After chatting for a while, Chen Zuming and Wang Zihao went to participate in the "Run" advertising bidding conference.

Wang Zixuan and An Ran came to the positive energy fund downstairs.

In addition to various natural disasters and disease relief, the three 1ooo projects of the Positive Energy Fund have also been fully started, and some places with fast progress have been nearly completed.

1ooo nursing home, 1ooo hope primary school, 1ooo orphanage, it is quite a lot, but for the whole country with a large number of adults, it is not enough.

The $200 million promised by Wang Zixuan to donate to the United Nations Joint AIDS Project has been allocated, and the Positive Energy Fund is also recruiting people who are familiar with Africa during this time to prepare to carry out the AIDS prevention and control project of the Positive Energy Fund, and the state has also allocated some personnel to help.

After learning about the work of the Positive Energy Fund, Wang Zixuan and An Ran drove home.

On the way, when Wang Zixuan was playing with the scarf, he saw the bidding results of the second phase of the "Run" advertising of the official bib cloth of Evolution Media.

Compared with the first issue of "Let's Run", advertising revenue has dropped significantly.

The naming fee was won by Buick Motors, but it only took 2o billion, two joint special broadcasts, and the sponsorship prices of clothes and drinks were also reduced by nearly 4o%.

Although the brand of "Let's Run" has been formed, and industry insiders analyze that the ratings of "Let's Run" will not drop significantly, Wang Zixuan's withdrawal still makes advertisers not buy it.

Many people thought that the advertising revenue of "Let's Run" might be lower. But no one expected it to drop so much.

Because "I Am a Singer" also did not have Wang Zixuan's performance, but the advertising revenue also exceeded 6.2 billion.

The star cast of "Let's Run" is no worse than "I Am a Singer", although the ratings are slightly lower now. But that's just a few points away.

No one expected that the advertising revenue would be 2.6 billion short.

In addition to once again proving Wang Zixuan's ability to attract money, some industry insiders said that advertisers have finally rationalized.

When other programs were tens of millions or hundreds of millions of advertising dollars, Evolution Media jumped to a scale of billions, which made many people in the industry almost burst out.

It's so irrational!

It's too much to treat money as money!

Seeing the advertising price of "Let's Run" drop sharply, some people immediately clapped their hands and celebrated as if they saw a bully being defeated, and some even analyzed it with a straight face. Conclude that this is just the beginning. In the future, the advertising price of Evolution Media will drop significantly.

There are also some people who have relatively objectively analyzed the reasons for the sharp decline in advertising revenue of "Let's Run", in addition to the impact of the Wang Zixuan effect, it is also related to the increase in programs produced by Evolution Media.

After all, there are only so many companies that are willing to spend a lot of money on advertising, and "The Voice", the first issue of "Run", and "I Am a Singer" have made the most willing companies bleed.

The company that won the bid in front of it could not afford to bid high again. Other companies don't have that much advertising budget, and the competition is not as fierce as the previous three bids, so the decline in advertising revenue is naturally expected.

Moreover, "Let's Run" has become a fixed program on Friday, which has also affected people's enthusiasm for bidding in a certain way.

One issue in three months, four episodes a year, and the advertising revenue of one program a year is close to 1.1o billion, which is also a very exaggerated figure.

In 2o1o, all of CCTV's advertising revenue was only 1o90 million.

Although Wang Zixuan was also a little surprised, he was not at ease.

A program often costs billions of dollars in advertising, and it is a bit difficult to say that it is rational, and it is not necessarily true to say that it is irrational.

The advertising revenue of the Spring Festival Gala can reach five or six billion yuan.

The ratings of "The Voice", "Let's Run", and "I Am a Singer" are not as high as the Spring Festival Gala most of the time. The time is not as long as the Spring Festival Gala, but when converted, 300 million yuan in one episode of the program is not outrageous. Plus the Wang Zixuan effect. Four or five billion in one phase is not an exaggeration.

More than ten issues in a season are billions.

Evolution Media can be said to have produced dozens of Spring Festival Galas.

However, a large amount of supply, and indeed some overdraft market, so that the Wang Zixuan effect has begun to fade.

When Wang Zixuan and An Ran returned home, Wang Zihao had already returned and was playing with Wang Ke in the living room with a remote-controlled car.

When he saw the two of them go home, he smiled and said, "I'm back." ”

Wang Zixuan smiled: "En." Brother, is this an early rehearsal show? ”

Wang Zihao handed the remote control to Wang Ke and said with a smile: "I really have to practice a little." Otherwise, the table is too bad, and it will be scolded to death by netizens. ”

Wang Zixuan smiled: "Then sister-in-law can go out to play." ”

He didn't think that Wang Zihao would be able to practice much better in a few days.

Everyone will definitely make some preparations when they receive the invitation, but when the cute baby turns into a bear child, they should be blind and blind.

Dealing with children is not something that can be done in a few days.

Wang Zihao smiled: "Your sister-in-law has been looking forward to this day for a long time, as soon as I come back, I will hand over Coco to me and go to dinner with friends." ”

Wang Zixuan smiled at An Ran and said, "You know the troubles of having a child!" If you don't want to take children, it's hard to have a meal with friends. ”

An Ran smiled: "If you can also take children, wouldn't it be good?" ”

In order to let Wang Zihao continue to be familiar with the business of taking care of children, Wang Zixuan chatted with his brother for a few words, and then went upstairs with An Ran.

I didn't come down until lunchtime.

Wang Ke already knows how to eat lunch by himself, but he will eat this and that for a while.

Liu Lin doesn't rely too much on maids to take care of her children, and she serves them by herself.

Now it can only be Wang Zihao waiting.

Wang Zihao was also very patient, and he didn't show any impatience.

Wang Zixuan also made a bad moment to tell Wang Ke that this is delicious, this is not bad, and it will increase the workload for Wang Zihao.

After lunch, Wang Zixuan and An Ran flashed.

Wang Zihao coaxed Wang Ke to take a nap.

Although Wang Ke is very well-behaved, there are also times when he is a bear child, especially when he suddenly changes his father's belt, he is even more excited and curious.

When Wang Zixuan hugged An Ran to sleep, Wang Zihao was still racking his brains to coax Wang Ke to sleep.

After taking a nap, Wang Zixuan and An Ran went to the pool to play for more than an hour before coming downstairs.

Wang Zihao and his son were playing with a remote-controlled car outside, but this time it was not a car model, but a car where the child was sitting.

Wang Ke sat in the car, pointing to the east and the west for a while, and Wang Zihao followed with a remote control, unable to tell who was commanding whom.

Wang Zixuan and An Ran sat down on the sand in the living room, and through the huge floor-to-ceiling window, they could see the father and son playing.

An Ran smiled: "Big brother seems to be bringing it well." ”

Wang Zixuan smiled: "Well, it looks okay, but it is estimated that it will be full of conditions when you go out." ”

The two of them watched TV for a while, and Wang Zihao and Wang Ke came in.

Wang Zixuan smiled: "How does the eldest brother feel?" ”

Wang Zihao didn't hide it, and said with a wry smile: "My waist is almost straight, and I feel more tired than work." (To be continued)

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