Chapter 125: Gimmick
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But for Uncle Six, these little easter eggs made by Li Mingbao are actually a waste of money, except for professionals like him, who cares about these details? No matter how good the details are, no one appreciates them, isn't it just as?
But Li Mingbao is not something he can say if he wants to say it now, so these things, Uncle Six is holding it in his mouth, anyway, Uncle Li Mingbao doesn't like this movie very much except for the setting of small easter eggs, but in terms of plot and other aspects, Uncle Six thinks that Li Mingbao has done a very good job in this movie.
What is the Big Scene? What is a counterfeit money syndicate, as long as you have seen this movie, then you must understand what such a definition means. The Hong Kong film industry, which has always been stingy, suddenly appeared with such a sincere movie, even if Uncle Six thinks with his ass, he knows what kind of sensation this movie will bring.
Regarding the topic of whether this movie will make money, Uncle Six is too lazy to say. Professionals like him are amazed when they look at it, and ordinary moviegoers watch it, where can they enjoy it if they don't watch it a few times in a row? So the topic of making money doesn't need to be mentioned by Uncle Six at all.
It was easy for the sixth uncle to get through to guò on his side, and Boss Jiahe Zou, as well as Boss Lei of the Golden Princess, also did not have any opinions. Everyone is the top boss in the industry. Even if Boss Lei became a monk halfway, he has learned how to enjoy movies in the past two years. If Li Mingbao's sincere film doesn't make money, then Hong Kong's film industry really can't do it.
The theater chain was satisfied, but Li Mingbao did not stop because of this. This time, since there is a big scene such as a full-line screening, if you don't get some new things out, how can you make a sensational effect?
So Li Mingbao started a big publicity this time, and now the time has come to May, and there is only one month before the release of "The True Color of Heroes", and there has been a pre-warm-up, so the publicity prepared by Li Mingbao is not rootless.
Since it wants to make a sensation, it is indispensable to advertise on the TV station, and it is not the first time that TVB has received an advertisement from Li Mingbao, Li Mingbao did publicity on TVB in the last movie.
But the propaganda at that time, in fact, I wanted to be an amateur, after all, at that time, Li Mingbao was still working under the sixth uncle, and many things needed to be listened to by the sixth uncle and six aunts, and if you want to advertise according to your own planning plan, it will not work at all.
And now it's okay, although the relationship between Li Mingbao and the sixth uncle and six aunts is not as close as before, but it is a little dirty, but it is this kind of relationship that can make Li Mingbao's talents fully wielded, and the six uncles and six aunts have no way to intervene, because this time Li Mingbao is a customer who gives money, not their juniors.
After having full freedom, Li Mingbao made something close to the trailer of later generations, and in these shots, there are scenes of his brother lighting cigarettes with US dollars, helicopters transporting banknotes, and the army arresting Song Zihao.
In this trailer, Li Mingbao asked the cutting staff to show the feeling of high-end atmosphere and grade, so that those audiences can be attracted by this movie at once. And the trailer sample that was finally handed over to Li Mingbao was indeed done according to Li Mingbao's instructions, and basically achieved Li Mingbao's expected effect.
When I put this sample film on TVB, everyone on TVB was confused by Li Mingbao's trailer. It's not that they haven't taken the trailer, since the trailer of Li Mingbao's second movie came out, TVB has taken over a lot of this kind of business, but there has never been a trailer that will be as novel as Li Mingbao's trailer, which makes people forget it at first glance.
And when this trailer was broadcast, it really caused a shock in Hong Kong. Although this trailer is actually equivalent to an advertisement for "True Colors of Heroes", the advertisement is so brilliant that it has never been seen before. So after a few days, when Li Mingbao's trailer was broadcast, TVB's ratings rose a lot, and they were not even less than TVB's popular TV series.
It's just a trailer, of course, not all of Li Mingbao's means, Li Mingbao spent a sum of money to print a large number of "True Colors of Heroes" posters in the printing house, as long as it is a movie theater where the "True Colors of Heroes" movie will be released on June 15, Li Mingbao has posted a poster of "The True Colors of Heroes". A few words are also written below the poster, the true colors of heroes, which will be released on June 15, looking forward to your attention.
Although this kind of propaganda is almost a rotten street method in later generations, it can be regarded as the first treatment in Hong Kong now. Especially so many movie theaters have put such posters at the same time, plus TVB trailers, even if you want not to make a sensation.
Coupled with the publicity of the newspaper, in just two days, most people in Hong Kong knew that Li Mingbao's new movie would be released on June 15. In this way, Li Mingbao still did not stop, and poked out the secret killer feature of the whole line of joint screening, and the newspaper that reported the news was Ming Pao.
If you want to explain the origin of the newspaper and Li Mingbao, it is very long, and Li Mingbao's books are all published in Mingbao, and they are also published by Mingbao Publishing House. Although Ming Pao has not gotten Li Mingbao's new manuscript since he was forced to Hollywood by Uncle Six last year, now that Li Mingbao needs help and pays Ming Pao advertising fees, how could Ming Pao refuse Li Mingbao's request?
Next, Oriental Daily explained in detail to the masses in Hong Kong what is called a full-line screening, so that Hong Kong people can understand this movie at once, basically you can watch this movie in any movie theater in Hong Kong, such a big deal has really stimulated a lot of Hong Kong people, and even some anxious people have to buy tickets in advance.
The concept of buying tickets in advance is not something that only came out after "The True Color of Heroes", there were some movies in Hong Kong before, and you can pre-buy tickets. But that pre-order, at most, is a week in advance, like the current almost a month in advance, no one in Hong Kong has ever seen it.
But fortunately, Li Mingbao's brain is more flexible than that of the sixth uncle, so for such a situation, Li Mingbao immediately negotiated with the sixth uncle. Isn't it just buying tickets in advance? Then sell, if others want to buy tickets, then buy it, if you have money, you don't make a bastard, someone sends money, it's so difficult that we still launch it?
Therefore, after Li Mingbao and them negotiated, the next day Li Mingbao and they gave the reservation phone number and allowed them to buy tickets in advance. And Li Mingbao also drew inferences, didn't those people want to buy tickets in advance? Then Li Mingbao will give them a live broadcast.
It's like TV shopping in later generations, a guy who can speak well, and roars heartbreakingly, as long as ninety-nine-eight, as long as ninety-nine-eight, South Africa will take home real diamonds. Of course, the reality cannot be so exaggerated by Li Mingbao, Li Mingbao just mentioned yì to the sixth uncle, and used a channel with not very good TVB benefits to get this live broadcast ticket booking action.
Li Mingbao's construction is really unbearable for the old man of the sixth uncle, no matter how flexible his brain is, it is impossible to be flexible to Cheng Dù like Li Mingbao, so the sixth uncle instinctively refuses to use a TV channel to operate the fantasy of selling tickets.
But Li Mingbao really knows Uncle Sixth too well, so he immediately said that he would pay for advertising and occupy a certain time period of a channel to book tickets on the spot, increase the atmosphere, and let others see how well this movie sells.
Someone pays to buy time, and it is still a time when the channel is not profitable, for a businessman like Uncle Six, it is like a pie in the sky, where is Uncle Six not agreeing?
So Li Mingbao, a booking hotline born out of the TV shopping type, was made out by him. A certain TVB channel with dismal ratings is used to undertake this business, and the one-hour ticket booking time every day is set in this way.
But this booking hotline has only been opened for two days, and the sixth uncle regretted it, he took the initiative to find Li Mingbao, affirming that he didn't want Li Mingbao's advertising fee, and he could also increase the advertising time to two hours, as long as Li Mingbao asked his Shaw Brothers theater to join the telephone ticket booking link, it was easy to say.
Why did Uncle Six suddenly become so easy to talk to? Without him, just because of such a big killer as telephone booking, the effect is too obvious. At first, Uncle Six asked Li Mingbao to give them advertising money, because Uncle Six didn't pay much attention to new things, and Uncle Six couldn't afford things like telephone ticket booking.
So when Li Mingbao proposed this idea, Uncle Sixth only paid for an advertising platform and also charged advertising fees. Since the money has been collected, the oil and water for telephone ticket booking will naturally not let the sixth uncle mix it again. This advertising fee is actually shared by Princess Jin and Golden Harvest.
When sharing this money, they should also give Li Mingbao a face, anyway, the advertising fee is not much, plus the business of telephone booking, the last thing to get the money is the cinema of Golden Harvest and Golden Princess Cinemas.
can collect money in advance, although I don't know how much I can collect, but I was making money from the beginning, so Zou Wenhuai and Boss Lei also readily agreed. But they didn't expect that the advantage of live broadcast telephone booking would be so great, in just two days, all the movie theaters of Golden Harvest and Golden Princess Cinema Line were sold out on June 15th.
Not only did they not expect it, but the sixth uncle also didn't expect that he would know that the effect of this phone booking would be so good, and he would only charge advertising fees if he was stupid. But there is no regret medicine in the world to buy, so the sixth uncle can only ask Li Mingbao for help in a low voice, advertising money or something, which is not conducive to the promotion of the product, since our Shaw Brothers also screened this movie, then what advertising money do you need?
In the end, after everyone negotiated together, the final agreement on telephone booking came out, and Shaw Brothers Cinemas also joined the telephone booking link, and TVB contributed two hours of advertising time free of charge, and those scattered small movie theaters also entered this platform synchronously, and only when the movie tickets of the day were basically sold out, the movie tickets for the next day will be sold.