This time, Zhao Chen is going to acquire a sporting goods company, which will be famous in the future, he is Nike!

Nike is one of the world's most famous sports brands in the future, and only Adidas can be compared in the sporting goods region. Of course, the current Nike is far from being as well-known as later generations, and it is far from the current Adidas.

Nike is located in Oregon, USA, and produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc.

Nike has always regarded it as an honorable mission to inspire every athlete around the world and deliver the best products to them. Niketron's air cushion technology has revolutionized the world of sports. The result is a sneaker that protects an athlete's knee and reduces the impact on the knee when it lands during strenuous exercise.

Especially in 198o, Nike beat Adidas to become the leader of the American sports industry, of course, this record can only be regarded as a local brand beating a foreign brand, nothing more. Otherwise, if you calculate the total turnover and profit between the two, Nike will defeat Adidas by a few streets! Even now in 1984, the gap between the two sides is still incalculable.

The reason why Zhao Chen wants to buy Nike is entirely because he has more and more free funds in his hands, and it is better to spend some time investing in so many funds than to depreciate in his hands. So someone looked it up in his memory for a long time, and finally set his sights on Nike.

Although Nike's footwear turnover is currently the largest sales volume in the United States, the gap with Adidas is not large, not to mention that although Nike is keen on overseas markets, it often returns with a feather.

In Zhao Chen's view, Nike is about to take off. Because in history, with Jordan's take-off, Nike's turnover can be said to have climbed proportionately, and finally became a sporting goods giant on a par with Adidas in just over a decade, worth tens of billions of dollars, and now Nike is worth hundreds of millions of dollars at best, which is still high.

There are such high profits to be left alone. Unless the brain is pumped, no matter who you are, you can't resist this temptation. Zhao Chen is a human being, not a god, who doesn't want his property to climb steadily.

Don't look at Zhao Chen, who has already become a rich man, and can even rank at the top of the Forbes rich list, but even if money is no different from numbers in Zhao Chen's eyes, a person's greed is endless, especially if there are people or families who are richer than him in front of him! It's the same as being a master, the richer you are, the more you care about money, because no one likes to be trampled underfoot. This is especially true when you think you have what it takes.

On the other hand, this is also another model of face, the higher the position on the Forbes list, the face will naturally increase, and the influence in the world can be said to be greatly increased, and all kinds of benefits are indescribable.

Especially Zhao Chen, who was a poor boy in his previous life. In later generations, the country was a relatively deformed society and society, and many of them looked like money. You can be without talent, but you just can't be without money! So Zhao Chen can be said to have suffered a lot because he has no money, and he is also too lazy to go on a blind date because he has no money, no car and no house, so he is more enthusiastic about money than ordinary people.

After all, Zhao Chen is not a saint!

Nike was the first manufacturer to adopt celebrity endorsements to make a name for itself in 1973. It hired long-distance runner Steve? Prichentein endorses its sneakers. Hiring Michael in 1985? Jordan was the spokesperson, which made Nike even more famous, and the sneakers named after Jordan alone earned the company a profit of $2.5 billion. It can be said that it has subversively modified the laws of sports marketing, and now celebrity endorsement has become a classic model of sports marketing.

Of course, in addition to the benefits of celebrity endorsement companies, the benefits of those various celebrities are also quite large. This also makes the sponsorship of various celebrities increase.

In a café in Oregon, USA, Zhao Chen was talking to an American Yankee.

The Yankee is a well-known stock market trader, and Zhao Chen and he are talking about some details of the acquisition of Nike stock, hoping to collect more loose shares in the stock market.

Not long after, a middle-aged man wearing sunglasses pushed open the door and walked into the café, and after scanning the surroundings, he resolutely came to Zhao Chen.

"Mr. Zhao Chen, I'm Philnet, I'm glad to see you, according to you Chinese ‖, it's better to be famous than anything!"

"It's better to be famous than to meet! You may be seated, Mr. Knight, I heard that you were in my country last year? ”

This Yankee named Philnet is the president of Nike, and the reason why he came here was nothing more than an invitation from Zhao Chen, in order to hope to get some Nike shares from him.

"Mr. Zhao Chen, you are really well-informed, you even know this!"

Philnet is arguably the legendary leader of the Nike brand, and at the same time one of the most eccentric leaders of the Fortune 5oo companies in the future.

He always wears sunglasses and shows people with a cool image; He used to be a long-distance runner and later started with $1ooo dollars to create a $10 billion sports empire; In addition, his company is a well-known advertising pioneer, but bluntly said "I don't believe in advertising"; He was at the forefront of the business world, but he loved to study Japanese Zen culture, and often fell into contemplative meditation. He is introverted and not good at talking, but he is good at cohesion, and Nike is like a happy athletes' club.

Of course, the current Nike is not really famous, and although Philnet is somewhat famous in the United States, it can be compared to the reputation of later generations.

The stock market trader's Yankee left shortly after Fil Knight arrived, using the excuse that there was something at home, giving the two a good environment for conversation.

As the president of a company, Philnet is a relatively introverted president, and his words can be said to be quite few, so that the two only talk a few words, and the surrounding atmosphere seems a little dull.

"Mr. Knight, where's your partner, Mr. Bowerman?" Seeing that the atmosphere was dull, Zhao Chen shifted the topic to Bill Balman.

Phil Knight and Bill Bowman were a good pair, and the two met relatively easily, Bill Bowman was the long-distance running coach Phil Knight met at the University of Oregon and eventually the two became partners.

Philnet, a mediocre college long-distance runner who is interested in selling shoes, meets a stern long-distance running coach who is interested in making homemade sneakers to improve students' long-distance running, and it can be said that they have a common spark with each other. At that time, they were quite dissatisfied with the existing American running shoes at that time, and decided to design their own shoes, so with the sincere cooperation of the two, Nike's reputation began to expand, and gradually became the most selling sports goods company in the United States.

"Recently, he was designing a sneaker, but he didn't come here because he couldn't find time!"

"Oh, that's a pity!" Zhao Chen was slightly disappointed, after all, Bill Bowman is also the second largest shareholder of Nike, if he is also there, he can buy more shares from the two.

"Is there anything important that Mr. Zhao Chen came to me this time?"

The Yankees are like this, they don't beat around the bush when they speak, which is also Zhao Chen's favorite place, at least he won't waste too much time because of beating around the bush.

"That's right, Mr. Knight, I've been a bit of an investor lately, and your company's stock has been on the rise lately, so I'd like to buy some Nike shares in a private name!" (To be continued......)

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