Chapter 429: Madness
From eight to ten, "Harvard Love Story" completed his debut in the United States.
At Campbell's home, the ending song of the show is still playing at this time, which is also sung by Lee Chung-hee, and it is still a new song, which is also very good.
Campbell couldn't help but snort, and his sister Rice pouted proudly, threw the remote control to him, and said a little arrogantly, "I think there should be no controversy about watching that station every Thursday night in the future!" ”
Campbell's young man's face was a little uncontrollable.
He really likes this film, not just the cliché love or urban drama, he is full of young elements, even the clothes and scenery are so good.
In fact, he has no objection to it in the future, but he can't admit it when Rice says so.
It was his mother who kicked Rice first, and said, "Okay, little girl, you should go to sleep," and then yelled at Campbell Nunu, "You too, my dear, you still have classes tomorrow, and I hope you can be admitted to Harvard ...... in the future!" ”
Harvard again, Campbell pouted, but, on second thought, it would be nice to go to that place if you could, wouldn't it!
"Harvard Love Story" aired two episodes on Thursday night in the United States, but this was only because of the first wave of the craze, and the schedule will resume to one episode a week in the future.
After the broadcast, people at NBC TV were nervous and kept sending people to keep an eye on Nielsen's ratings statistics.
However, in terms of imperial entertainment, including Lee Chung-hee, they are very calm.
Early in the morning, Lee Chung-hee was still sleeping with Kim Tae-hee, who had just finished attending the Paris Fashion Week show yesterday.
Then there was another interview. I was busy until more than two o'clock in the morning before returning to the hotel. And then. Seeing the two big beauties sleeping on the bed like lotus flowers, he finally found this good opportunity, so he went crazy a little and didn't fall asleep until dawn.
It wasn't yet nine o'clock, it was Paris time, and someone called.
It was so noisy that he almost smashed the hotel phone.
"Who?" Son Ye-jin was also dissatisfied and twisted in his arms, "Early in the morning." It's noisy! ”
Lee Chung-hee was also depressed, and it wasn't a mobile phone, it was the landline number of the hotel room where he was staying.
This is not the kind of ordinary hotel, what kind of health massage and other small advertisements, not to mention, it's noon.
Lee Chung-hee picked up the phone speechlessly, and when he answered it, he wanted to stuff the phone into the guy's mouth and tell him to shut up.
Over there is Hoffman, the president of NBC Television. The only purpose of his call was to sue Lee Chung-hee. The ratings for last night's "Harvard Love Story" were insane.
Thursday nights from 8 to 10 p.m., which is prime time in itself, and the six major broadcasters, NBC, ABC, CBS, FOX, UPN and CWTV, together have access to more than 60 million viewers across the United States.
Generally speaking, starting at eight o'clock, ABC's "Monday Football Night", CBS's "Everybody Loves Raymond", and before that, NBC's "Friends" are the top three on this night, with ratings generally above 15 million.
The three together will account for about 50 million, while the other three can only share the remaining 10 million.
However, last night, NBC's "Friends" was gone, and the landscape suddenly changed.
CBS and ABC couldn't help but think about snatching some people from NBC at first, until NBC suddenly bought the North American rights to "Harvard Love Story" from Lee Chung-hee, and they felt that something was wrong.
However, before the broadcast, they still thought that maybe it was just average, just like "Two and a Half Heroes" and "Lost", at most, it was 20 million, and they would not be suppressed very much.
Then, after a while, they were able to slowly regain their disadvantage.
However, when the TV movie began to be broadcast, the executives and employees of the two companies who were watching it at home couldn't sit still, knowing that they were going to suffer.
Putting aside the rest for the time being, let's just say that they are all attracted and willing to watch it all the time, which means that the TV series is very good.
As a result, many people didn't sleep all night, and early the next morning, all kinds of news came out one after another.
From eight to nine, the ratings for "Harvard Love Story" are a horrific 28.5/33, #1, ad*u*lts18-49: 26%, #1.
This is a standard format for American drama ratings.
28.5, this number refers to the show's ratings by home TV users. In other words, 28.5% of all households in the United States that can be counted with televisions have watched "Harvard Love Story", and the proportion is the number of households with televisions in the United States.
33: refers to the ratings of the show according to the household ratings. In other words, 33 percent of all households in the U.S. who turned on their televisions on Thursday nights and watched more than five minutes of television watched "Harvard Love Story," a percentage of the total number of households that watched TV that night (many families may not watch TV on Thursday nights, so it is natural that the proportion is larger than the previous one).
Then ad*u*lts, 18-49, refers to the ratings by the number of adult viewers, the U.S. television industry generally considers 18-49 years old to be adult audiences, under 18 years old to be young audiences, and 50 years and older to be elderly audiences).
26: is the adult audience ratings of the show. In other words, 26% of all the people who can be counted as watching TV in the United States watch it, and the proportion is the total number of people who watch TV in the United States.
As for #1, it refers to the ratings ranking of the show that night (if there is a T, it means a tie, e.g. T3 is tied for 3rd). In other words, in the program of all TV stations that night, mainly refers to NBC, ABC, FOX, CBS, UPN and CWTV.
"Harvard Love Story" won the first place without any suspense, but the first place is nothing, and what is even more terrifying is the series of numbers on it.
According to the latest statistics, there are 112,800,000 TV subscribers in the United States this year.
1% means 1,128,000. The 28.5 of "Harvard Love Story" is about 32.14 million households.
It should be noted that under normal circumstances, there must be more than one person in each household.
Meantime. According to the latest statistical results. This year, there are 131,050,000 adult TV subscribers (ages 18-49) in the United States.
1% represents 1,310,500 people. The 26 of "Harvard Love Story" is about 34.06 million people.
If the average ratings of "Harvard Love Story" are nothing for the Super Bowl, which sometimes exceeds 100 million viewers, however, with 26% of adult viewers, even the Super Bowl will be amazed.
And as we all know, the ratings of 18-49 are extremely important, because this age group is the main spending power of the market. The advertising cost is particularly high, and sometimes it is said that "how many ratings of such and such a drama" is to take the indicator of 18-49 as the default standard.
At the same time, there is a saying in the ratings market that there is a twenty-to-eighty, which means that twenty adult viewers are not worse than eighty other viewers, or even more important.
So you can see how crazy "Harvard Love Story" was last night.
And when "Harvard Love Story" was crazy, TV stations like CBS and ABC were miserable.
CBS's Thursday Football Night was okay. But only a dismal 13 million people watched it, almost a third less than the average 18 million. And the worst is ABC.
Their "Two and a Half Heroes" is only 5.38 million, you know, they also won 18.19 million people in the opening season last week, which is not cut in half, but directly cut to the roots.
Of course, other FOXs and UPNs are also greatly affected.
At this time, the president of FOX TV was cursing in his office.
"A group of extremely stupid idiots, what they say is probably similar to "Two and a Half Heroes", the difference is only seventeen or eight million, and the top of the sky is 20 million,"
Reyna is really going crazy, FOX is slow to be established, although the network is rapidly spreading, but in terms of content, there is still no way to compare with the top three NBC, ABC, and CBS, and therefore, he can only play tricks in the remaining three.
Moreover, once the three TV stations make a big move, they will have to adjust the broadcast of various TV dramas in time, for fear that they will become cannon fodder if they are not careful.
Of course, this kind of cautious, but always pressing, feeling that it can't be very good.
Finally, they got "American Idol", which made FOX finally have a show and the other three major stations in the first half of this year, and they finally had a show that exceeded 20 million viewers.
However, this is far from enough, if FOX wants to squeeze into the circle of the three bigwigs to eat meat, instead of drinking soup with it, good content management and purchase are the most important things.
And before, they were once again faced with a good opportunity. That is "Harvard Love Story", which was directed and starred by Lee Chung-hee himself, and countless big names were also invited.
Naturally, FOX attaches great importance to this, and, like NBC, they all got the samples.
However, when it came time to make an offer, the wealthy FOX actually hesitated, of course, this is not a single person, but the whole team, they think, this is good, but limited.
It's like "Band of Brothers", no matter how good a film it is, there are also many big names joining, but the ratings are like that.
After all, everyone is a businessman, and they are here to talk about money, and if it is too expensive, everyone should think about it more, especially those guys on the board.
However, NBC is crazy this time.
In the end, they won it for $2 million more per episode than the others.
Two million episodes, a total of thirty-six episodes, that is, just extra $72 million.
However, for the current TV industry in the United States, making a film is only spending two or three million dollars, and the tens of millions are in the future, and it is not the norm.
So, at the time, everyone thought NBC was a bit crazy.
even had the intention of watching a good show, but now, everyone is dumbfounded, and they are even more envious, jealous and hateful.
Reina thinks now, let alone two million, five million he is willing, even eight million, ten million, after seeing the ratings, he will also consider it!
However, it was too late. (To be continued......)