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At the end of January 2005, with the painting of "Kung Fu" and "No Thieves in the World". Biquge www.biquge.info The 2004 box office list was released, Wang Qinian looked at the movies on the list, and "Kung Fu" won the box office championship with 173 million yuan as expected. "Ambush on All Sides" 153 million yuan only ranked second. "No Thieves in the World" won the third place with 126 million yuan.

These top three movies are not produced by a partner company!

"Ambush on All Sides" is produced by the new picture company, while "No Thieves in the World" is produced by Huayi, and "Kung Fu" is distributed by Huayi. All of a sudden, the industry has a very high evaluation of Huayi, believing that Huayi has become the overlord of the domestic film market!

As for the partner company, although it was an unprecedented commercial success, it was criticized by the film critics as not doing its job.

Although the partner company already owned ten movie theaters last year, it became a private cinema chain giant. But among the works produced by the partner company this year, the highest box office performance is only more than 50 million yuan for "Dragon and Phoenix Fight", ranking ninth in the annual box office list!

As for another work of the little partner company with a good box office, although "Crazy Stone" is known as a box office dark horse because of its small cost and high box office, it only has a box office of 30 million, and the top ten have not been killed.

And these two ∴ movies are already the two best performing movies of this year's partner companies.

Of course, the film critics only see the "decline" of the partner company in terms of production, but in fact, the partner company has participated in a number of blockbusters with 100 million yuan, which were not released last year.

In terms of movie theaters, the box office of the movie sold by the small partner theater chain last year was 100 million!

In the box office market, except for the two giants of China Film and Shanghai Film, there is no other cinema chain that can compete with the total box office of small partner companies.

The theater operation is making rapid progress. How can it be said that the small partner company fell into a "decline" last year? Besides, a series of commercial films such as "Painted Skin", which was invested by the small partner company last year, as well as a series of commercial films such as "Jianghu 3", "Wuji", "Hancheng Raiders", "Initial D", "Children's Dream", etc., are still being filmed. This year's box office revenue is low, also because these movies have not been released!

Now a group of crows are laughing at the guy company!

It really made Wang Qinian feel funny!

……

Before the Chinese New Year in February 2005. In response to rumors in the media, the small partner company will transform into a cinema operation and the Internet in the future, create the so-called Internet Disney, and shrink film investment.

This rumor even alarmed the Film Bureau and other competent authorities.

It seems that the small partner company can be regarded as the most internationally influential Chinese film company in China in recent years. The films of the small partner company are not only very popular in China, but also the commercial films exported abroad also enjoy a certain degree of popularity overseas.

If. The small partner company has given up film production, and there is no doubt that the export of Chinese films to foreign countries will obviously have a serious regression. So much so that Mr. Han of China Film came to talk to Wang Qinian.

"I know that film investment is risky and has low returns, so it is indeed not as good as the thriving game industry." Han Sanping said with a sigh. "However, China's film industry. It's not easy, either. With such a population, the film industry is only about the size of Hong Kong. Exports, the number and scale of Hong Kong films also exceed those of China! You are a commercial blockbuster director who has developed in the past few years! But in the past few years, you have come through the market that was so difficult. Moreover, it is developing quite well, and now that the film market is getting better and better, why did you retreat? ”

Wang Qinian couldn't help but smile bitterly when he heard this: "Mr. Han, are you joking?" When did I say I was going to give up. The company's future goal is to surpass Disney! It's not just China Disney, but it has really developed to the extent that it has surpassed the scale of Disney, and at that time, China's cultural influence in the world is enough to compare with the current United States! To surpass Disney, it is naturally a variety of entertainment businesses, and it is a comprehensive transcendence, how can it be possible to give up movies? ”

Han Sanping nodded when he heard this, and said with a smile: "Only you dare to brag like this, if I say that the goal is to build China Film into a big company that surpasses Disney, the leaders will think that they are talking nonsense!" ”

"No, it's not nonsense!" Wang Qinian said with a smile, "We must believe in the sustainable development of China's economy, as long as it continues to develop, sooner or later the renminbi will have infinite magic power, and stimulate all walks of life to become the world's top ones, including our relatively small cultural industry - in short, we must believe in the power of the renminbi!" ”

"The power of the yuan?!" Mr. Han couldn't help but feel funny when he heard this.

However, Wang Qinian is really not joking, he is serious.

At present, China has a demographic dividend, a dividend of undervalued currency, and a dividend of continuing to introduce capital and technology, export commodities to the world, and import raw materials!

Before the reform and opening up, why was China poor? In addition to its relatively weak own accumulation and the fact that there is no external market for Chinese products to sell, a large amount of money has been invested in education, literacy, and the development of the industrial base and national defense.

After the reform and opening up, it was the United States that used its economic interests to win over China and deal with the Soviet Union together. In addition, the limited opening of the markets of Western countries to China has enabled Chinese products to be exported, which has accelerated economic development.

As for China's accession to the WTO, it has opened up a larger market for China's already somewhat surplus industrial products, resulting in sustained economic growth.

The economy has grown, and so has the RMB!

For example, in the early years, people only had dozens or hundreds of yuan in their pockets every month, and at that time, prices were relatively low, and there was no problem with eating and drinking, but the consumption of entertainment was naturally very luxurious.

Nowadays, more and more people are earning 1,000 yuan a month. In the future, there will be more and more middle-class people with an income of several thousand or 10,000 yuan. All aspects of the consumer market will be activated!

In Wang Qinian's eyes, China's films, animations and other products have always been weak. In essence, it is still money, if there is a huge consumer market, then, the industry will inevitably glow with huge development momentum and continuous evolution. But in the past, there were no market conditions, that is, no money!

No money, there's a fart culture!

Historically, many periods of cultural splendor, it was the economy that developed, and the money was idle and the people were free, which created a prosperous era in terms of culture.

In other words, if you are some poor ghosts who can't eat enough, how can you have time to engage in art?

Even in today's society, all kinds of entrepreneurship and creative industries are more likely to appear in economically developed regions, why? Because, in economically developed areas, there are many people who have money and leisure. With a market base, you can naturally be "rich and capricious"!

As for many poor regions, such as Somalia and Afghanistan, how can they have the heart to engage in the film industry and the game industry?

Of course, Mr. Han is not purely concerned about the future development direction of the partner company, it seems that he has also heard about Wang Qinian's planned sci-fi blockbuster "Drone War", so he came to discuss cooperation on behalf of China Film Group.

"Mr. Han, the reason why "Drone War" is not filmed now is mainly because the conditions are not mature!" Wang Qinian spread his hands and said, "This script involves the use of a large number of drones, and we need to set up a team for the development and use of drones, and lay a good foundation before the film will start shooting." Moreover, either not filmed, and once made, the film must become epic! So, the budget is conservatively estimated at $50 million upwards! ”

Han Sanping inevitably gasped when he heard this: "50 million, or dollars?!" ”

It seems that the current Chinese film box office market is equivalent to 200 million US dollars. A blockbuster of 50 million US dollars, measured by RMB, must have a box office of at least 1 billion yuan to pay off. Even if the overseas box office is included, the domestic box office must account for the general box office, that is, the domestic box office must reach at least 500 million yuan.

Such a box office is almost the sum of the two domestic blockbusters "Hero" and "Sea Tiger"!

"From a static point of view, the investment is too high to pay for itself. We look at it with a developing perspective. It is assumed that the annual growth rate will be maintained at 50% for the next few years. In a few years, the domestic film market should be several times larger than the current scale, under the premise of a total box office scale of 10 billion. A top blockbuster occupies 10% of the box office market share, and winning 10 or more at the box office should not be an exaggeration! Wang Qinian said, "If Boss Han is interested, when the time comes, when it is filmed in a few years, it can be invested!" ”

Aiming for a billion box office?

This is awesome!

It's blowing too big!

It seems that the current domestic box office record is still the 360 million box office of "Titanic"! In previous years, people were pessimistic that it was impossible to surpass the record of "Titanic". But with the past few years, there have been more domestic blockbusters with a box office of more than 100 million yuan, and some optimistic people have already thought that sooner or later there will be a domestic blockbuster that will break the record of "Titanic" monopolizing the domestic box office historical champion!

But a domestic movie with a box office of 1 billion, this gimmick, now to say it, is still too braggartic!

Han Sanping suddenly said curiously: "Aren't you afraid of other directors who preemptively used your creativity to make a film?" ”

"Don't be afraid!" Wang Qinian said indifferently, "This subject is not so easy to shoot, if it is just a director, I guess it will not be good." In order to make this film, we have hired a drone research and development team of more than 20 people, constantly following up international and domestic drone research, and understanding drone technology. After eating through drone technology, we made a movie! Others can't do it like this! ”

After Han Sanping heard this, he couldn't help but feel shocked, he was afraid to be serious about everything, preparing for a movie, and the preparation work could be to the same extent as Wang Qinian, it can be expected that "Drone War" should be a very great movie.

"This movie, we will definitely follow the film when the time comes!" Han Sanping said.

"Welcome!" Wang Qinian smiled.

Even if the small budget movies of the small partner company are counted, blockbusters have always welcomed the investment of peers in the industry! (To be continued.) )

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