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Wang Qinian's home ushered in a guest who came to pay New Year's greetings. When www.biquge.info guests left and only one family was left, everyone was a little prostration.

"Sure enough, the Chinese New Year is more tiring than going to work!" Wang Qinian complained.

"That's it, that's it! When I was in a hurry to update my comics, I had to draw a few pages every day, and I wasted my manuscript, ten times more than my draft, and I didn't feel so tired! Xiaoxiang took the opportunity to complain about her hard work to her family to attract attention.

Sure enough, the family members were all attracted, and they all urged her not to be so tired, and it was only serious for the two of them to get married and have children as soon as possible.

"That's not going to work!" Xiao Xiang shook her head again and again and said, "A person always needs to do something to be meaningful!" ”

"That's a good point!" Wang Qinian agrees very much.

People always have a little ideal and career, so that spiritually, they will not be empty, and they will feel the meaning of human existence.

Perhaps, most people are mediocre, but there are always some people who stick to their ideals. If there are ideals and pursuits, then even if the work done is the same as that of others, then the sense of satisfaction and accomplishment obtained in their hearts is naturally different from that of others.

For example, a person without ideals is easy to complain for days, and the content of the complaint is nothing more than some trivial things. And people who work hard for their ideals rarely care about many trivial things.

And the vast majority of people in the world who have achieved brilliant success are often idealists. Idealists focus on their own path, rather than complaining and feeling that life and work are meaningless.

Of course, Wang Qinian's statement has also been recognized by his family. It has to be said that the family is like a group.

If it is a matter of money, this family is not bad for money.

If. If you are satisfied with financial freedom, the family is free. Therefore, most of them enjoy entrepreneurship and seek spiritual satisfaction, rather than just seeking to make profits.

For example, my father-in-law is engaged in real estate. Jingtang Shengshi Real Estate Company has successively developed more than 10 real estate projects. At present, it is still developing at a high speed. At present, it is conservatively estimated that the value of the projects and assets in the hands of Jingtang Shengshi is 5 billion yuan. Of course, most of them are bank loans, as well as deferred payment of project money, material payment, and some prepaid deposits by owners. However, after removing these liabilities, Jingtang Shengshi's own net assets are as high as 300 million. And with the continuous completion of real estate, the growth of future performance is guaranteed.

Wang Qinian's father. At present, he is a big man in the e-commerce industry, and he often goes to Peking University and Tsinghua University and other colleges and universities to give lectures and pour chicken soup for the soul of college students.

Shopping on BJ's Little Prince's website is already a very common way to shop. Because, the little prince is different from traditional e-commerce. It is a delivery method with logistics express as the mainstream. Instead, go directly from the nearest store and warehouse to the door delivery mode, so that: Some customers have just placed an order, and the package will be delivered to the door within ten minutes, waiting to be signed. Of course, this kind of high efficiency is only BJ City and TJ City, two cities where the prince e-commerce has been operating for a long time. Other cities. The Little Prince's home delivery efficiency is fast and fast.

At least in the Bohai Rim area, it is already the territory of Little Prince's e-commerce.

Whether it's eBay or Taobao, in the territory that the Little Prince has been operating for a long time, it can't compete with it at all - the speed of home delivery alone. is not comparable.

Imagine that some users place an order on Taobao, but need to wait for a long time, and only after a week, do they receive a belated mailing package. Compared with the lightning delivery of Little Prince e-commerce, the experience is naturally different.

In the Bohai Rim area, where the little prince has been operating for a long time, the efficiency of logistics express delivery can almost be compared with the speed of express delivery ten years later. Of course, out of the Bohai Rim, the little prince still needs to cooperate with other logistics express companies, so the speed of door-to-door delivery does not have obvious advantages.

Even if the mother and mother-in-law are two housewives, at present, they also have their own business - charter mother-in-law! The two set up a rental company, took out 10 million start-up capital to buy and rent out the house, and then continued to mortgage the property to the bank and then buy more properties for rent. What's even more powerful is that they have also added the Internet and set up a website "rental network", according to different cities and locations, rental users can rent at prices ranging from 10 yuan per day to 100 yuan per day. Due to the fact that the website has opened online banking, small partner wallet, little prince wallet and Jingtang Shengshi wallet and other recharge payment methods.

Moreover, the goal of the next part of the rental network is not only to buy and rent by yourself, but also to sign contracts with major charter public tenants to let them rent their houses online. At present, it has attracted hundreds of charter public tenants and began to cooperate with the rental network.

What makes Wang Qinian even more embarrassed is that his mother and mother-in-law also talk about the Internet, traffic and subversion. Obviously, the Internet brags no less than MLM.

Because the two old people are engaged in the Internet, Wang Qinian is not worried that they will be fooled by pyramid schemes. Because, those who engage in the Internet are more foolish than pyramid schemes. For example, later, a 19-year-old girl was brainwashed by the MLM den that restricted her freedom in life, and after a few months, all the MLM girls in the MLM den were brainwashed by the girl, because the girl was ...... is engaged in micro-business, and the people in the entire pyramid scheme nest are converted into her micro-business downline. It can be seen that Internet thinking is a kind of brainwashing that is more brainwashing than pyramid schemes......

In this regard, Wang Qinian had to sigh that the Internet is a box, and anything can be loaded into it. After such a set, it is indeed different from the general charter public charter wife.

Moreover, don't look down on Chinese aunts, once the Chinese aunts enter the field, they may defeat the veterans in this field, this is to beat the master to death!

Ordinary aunts may not be good, but rich and willful aunts are unreasonable to change the world!

"Xiao Nianzi, why did you say that Taobao suddenly became popular?" Dad suddenly complained.

When Taobao was founded in 2003, the annual transaction volume was only 20 million yuan. However, it has since exploded, with a trading volume of more than $1 billion in 2004. And now, at the beginning of 2005, Taobao in the first month, the transaction volume exceeded 500 million yuan. According to this growth trend, it is expected that if Taobao does not surpass the little prince this year, it is estimated that it will surpass next year!

Wang Qinian said: "The main thing is to burn money, in terms of user experience, Taobao is better than eBay, so gradually poaching the corner of eBay." In terms of burning money, Taobao's online and offline advertisements are everywhere, and even rogue software bundles Taobao's advertising clients are also flooded. Now, eBay and Taobao are often complained. ”

"Rogue software bundles website ads, I thought about it, but I don't do it, the user reputation is too poor, and the complaint rate is too high!" Dad shook his head and said.

In fact, in recent years, many domestic software and website promotions have often been promoted through the bundling of rogue software.

Because a large number of software that users do not want to install are bundled and installed, and seriously harass users, this kind of promotion method is called rogue software and rogue advertising. Many Internet giants have even thrown money at it and adopted rogue advertising to promote and gain traffic.

In fact, there are indeed many problems in this kind of promotion of quick success. Like what. Many users, until many years later, complain about so-and-so software and so-and-so website hooligans, and psychologically resist these software and ads. Even if those software and websites have changed the stain of being rogue, the impression of the early years will be remembered for a long time.

"Then burn more money in CCTV and other media to place advertisements!" Wang Qinian said, "Now, the vast majority of consumers in the country have not experienced online shopping, in addition to the Internet is not popular, more importantly, for online shopping payment is not at ease." Therefore, online shopping needs to be endorsed by authoritative media, and CCTV is more authoritative. Advertising on CCTV is easy for users to have a better impression of our little prince! The ancients said that the one who entered Xianyang first was the king! Now I say, the one who advertises on CCTV first is king! ”

The influence of CCTV advertising at this stage is indeed extraordinary. For example, home appliance retail giants such as Gome and Suning first advertised on CCTV. As a result, the retail channels of electrical appliances are gradually competing for hegemony between Gome and Suning, and other similar enterprises have been merged and defeated.

The brand of alcohol is even more particular, and whoever places more advertisements on CCTV has the hope of becoming king. For example, the original domestic liquor market was the boss of Fenjiu, and other liquor industries were on the sidelines. However, Moutai and Wuliangye placed advertisements on CCTV, so that the brand image was deeply rooted in the hearts of the people. As a result, the Fenjiu boss became a third-rate little brother.

Also, the major health care products rely on the authoritative endorsement of CCTV, and after advertising, sales have exploded.

In the e-commerce industry, Taobao will also spend money on advertising on CCTV in the future, so with the help of CCTV's authority, Taobao's image surpasses that of other e-commerce platforms and lays the foundation for hegemony.

The little prince first placed advertisements on CCTV and was endorsed by authoritative media, which may not attract many new consumers, but it changed the brand image of the little prince and played a role in "credit enhancement".

Credit is also an intangible asset!

For example, the biggest advantage of many brands is not that the quality is better, the cost performance is higher or the technology is leading, but that consumers trust the familiar brand more. Some big brands are more creditworthy than emerging competitors, so they often have more advantages.

This suggestion was approved by my father, and he gritted his teeth and took out 100 million to go to CCTV to advertise! You must know that in 2004, the little prince's revenue was as high as 5 billion yuan, but the net profit was only 30 million.

Spend 100 million yuan to advertise on CCTV, and even higher than the net profit that the little prince has earned in recent years! However, if it does have the desired effect, then the ad is very worthwhile! (To be continued.) )

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