On November 15, 1999, "Journey to the West: The Great Sage" was in the box office market of Chinese mainland, and its beautiful table Xiàn also attracted the interest of many overseas businessmen. ～

Hollywood and other international entertainment groups began to lay out the Chinese market in the 8o, trying to open up the Chinese market step by step, not just selling Hollywood movies to China. Moreover, it also includes investing in Chinese directors and films to increase their influence and bargaining chips in the global cultural market.

Hollywood is powerful because it's not just American culture that it's dumping around the world. More importantly, Hollywood is good at using its capital advantage to control talents in other different cultural circles and expand Hollywood's influence. Holding the creative works of talents from different countries and different languages around the world in their hands will naturally increase the company's global influence.

For example, directors such as Zhang Yimou have cooperated with overseas businessmen for a long time, and the film has not only been in the Chinese market, but has also accumulated some audiences overseas. For example, Zhang Yimou's film "My Father and Mother" only achieved a box office of 8oo million yuan in the Chinese market, while the overseas box office reached more than 4oo US dollars.

"Journey to the West: The Great Sage" has attracted the attention of overseas businessmen, not only because this film is a phenomenon in China.

Moreover, it is even more coincidental that overseas businessmen who do not know much about Chinese culture, and Sun Wukong happens to be a story they are more familiar with.

However, at present, many films of big domestic directors are average at the international box office. For example, Zhang Yimou's films are in the global market, but they only have a few million dollars at the global box office.

To be cautious. After discussing with several major investors in "Journey to the West", it was decided to use a buyout method to package and sell the copyrights except Hong Kong, Macao, Taiwan and Southeast Asia to Time Warner at a price of 350 million US dollars.

Because, Time Warner is one of the earliest Hollywood giants to lay out the Chinese market, and more importantly, Time Warner has the highest price!

The buyout of $350,000 should correspond to an overseas box office of around $1oo dollars. Suppose, under the operation of Time Warner, the film has exceeded the box office of tens of millions of dollars. So. The producer took a lot less profit.

Of course, Wang Qinian doesn't feel that "it's cheaper". Essentially, film is a high-risk business.

If you want to build a long-lasting business, you don't want to take risks. Win uncertain gains!

Instead, you should be steady. Hold the sure benefits in your hands!

Of course. In Hong Kong, Macao, Taiwan and Southeast Asian markets, "Journey to the West: The Great Sage" still chose a more familiar partner, Golden Harvest Film Company, and. The choice is a share-sharing model, not a buyout!

Because Golden Harvest is not as rich as the Hollywood giants, it can buy out the rights in advance at a price of several million dollars.

Moreover, the sharing system is a very good choice, the movie is popular, and everyone wins. The box office of the movie is sluggish, and the risk is also shared.

……

Of course, after this series of contracts is signed, the money is not immediately available. The official account distribution is concentrated from December this year to the first quarter of next year.

On November 16, 1999, Wang Qinian seemed very leisurely, even crossed Erlang's legs, and was bored to watch the news on the portal.

On the news, not only the news of the painting and box office of "Journey to the West: The Great Sage" is reported, but more pages are devoted to the progress related to China's accession to the TO - on November 15, China and the United States officially signed a bilateral agreement on China's accession to the WTO.

Two years after the signing of this agreement, on November 11, 2oo1, China officially became the WTO.

Of course, the impact of joining the WTO will still outweigh the disadvantages for China. It not only increased the export of Chinese products, but also allowed China to start to integrate with international standards in terms of technology and business model.

For example, the blowout of China's Internet industry is also benefiting from its integration into the WTO, and if it were not for international standards, even if China wanted to build its own Internet, it would be greatly restricted in terms of capital and technology, and it would not be easy to develop it.

In the first decade of the 21st century, what is the hottest industry - the Internet!

Although, the Internet industry is a bit too arrogant to clamore for everything to be integrated into the Internet. However, the Internet has swept the world, changing people's lifestyles and the ecological environment of many industries, which is still the trend of the times!

Wang Qinian knows that in the future, the cultural industry must be integrated into the Internet, and the sooner it embraces the Internet, the more limitless the future prospect will be.

Before the small partner company exhibits the traditional cultural industry, it must also have the "Internet gene"!

Of course, Wang Qinian is not ready to introduce venture capital, nor is he ready to burn money to attract users in a high-profile manner at the beginning. This method is to take other people's money, so it doesn't hurt to burn it.

When a small partner company invests in the Internet, it is also necessary to choose a profitable direction to start - online games!

The gamified adaptation of "Journey to the West: The Great Sage" is the first flag that Wang Qinian has laid on the Internet industry!

According to Wang Qinian's memory, even in 2o14, the game industry is still the pillar of many Chinese Internet giants! The scale of the entire game industry is 100 billion yuan. Compared with the e-commerce industry with trillions as the statistical unit, it naturally pales in comparison!

However, in terms of profit margins, the profit margins of online games in the Chinese market are as high as more than 5o%. The 100 billion game industry has contributed more than 50 billion after-tax profits to China's Internet industry! Therefore, online games are very special to China's Internet industry!

Not only are there a bunch of companies that specialize in making games, but there are also many Internet companies whose main business is not profitable, and they rely on the game business to support the company.

Like e-commerce, search engines, etc., profits have been made by giants.

Only in the online game industry, Internet companies with almost a little bit of strength can get a piece of the pie! The game industry is everyone's common money bag!

The Internet giant, which has traffic but is short of money, has launched a few games and will soon have a lot of cash flow.

Online games are more than just a very lucrative project.

In addition, the game industry also uses a large number of CG animations and special effects, and theoretically, these technologies and talents can also be used for film and television and animation special effects.

This is not Wang Qinian's brainstorm, but later the game industry, especially after the 3D game engine technology became more and more advanced, Hollywood also began to consider using the game engine to render special effects for movies.

Wang Qinian believes that the layout of the Internet, especially the layout of online games, is a multi-win for small partner companies! (To be continued!)

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