can open its mouth to the lion of the enterprise that intends to bid for the new program advertisement.

Shen Zhenghui's shot can be said to have blinded TVB all of a sudden, not only that, but it was broadcast with the help of mainland TV stations. Live webcast, ATV website online viewing, etc. Shen Zhenghui continued to expand the influence of this show to the mainland. The mainland audience just crawled out of the pit of Super Girl, and immediately fell into the new pit of "The Voice of China", the variety show at the level of three kings and queens naturally sparked a big discussion on the Internet, and the mainland audience and the Hong Kong and Taiwan audiences started to communicate with the indirect platform of Lingnan Province, so TVB also began to plan whether to go to a similar program. Taiwan's undisciplined television stations have already begun to plan in full swing.

However, the situation faced by TVB is very different from that of ATV, ATV is because of too few resources, and doing talent shows can increase ratings on the one hand, and on the other hand, it is also accumulating talents for itself. The contestants who stand out in this show can act as ATV's entertainers in an emergency, or act as hosts, sign artists, participate in variety show announcements, and so on. This is also a way for ATV to develop its own talents. TVB is different, although they have always been considered to be in-house, but because of the small market of Hong Kong, its internal labor force is actually saturated. Especially in recent years, the movie has been sluggish, and many big star actors have not been able to eat at the TV station, such as Zhang Jiahui, although he has achieved a little success in the film industry, he still has to go back to wireless to shoot TV series. Many people are not top people, because of the market, they can't support themselves by making movies purely because of the market. So either go north to the mainland, or take a step back and eat in the TV series, but the north mainland is very large Cheng Dù is also mostly filming TV series, and the mainland market is still very limited at this time, so at this time, I can see the importance of the relationship.

Shen Zhenghui, a person who has created a box office miracle in both mainland China and Asia, after serving as the chairman of ATV, many artists have to look at his face, not to mention cooperating directly with ATV, at least he is not so afraid to look down on ATV, after all, people have rich film resources in their hands, and it is still very convenient to want to praise people. At the very least, in everyone's eyes, they have seen Liu Tianwang put it on, and Jack Cheng's eldest brother has also posted it - the eldest brother said in public that he is very interested in "The Voice of China", and if he is invited to be a mentor in the second issue, he will definitely go. This is regarded as a platform for Shen Zhenghui completely, you must know that Jack Cheng has never been good at singing, although he has also released albums and sold well.

In fact, many musicians are interested in the program "The Voice of China", Liu Tianwang, Zhang Guorong and Wang Fei have repeatedly boosted the momentum of this program, although they themselves are the kings and queens of the music world, and they don't care about fame anymore, but the exposure and popularity intuitively reflect that capitalist society means money, people with insider information have heard that the advertising contracts of these three have increased in price, and advertisers are begging to renew their contracts with money. The requirements for them to wear their own clothes at the scene of The Voice are also endless, which makes many people look blushing. But this issue is no longer expected to be able to change the mentor, many people have already aimed at the position of the mentor in the next issue, and at the same time, some people think, why only three mentors? Can I add a few?

In fact, this is entirely because the students are not looking for enough, according to the original idea of the voice, there should be four mentors. Four teams, more than a dozen competitions, it is time for the New Year. But even if the relationship is everywhere, looking for a singer, especially looking for a singer with characteristics, it is not easy to choose a song or anything, so I have to cut it. Three mentors, 8 competitions, one month of activity. What Shen Zhenghui wants is to make a prototype first, summarize what is good and what is bad, and then revise the second issue. So the show is a bit hasty, and in such a hasty form, many times the participants need to play themselves, rather than the director to fix a qiē to death. As a result, this kind of activity, which has a strong sense of participation for the audience, has sparked everyone's interest, especially during the repechage. Introduced SMS support for number jù. TVB could only spit blood and watch ATV proudly announce how many tens of thousands of valid text messages a certain player had gotten.

TVB's oppression of ATV from all aspects finally opened a gap for Shen Zhenghui to find an opportunity to use variety shows.

Before TVB could react, before the whole variety show ended, ATV began to say that "The Voice of China" will be renamed "The Voice of China" in the next issue, and the screening of contestants will not only be limited to China, but will be open to the whole of Asia, and even announced that Tokyo TV has purchased the copyright of "The Voice of China" and will launch similar programs in Japan. At that time, ATV may cooperate with Tokyo TV, and the two sides can carry out the PK of the "Voice" group between China and Japan. The news came out. TVB is very depressed again.

With the help of Japanese resources, Shen Zhenghui can continue to release news to stimulate the audience's expectations and support for the show, and he has even thought about it, the change of the number of mentors and the selection of mentors can be seriously used as a gimmick from time to time to hype up to attract the public's attention and increase ratings. With this program in hand, it is a sharp weapon in hand, watching what TVB programs are powerful, and facing it on "The Voice" during that time period, in addition to that. When ATV's fame resounds, and its influence rises to the next level, it will launch programs like "I Am a Singer" to properly attract a group of fans to cheer for their idols, and then you can launch "Run, Brother!" "Cooperate with Japanese and Korean artists to do a three-way PK competition, which expands its influence to East Asia. As a reborn person, Shen Zhenghui can be regarded as having thoroughly experienced the pleasure brought to him by the prophetic foresight of rebirth.

"Maybe I'll fall in love with the feeling of being the chairman of a TV station, and I'm not interested in making movies!" Shen Zhenghui muttered to himself.

At the same time, the films of the three major directors in the mainland have also begun to be released one after another, the first to be released is Director Zhang's "Ambush on All Sides", in fact, this film has been filmed a long time ago, but in order not to collide with Shen Zhenghui's movie, it was postponed to October. Although the box office performance was quite good after its release in October, the movie itself caused strong complaints. This plot can only be said to be too weak, Liu Tianwang's somewhat contrived performances are exposed in this play, Zhang Ziyi's immortality at the end of the play has caused the biggest complaints, Director Zhang fully shows the talent of a photographer, but in the shooting of martial arts movies, although he has a novelty brought in by an outsider, but the thinking is not enough.

It was also because of this movie that Liu Tianwang felt that he was not interested in making movies again in a short period of time, so he agreed to Shen Zhenghui's invitation and joined the mentor group of "The Voice".

Then Director Chen's "Wuji" was released immediately after "Ambush on All Sides", Director Chen was full of confidence in his actors from China, Japan and South Korea joining forces, and he didn't care that the overlap of his subject matter and "Ambush on All Sides" might lead to the audience's fatigue in watching the movie, he was too confident in himself, and the result fell even harder, and when the spoof film "Steamed Bun" came out, Director Chen felt not only failure, but more importantly, "Steamed Bun" belittled him in a form of artistic expression, so Director Chen was very interested in "Steamed Bun" It can be said that he hated it, which was more ruthless than sprinkling salt on his wounds, and it was basically making his failure a monument, so that everyone had to mention this monument when they mentioned Director Chen. The distributor also vomited blood, and finally survived until the film was taken off the shelves, only to find that the cost had actually been recovered, which was simply a big failure in the artistic level and not so much in the commercial field. Director Chen had to be silent for a long time.

Since Director Feng gritted his teeth, he entered this battlefield in the form of a Chinese New Year film. His situation is much better than that of Director Chen, the whole story seems to be gorgeously packaged but there is nothing in fact, aside from Shakespeare's gimmick, exquisite packaging, but as a result, there is not much content when I open it. These three domestic blockbusters cannot be said to be failures or even successes at the box office, but in terms of word of mouth, the street has to be clean.

Director Zhang's fame can still hold on, but Director Chen has to lie dormant, his heart is too high, his steps are too big, and he suddenly pulls the egg. Director Feng has always been unconvinced, and he has to get up from there when he lies down. For him, who has been shooting commercial films all year round, this is just a regular failure, and the box office has not lost money.

However, such a result still gave a big blow to the film market, so that after watching the masterpieces of the three major directors, everyone couldn't help but think of Shen Zhenghui, who is not doing his job now. (A good event for pie in the sky, cool mobile phones are waiting for you!) Follow from ~ Dian/Chinese network public account (WeChat add friends - add public account - enter ddxiaoshuo), participate now! Everyone has a prize, now pay attention to ddxiaoshuo WeChat public account! (To be continued......)