Chapter 6 What is the most important thing in cultural undertakings?

Shen Zhenghui said straight to the point, "Now investing in China's comics business, there is no doubt that it is a loss of money, even if a group of hardcore fans can barely maintain the situation, it will not achieve the purpose of expanding China's comics industry, because Japan's animation industry is very mature, coupled with China's piracy national conditions, foreign almost free products directly impact the local industry, so we have to open our eyes at the beginning, to imagine that comics are impossible to make money." ”

Ah Heng and Li Hong glanced at each other, suppressed the dissatisfaction and depression in their hearts, and continued to listen to Shen Zhenghui.

"According to the input-output model, as a special commodity, if the copies produced cannot reach the scale, they will not be able to produce sufficient benefits, so the cultural products-related industry will not have enough capital accumulation to achieve its own expansion effect."

"However, I think someone has to do domestic comics." Ah Heng said, "Moreover, there is no shortage of young people in China who are full of ideals and passion for domestic comics, and there will always be an exhibition in this market." ”

"That's another topic," Shen Zhenghui squinted, "but people always have to eat." He stretched out his hand to stop Ah Heng and Liu Xin, who wanted to debate with him, "Listen to me first, and then you can speak." ”

Liu Xin was a little stupid, and Ah Heng pursed his lips to express his disdain.

Li Hong listened the most seriously, because she was running a business, so she knew the cruel reality most clearly.

Shen Zhenghui continued, "I don't deny that some special external environment or other factors may have some positive impressions of China's animation industry, but based on the present, if domestic comics want to survive and maintain this core, it is necessary to focus not only on comics, but also on comics as the core, and related industries as levers to leverage the exhibition of the comic industry." ”

"What do you mean...... Is it a cartoon? Li Hong first followed Shen Zhenghui's train of thought.

"It's not just cartoons." Shen Zhenghui spread out his hand.

"Could it be that there is still a movie?" Liu Xin was a little excited.

Ah Heng sneered, "This can't be done at all, right?" It's already hard for us to keep up with the comics. ”

"It's not a question of whether you can do it or not, and if it's just a matter of money, then it's not a problem. And, do you think I'm the kind of liar who lies casually? ”

Liu Xin looked at Ah Heng's somewhat annoyed expression, and immediately said, "I look a bit like it!" Then she complained, "Don't you ask, how much is a minute of animation production?" Also making movies, how much is that? You might as well invest in an anime magazine for us. ”

With Liu Xin's complaints, Ah Heng's face also became softened, what Liu Xin said was the most urgent idea of Jinhong Company, eager to have a formal platform for publishing business and maintain the company's operations, Shen Zhenghui talked in front of them that cartoons and movies were a little too far away for them and too unrealistic.

"Look, you're running out of patience again." Shen Zhenghui stood up, paced a few steps in the room, and suddenly changed the topic and asked, "So what do you think is the most important thing in the cultural industry after ten years?" ”

"What?" It's Liu Xin again, "What's the most important thing?" Headless and brainless. ”

"Then it's the publishing industry, mainly the cultural industry. Shen Zhenghui spread his hands, "As far as you understand, what core competitiveness must be mastered in the cultural industry?" ”

"Platform?" Li Hong asked tentatively.

Shen Zhenghui set his eyes on Ah Heng.

"Excellent resource for authors." Ah Heng replied contemplatively.

Shen Zhenghui looked at Liu Xin, "You don't have to answer." ”

Liu Xin pursed her lips, "I think it's mainly capital." ”

"You're right, but you can't build a platform without capital, and you can't attract excellent authors to join without a platform." He sat down again, "In fact, as long as you use capital to monopolize the platform, you will definitely make money." ”

Several people glanced at each other, and Ah Heng couldn't bear it anymore, "Can you get to the point, I still have a lot of work to do!" ”

"You have to keep your head down and look up at the road." Shen Zhenghui chuckled, "Okay, not much to say, if we don't consider capital, platform and author resources, that is to say, I assume that these conditions we have are above the average level, then the most important thing in the future is essentially copyright." ”

"Copyright?" Ah Heng seemed to have heard the funniest thing, "You talk about copyright in China?" ”

"I know that's one of the reasons why you're having such a hard time at the moment, but the problem can be seen in two ways, cheap piracy in a sense spreads the impact of cultural works."

"What if you can't get money? The author is going to starve to death. Ah Heng snorted.

"So I said at the beginning, don't expect comics to make money at this stage, but we can get revenue from other sources with the copyright of comics as the core."

"Or anime and movies?" Liu Xin felt a little speechless.

Shen Zhenghui stared at Liu Xin, "How did your father's future company get into your hands?" ”

Liu Xin snorted, "I'm not in the construction industry!" ”

"Isn't your father and Mayor Xu very familiar?" Shen Zhenghui asked. Vice Mayor Xu Daoxing is in charge of the construction industry, and it is inevitable that Liu Xin's father, Liu Dekai, is familiar with him.

Liu Xin blinked.

"I heard that you have a good relationship with Mayor Xu's daughter." Shen Zhenghui continued, and the people in the room focused their eyes on Liu Xin's face.

Liu Xin blinked blankly, "So what?" ”

"Mayor Xu and Minister Wu have a good relationship, don't you know what Minister Wu is in charge of?" Shen Zhenghui tilted his head and asked Liu Xin.

"Is Minister Wu the Minister of Propaganda?" Li Hong asked with some surprise.

Shen Zhenghui nodded, "What's even better is that Minister Wu has risen from the position of editor-in-chief of Haitian Publishing House to the Propaganda Department, so what we have to do should be to find Mayor Xu, and then find Minister Wu, and ask for the consent of the Propaganda Department to put a comic magazine under Haitian Publishing House." Shen Zhenghui looked at Liu Xin with contemptuous eyes, "You should be so tossed." ”

The atmosphere of the on-site discussion suddenly became lively, and Liu Xin was a little stunned to face Li Hong and Ah Heng, who were already enthusiastic in their eyes.

"How can it be that easy?" Liu Xin muttered.

"Of course, if you want to impress the propaganda minister and the deputy mayor, it is all false to say that it is all about domestic comics, and they may think that children should read books and not read comics! So I want to say this to them," Shen Zhenghui adjusted his sitting posture, "Our comic magazine is mainly published to Hong Kong, the purpose is to cultivate domestic cartoonists, and at the same time break into the Hong Kong market, and then with the comic magazine as the core, Jin Hong not only wants to build a comic kingdom, but also to establish an animation kingdom, we are ready to build an animation industrial park in Pengcheng, open cartoons, to resist the cartoons imported from Japan and Hong Kong, and export these to Hong Kong!" ”

Everyone present was a little surprised.

Shen Zhenghui pointed to his temple, "When the animation magazine solicited papers, it should be explained that Jinhong Company has the adaptation rights and animation copyrights of the works, and uses this platform to absorb a large number of excellent domestic animation works, and if one of the ten can be changed into animation, we will earn it." ”

"How is that possible? How can we make animation, and animation can't be sold, just look at what Shanghai Fine Arts Film Studio has become. "Li Hong, who is well-informed in business, is still not easy to be fooled.

"It depends on how good your fooling ability is!" Shen Zhenghui looked at Liu Xin, "It should be okay for comic magazines to be self-financing, if the city can subsidize animation......"

Liu Xin shook his head, "I can't do this." ”

Finally it was time for the poor dagger to see him, Shen Zhenghui stared at Liu Xin, "Why don't we invest and partner together?" ”

"How much can you invest?" Liu Xin was skeptical, "This sounds difficult!" ”

Shen Zhenghui calculated that it would take a sum of money to immediately invest in Tencent, and a sum of money to set up a company, and the money in his hand had been partially cashed out in the stock market, so it should not be a problem to take out 10 million. "Let's invest 10 million first!"

Li Hong, Ah Heng and Liu Xin stood up at the same time, "How much do you say?" ”

"This 10 million is not all taken out to make comics, at least more than 5 million will be used to build a building and buy equipment, and we can also borrow from the bank in the later stage, so it is not a big pressure to get 50 or 60 million."

Li Hong and Ah Heng's eyes are green.

Liu Xin was wary of doubts, "You really have to invest 10 million." ”

Shen Zhenghui stared at her, "It's not just me, you have to take the money out!" ”

"I don't have any money!" Liu Xin spread out his hand, "My pocket money has already been invested here." ”

"Tell your father that you want to do business and let him give you money," Shen Zhenghui waved his hand, "Also, you have to do a lot of things, Mayor Xu's daughter, Minister Wu's daughter, you have to find a way to pull down the company to be a director, and I will give you shares." ”

Ah Heng and Li Hong suppressed the excitement in their hearts and heard the slightest hint of disgust.

Li Hong even looked at Liu Xin with expectant eyes.

"Do you really want to do this?" Liu Xin looked a little excited and a little hesitant.

Shen Zhenghui clapped his hands, "Let's discuss the issue of shares!" ”

Li Hong and Ah Heng had a sense of crisis at the same time, and it was obvious that if Shen Zhenghui invested 10 million, the company would no longer belong to them, and they would have to change from the owner of their own company to a wage earner.

Liu Xin is also nervous, she may or may not realize that the simple ideal life is about to leave her, and the future life may be the process of realizing the ideal by any means, or in the process, the original ideal is not necessarily abandoned.

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