Chapter 128: Hungry Marketing?
For the general public outside, what they paid the most attention to and was most shocked was the scene of nearly 100 reporters snorting and eating instant noodles at the press conference, and their hearts inevitably came to their hearts: the idea that the new instant noodles are really so delicious.
There are still many people who have this question, and there is no shortage of people who post on Weibo on the Internet to ask questions, but the reply they get is: a group of bad pens, just try the instant noodles that were pushed out at the beginning.
Seeing the reply, there is no doubt that those people are the old customers of the group who launched instant noodles before, otherwise such an answer would not have come out.
As for the water army, it was not thought about by the top management of the group, nor was it used to remove the bones, and every qiē was answered by the messages released by the supporters themselves, in order to let those who did not know the truth understand the situation.
"In the face of countless people, the question of whether the new instant noodles launched by Sanhe Group are delicious, I want to say: Are those reporters stupid? Pretending to be like that is just to advertise Sanhe Group for nothing? ”
"There are a lot of big-name reporters in it, and it's good to be able to buy one or two, but there are more than 100 of them, and I believe that those who can become reporters still have a little bit of professional ethics as reporters."
"I'm also a big fan of the instant noodles launched by Sanhe Group, and I tasted them for free when they first came out."
"If you don't really want to talk about anything else, the taste is not comparable to other instant noodles."
"As for the soup stock, a bowl of ordinary boiling water is poured into the bowl, seasonings are added, and the final taste is the same as that of freshly boiled soup."
"Take the spice packets, for example, there are plenty of ingredients. Unlike other instant noodle manufacturers, a pack is only a few milligrams, and the appearance after scalding is not the same as the appearance on the outer packaging. ”
"The instant noodles pushed out by Sanhe Group have done it, and the taste is needless to say, and the final appearance of the instant noodles is exactly the same as on the outer packaging."
“”
The above is the remarks made by a consumer who was conquered by the first generation of instant noodles launched by Sanhe Group, and the admiration for instant noodles is expressed between the lines.
After seeing the post. There are really many people who choose to buy the first generation of instant noodles launched by Sanhe Group, which has caused not many first-generation instant noodles on the market to be swept away crazily.
After Liu Fenggao saw the number, he hurriedly contacted Zhang Huaxuan and asked: "Boss, I don't understand, now it is clear that the sales of the first generation of instant noodles are very good, and more can be sold while this shareholder trend is being sold." Catching up with other instant noodles and becoming the fourth largest instant noodle manufacturer in the country, why did you order to stop producing the first generation of instant noodles? ”
What I got was Zhang Huaxuan's usual reply: "The new product is launched, of course, the older generation must be eliminated." ”
"Ahh Liu Fenggao couldn't turn his brain for a while, what they produced was instant noodles and other foods, not high-tech products.
It is said that it is the past to launch products with new packaging, and then eliminate the products with the old generation of outer packaging.
The current situation is that the two types of products are the same, but the taste is different, and there is no need to replace and remove the older generation.
It is completely possible to operate the old generation of instant noodles as a classic. It's okay to even be an iconic product of the group.
However, Zhang Huaxuan, as the boss, did not have that idea, and was not ready to continue to produce the first generation of instant noodles, so he chose to stop production directly.
After a long time, Liu Fenggao reacted and said: "But the boss is all white money, and when will we release the second-generation instant noodles?" What about other products? ”
"You don't know what kind of taste of our instant noodles, the second generation will inevitably snatch all the share of the first generation, and now it's a bit of a waste to produce more, it's better to wait for the second generation to take over all the share of the first generation after the sales are carried out."
"There is no need to rush with other products. I'm still working on a draft plan, and when it comes out, we will be able to make more money if we work together. Don't feel distressed. ”
Zhang Huaxuan finally comforted Liu Fenggao's desire to make money, and explained some of his thoughts by the way.
"Okay, then." Liu Fenggao didn't say anything more, he was just a senior worker, not the real boss of the group, and he couldn't change some of the group's strategic directions. It's better to carry out the order honestly.
The two of them reached a consensus, but the other high-level executives within the group and the people outside didn't know, no, Liu Fenggao just hung up the phone, and the senior executives of the group outside rushed in.
The manager in charge of the sales department said, "Boss, the sales department is under a lot of pressure right now, and people from outside are constantly calling and asking us to provide them with a huge amount of first-generation instant noodles. ”
The manager in charge of the publicity department said: "Boss. There has been a lot of commotion on the Internet, and when consumers find out that we no longer provide the first generation of instant noodles, I am afraid it will not be very beneficial to our group's image. ”
"Alas, one by one, I'll listen."
After listening, Liu Fenggao rubbed his brows with a headache, and he knew and understood the situation reported by the people below. But the tone has been set, and it is basically impossible for him to change his boss's mind.
So I finally thought of some explanations and sent my little brother away.
Then log on to the network and see what's going on.
The person in charge of the production department came to Liu Fenggao's office and said: "Boss, after our overtime production, there is already an inventory that can meet half of the Z country market." ”
"But I'm afraid that other products can't keep up with production, and I want to apply to the above to see if I am adding a few production lines to keep up with production and meet market demand."
"Eh" Liu Fenggao was speechless for a while.
In his heart, he secretly scolded: You, you directly said that you want money to buy the production line and increase the production volume.
The group spends all kinds of money on expansion, and the most important expenditure is the purchase of production lines, the expansion of factories and so on.
"Boss, I can't take it anymore, and consumers are starting to turn their attention to asking us to increase the supply of the first generation of instant noodles."
"Hey, hey, okay, it's not hard for you. Get ready, grab a certain amount of instant noodles and have a free tasting. ”
"Reach out to some food experts and ask them to rate our instant noodles."
"Of course, some celebrity chefs can't let it go."
"In addition, let all the people in the publicity department be ready, and I am ready to lead them directly and promote the product."
Liu Fenggao had no opinion on the previous orders, and quickly ordered them to be executed, but when it came to the last one, he was really confused. (To be continued......)