August 29, 1979, Begging Day.

"It looks like there's a lot of people." Shen Chong took a bottle of drink, stood not far from the entrance of the Jade Theater, looked at the crowd in line, and said, "The box office should be very impressive tonight." ”

"That's, that's, Brother Chong's shot, it's just different." Wang Jing complimented, and the little eyes behind the lenses flashed with excitement and pride, "It's only been four days, and I have received more than 38o yuan, and Bruce Lee was not so prosperous back then." ”

He turned his head again and asked Jiang Zhiqiang, "Brother Qiang, do you think today's box office can exceed 1oo thousand?" ”

"I guess so." Jiang Zhiqiang said lightly: "There are many couples who come to watch the movie tonight, and the package tickets are sold a lot, maybe it can exceed one million." ”

"If only it could be more than a million." Wang Jing rubbed her hands excitedly, with her signature cheap smile, and said: "The name of a million-dollar director, I will sit on it in one day, and in the future, I will be in Shaw Brothers to see how angry Zhang Che is!" ”

"The villain has a will." Zeng Lizhen took a cup of milk tea and mocked: "Even if the box office exceeds 10 million, do you dare to speak loudly in front of Zhang Che?" ”

Wang Jing estimated that she had repaired too much, and she had accumulated a stomach full of anger, and when she heard the words, she was annoyed and ashamed, and almost jumped and shouted: "Why don't I dare?" ”

"How dare you?" Zeng Lizhen was disdainful and said disdainfully: "If you dare to say what you just said out loud in Shaw Brothers Studios, I will obey you." ”

Wang Jing's face flushed, opened her mouth, and finally coaxed.

When Zou Wenhuai wanted to leave the Shaw Brothers to set up his own door, after hearing the news, Run Run Shaw immediately went to ask Zhang Che if he would let him go, and later Li Hanxiang, the rebel general who had made the Shaw Brothers suffer heavy losses, wanted to return to the old place, and Run Run Shaw also asked Zhang Chetong first if he agreed, which shows his status in Boss Shao's heart.

And Zhang Che's eyes are like torches, he is very good at cultivating and promoting talents, there are many protégés and former officials, there are Wang Yu, Dillon, Jiang David, Fu Sheng and other popular kung fu stars in front of the stage, and there are dragon and tiger martial artists such as Tang Jia and Liu Jialiang behind the scenes, all of whom are dead set on him.

There is a big boss who values it, and a horse boy who respects it, how dare Wang Jing be disrespectful to Zhang Che in the Shaw Brothers.

"Alright, don't make a fuss." Shen Chong played a round and said: ""Chasing Girls" is sitting on the box office list, Wang Xiaopang, you can be regarded as famous in a fight." ”

"It's all Brother Chong's carry." Wang Jing borrowed the slope to get off the donkey, he looked at the crowd for a while, and then asked: "Brother Chong, do you say that the box office of "Chasing Girls" can exceed 10 million?" ”

"What, you want to be in "Crazy Robbery"?"

After Wang Jing laughed a few times, he said: ""Chasing Girls" is very hot at the box office now, it can collect **100,000 per day, and Shaw Brothers promised to screen it for three weeks, so this box office is ......."

"You're going to die of this heart." Shen Chong unscrewed the cap of the drink bottle, took a sip, and said: "The topic of "Chasing Girls" is not as good as "Crazy Robbery", and Qixi Festival is not a big festival. ”

When Wang Jing heard this, her face showed disappointment.

Shen Chong doesn't care, he doesn't value "Chasing Girls", except for the innovation in content, the rest is lackluster.

"By the way, Manager Jiang, how are the drinks selling these days?"

"It's good, there are more than 10,000 net profits every day."

Shen Chong sighed and shook his jaw slightly.

With a profit of 10,000 yuan, 15 theaters, each of them can earn six or seven hundred per day, which seems very shabby compared with the box office of nearly one million per day, but if it is like this every day, it can earn more than 2o yuan in a year.

Moreover, this figure is obtained when many audiences have bought drinks from vendors in front of the theater before entering the theater, and if it is a multiplex theater embedded in the mall, and the drink is sold with popcorn, the profit will be at least several times greater.

Now that the three gold-absorbing weapons are running together, Shen Chong is not short of money, it's time to consider setting up his own cinema chain, and to do it, it is natural to make a multiplex theater that conforms to the future trend.

The marketing of "Chasing Girls" is a test of the waters.

Although Hong Kong's future real estate industry is extremely hot and profitable, Shen Chong has no interest in this kind of land shaving business, and he is ready to climb a real estate predator and take a ride.

This predator, there is no need to bother looking for it at all, any traverser will choose - Hutchison Whampoa.

Hutchison Whampoa, formerly known as Hutchison & Co., was founded in 186O, which was originally a small foreign firm of three or four streams, but in the 60s, it rose rapidly, and successively acquired Whampoa Dockyard, Watsons and other companies, in its heyday, its subsidiary and associated companies as many as 36O, business throughout real estate, finance, insurance, hotels, shipping, warehouses, automobiles, medicines, import and export trade and other fields, becoming the second largest commercial organization in Hong Kong after Jardine Matheson.

However, due to the rapid expansion and tight capital chain, Hutchison suffered heavy losses in the stock market crash in 1973 and the subsequent oil crisis, and in 1975, a major project in Indonesia defaulted, and the capital turnover was difficult, and it was on the verge of bankruptcy. 500 million Hong Kong dollars acquired 33. 65% of the shares, becoming the largest shareholder, took over the company.

After the takeover of HSBC, Hutchison & Co. was overhauled and improved its management, and in 1977 it merged with its most important subsidiary, Whampoa Dockyard, to form Hutchison Whampoa.

According to Hong Kong's company law and banking law, banks cannot engage in non-financial business, and creditor banks can take over a financially distressed business, but when the business comes out of the crisis and is on track, it must be sold.

This gave Li Ka-shing the opportunity to become a man – historically, at the end of September 1979, HSBC was priced at 7 per share. At a price of 1 Hong Kong dollar, 9ooo shares of Hutchison Whampoa were sold to him, and he only had to pay 2o%.

Hutchison Whampoa has a large number of high-quality land resources, Li Ka-shing bought these shares, a total of more than 600 million, and just a few years later, only the Whampoa dock was converted into a residential building, the net profit exceeded 500 million......

In addition to the land bank, Hutchison Whampoa also has nearly 1.69 million square feet of commercial buildings, which can make a lot of money every year just by renting.

This deal made Li Ka-shing soar to the sky and sat on the throne of the rich Chinese.

Prior to the deal, Li Ka-shing's Cheung Kong Asset Group had become a "Hong Kong landlord" with more than 140,000 square feet of property in the established Hongkong Land Group, which was the capital he could buy Hutchison Whampoa from HSBC.

Shen Chong naturally did not have the capital to snatch food from Li Ka-shing at this time, he just wanted to drink soup - the shares sold by HSBC to Li Ka-shing only accounted for 22 of Hutchison Whampoa's existing shares. 4%, there are still a large number of outstanding shares in the stock market, and these shares, only 5 per share. HK$5.

Hutchison Whampoa's current market value is only about 3o billion, and before Shen Chong crossed, Hutchison Whampoa's market value was as high as more than 4ooo billion...... (Note 1)

So from the beginning of the Rubik's Cube to make money, Shen Chong not only took the excess funds to buy, but also encouraged Li Kaiyuan to also buy, these months, he and Li Kaiyuan have more than 2oo shares of Hutchison Whampoa, although it is not comparable with the 9ooo shares in the hands of HSBC, but if there is no pursuit, these shares are enough to spend a lifetime.

Although the return on investment of Hutchison Whampoa's stocks is amazing, it is still not as good as Visica1c and Tetris, and Shen Chong buys these stocks just like investing in Microsoft, the main purpose is not money, but people.

Hutchison Whampoa is one of the four old British-funded foreign firms, the company's internal situation is complicated, after Li Ka-shing takes over, he will continue to buy shares, expand power, and at the same time build a good relationship with all kinds of small shareholders, when the time comes, Shen Chong can control the millions of shares, it will come in handy.

Shen Chong is not short of money now, but he lacks a way to enter the upper class, Li Ka-shing is already a big man in Hong Kong at this time, and it is suitable to be a guide.

Moreover, Cheung Kong Industrial and Hutchison Whampoa are engaged in real estate all over the world, and Shen Chong will follow behind to build a cinema, which will also be smooth sailing and killing two birds with one stone.

……

A few days ago, when Shen Chong was still in Taipei, Lily went back to the United States, and school was about to start, and if she didn't go back, her father would be killed.

Lily is gone, but her friend Helena is in Hong Kong.

"This is Helena, a mathematician from ucLa." In the office of the Oriental Charm Film Company, Shen Chong introduced the two parties: "This is Fei Xiaodie. ”

"Hello."

"Hello."

"Helena, I invited you to Hong Kong to help design a mathematical model." After the two sides sat down, Shen Chong said straight to the point: "Have you heard of nRg Company? ”

Helena shook her head.

"nRg is short for National Research Corporation, which is a market research company." Shen Chong picked up a piece of paper, wrote down a few English letters, and motioned for the two of them to read, "They provide weekly 'competitive positioning' reports for major Hollywood film studios, and I also want to set up a similar agency in Hong Kong." ”

Fei Xiaodie looked at the words on the paper and asked suspiciously; "What is a Competitive Targeting Report?"

"Every movie has a different appeal to different audiences, just like a drink, teenagers like Coke, and people in their thirties may prefer beer." Shen Chong explained: "The competitive positioning report is based on the results of a telephone survey conducted before the release of a film, and inferences the competitiveness of several films released in the same period in different audience groups. ”

"Mr. Shen, what are you doing here?" Fei Xiaodie, who is the director of the magazine in charge of collecting and sorting box office numbers, frowned and said, "As long as you look at the box office, isn't it clear which one is strong and which one is weak?" ”

"Wouldn't it be useful for film companies to know in advance which audience group a movie would be most popular with before it was released?"

Fei Xiaodie deserves to be doing the work of sorting out the number jù, and immediately understood: "What Mr. Shen means, can he make targeted propaganda based on the number jù speculation?" ”

"Not only that, but you can avoid competition." Shen Chong said: "For example, two movies with similar competitiveness in the same audience group can stagger the release schedule to avoid a lose-lose situation." ”

"I don't think so." Fei Xiaodie smiled: "If Shaw Brothers and Golden Harvest knew about the number of jù, they would definitely put the movie on the same day, and they would fight to the death." ”

"Everyone makes movies, they are all seeking money, not vindictive, I dare to bet with you that Shaw Brothers and Golden Harvest will definitely stagger the schedule." Shen Chong laughed and said: "And this investigation company has a lot to do, and it plays a very big role, otherwise, I wouldn't have specially invited Helena from the United States." ”

Shen Chong picked up a copy of the article and said, "You were in charge of collecting and sorting out the box office numbers before the magazine, and you did a very good job, and now I want you to be in charge of this investigation company, are you interested?" ”

Fei Xiaodie smiled slyly, took the text, and said, "As long as you give me money, let me do anything." ”

"As for the number of the results of the investigation, Miss Helena is troubled."

Helena nodded and said succinctly, "No problem." ”

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Note 1: The above figures are from "Hong Kong Enterprise M&A Classics"

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