Shen Chong manipulated the projector, switching the two pictures repeatedly, and after a while, he asked Li Kaiyuan, who was sitting next to him: "Which one do you say is better?" ”

"The one with the dragon, it moves." Li Kaiyuan was not very sure, and hesitated: "That stamp is not bad, you can choose it yourself, I don't understand these." ”

"Director Xu, what do you think?"

Xu Anhua said with a smile: "This is a matter of Mr. Shen's company, there is no need to ask me as the director of the crew." ”

She has always been very low-key, and she does not express her opinion on anything that has nothing to do with the crew of "Crazy Robbery".

Shen Chong was helpless, turned his head and asked Zeng Lizhen: "Which one do you choose?" ”

"It's all good." Zeng Lizhen is a veteran in the workplace, and she refuses to make a decision on this kind of thing, so she said very tactfully: "The atmosphere with the dragon is beautiful, and the seal is beautiful." ”

"I know it's useless to ask you." Shen Chong waved his hand and asked Zhang Shuping, who was sitting at the back of the office, "Shuping, you are a professional, give me some advice." ”

"The stamp's one is a little better." Zhang Shuping touched his chin, and after a deep groan, he said: "The animation effect of the golden dragon is too round, the momentum is weak, it would be nice if it was harder and more three-dimensional, the stamp is colorful, the charm is very strong, and it matches the company's name very well." ”

"Okay then." Shen Chong nodded, handed the operation board of the projector to Zhu Jiading, and said, "Mr. Zhu, just use the second one and help me make it." ”

"Okay, no problem."

Shen Chong was choosing the title logo for his "Oriental Charm Film Production Company", he originally planned to have a bad taste and get the film screening license logo of later generations, but the hand-painted animation images of this era are not three-dimensional enough, and they can't make that kind of color change effect, which is a bit nondescript and the effect is not good.

The second logo is borrowed from the creativity of the Beijing Olympic Games, a white seal engraved with the words "Oriental Charm".

Shen Chong is okay to draw some creative sketches, but the logo is a delicate job, and the subtleties of each word and color are different, and the final effect will be heaven and earth, so he wants to find a professional advertising agency to do it.

Shen Chong didn't know which advertising company in Hong Kong was good, but Shen Chong knew the name of a famous advertising person in Hong Kong - Zhu Jiading.

knows him for two reasons, one is that he was later Zhong Chuhong's husband, and the other is the author of the advertising slogan "I don't care about eternity, I only care about what I once had".

Then as soon as he inquired, Shen Chong couldn't help but sigh that the world is really small, the so-called distance between two strangers will not exceed the theory of six people's six-degree division, and there is really zài.

Zhu Jiading is now the deputy general manager of an advertising company, and the boss of this advertising company is Hu Shuru, the one who promised to invest in "Crazy Robbery" but gave up because of poor turnover.

The business is not benevolent, and as soon as Xu Anhua came to the door and said, Hu Shuru asked Zhu Jiading to personally take charge of this matter, the boss ordered, the deputy director of the work, the efficiency is naturally very high, Shen Chong came back from the United States, and the advertising company made more than a dozen logos with different details and colors, he picked two, and then put forward some new requirements, and then returned to the furnace to reprocess.

What I took today is a modified version according to the requirements, Shen Chong finally made a decision, and Zhu Jiading was also relieved - this customer is too picky, usually do Logo, are just take the English abbreviation of the company's name to make up the matter, this is a lot of trouble, not only requires the font on the seal is a famous handwriting, but also the pattern size ratio, font thickness spacing, color matching, there are detailed requirements, the company's art department several employees are tired half to death.

"Mr. Zhu, can you introduce the publicity plan of "Crazy Robbery" again."

"Okay." Zhu Jiading pressed the projector, projected the words of the "Crazy Robbery" promotional plan on the screen, and then said: """Crazy Robbery" is changed according to the real case, the Longhu Mountain double corpse murder case was once a sensation, but it has been ** years now, and many people have forgotten about it, so we plan to stir up this case again before the movie is released to attract the public's attention." ”

After pressing the remote control, a photo of a middle-aged man in a police uniform appeared on the screen, and Zhu Jiading continued: "This person is the assistant police officer in charge of the Longhu Mountain homicide case back then, he said that he has some evidence that can prove that the murderer was indeed someone else, and we will arrange for reporters to interview him, and then release the manuscript at the right time." ”

"Someone else?" Li Kaiyuan grabbed Shen Chong's hand and asked a little timidly, "Really?" ”

"I don't know if it's true or not." Zhu Jiading smiled and said, "I only know that he lost a lot of money because of betting on horses." ”

"What are you afraid of?" Shen Chong bit her ears with Li Kaiyuan, she is usually not so timid.

"That year, my mother happened to take me to Longhu Mountain to play, and I watched the police carry away the corpse, which was terrifying." Li Kaiyuan hugged Shen Chong's arm and whispered, "Since then, I don't dare to go to Longhu Mountain." ”

Shen Chong suddenly said, no wonder Li Kaiyuan didn't go to the crew once, patted her little hand, comforted her, and then continued to listen to Zhu Jiading's explanation.

"In addition to this police officer, we also found the person who was present at the time, and after the murder, there have been some strange rumors on the side of Longhu Mountain, and we can use these to connect them with the movie and attract the audience's continued attention."

"When the conditions are ripe, we will arrange a TV show to do interviews and try to create a sensation."

"External promotion to increase the attention of the film, this plan is very good." Shen Chong nodded in approval, and then asked, "How to arrange the publicity over there in the theater?" ”

"We designed four posters." Zhu Jiading pressed the switch button four times in a row to display four different posters, "Wan Ziliang in black, Zhang Aijia in white, Zhao Yazhi in red, Xu Shaoqiang in gray ......"

Each poster has a close-up of the face of only one person, with a strange expression and a depressing tone, which makes people crazy to watch.

Shen Chong motioned to Zhu Jiading to play the posters back and forth, and after looking at them for a long time, he said: "These four posters are too literary and artistic to be pasted at the door of the theater, so they should be replaced and redesigned." ”

"Mr. Shen, this ......"

"I know what you think." Shen Chong waved his hand, interrupted Zhu Jiading's words, and said: "These four posters, to be honest, I appreciate and like them very much, I will publish them in the magazine." ”

"In that case, I don't understand." Zhu Jiading was puzzled, he pushed his glasses and asked, "What is Mr. Shen's request?" ”

"According to the survey, most of today's movie audiences are ordinary wage earners." Shen Chong said: "They can't understand this subtle art style, I need to use the most direct way on the poster to show the blood, suspense, and tension in the movie, stimulate these gimmicks, attract the audience's curiosity, and drive them into the theater." ”

"It's still Mr. Shen's thoughtfulness." Zhu Jiading complimented, and then instructed the guy sitting at the door and said, "Xiao Qi, write down Mr. Shen's request." ”

Xu Anhua took a puff of cigarette, the red cigarette butt was very conspicuous in the dark, and she asked, "What slogan is going to be used on the poster?" ”

"These four posters, we want to set off the suspenseful atmosphere, and we don't plan to use propaganda words." Zhu Jiading was a little embarrassed and said, "According to Mr. Shen's request, when we go back to redo it, we will study it again." ”

"Just use 'the scariest movie Hong Kong has ever seen' as the promotional slogan." Shen Chong said: "You just follow this idea to make posters, make a suspenseful and bloody atmosphere, and don't require too exquisite, rough, and civilian." ”

"Okay, okay, no problem." Zhu Jiading agreed repeatedly, he turned off the projector, asked the guy to turn on the light, and then said, "What else does Mr. Shen command?" ”

"Nope." Shen Chong stood up, shook hands with him, and said, "I am very satisfied with your work, you have done an excellent job. ”

"It's over, it should be." Zhu Jiading politely said a few words and said, "Since this is the case, then let's leave first." ”

After Zhu Jiading left, Xu Anhua said: "Mr. Shen, will it be too wasteful to publicize like this?" ”

"Nothing." Shen Chong could see her worries at a glance, "Don't worry, I'm very confident in the box office of "Crazy Robbery", and I won't lose money." ”

In the seventies and eighties of the twentieth century, any country or region in the world with an independent film industry implemented a nation-state resource distribution guarantee system, and only Hong Kong was a motherless child who needed to forage for food, so it created an extremely commercialized atmosphere in Hong Kong's film industry.

So Xu Anhua is very concerned about saving costs, she is worried that if the first movie loses money, no one will ask her to film in the future.

Shen Chong is an investor, he is not worried, Xu Anhua is helpless, got up to say goodbye, and said: "I went to the printing company, and the editing of "Crazy Robbery" is still a little close. ”

"Don't rush, cut it well, do your best." Shen Chong advised: "It will only be released on May 5th, and there is still time." ”

The so-called homesickness, the closer you get to the goal, the more empty the person is, the system prompts that the completion of "Crazy Robbery" has reached 98%, Shen Chong is a little scared, there is always a feeling of "I wipe it, I'm going to hand in the paper, but I don't seem to have done it here, I wrote it wrong".

After Shen Chong's last interview with Shaw, he took the opportunity to propose that he had made a new movie and wanted to use Shaw Brothers' cinema to screen it.

Since Golden Harvest pioneered the satellite system, although the Shaw Brothers system is stiff, but with the times began to slowly change, Zhang Che went to Taiwan to found the "Longbow Film Company", made a good movie, and got the Shaw Brothers theater release, after setting a precedent, Lu Qi also did the same, and when the Shaw Brothers had a blank schedule, they would also choose some independent film companies to screen their works.

Shaw Brothers Cinemas screens the works of independent film companies, which are generally bought out, but Shen Chong wants to sign a sharing agreement, he has Shaw's verbal promise, and he does not rely on "Crazy Robbery" to make money, as long as it is influential, so after talking with Shaw Brothers' department a few times, it was actually negotiated smoothly, and it was released in Shaw Brothers' theaters for two weeks, and the box office was divided into the first Thursday and the second Wednesday, and Shaw Brothers only managed the screening, and Shen Chong was responsible for the other expenses, and if the box office was not good, Shaw Brothers had the right to terminate the screening in advance.

If it is released in Golden Harvest's theaters, Shen Chong believes that he can get a better sharing contract, but he hides his selfishness and wants to use "Crazy Robbery" to shake the rigid Shaw Brothers of the system, so that they can really feel the impact of the new wave, hoping that this empire immersed in the glory of the past can wake up and change.

In this era, film marketing is still in a very early stage, with those who have money to advertise in newspapers, and those who don't have money to swipe a few posters.

Shen Chong wanted to play a three-dimensional film marketing, but his film company was still an empty shell, with no talent and no connections, so he simply outsourced film marketing to an advertising company, providing a few bad ideas for later generations to operate.

Like stirring up the Longhushan murder case again, Zhu Jiading only needs to contact a few newspapers with business relations, and if they have a breath, other reporters will help run errands, and then the newspapers will cooperate with each other.

In later generations, the marketing cost of a sensational movie will probably account for two-fifths of the total budget, so Shen Chong prepared 1oo Hong Kong dollars to market "Crazy Robbery", which is considered a crazy act in Hong Kong in this era.

Of course, due to the insistence on printing all the shots, the director and crew spent nearly 8 percent, and spent a total of more than 17o yuan, counting marketing, the total cost of "Crazy Robbery" is close to 3oo Hong Kong dollars, which is considered a large-scale production among independent films, according to the account sharing agreement, the box office must be at least 8oo to return to the cost, and the current highest box office record in Hong Kong film history is only a little over 8oo thousand. (Note 1)

In fact, this ratio of production and marketing is not an exaggeration in later generations, and the publicity cost of general blockbusters is more than half of the cost of film production. "Blair the Witch" claims to have an investment of tens of thousands, and more than 3ooo was spent on marketing.

Playing is a big game, which is Shen Chong's consistent belief after crossing.

――-――――――――――

Note 1: In 1976, Hui Guanwen's "Half a Pound and Eight Taels" broke the previous Hong Kong box office record, earning 8,531,699. 7o Hong Kong dollars.

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