Chapter 373: Benefits of Circulation Ports Next

But you must know that the box office legend of "Titanic" is based on his ultra-long standby, before "Titanic", there was hardly any movie, with his long screen time, the screen time in North America is more than forty weeks, what is the concept of more than forty weeks? It's simply unthinkable. Pen ~ fun ~ Pavilion www.biquge.info pro, Baidu search eye & fast, a large number of novels are free to read.

And this is not an exception, only in North America, the release time in other regions, including the continent at that time, was also super long. Although his vitality is indeed very tenacious, if it were not for the operation of the company behind "Titanic", such a movie would not have been screened for such a long time, and it would have been painted a long time ago. But it is precisely because of the ultra-long standby that the audience can watch Jack and shredded meat over and over again, which indirectly promotes the birth of a box office miracle.

You must know that the box office of this movie in the first week was only more than 30 million US dollars in North America. Although so much money is already a very good thing for other movies. But the problem is that the investment in "Titanic" is more than 200 million US dollars, and if it is really just the time to show ordinary movies, this box office miracle can immediately become box office poison, and Cameron will not stand on the Oscar stage and say that he is the king of the world.

So this movie is not so much a success of the film as a success of the capital. Anyway, Li Mingbao knows one thing, although in general, this movie is also profitable for the company behind them, but for the box office of this movie, their company directly smashed all the box office profits of the North American market into it, relying on the North American box office market alone, even if they spent a huge investment, they did not make money back. The box office profit point of "Titanic" was recovered in the overseas market.

This is the inside story of Hollywood's fairness and justice, for those giant film companies, a movie like "Titanic", if it is a movie that loses huge amounts without using means, they will definitely not let themselves lose money, but let the audience pay, under such a law, they interfere with the market, better than anyone else. It is because of this that Zou Wenhuai said that according to the management system of the United Cinema Line, it is more advanced than Hollywood.

Because Li Mingbao didn't have the idea of opening a back door to these companies at all, if they lost money, they would lose money, and it was basically impossible to get the money back by relying on market operation. As for some people saying that Hollywood has not seen the kind of blockbusters that have lost more than 100 million yuan, and there are also a lot of them. For this, Li Mingbao only has hehehe, such a loss-making movie is not really a loss, especially for a film market with a sound mechanism like Hollywood, blockbusters only say that the problem of making more money and making less money, and the problem of losing money is basically difficult.

After all, in that market, the box office of a movie accounts for only 40% of a movie's profit. The profits of the surrounding market account for 60 percent, and the box office loss of the movie does not mean that the surrounding areas also lose money, it can only be said that they make less money. And when a blockbuster film starts filming in Hollywood, basically after the project is implemented, there are many advertisers who pay for it, and the income from movie advertising can minimize the risk, as for other things, it can only be a matter of making more money and making less money, not that it really loses so much.

With Zou Wenhuai interjecting, Li Mingbao continued: "Yes, when it comes to the mechanism of film scheduling, our United Cinema may now be the most advanced cinema company in the world. The most important thing is that our United Cinema Chain has the ability to select films.

This is good news for our local films, and it is also good news for film companies in other parts of East Asia. As I said before, the role of the distribution port is not only to circulate our local films, but also to circulate foreign films.

In a phrase that everyone understands, our United Cinema Chain is actually equivalent to an international wholesale market, which not only wholesales our local film productions in Hong Kong, but also wholesale foreign film productions. The advantage that our Hong Kong film has is that we are fighting on our own soil, occupying the right time and place. But after foreign films come to Hong Kong, they can also open up sales.

Hong Kong has become a circulation port, and although we Hong Kong films have to take advantage of it, it is easier for those foreign film dealers to pay, but those foreign film dealers' own films can also be sold in the Hong Kong market. Making money is not only what we Hong Kong people like, but also people who are abroad who are not idle with their own money.

If their movies want to sell in the port and want to sell at a good price, in their own domestic market, they can't speak loudly enough, and others may not pay for it, because in their local market, outsiders don't believe in their achievements.

But if they can succeed in Hong Kong, their films will have the same treatment as our Hong Kong films. To put it simply, a film that can stand the test in the Hong Kong market can also stand the test in other markets.

Is this tempting for those very thoughtful movie merchants? Li Mingbao said to the group of people in front of him.

"Of course there is temptation, the results of our Hong Kong films, how can people in other places not be jealous? If their films are treated in the same way, who doesn't like to bring their own films to Hong Kong? Lei Juekun felt the most deeply about Li Mingbao's words, because he was the only one among the bosses of the three major cinema chains in Hong Kong who encountered trouble selling ports. If his company's films can have the same treatment as Golden Harvest and Shaw Brothers, how can he be unhappy? You must know that after the establishment of Xinyicheng, he was quite jealous of the profits of this area, so even though Lei Juekun is the boss of Hong Kong, his mood is actually similar to that of foreign film businessmen, and he wants to get a fair treatment, but unfortunately it was impossible to have such treatment before, so he only envied and hated.

"Yes, since we all want to verify the strength of our films in the Hong Kong market, then our United Cinema Chain has room to operate. If we put a limit on the screening of foreign films that are intended to be sold in the port, for example, the place where such a movie premieres must be screened in United Cinemas, based on the number of days, so that people think these films will attract local fans?

Even if a country is backward, there will be some rich people, if these rich people are movie enthusiasts, in order to be the first to watch a movie that has been promoted for a long time, will he come to Hong Kong? In addition, the United Cinema Line is operating normally, there are not only one or two movies that premiere every day, and the prime time is still a boutique movie, after watching the movie you like to watch, and then watching other boutique movies that you haven't seen, this is not a perfect enjoyment for those who are not bad at movie ticket money?

You know, the movies that can focus on the overseas market are the kind of people who are quite confident in their own films, such films, in the local publicity, will definitely not be small, premiered in Hong Kong, we don't need to spend any publicity costs, but can make some money on this, but also can receive an additional batch or more batches of foreign customers, whether it is for our joint cinema chain, or for the distributor of foreign films, it is a good thing, a win-win situation, who will not agree?

In this matter, we are a seller's market. Except for Hong Kong, other places in East Asia do not have such ability, because the film market in other places has not made a name for itself, and now our Hong Kong films are well-known, so they are not afraid of other competitors at all. After the name of our Hong Kong film touchstone is really loud, it will not be so easy for other places to compete.

At that time, we were not only able to drive the development of the film market, but also the development of other industries in Hong Kong. What kind of difficulties can be considered difficulties compared to such prospects? Li Mingbao looked at the group of people in front of him with a smile.

"Indeed, if Li Sheng's idea is really realized, no difficulty will be difficult, no matter what the government is, it will give us great preferential treatment for this industry, and what can be driven by that time is not just the film industry, but many industries, and even the image of the entire Hong Kong, no matter who it is, will not stop Li Sheng's plan.

This thing is really going to be done, Li Sheng, even if you grant the power of a Justice of the Peace, no one will object. Li Sheng's idea is wild. But Li Sheng, these ideas are all practical and effective. I have agreed to this, and on the government's side, I will do my best, for the prosperity of Hong Kong, I will do my part, and it should be. Uncle Six said seriously.

"And me, how can such a big event not involve me? Such a grand plan, without our Golden Harvest, wouldn't it be a little less colorful? Zou Wenhuai also patted his chest and said with assurance at this time.

Not only Zou Wenhuai, after listening to Li Mingbao's complete plan, Lei Juekun and the Xiang brothers were not to be outdone, and they both patted their chests to make guarantees. After all, this plan is really good for the whole of Hong Kong, if it is really done, all walks of life have to give them face, and everyone will not lag behind in good things, and only Li Mingbao does not have such connections and political resources, so he can only put forward a plan, and his hands-on ability is not very strong. Of course, if this is really done, others will definitely sell Li Mingbao's face, and Li Mingbao's status in Hong Kong will definitely be substantially improved.

"Actually, the things I just said are not the complete benefits of the establishment of a circulation port, this thing is going to be done, Uncle Six, what height do you think the shares of United Cinemas in our hands will rise? If it goes public, with the help of market forces across East Asia, how high will the value of United Cinemas rise? In the past, the value of United Cinemas was only limited to Hong Kong, but now the value of United Cinemas can include the entire East Asian region. Therefore, if you have shares in your hands, whether you change careers in the future, or continue to keep some of them, or sell some of them, your assets will immediately skyrocket a lot, which is our most practical interest. Li Mingbao continued to sell his ideas to everyone.