Wang Qinian knows about Ima Studio, not because he paid attention to the film and television industry in his previous life.

It's because I have speculated in Hong Kong stocks in my previous life, and I have researched many Hong Kong stock film and television culture companies. Among them, there is a company - Imagi International!

The company had nothing to do with the film and television industry at first, but was a small company specializing in making zuò Christmas trees. It wasn't until 98 that the founder's son, Gao Weihao, returned from studying abroad and persuaded his father to get involved in the film and television animation industry.

By about 2ooo, Imagi added $650,000 in new shares to raise assets to transform the film and television animation industry.

Subsequently, Imagi Studio, a subsidiary of Imagi International, became well-known because of its participation in the Hollywood adaptation of the special effects of the live-action version of "Teenage Mutant Ninja Turtles".

At the same time, it also made the self-confidence of Gao Weihao, the new head of Imagi International, more and more inflated!

Later, Italy and Malaysia bought the Japanese animation copyright "Astro Boy" and remade it into an animated film, which was released in dozens of countries around the world. As a result, it naturally suffered a fiasco and lost tens of millions of yuan!

After that, Imagi International continued to invest in a number of high-quality large-scale products, all of which lost more and won less. In 2oo9, Imagi International suddenly announced that its film and animation studio went bankrupt and reorganized, laying off most of its employees. Since then, Yima has been more low-key and more pragmatic.

But after all, it was a series of huge losses before, which hurt the vitality, and did not recover after many years.

From a business point of view, Imagi is a failed company!

But in terms of CG special effects technology, Imagi is definitely a powerful company.

Thinking of this, Wang Qinian asked: "What is the relationship between Imagi International and your studio?" ”

Sure enough, a young man smiled and said, "Imagi International is my father's company. Imagi Studio is my own business! Sooner or later, I will make a more brilliant career than my boss! ”

"Young man, you have ideals!" When Wang Qinian heard this, he didn't think so!

The failure of Yima is not in technology!

Rather, it lies in the boss's own strategy. During Gao Weihao's tenure at the helm of Yima, the company's technical level naturally grew rapidly. However, the investment thinking is mainly based on a small number of high-quality anime movies!

That's right!

Not a live-action movie, but an anime movie!

Although Yima also makes movie special effects for others, the films invested by its own company are basically animation films, and they are also some large-scale productions with an investment of more than tens of millions of dollars!

That kind of animated movie, Wang Qinian thinks - it's nothing to do! If you have more money, you will invest in this thing!

Internationally, only Disney can play with ease, and other companies investing in this kind of animated film is almost a gamble to lose more and make less money.

It's not that those companies that make anime movies aren't serious, but if they do it seriously, it's easier to lose money! On the contrary, some low-cost and shoddy companies are easier to survive and make money!

Japan, the United States, there are a lot of bloody lessons!

The same is true in the Chinese market, and in the Chinese market, the living environment of animation films may be even worse!

Chinese audiences don't seem to be willing to buy tickets to go into the cinema in order to watch "cartoons"!

Until 2o13, Disney's animated masterpiece "Frozen" was a mess in the Chinese market.

Similarly, in 1999, the domestic Shangmei Film's "Baolian Lantern" beat the Hollywood animated film "Mulan" at the domestic box office, but the box office of this film was only 290,000 yuan.

Moreover, with a box office of 29oo, it has become an unbreakable record for animation films in the domestic market for a long time. It wasn't until 2oo8's "Wind and Cloud Decision", with a cost of 6ooo million and a box office of 330,000, that it broke the box office record of "Baolian Lantern"!

But a record-breaking film like "Wind and Cloud" is actually a loss-making negative teaching material!

All kinds of lessons have to make people sigh - rich people who invest in animation movies are really capricious!

……

In September 1999, the production of "Journey to the West: The Great Sage" finally came to an end.

The shooting cost 6oo yuan, and the post-production zuò cost 65o yuan. However, this money is very well spent, and Imagi Studio is worthy of being the animation special effects studio that was later as famous as Xiantao Digital.

Although Wang Qinian only gave 45o yuan for special effects, the effect made has been more than 98 years of "Fengyun".

This did not intend to surprise Wang Qinian, but he only knew why Yima was later known as "small cost, high quality"! Compared to Hollywood, their special effects are more economical, but saving money does not mean that the level is low.

To put it simply, the difference between the special effects that cost $1oo dollars to make the special effects and the special effects that cost $100 million is not a hundred times. Instead, it may be able to reach about 70% of the special effects level of hundreds of millions of dollars.

This gap naturally feels far from the very demanding audience. But the vast majority of ordinary viewers can tolerate such a small gap.

Compared with the domestic special effects at this time, this has exceeded the expectations of the vast majority of audiences, and some viewers may be pleasantly surprised to think that the gap between "Journey to the West: The Great Sage" and Hollywood is not big.

Of course, this kind of audience can only be said to be too naïve!

Hollywood's special effects are hardware equipment alone, for example, the computer equipment used may be top-of-the-line equipment worth tens of millions of dollars and hundreds of millions of dollars, and the effect rendered is unimaginable.

The equipment used in the special effects of "Journey to the West: The Great Sage" is only a graphics workstation that rents less than one million yuan. More than a dozen special effects artists, using entry-level special effects software, processed special effects shots.

Of course, being able to make such special effects has already made Wang Qinian very satisfied.

After this cooperation with Yima Studio, Wang Qinian also proposed to dig the foot of the wall and let Yima Studio collectively join the small partner company, so that he could pay money to support this very potential work society.

However, Gao Weihao, the head of the Yima worker, smiled and said, "Working for you?" It's a beautiful idea! My dad still wants to make me the boss of the company, but I don't want it! ”

"Damn!" Wang Qinian refused the olive branch to this birdman, and after that, he was not unimpressed.

It doesn't matter if you can't dig the foot of the wall, sooner or later, Lao Tzu will wait for you to die, the studio will go bankrupt and reorganize, and when you lay off most of the employees, you will be accepted by the employees you laid off.

Wang Qinian knows that the exhibition of Yima also has fallen. Especially the wave of layoffs in O9, but it fattened a bunch of special effects companies in Hong Kong. A lot of special effects work began to be carried out by digging up the key employees who were laid off...... r1152

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